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APPENDIX C STIMULUS MATERIALS
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
PROJECT LABEL
SHOWCARDS
AUSTRALIA
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD QS3
Under 18 ................................................................1 18-24......................................................................2
25-34......................................................................3
35-44......................................................................4
45-54......................................................................5
55-64......................................................................6
65 or over...............................................................7
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q1
Food allergy to nuts .......................................................................01 Food allergy to seafood, fish, milk, gluten, eggs, soybeans ..........02 Asthma ..........................................................................................03 Diabetes ........................................................................................04 Heart disease ................................................................................05 Health concerns such as high blood pressure or cholesterol .....................................................................................06 Digestive concerns such as coeliac disease, IBS, (high fibre?) ............................................................................................07 Special diet for weight loss ............................................................08 Migraine.........................................................................................09 Pregnancy and breast feeding.......................................................10 Vegetarian / vegan ........................................................................11 Religious / ethical beliefs ...............................................................12 Training for sports..........................................................................13 General health ...............................................................................14 No, none........................................................................................16
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q2
I’m not at all concerned about the health or nutritional value ..........1 of the foods that I choose. I usually don’t worry about the health or nutritional value of the......2 foods that I choose. I sometimes like to choose healthy or nutritious foods, ..................3 depending on cost and convenience I regularly choose the ‘healthy’ alternative, such as low fat,............4 no added sugar, low salt etc. Even if it costs more. I always choose the 'healthy' alternative, even if it costs more .......5
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q3
Strongly agree ...............................................................................1
Tend to agree ............................................................................................. 2
Neither agree nor disagree............................................................3
Tend to disagree............................................................................4
Strongly disagree...........................................................................5
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q5A
Dairy products..........................................................................01
Oils, butter, margarine, dairy spreads & other fats...................02
Canned foods...........................................................................03
Bread .......................................................................................04
Frozen foods ............................................................................05
Breakfast cereals .....................................................................06
Pasta / rice / noodles ...............................................................07
Fresh produce (eg. fruit, vegetables, meat, eggs, fish)............08
Soft drinks, cordials, fruit juices ...............................................09
Sweet biscuits / cakes / confectionery .....................................10
Savoury biscuits & snacks .......................................................11
Infant formula / baby food ........................................................12
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q5B
Everytime I buy that (these) products................................................. 1
Most of the time when I buy that (these) products.............................. 2
Only occasionally................................................................................ 3
When I buy it for the first time............................................................. 4
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q5C
Very clear ........................................................................................... 1 Fairly clear .......................................................................................... 2 Not very clear ..................................................................................... 3
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q5D
I trust what it says............................................................................... 1 I'm pretty sure I can trust what it says ................................................ 2 I'm not sure whether to trust it or not .................................................. 3
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q7B
Ingredient list 01Nutrition Information Panel (NIP) 02Allergen declaration 03Percentage (%) label 04Nutrient claim 05Date mark 06Advisory statement 07Warning statement 08Country of origin 09GM (Genetically modified) 10Health claims 11Novel foods 12Irradiated foods 13Preparation & storage instructions 14Endorsements 15 Price 16Brand 17Weight 18
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q10-12A
Product A.............................................................................................. 1
Product B.............................................................................................. 2
Both the same ...................................................................................... 3
Hard to choose because A is better in one way, B is better in
another way.......................................................................................... 4
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q17
Not very useful because it doesn't say whether nuts are definitely
in the product or not................................................................................... 1
Quite useful because it reminds me I may be eating a product
containing nuts........................................................................................... 2
Very useful because I am told when there is even a chance that
nuts are present......................................................................................... 3
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q18
The use-by date is only a guide – it is quite safe to eat some
food products after the use-by date has expired ...........................1
It is illegal to sell a food product past its use-by date as the
food can be potentially harmful......................................................2
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q19
MADE IN AUSTRALIA………………………………………………….1
PRODUCT OF AUSTRALIA……………………………………………2
MADE FROM AUSTRALIAN AND IMPORTED INGREDIENTS………3
CARD Q19
New Zealand
MADE IN NEW ZEALAND………………………………………………….1
PRODUCT OF NEW ZEALAND……………………………………………2
MADE FROM NEW ZEALAND AND IMPORTED INGREDIENTS………3
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q20A
Fat .......................................................................................................... 1 Sugar ...................................................................................................... 2 Energy .................................................................................................... 3 Colour ..................................................................................................... 4 Fruit content............................................................................................ 5 Any of the above..................................................................................... 6
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q20B
Very confusing........................................................................................ 1 A bit confusing ........................................................................................ 2 Not at all confusing ................................................................................. 3
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q20C
Very misleading ...................................................................................... 1 A bit misleading ...................................................................................... 2 Not at all misleading ............................................................................... 3
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q20D
Contains no sugar .................................................................................. 1 Contains small amounts of sugar ........................................................... 2 Could be either a low, medium or high sugar food ................................. 3
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q20E
Contains less salt compared to a similar food labelled 'low salt' ............ 1 Contains the same amount of salt compared to a similar food labelled 'low salt'..................................................................................... 2 Contains more salt compared to a similar food labelled 'low salt' ......................................................................................................... 3
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD Q20F
A low fat food.......................................................................................... 1 A medium fat food .................................................................................. 2 A high fat food ........................................................................................ 3
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD QD2
Never attended school.....................................................................1
Primary school only .........................................................................2
Secondary school up to year 10 ......................................................3
Secondary school up to Year 11 or 12 ............................................4
Trade qualifications .........................................................................5
Certificate (non-trade) / diploma......................................................6
Bachelor degree ..............................................................................7
Higher qualifications ........................................................................8
CARD QD2 New Zealand
Never attended school .................................................................... 1
Primary school only......................................................................... 2
Secondary school up to Form 5 (year 10)....................................... 3
Secondary school up to Form 6 or 7 (Year 11 or 12)...................... 4
Trade qualifications......................................................................... 5
Certificate (non-trade) / diploma ..................................................... 6
Bachelor degree.............................................................................. 7
Higher qualifications........................................................................ 8
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD QD3
Less than $25,000.....................................................1
$25,000 to $39,999....................................................2
$40,000 to $74,999....................................................3
$75,000 to $100,000..................................................4
More than $100,000 ..................................................5
ANZFA FOOD LABELLING SURVEY: AUSTRALIA C02020
CARD QD4
Single person, living alone...............................................................1
Single person, living with one or more children ...............................2 Couple living without children ..........................................................3
Couple living with one or more children...........................................4
Group home of unrelated adults ......................................................5
A1
A3 A4
A2INGREDIENT LIST
ALLERGEN DECLARATION PERCENTAGE LABEL
NUTRITION INFORMATION PANEL
Ingredients: wheat flour, raspberryflavoured filling (24%) (containsraspberries, apples, sugar, pectin, food acidE330, flavouring), vegetable oil (palm),sugar, dessicated coconut, golden syrup,invert syrup, salt, baking powder, flavouring,colour (E110, E129).
Ingredients: water, cream, sugar, wheypowder, glucose syrup, skim milkconcentrate, maltodextrin, cocoa,emulsifier [471 {from soybeans}],vegetable gums (412, 466, 407), colours(150d, 122, 155, 102, 133, 123, 110),favours, gelatine, milk fat (10%)
‘Contains nuts’
NUTRITION INFORMATIONServings per package: 11Serving size: 59.2g
Avg Quantity Avg Quantityper Serving per 100g
Energy 600kJ 1010kJ(143 Cal) (240 Cal)
Protein 5.8g 9.9gFat, Total 0.9g 1.5g
- Saturated 0.3g 0.5gCarbohydrate, Total 26.4g 44.7g
- Sugars 2.1g 3.5gSodium 266mg 450mg
FOR EXAMPLE FOR EXAMPLE
FOR EXAMPLE FOR EXAMPLE
HIGH FIBRELOW FAT
NUTRIENT CLAIM
WARNING STATEMENTADVISORY STATEMENT
DATE MARKA5
A8A7
A6
CONTAINS CAFFEINE Unsuitable for infants except on medical advice
Best Before:MAR03
Use by:10OCT02
HIGH IN FIBRELOW FAT
FOR EXAMPLE
FOR EXAMPLE
FOR EXAMPLE
FOR EXAMPLE
A9
A11
A10
A12
COUNTRY OF ORIGIN
IRRADIATED FOOD DECLARATION
GENETICALLY MODIFIEDDECLARATION
PREPARATION & STORAGE INSTRUCTIONS
Made in Australia
Ingredients: wheat flour, soy flour,(genetically modified), vegetable oil, salt,
yeast, raising agent (E500).
Ingredients: Paprika (irradiated)
FOR EXAMPLE
FOR EXAMPLE
FOR EXAMPLE
FOR EXAMPLE
Microwave Directions1. Remove outer carton2. Microwave on HIGH (full power) for 7
minutes3. Stand product
Oven Directions1. Preheat overn to 180OC2. Remove the outer carton3. Place the bown on a baking tray and
heat for 45 mins4. Remove film and serve
Friendly Production Processes
HEALTH CLAIM
ENDORSEMENTS
NOVEL FOOD DECLARATIONA13
A15
A14
With natural plant sterols (8% phytosterolester) which may help to reduce cholesterol
uptake.
‘A diet rich in folate before birth andin early pregnancy may help toprevent birth defects like spina
bifida in the baby. This food contains25% of the recommended intake of folate for
women of childbearing age’
FOOD VARIETY HELPS OPTIMISEHEALTH
ENDORSEMENTA16
FOR EXAMPLE FOR EXAMPLE
FOR EXAMPLE FOR EXAMPLE
NIP LABEL CARD 1 - Australia and New Zealand
PRODUCT A
PRODUCT B
SNACK FOOD
NUTRITION INFORMATIONServings per package: 1Serving size: 32g
Avg Quantity Avg Quantityper Serving per 100g
Energy 508kJ 1590kJProtein 2.2g 6.9gFat, total 3.2g 10.1g
- saturated 1.5g 4.7gCarbohydrate, total 21.0g 66.0g
- sugars 6.5g 20.2gSodium 34mg 105mg
NUTRITION INFORMATIONServings per package: 1Serving size: 32g
Avg Quantity Avg Quantityper Serving per 100g
Energy 511kJ 1600kJProtein 2.3g 7.2gFat, total 3.3g 10.2g
- saturated 1.6g 4.9gCarbohydrate, total 21.2g 66.1g
- sugars 3.9g 12.2gSodium 35mg 110mg
NIP LABEL CARD 2
PRODUCT A
PRODUCT B
CRACKER BISCUITS
NUTRITION INFORMATIONServings per package: 8Serving size: 32g (4 crackers)
Avg Quantity Avg Quantityper Serving per 100g
Energy 675kJ 1940kJProtein 2.9g 9.2gFat, total 6.8g 21.3g
- saturated 4.4g 13.7gCarbohydrate, total 18.8g 58.6g
- sugars 1.2g 3.8gSodium 240mg 750mg
NUTRITION INFORMATIONServings per package: 7Serving size: 40g (4 crackers)
Avg Quantity Avg Quantityper Serving per 100g
Energy 820kJ 2050kJProtein 4.2g 10.4gFat, total 8.9g 22.3g
- saturated 5.7g 14.3gCarbohydrate, total 24.5g 61.7g
- sugars 1.7g 4.3gSodium 428mg 1070mg
NIP LABEL CARD 3
PRODUCT A
PRODUCT B
CHICKEN SOUP
NUTRITION INFORMATIONServings per package: 4*Serving size: 210g
Avg Quantity Avg Quantityper Serving per 100g
Energy 1109kJ 528kJProtein 20.7g 4.7gFat, total 18.7g 8.9g
- saturated 5.9g 2.8gCarbohydrate, total 14.5g 6.9g
- sugars 2.5g 1.2gSodium 548mg 261mg
NUTRITION INFORMATIONServings per package: 4*Serving size: 210g
Avg Quantity Avg Quantityper Serving per 100g
Energy 410kJ 195kJProtein 9.2g 4.4gFat, total 1.1g 0.5g
- saturated 0.2g 0.1gCarbohydrate, total 12.6g 6.0g
- sugars 0.2g 0.1gSodium 609mg 290mg
*When prepared as directed with water
*When prepared as directed with water
NIP LABEL CARD 4
FROZEN DINNER
NUTRITION INFORMATIONServings per package: 1Serving size: 310g
Avg Quantity Avg Quantityper Serving per 100g
Energy 1610kJ 518kJProtein 20.3g 6.5gFat, total 23.6g 7.6g
- saturated 11.3g 3.7gCarbohydrate, total 22.6g 7.3g
- sugars 10.0g 3.2gSodium 172mg 55mg
NIP LABEL CARD 5
PRODUCT A
PRODUCT B
FROZEN DINNER
NUTRITION INFORMATIONServings per package: 1Serving size: 310g
Avg Quantity Avg Quantityper Serving per 100g
Energy 1610kJ 518kJProtein 20.3g 6.5gFat, total 23.6g 7.6g
- saturated 11.3g 3.7gCarbohydrate, total 22.6g 7.3g
- sugars 10.0g 3.2gSodium 172mg 55mg
NUTRITION INFORMATIONServings per package: 1Serving size: 269g
Avg Quantity Avg Quantityper Serving per 100g
Energy 1330kJ 496kJProtein 34.4g 12.8gFat, total 11.3g 4.2g
- saturated 3.7g 1.4gCarbohydrate, total 20.2g 7.5g
- sugars 10.8g 4.0gSodium 382mg 142mg
PICTURE CARD Q9
STRAWBERRY YOGHURT
NUTRITION INFORMATIONServings per package: 1Serving size: 150g
Avg Quantity Avg Quantityper Serving per 100g
Energy 546kJ 364kJProtein 7.2g 4.8gFat, total 3.6g 2.4g
- saturated 2.2g 1.5gCarbohydrate, total 15.9g 10.6g
- sugars 15.9g 10.6gSodium 51mg 34mg
Ingredients: Whole milk, concentrated skim milk, sugar,strawberries (9%), gelatine, culture thickener (1442).
PICTURE CARD Q15/16a
STRAWBERRY YOGHURT
NUTRITION INFORMATIONServings per package: 1Serving size: 150g
Avg Quantity Avg Quantityper Serving per 100g
Energy 546kJ 364kJProtein 7.2g 4.8gFat, total 3.6g 2.4g
- saturated 2.2g 1.5gCarbohydrate, total 15.9g 10.6g
- sugars 15.9g 10.6gSodium 51mg 34mg
Ingredients: Whole milk, concentrated skim milk, sugar,strawberries (9%), gelatine, culture thickener (1442).
PICTURE CARD Q16b
FRUIT JUICE DRINK
Ingredient list: water, pineapple puree (30%), sugar, mango puree(5%), food acid (330), flavour, vitamin C (300).
PICTURE CARD Q17
Ingredient List: milk chocolate (sugar, milk solids, cocoa but-ter, cocoa mass, emulsifiers (476), flavours) (82%). Milk choco-late contains cocoa solids 25%, milk solids 27%. May con-tain traces of nuts.
SNACK FOOD
PICTURE CARD Q18
USE BY: 10 OCT ‘02
DATE MARK
PICTURE CARD Q20A
LITE
PICTURE CARD Q20B
NO ADDEDSUGAR
PICTURE CARD Q20C
REDUCED INSALT
PICTURE CARD Q20D
94% FAT FREE