Apple iPhone

Apple iPhone

Parent Company

Apple

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

The worlds thinnest smart phone

USP

1 / 4

Apple iPhone

iOS, AppStore

STP

Segment

Stylish and smart touch phones

Target Group

Urban young from middle and upper class

Positioning

Device which is helps in communication and also serves as an entertainment device

SWOT

Strengths

2 / 4

Apple iPhone

1. Entire iPhone ecosystem 2. Perceived to be the most stable OS 3.Best designed phone in the market resulting in novelty factor for the phone4.Excellent branding and marketing 5.Lots of apps and feature6.Launch of iPhone 5 with bigger screen7.Launch of latest operating system in a timely manner to keep the interest e.g. iOS 7 was recently announced.

Weaknesses

1.Very expensive 2.Comes without Expandable memory 3.Battery is Fixed 4.Expensive accessories 5. Lacks features e.g.- Bluetooth transfer , SMS forwarding, FM radio 6.Comes only in one form factor

Opportunities

1.Huge untapped market 2.More innovation, features and models

Threats

1.Mobile manufacturers using Android OS 2.Lack of choice for consumers 3.Threat from cheaper substitutes

3 / 4

Apple iPhone

Competition

Competitors

1.HTC One2.Samsung S3, S43.Sony Xperia Z4.Nokia Lumia Series

4 / 4