Apple Project Presentation By

7/27/2019 Apple Project Presentation By

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What Does Apple Do

Apple is an innovative company thatmanufactures, markets, and sells manykinds of consumer electronic devices.

Apple has developed a series ofcomputers, phones, portable mediaplayers, software, and many other

products that have advanced technologyfrom what it used to be, as well ascreating new needs from the consumers.


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History of apple company

1.1 19761980: The early years1.2 19811985: Lisa and Macintosh1.3 19861993: Rise and fall

1.4 19941997: Attempts at reinvention1.5 19982005: Return to profitability1.6 20052007: The Intel transition1.7 20072011: iPhone, iPod Touch and

iPad1.8 2011: PostSteve Jobs era2012 present post Tim cook


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Apple, Inc.

Mission Statement:Apple is committed to bringing the

best personal computingexperience to students, educators,creative professionals and

consumers around the worldthrough its innovative hardware,software and Internet offerings.


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Apple Inc..

Vission Statment

Apple is committed to bringing the

beast personal computing experienceto students, educators, creativeprofessional, and consumers around

the world through its innovativehardware, software, and Internetofferings


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Apple Inc..

Products

2.1 Mac and accessories2.2 iPad2.3 iPod

2.4 iPhone2.5 Apple TV2.6 Software


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Apple Products


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Apple Products


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Apple Inc Ceo,s

1977 to 1981: Michael Scott1981 to 1983: Mike Markkula,1983 to 1993: John Sculley,

1993 to 1996: Michael Spindler,1996 to 1997: Gil Amelio,2000 to 2011: Steve Jobs

2011: Tim Cook,Apples Tim Cook Ranked First Among

Top 25 Highest Rated CEOs of 2012


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Apple Inc..

Current scnerio of the company is to

increased investment and innovation

go ing.


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SWOT AnalysisStrengths:

Retail StoreProducts/BrandingSteve Jobs

Marketing/Advertising

Innovation

Weaknesses:Non-CompatibilityPrice

Proprietary

Opportunities:

Stock InvestmentsJobs-Moving Up

Threats:

Copy-Cat ProductsMarket Share-PCsToo Broad

Steve Jobs Health


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Profile - Apple Corporation

iPod and Computer Growth

in2011Apple shipped 2,319,000 Macintosh computers,representing 44 percent unit growth and 47

percent revenue growth over the ending 2007quarter.

Apple sold 22,121,000 iPods during the quarter,

representing five percent unit growth and 17percent revenue growth over the same quarter.Quarterly iPhone sales were 2,315,000


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Financial Results

2007: Revenue-$9.6 billion & net quarterly profit of$1.58 billion.2006: Revenue-$7.1 billion & net quarterly profit of

$1 billion.Gross margin increased from 31.2% to 34.7% ayear ago. International sales account for 45% ofrevenue.

Share Holders:As of November 2, 2007, there were 30,336shareholders of record.


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Financial Results

Apple Earnings Per Share Growth:92.19% in 2011

In its fiscal year ending in September2011, Apple Inc. hit new heightsfinancially with $108 billion in

revenues (increased significantly from$65 billion in 2010) and nearly $82billion in cash reserves


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Apple Inc. Divident decalration

Apple to Pay Dividend

will pay its first dividend in 17 yearsand buy back $10 billion in stock,heeding investors who urged it to

return part of the $97.6 billion in cashamassed by robust demand foriPhones and iPads.


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Markets & Distribution

Apple Consumers

Education:Throughout its history, the Company has focused on the

use of technology in education and has been committed todelivering tools to help educators teach and students learn.

Creative Professionals:Creative customers utilize a variety of activities including

digital video and film production and editing; special effects,compositing/titling; digital still photography; graphic design,publishing, print production; music creation/production; audioproduction/sound design; web design, development, and

administration.


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Markets & Distribution

Other Market Segments:Apple also provides hardware &

software product solutions for: Science,Business, Government, InformationTechnology.


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The Apple Retail Store

Employees:Apple Specialist: Knowssoftware, inside and out

One-to-One PersonalTraining: Hour LongFree Workshop-Group:TrainingGenius Bar: Damagedproduct assessmentConcierge: Help you find

anything is in the store

Activities:Local Gathering PlaceFree MusicalPerformancesEntertaining/InformativePresentationsYouth Workshops: Year-

roundApple Camp: SummerSchool Night: Students &Teachers showcase own

work done on Mac
http://movies.apple.com/movies/us/apple/retail/2008/apple_retail_retailstore_20080513_r640-9cie.mov?width=640&height=360http://movies.apple.com/movies/us/apple/retail/2008/apple_retail_retailstore_20080513_r640-9cie.mov?width=640&height=360


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People dont want to just buy

personal computers anymore.

They want to know what theycan do with them, and weregoing to show people exactly

that.


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Apple vs. PC

Price:$1,199$169 -3 Year extended warranty.$0 Internet security not necessary.$149.99 Microsoft Office 2007.

Total: $1,517.99Features:

Apples Leopard Operating System20 screen.2.4 GHz processor,

1 GB of RAM, and250 GB of Storage Space.Burn and watch personal videos withthe built-in

slot-load DVD.

Price:$1,299$239 -3 Year extended warranty.$69.99 Norton Internet security.$149.99 Microsoft Office 2007.

Total: $1,757.98

Features:Windows Vista operating system22 screen.2.5 GHz processor Intel Core2 Duo,4 GB of SDRAM, and320 GB of Storage Space.

Burn and watch personal videos with thebuilt-in slot-load DVDWatch, pause, rewind, & record live TVGet quick, easy touch-screen access toyour programs.


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Employee Benefits

Apple Inc. offers each full-time employee health,disability and life insurance through a program calledFlexible Benefits.

Apple employees are given FlexDollars to purchasebasic benefits or have the option to allocate themoney to a different department.

Full-time employees are offered 401(k) plans, stockoptions and financial education.

Corporate employees can take part in the Apple-Health fitness program located at the two corporate

locations.


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Most Famous Ad Campaigns

1997: Think Different

ad campaign wascreated2002: Apple Switch

ads2006: Get a Mac

more famously knownas PC vs. Mac
http://www.youtube.com/watch?v=4oAB83Z1ydE


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Recommendations

Compatibility withPCsMore Accessibility

Simply MacPriceSoftware-Word

Templates,DownloadsTarget DifferentDemographics


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Creativity is justconnecting

things.Steve job

Dream

bigger.


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THANKYOU..

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Apple Project Presentation By