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Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

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Page 1: Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

Application _ Dog DiaryUpdated for 2013 04 18

1 Trend research2 Market research3 Case study

Page 2: Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

Target User

New Future Family- ‘Dog People’

User Separation

1. Active User- Person who cares about dog lot more than passive person, also they invest to dog industry.

2. Passive User- Person who have a dog but they couldn’t invest to dog because of there situation.

Find out ‘dog people’s needs and suggest new change for future lifestyle.

Page 3: Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study
Page 4: Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study
Page 5: Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

Final Concept- What they need?

One click A- careA- Care Application

Needs 1 – Cleaning

The cleaning problems which are happened from raising a pet.

Needs 2 – Care

No time to care pet.Also, existing IT servicefor pet is not usable.

Needs 3 – Go Out

They want dogs be happy even they leave their pet alone.

The Application for new future dog people.

Page 6: Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

Application Functions

1. Dog’s Health Care Information

- Provide detailed information ( hospital, how to do when dog is sick) - Meet the doctors by smartphone.

2. Check dog’s trace when go out with dog.

- If user check dog’s trace dogs don’t stop to make trace.

3. Interact with dog even you are outside.

- Interwork with TV or other device.

Page 7: Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

‘DOG Diary’ APPLICATION

MENU(HOME)

MAIN(SPLASH)

GO OUT

DOGCOMMUNITY(SNS)

TODAY’s CHECK

MAP

HISTORY

START/END

PICTURE POOL

WHRE IS MY FRIEND?

TALK TO FRIEND

CREATION

CHECK ACTIVITY

ADD ACTIVITY

DOG

FAMILY

Page 8: Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

Wire Frames

Page 9: Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

Wire Frames

Page 10: Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

Wire Frames

Page 11: Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

How to use ‘Go Out’

If they drag this button to left,It start GPS

Asking for on GPS.

Page 12: Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

How to use ‘Go Out’

After they start, they can mark dog’s trace.

Save the dogs trace.

Page 13: Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

How to use ‘History’

They can see their latestRoute.

They can check theirDetail route by select theDate.

Page 14: Application _ Dog Diary Updated for 2013 04 18 1 Trend research 2 Market research 3 Case study

I will work on for ‘ Dog Community’ Soon!