Application of Mobile Communication Service to …1)Yasuda.ppt.pdf · · 2010-02-25Application of Mobile Communication Service to Enterprise Market - Now and Future - ... Intra-office

Computer Software Association of Japan

1Copyright ©2007 KDDI Corporation. All Rights Reserved

Yutaka Yasuda, Dr.,Eng.

Vice President and General Manager of Core Technology SectorKDDI Corporation

Application of Mobile CommunicationApplication of Mobile CommunicationService to Enterprise MarketService to Enterprise Market

-- Now and FutureNow and Future --

B-Mobile(1)



Macro Trend of Mobile Market Evolution in Japan

Camera Phone (2000 Nov. - )GPS Navigation Service (2001 Dec. - )

0

10

20

30

40

50

60

70

80

90

(FY)

(M users)

Text DataStill Picture Data

Motion Picture DataModule / Multimedia69.12M

60.94M

51.14M

41.53M

31.52M

20.87M

10.20M

・・・・・

・・・・・・

75.65M

81.52M

95 96 97 98 99 00 01 02 03 04 05

86.99M

Browser Phone (1999 Feb. -)

CHAKU-UTA Service (2002 Dec. - )Packet Data Flat-Rate Service

Full Music Download ServiceDigital Money Felica Service

Mobile Suica

91.79M

06

Digital TV One-Seg. Service

Broadcasting

0７

Digital Radio Service

96.72M

New Markets (Enterprise, Cars etc.)

Consumers

as of Jul. ‘07

(2003 Nov. -)(2004 Jul. -)(2004 Nov. -)

(2006 Jan. -)(2006 Apr. -)

(2006 Dec. -)

98.55M



Source: KDDI Research Institute

The Enterprise Mobile Solution Market grew 1.5 times* in one year 2005-2006.*Based on our shipments

Forecast of Enterprise Mobile Market in Japan

0

2

4

6

8

10

12

14

2003/3 2004/3 2005/3 2006/3 2007/3 2008/3 2009/3 2010/3

The enterprise mobile market has been growing gradually. The number of enterprise mobile phones will be more than 10 million at

the end of FY2009.

The enterprise mobile market has been growing gradually. The number of enterprise mobile phones will be more than 10 million at

the end of FY2009.

The Number of Enterprise Mobile Phones in Japan

PHS

Mobile Phone

[Million units]



Essential Factors of KDDI’s au Mobile Service

In 1Q, marketed 8 models,incl. 7 WIN summer models

cdmaOne64kbps/14.4K

CDMA2000 1x153kbps/

64(153)kbps

1xEV-DO Rev.A3.1Mbps/1.8Mbps

Evolution

Infrastructure

2002 20031998 Launched in Dec. 2006

CapacitySecurity

Camera

Broadcasting

Design

Hit Content &Applications

▼GPS Navigation▼Full-Music D/L

▼Terrestrial digitalbroadcasting

▼IP Video Phone

Sound

ReasonablePrice Plan

■Flat Rate plan (Data)

■Unlimited Rollover

■Family Discount

■Personal Discount

*Speed:Down/Up

Terminalinstallation

1xEV-DO（Rev.0）2.4Mbps/154kbps

BCMCS

Sep. 2006



Business Convenient PackUser Limitation

Secure & Safety, Management,Limitation

Secure & Safety, Management,Limitation

SolutionSolution

Intra-Office PhoneIntra-Office Phone

Mobile Phone for BusinessMobile Phone for BusinessFixed AmountFixed Amount

Voice Fixed AmountService For Business

Data Fixed AmountService (CDMA 1X WIN)

Location InformationManagementSales SupportEmployee Management

Keywords in Enterprise Market



(1) Business Convenient Pack

Administrators can delete thedata in mobile phones remotely.

ICT administrators get convenient tool for management of companies'mobile phones.ICT administrators get convenient tool for management of companies'mobile phones.

Administrators can sendemergency push message tomobile phones.

Emergency MessageRemote Delete

Security SupervisorAdministrators can control theaccess policy of mobile phonescollectively.

Business Message BoardAdministrators can browsemember’s reports collectively.

Example of KDDI’s Mobile Solutions



(2) Intra-office Mobile Solution

In-houseMobile

Network

KDDI’sMobile

Network

Voice Fixed Amount ServiceFor Business

Fixed-Amountwithin the Group

Instant Messagefor Business

Telecom Services

In-houseWi-Fi

Network

KDDI’sMobile

Network

Solution Services

Example of KDDI’s Mobile Solutions



In a meetingIn a meeting

staff workersstaff workers

company officialscompany officials

LocationManager

MMD

SIP Server

If an authorizedpeople calls him, thecall reachesindependent of hisstatus.

If an authorizedpeople calls him, thecall reachesindependent of hisstatus.

If a unauthorized peoplecalls him, the call is rejected,just showing his status

If a unauthorized peoplecalls him, the call is rejected,just showing his status

“080-5070-9XXX”: Meeting

Combination of user profile and positioning information realizes advancedservicesCombination of user profile and positioning information realizes advancedservices

Always updateemployees’status,analyzing theirpositioning information

Always updateemployees’status,analyzing theirpositioning information

SiSi

SiSi

MMD/NGN Use Case 1（Voice Communications）

While going outWhile going out

while visitingcustomerswhile visitingcustomers

FixedSubscriber’sline Access

IP Integratednetwork

MobileAccess WiFi

Access



MMDIP Integrated network

FixedSubscriber’sline Access

SiSiSiSi

MobileAccess

Personal identification by a cell phone realizes a ubiquitous environmentin data communicationsPersonal identification by a cell phone realizes a ubiquitous enPersonal identification by a cell phone realizes a ubiquitous environmentvironmentin data communicationsin data communications

WiFiAccess

Whilegoing outWhilegoing out at homeat home

While visitingcustomersWhile visitingcustomers In the officeIn the office

Personalidentification bya cell phone

Personalidentification bya cell phone

Authentication server :Manages all the access from thenetwork.

Authentication server :Manages all the access from thenetwork.

EnterpriseIntranet

Secure access to corporate dataand files via a leased line.Secure access to corporate dataand files via a leased line.

Personalidentificationby a cell phone




MMD/NGN Use Case 2（Data Communications）



Expectation to The Innovation of The Device Technology

High TechDevice

MediaTechnology

ExternalI/FApplication

Digital TVDigital RadioMedia FLO

：

Serial 18 cores,USB,Micro SD

:

High Quality DisplayHigh Quality CameraNext Gen. BatteryBio Sensor

Voice RecognitionReal-time ApplicationCustomized FunctionGeneral-purpose application

WirelessTechnology

Wireless LAN,Bluetooth,

RFID, IrDA, WiMAX,Next Gen. CDMA …

Documents

Application of Mobile Communication Service to …1)Yasuda.ppt.pdf · · 2010-02-25Application of Mobile Communication Service to Enterprise Market - Now and Future - ... Intra-office