Applying What We’ve Learned About Technology and Teaching To Achieve

More Effective and More Profitable Offerings

Association of Proprietary CollegesNew York

Sagamore Resort, June 12, 2002

by David G. Brown (http://www.wfu.edu/~brown) Professor of Economics, ICCEL Dean, and VP

Wake Forest University

Focus Upon STUDENTS

PlacementSuccess!

Very Few Places in the Country are your equal!

What’s Special about[insert your] College

•Why do students come to [your college]?•Why do faculty stay at [your college]?•Why do you continue to work at [your college]?•What is “the [your college] Difference”?

WRITE IT DOWN!

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What We’ve Learned So FarAbout Technology and Teaching

1. More Learning results From Better Communication!

2. Students relish Buffets!3. Blended Courses are Best!4. Ubiquitous Access is Essential!5. Simpler is Better! 6. Professor becomes Personal Trainer!

Alert!--- You will be asked to select the 2 factors that most deserve your special attention!

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What We’ve Learned So FarAbout Technology &

Management1. More Productivity results From Better

Communication!

2. All relish Buffets!

3. Blended Approaches are Best!

4. Ubiquitous Access is Essential!

5. Simpler is Better!

6. Manager becomes Personal Trainer!

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Communication-Interaction

Computers Enhance Teaching & Learning Via--

PresentationsBetter--20%

More Opportunities toPractice & Analyze--35%

More Access to SourceMaterials via Internet--43%

More Communication with Faculty Colleagues, Classmates,and Between Faculty and Students--87%

ICCEL ICCEL ICCEL ------ Wake Forest University, 2002Wake Forest University, 2002Wake Forest University, 2002

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Computers allow people----

• to belong to more communities

• to be more actively engaged in each

community

• with more people

• over more miles

• for more months and years

• TO BE MORE COLLABORATIVE

ICCEL -- Wake Forest University, 2002ICCEL -- Wake Forest University, 2002

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Reasons 150 Professors Added Computer Enhancements

1. Communication-Interaction

2. Collaboration-Teams

3. Controversy-Debate

4. Customization-Diversity

5. Consultants-Adjuncts

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• To understand a liberal arts education as an opportunity to study with professors who think by their own set of concepts

• To learn how to apply economic concepts

• To learn how to work collaboratively

• To learn computer skills

• To improve writing and speaking

FIRST YEAR SEMINARThe Economists’ Way of Thinking:

Students = 15All FreshmenRequired Course

Before Class

During Class.

After Class

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Students Relish Buffets!

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Blended Courses Are Best!11

• IBM Laptops for all• Printers for all• New Every 2 Years• Own @ Graduation• 31.000 Connections• Standard Software• 99% E-Mail• Start 1995, 4 Year Phase In• +15% Tuition for 37 Items• +40 Faculty and 30 Staff

THE WAKE FOREST PLANIBM A30, Pentium III, 1.13GHz Processor, 30GB Hardrive, 384 MB RAM

15”ActMatrix Screen, CD-RW/DVD, Floppy, 56k modem, 16MB Video Ram, 10/100 Ethernet, USB&Serial&Parellel&Infrared Ports

Standard Load Includes—MS Office, Dreamweaver, SPSS, Maple,Acrobat, Photoshop, Shockwave, Flash,Net Meeting, Real Producer & Player,Media Player, Windows XP Moviemaker,Apple QuickTime, Netscape & Explorer,Netscape Calendar & Communicator, Windows XP Professional

Ubiquitous Access is Essential!

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Low Hanging Fruit[within the constraints of time & money]

1. URLs

2. Email

3. Course Management System

Better 85% Some Use Vs 5% Heavy Use

Simpler is Better!

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Student

Teacher

•My.yahoo•Custom learning team•Custom delivery•Custom learning resources

Professor asPersonal Trainer

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What We’ve Learned So FarAbout Technology and Teaching

1. More Learning results From Better Communication!

2. Students relish Buffets!3. Blended Courses are Best!4. Ubiquitous Access is Essential!5. Simpler is Better!6. Professor becomes Personal Trainer!

It’s that time! Circle the 2 items that most Deserve your special attention in the years ahead!

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Technology is transformingwhat we do & how we do it!

• New markets & competition (Mass Marketskatz, New Competitionlevine, Bricks and Clicksl)

• Entrepreneurs & Rapid Entry/Exit (Free Agentl) • An era for confederations & mergers (Intell…Elitesk)• Student-centered buying & databases (Learng Focusl, $ Follow

Studentsl)• Customized/Individualized Offerings (Personalizedk,

Individualizationl)• Interactive Teaching & Immediacy (Just in Timek, Interaction is

the keygulliver)• Teams of Professionals to Support Learning • Blended Courses• Resources in Chunks (Modulark, Unbundlel, Degrees wither in

Importancel)• Demand for Computer Fluency (Educatnl Passportsl) • Student Trial/Error Mentality

Circle 3 mostrelevant foryour college!

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Conclusions re Wireless(DGB: London, 6/28/02)

• Wireless is currently a technology still in search of a killer application.• The Killer Applications will likely be---

– Email & Instant Messaging EVERYWHERE– Global Positioning

• We’ll be closer when we have signals from the sky & community computing

• Wireless may slip in the back door by becoming the backbone of campus systems

• In the meantime, boutique applications will intrigue all of us.

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What should YOU do about it?

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Act Now -Build Identity and Loyalty

-Build “Communities of Learners” & Link All Programs to Participation in and Access to Those Communities

-Expand and Enrich Co-Curricular Programs (e.g. placement services & alumni-mail-forwarding)

-Start with What Students Already Know & Love! -Games + Create Web Pages + Browser-Instant Messenger

-Maintain Aura of Impartiality & Rationality

-Rejoice in the Flexibility & Survivability of Colleges

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Act Now

-Affirm as a Community that All Teaching May Proceed on the Assumption That All Students Have Internet Access

-Assure Robust Communication Networks

-Aim for 95% of Faculty Use of CEL by Voluntary

Means

-Adopt & Support a “Preferred” Laptop, CMS, &

Software

-Budget for Electronic Databases

-Avoid “dumbing down” teaching and

administrative systems

-Expect to provide 24/7 services

-Put more responsibility on students (like data

entry)

-Relate directly to suppliers (office depot)

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Act Now (Your Turn)What’s Next?

--What’s Special about your college? What do you do better than almost anyone else? Where is your comparative advantage? What did you write earlier?

--In this new and emerging world of fuller communication & revival of community, how can you deploy these new tools in order to extend your comparative advantage (gardening metaphor)?

--What’s your next step toward your objective?

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The Good Newsfor Higher Education

•67/74 oldest institutions are universities!•Adapting is our business!

Adapt we will!

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The Good Newsfor APC Colleges

• Responsive to Rapid Change

• Reflective of Student Needs & Desires

• Accountable to High Completion Rates

• Partner Friendly

• Diverse Association

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David G. BrownWake Forest University

Winston-Salem, NC 27109, USA336-758-4878

email: brown@wfu.eduhttp//:www.wfu.edu/~brown

fax: 336-758-4875

Wake Forest University, 2002Wake Forest University, 2002

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