Approach to Strengthening Extension…

• Extensive physical outreach and interactive methods

• Enhancement in quality through domain experts

• Regular capacity building• Institution Building• Effective Regulatory Mechanism• Innovative & Extensive use of

Technology• From FIGs to FPOs • Public Private Partnership • Pervasive use of ICT /Mass Media

Restructuring & strengthening of agricultural extension & technology should be judicious mix of

1

NMAET

ABSTRACT OF COSTS

Sub

Mission

Year-wise Breakup of the Cost (` Crore)

2012-13 2013-14 2014-15 2015-16 2016-17 Total  

SMAE 847.41 1240.67 1847.68 1814.76 1862.9

7

7613.49

SMAM 46.30 441.10 500.58 565.42 628.52 2181.92

 SMSP 359.65 510.53 531.80 528.62 534.64 2465.24

SMPP 72.07 85.56 87.85 100.26 126.56 472.29

TOTAL 1325.4

3

2277.86 2967.91 3009.06 3152.6

9

12732.94

3

SUB-MISSION GOI SHARE STATE SHARE TOTAL

SMAE 6700.00 841.40 7613.49

SMAM 1999.86 182.06 2181.92

SMSP 2218.44 246.80 2465.24

SMPP 472.29 0 472.29

TOTAL 11390.59 1270.26 12732.94

CONVERGENCE AMONG DEPARTMENTS & SCHEMES

Roll of PRIs in Selection of Beneficiaries

Joint Circular by DAC and ICAR

SMS Gateway of DeitY & NIC and NeGP

Department of Space - NCFC

Field level manpower of NFSM, NHM & NPMSF and BTM/SMSs

under ATMA will cover designated Panchayats while providing

domain knowledge for respective schemes

Convergence of District Level Committees at ATMA GB and

State Level IDWG – Extension Components in SEWP

Field Level Extension Workers can also double up as Pest

Surveillance Scouts

Provisions of RKVY to supplement NMAET components

CONVERGENCE AMONG SUB-MISSIONSFARMER CENTRIC TRAININGS AND FIELD EXTENSION

SMSP SMAE SMAM SMPPSeed Village Programme

Farm Schools, Demo Plots, Trainings, Exposure Visits

Capacity Building by Institutions Identified by the State Government

Pest Monitoring, FFFs, IPM Training to Farmers

ATMA and BTTs (cost norms in same range)

Five Tiered Non P2P Mode (TV, Newspapers, Booklets, KCC, Internet, SMS)

Other technical, regulatory, technical and administrative components will be governed under respective Sub-Missions

Even today, more than 30% focus on areas

other than traditional

agriculture & horticulture.

Demonstrations, Farm School and Trainings are also on

Animal Husbandry, Dairying,

Fisheries, IPM, Seed Treatment,

INM etc.

Integration of isolated efforts in different Sub-Missions under ATMA (e.g. half

day Seed Village training a part of

Farm School, Field Workers to

act as Pest Scouts also)

CENTRALITY of SREP

Vision document for 5 years - a basis for

AAPs.Local

farmers, PRIs, line

Depts., KVKs etc.

Identifies gaps at AES

level.

Provides a platform for convergenc

e.

SREP vetted by ATMA GBs

and used in DAAP

6

Cafeteria of Activities

• Farmer to Farmer Extension

• SAMETIs, • ATMA, • NARS-Agri

• Fairs, • Exposure

Visits,• Interactive

Trainings

• SMS, USSD, • IVRS, • Kiosk, • KCC & CSC

Farm School, Farmer Friends

Infra, RE-Linkages

Training, Exposure

and Demos

ICT and Mass Media

Direct Farmer Oriented Activities

(under ATMA )

8

Total Farmers Benefitted since 2005-06 = 294 lacs

Training

Ex-po-sureVisit

Kisan Mela

Demonstrations

Male74.27%

Female25.73%

Physical Targets (SMAE)Sl.No./ Component XI Plan

Physical Achievement

XII Plan physical target

(Farmers’ Training and Exposure Visit (lakh mandays) 105.9 147.0

(Demonstrations (Nos. in lakhs) 10.58 17.75

(Farm Schools(Nos.) 39070 85000

CIGs (Nos. of Groups) with focus on FPOs 89608 124800

Display Boards* (Nos.) (@ 2000) 75:25 New 266400

Pico projectors* (Nos.) (@ 30K) 75:25 New 11400

Low cost films(Nos.) (@50K per film) 75:25 SE 1650

Low cost publications* (Nos. in lakhs) (@10) 90:10 SE 300

Induction training(Nos.) +Refresher Training(Nos.) (@1k) SE 3.0 lakh MD

Rewards for exemplary extension work (per year) (90:10)

SE Up to 6 per district

Manpower Support (90:10)(Nos.) 12000 25614

Farmer’s Friend* (50:50) (Nos.) 105305 224134

9

Physical Targets

Sl.No./ Component XI Plan Achievement

XII Plan Target

ICT related initiativesCluster of services deployed (80:20 in Ph. 2) 12SMS to farmers (Messages in lakhs) New 56266

Outbound calls (No. of calls in lakhs) New 3628Handheld Devices (@ 25 per district) (Districts) (@20k)

New 400

Kisan Call Centre (calls in lakhs) (@0.50 per pulse) 57.25 934

Mass Media No. of Programmes (with focus on quality & content ) 388215 408720

ACABC No. of candidates trainedNo. of candidates provided subsidy (@36% and 44%)

15048537

237962213

Support to Central InstitutesNo. to be trained under DAESISkill training to Youth (mandays)Farmers Capacity Assmt./Certification (farmers)

1904NewNew

80006.90 lakh2.28 lakh

10

11

State NodalCell

CIGs, FIGs, FARMERS

State Level Sanctioning Committee (SLSC)/ IDWG

SAMETI & SAU/ ICAR Institutes W

ORK

PLAN

District Training Centre, KVK & ZRS

BlockTechnology Team

Agri-Entrepreneurs Farm Schools

Block Farmers Advisory Committee

District Farmers’ Advisory Committee

State Farmers Advisory Committee

ATMA (GB & MC)

Block ATMA cell

Farmer Friend

FUND

FLOW

Physical Outreach of Extension Personnel 12

Optimal Use of Manpower?

Village level pre-announced roster of Extension Personnel (GPS Tracking)

Display Board with contact details of Extension Personnel

Orientations training of at least for 15 days by ICAR/ KVKs

Attrition due to low level salary/contractual job – problem resolved

ATMA should be an over-arching umbrella

Convergence among programmes & schemes as per CCEA and Guidelines

(viz. RKVY, NFSM, NPSMF) and also with PP, M&T and Seeds

Single Committee headed by the Collector; Project Director ATMA

(V.C. of M.C. and Member Secretary of G.B.)

13

14

15

Front line Demonstrations

How to capture the number of Farmers replicating

what they have learnt under FLDs? (

http://extensionreforms.dacnet.nic.in)

How to ensure that no farmer gets double benefits

from different schemes?

Large number of farmers’ fields at vantage points

for FLDs.

Demonstration plots may be allotted on the basis of

lottery system.

Selection of beneficiaries to be linked to Land

Records

Linking with Aadhaar records

Selection of Beneficiaries for Extension

All Panchayats in a Block to be covered on a rotation basis

Panchayats to be covered to be decided by BTT and BFAC.

Number of beneficiaries (including SC, ST etc.) to be decided by

BTT in consultation with BFAC

50% S&MF, 30% women

Individual beneficiaries by Gram Sabhas OR Gram Panchayats in

consultation with FIGs and FOs

If Gram Sabhas don’t respond in time, BFAC in consultation with

BTT, FIGs and FOs

Linkage with Land Records and Adhaar to avoid duplication

17

FACs at Block, District, State and National Level 18

BFAC consists of 20-25 members covering different categories of farmers in a Block

Due representation to women farmers and weaker sections of the Society

Feedback and Meeting Expenses

4417 Block level, 333 district level and 10 state level (11 under process) FACs constituted at various levels

DFAC

SFAC

Pico Projectors & Low Cost Films19

No PC needed, battery operated also

Experience of Digital Green and DAC – the middle path

Video films focusing on specific themes and preferably directed by farmers themselves, HD but not broadcast quality

The agriculture films and success stories to be shown to small group of farmers by the Block level functionary.

Involvement of KVK and the State officials for vetting these films

Hand-held Devices

Edge/3G + GPS Open Source, Mobile Kiosk

(being tried in TN)

Use of Hand-held Devices

for on the spot data entry to

generate farm-wise details

Biometric authentication

of data and updation using

voice recognition

Farm Level Planning to

minimize the gap between

yield and potential.

Electronic Mass Media21

DD-National:

Krishi Darshan from 06:30 a.m. to

07:00 a.m. Monday to Saturday

18 Regional Kendras:

Krishi Darshan 30 minutes in

the evening

180 HPTs and LPTs:

Narrowcasting by about 5 transmitters

for local needs

96 Rural FM

Stations: Kisanwani

30 minutes

Community Radio Station: 11(53 under

process)

MULTITUDE OF ICT INITIATIVES

Background

Agricultural huge information is available on the web.

Three magic figures : 800….80….8 800 websites

80 DAC - websites

8 organizations

Every department is having its own website, portal and forum.

Most of the available information is in English

Can a farmer access this ‘Web’ of information

Answer is :

What to do now?

Integrated Portal – Farmers’ Portalwww.farmer.gov.in

Farmers’ Portal

An integrated portal from the stand point of a farmer converging elements from 800 plus websites and giving information about :

Dealers (seed, fertilizer, pesticide, machinery)

Government schemes & subsidy

Location of Storage Godowns

Daily Market Price of commodities

Drill down approach from state down to block level.

Databases integrated from different sources and displayed as per farmers’ need.

Currently available in English & Hindi and planning to launch it in all regional languages.

Kisaan Call Centres

Aim is to reach at least one third the farmers households, once in an year.

Total 1.60 crore calls registered at KCCs since inception.

Call barging and 100% call recording facility.

SMS to caller farmers providing a gist of advisories given to them on phone in local language

Voice mail system for recording farmer’s queries with provision for call back.

Facility of video conferencing for upgradation of skills of KCC agents.

Full Involvement of State Governments, KVKs and SAUs in Call Escalation Matrix & Training

Integration of KKMS (www.dackkms.gov.in) with CSCs (www.csc.gov.in)

India is now world’s 3rd largest Internet user, but only 4.6% of rural India has accessed internet once in their life.

Majority of users have used it

primarily as a source of

entertainment and communication.

As per TRAI data, 38 crore mobile phones in rural

areas.

While awareness of services is

relatively high, usership is low due to infrastructural availability and

knowledge.

Origin of mKisan

…Unleashing the Power of Mobile in the Hands of Farmers

mKisan

151 crore messages

and nearly 1 lac

advisories

Huge Response

through Pull SMS Services

Integration of Departmental

Services across the

country

IVRS & Voice

Messages started

Flurry of movement

under USSD

A Pervasive & Efficacious Journey so far… Started with SMS advisories when it was inaugurated by the Hon’ble President of India.

Nearly 1 lac advisory / information count 56 crore messages and around 1.51 billion SMSs

have been sent to farmers throughout the length and breadth of the country by thousands

of officers & experts down to the Block.

Moved to :

Ksewa : Integration of stand alone and web applications with mKisan.

Rating Mechanism

Pull Service

Voice Advisories

IVRS to get feedback from farmers regarding advisories and answers given by KCC agents.

USSD (Unstructured Supplementary Service Data) to facilitate farmers to get information

on mobile without internet.

Integration of Web – Mobile – Kisan Call Centres – Common

Service Centres

SMS Advisories

All 3 Departments of Ministry of Agriculture, IMD,

SAUs, KVKs and State Governments’ officials are

experts in our system.

As of now, 70 lac farmers have been integrated – potential to

reach 8.93 crore farmer households.

Dissemination of information and advisories to farmers in

their own languages free of cost.

To avoid duplication & contradiction, IT enabled checks and

search facility

Content based on farmers’ location & priorities of crop /

agricultural practices.

Easy Phonetic Typing Tools for 12 Indian languages.

New Features: Delivery Report, Supervisory Control and rating

of messages by superiors, User Feedback, Graphical

Dashboard, Text to Speech Conversion.

Integration with e-taal

Transactions on eTaal37

Graphical Drillable Public Dashboard

Ksewa – Universal Plugin

From stand alone or web applications to integrate with SMS.

Soil Health Card, Market Information, Subsidy Information,Dealer Licensing etc.

Earlier, the report was either on the internet or as a printed document.

> 4 mobile phones per farm family, SMS is the way.

Interface to send the report of these services on the mobile phone of the

farmers with a sender id KRISHI

Services through Pull SMS

Voice based Advisories

Surveys indicated that many farmers are interested in

Voice based advisories.

Supports almost all voice formats

(.wav, .mp3,.mp4,.amr,.m4a,.aac,.flac )

Expert can record advisory and upload it on web to send

to farmers through SMS Portal.

Thus illiterate and semi literate farmers can also get the

expert advisories

Work going on for Text to Speech Conversion without

Internet

IVRS in AgricultureIVRS to get feedback of farmers regarding the advisories from experts and quality of information given to them by KCC agents.

We are having IVRS in all 12 Indian languages.

A farmer can rate the advisory or answer given by KCC agent on the scale of 1 to 5.

THE USSD MAGIC… USSD is interactive text messaging. mKisan has catalysed demand

Remote location data entry and query on databases by text messaging

Mandi price data entry, choice of right machine, seed availability, agromet advisory Android Apps in pipeline

Dial *491*105*2# from a Registered Mobile

Buyer Seller Platform

Buyer Seller CoordinationBuyer Registration & Approv

al

Selection of Area

to buy commod

ities

Price offered

for selected commodi

ties

Location of

Farmers

Details of interested buyers along with

their offered price is sent to farmers

Advantage of Buyer Seller Coordinating Platform