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Friends

Dishes

Pizza

Jeans

Studies

Boards

Competitive

Exams

JOBBoyfriend/

Girlfriend

Settle ling

Down

Salary

Promotion

Marriage

Pension

Investment

Kids

Career

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VISION

To make pure water accessible to everyone across

the country.

To become recognized purifying player across thecountry. 

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MISSION To exceed our customers expectations in quality,

delivery, and cost through continuous

improvement and customer interaction. 

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Distribution

-We will target initially on B2B sales.

- From the second year of company we will start producing 1litre bottle that we will try to sell through all distribution

challenge viz. Kirana Store, Store etc.

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Plant & Machinery Particulars Total (Rs. In

Lakhs)

Alum. Treatment Tanks. 1.20

Reverse Osmosis Plant 2000 Lit 3.20

Chlorination Tanks 0.80

Sand Filter 0.50

Activated Carbon Filter 0.60

Ozone Generator 3.15

Automatic rinsing filling & Capping Machine 7.50

Shrink wrapping Machine for bottle 0.15

Misc. Tools 1.50

Delivery Van & Contingency etc. 5

Total Investment (approx) 23.6

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Sales Estimation-Our plant will start producing purified water from our plant from the

month Feb 2013.

- Though our product will be in demand for 12 Months an year,

Summer is the peak time for us.

-

-Our target would be to produce 5000*20 Litres of water at it’s fullcapacity 

- During the first year of incorporation we will try to sell 300-500

bottles of 20 litre during peak time, then raised it to 1000 in thefollowing year.

- During winter’s our sales is estimated at 300 of 20 Litre bottle. 

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0

500

1000

1500

2000

2500

3000

1 2 3 4 5

Sales Forecast

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0

10000000

20000000

30000000

40000000

50000000

60000000

70000000

1ST YEAR 2ND YEAR 3RD YEAR 4TH YEAR

INITIAL INVESTMENT

PROFIT

- Our Product will start making profit after 15 months from thedate of making it’s debut 

Break Even Analysis

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Strength

Vast Consumer base.No segmenting required.

WeaknessDepleting ground water

Legal Obligations.

Opportunities

Many non-metro cities still don’treceive purify water

In spite of big player still largenumber of area do not received purewater.

ThreatBig Player like - Kinley, Aquafina,Bisleri

RO Companies like – Kent RO,

SWOT

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Expansion

- We will get into Cola industry after 4 years of operation

- Our focus will be making a mint based drink that high

energy drink for those individual who like to workout.

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Agam B RanaAnkush Sharma

Bhavik Bhardwaj

Jyoti Kalher22