ArAb HeAltH magazine - az767777.vo.msecnd.netaz767777.vo.msecnd.net/ukme-umbraco-lifescience/... · Arab Health magazine provides readers with unique insights into healthcare issues,

www.arabhealthmagazine.com

ISSUE ONE 2015

AUTOMATION, ROBOTICS AND

THE FUTURE OF SURGERY

DR PAUL STOFFELS ON MOVING FROM TREATMENT TO PREVENTION

ARAB HEALTH’S

EXPANDING AUDIENCE

HOW THE SHOW IS EVOLVING


editorial FeatUreS

aS the oFFicial pUblication oF the arab health exhibition and congreSS, arab health magazine iS an excellent vehicle For keeping abreaSt oF the regionS healthcare trendS and developmentS

ArAb HeAltH magazine

With a print circulation reaching more than 35,000 medical professionals in the MeNA region, Arab Health magazine provides readers with unique insights into healthcare issues, management and technological developments in the region and beyond.

the magazine’S content inclUdeS:• regional and global healthcare news• Interviews with leading players in the field• Profiles of leading healthcare institutions• Industry insights and analysis• Clinical case studies and review papers.launched in November 2002, Arab Health magazine’s circulation has been compiled using figures from more than 30 years of experience with Arab Health exhibition visitor and delegate data. Published bi-monthly with 35,000 copies, it reaches top decision-makers in the region’s healthcare industry including hospital CeO’s, medical directors, department heads, facilities managers, government officials, surgeons, nurses and GPs;

ADVertISING rateSAdvert type RATE US$Double page spread 7,235Full page 4,389Half page 2,633Quarter page 1,580Strip advert 1,106Outside back cover 9,009Inside front cover 7,235Inside back cover 7,235belly band 13,514book mark 11,261A4 insert 8,32110 page bound insert 35,112Cover sheet advert 13,514Front cover gatefold 15,766back cover gatefold 12,661

Series booking discounts applicable for more than 2 bookings*:15% for 3 insertions within the calendar year20% for 4 insertions within the calendar year25% for more than 4 insertions within the calendar year*Subject to single order annual bookingAgency fee/ commission not applicable on discounted rate

ADVert SpeciFicationSprint ready pdF at 300dpi cmYk or Jpeg, tiFF picture format at 300dpi cmYk. Files can be supplied on cd, via email or by Ftp. please ask for further details

DPStrim: 297mm(h) x 420mm(w)bleed: 303mm(h) x 426mm(w)

Full pagetrim: 297mm(h) x 210mm(w)bleed: 303mm(h) x 216mm(w)

Half pageHorizontal: 125mm(h) x 175mm(w)

Half pageVertical: 257mm(h) x 85mm(w)

Quarter page125mm(h) x 85mm(w)

Strip advertHorizontal: 40mm(h) x 175mm(w)

Strip advertVertical: 257mm(h) x 40mm(w)

Belly bandtrim: 70mm(h) x 425mm(w)bleed: 76mm(h) x 431mm(w)

Gatefoldtrim: 297mm(h) x 420mm(w)bleed: 303mm(h) x 426mm(w)

Book markvarious – please ask for more details

10 page bound insertcan be customised to your requirements - please ask for further details

iSSUeONEpost show

iSSUeTWOhealthcare businessr+dpharmaceutical industry in meaWomen’s health

iSSUeTHREEcommunications in healthcarecultural issues in public outreachhospital marketing doctor-patient communicationpediatrics

iSSUeFOURQualityhospital accreditationlab safetypatient safetySurgical Qa

iSSUeFIVE preShoW iSSUetechnologySmart devicestelemedicinebedside diagnosticsWearablesimaging

iSSUeSIX ShoW iSSUeShow issue

ARAB HEALTH SUPPLEMENT 2015

www.buildinghealthcaremagazine.com

REAL ESTATEHEALTHCARE

Healthy strategies for repositioning your real estate assets

keeping YoU Updated With the middle eaSt’S FaSt groWing developmentS, groWth expanSion and prodUctS acroSS the entire SpectrUm oF healthcare FacilitieS

buIlDING HeAltHCAre magazine

building Healthcare magazine publishes review articles dedicated to the non-clinical side of the healthcare industry. As the regions premier magazine with a print circulation of more than 13,000 copies across readers and advertisers involved in healthcare facilities, the magazine’s content includes:

• Investment in healthcare

• Finance

• Construction

• Design and planning

• building

• Quality control

• It infrastructure and technologies

• Facilities management

editorial FeatUreS






125mm(h) x 85mm(w) Strip advertHorizontal: 40mm(h) x 175mm(w)






With the Middle east and North Africa considered to be one of the fastest growing healthcare infrastructures in the world, the magazine offers readers and advertisers the perfect medium for keeping up-to-date with the region’s fast growing developments, growth and products across the entire spectrum of a healthcare facility.

iSSUeONEhealthcare architectureinterior designbig data

iSSUeTWOexclusive hospital build & infrastructure show issueleaders in healthcareevidence-based design


www.totalradiologymagazine.com

SHOW EDITION 2015

TOTAL RADIOLOGY 2015Celebrating 15 years of continuing

education as part of Arab Health

Does image quality actually matter? TECHNOLOGY

OPINIONRadiologist: How do we do more with less?

providing clinical paperS, caSe StUdieS and eQUipment revieWS to keep YoU Updated With the lateSt trendS in radiologY and medical imaging

tOtAl rADIOlOGY magazine

the total radiology magazine aims to encourages debate, exchange of information and opinion from within the field of diagnostic medical imaging. the magazine includes clinical papers and case studies as well as equipment reviews that will be of interest to clinicians, technicians and managers.

editorial FeatUreS




Horizontal: 125mm(h) x 175mm(w)


125mm(h) x 85mm(w) Strip advertHorizontal: 40mm(h) x 175mm(w)






Published in conjunction with the total radiology Conference held during the Arab Health exhibition, the printed magazine is distributed to more than 11,000 professionals in the MENA region. It is the perfect place to advertise and showcase products in the field of radiology.

EXHIBITION/cONFERENcE Special editioninterventional radiologyeducation, management & accreditationmammographycardio imagingneuroimagingUltrasoundpet/ct


ISSUE 1 2014

Lice

nsed

by

Inte

rnat

iona

l Med

ia P

rodu

ctio

n Z

one

www.medlabmagazine.com

MEDLAB 2014A review of the leading product-oriented

platform in the medical laboratory industry

BIOMARKERSHow can biomarkers help in the early

detection of Alzheimer’s disease?

MOLECULAR

DIAGNOSISThe link between HPV infection of the cervix and cervical

cancer has been one of the most important scientific

discoveries of the past 30 years


the onlY pUblication in the middle eaSt dedicated SolelY toWardS medical laboratorieS and their StaFF

MeDlAb magazine

With over a decade in the market, Medlab magazine has quickly established itself as the leading magazine for the medical laboratory market in the Middle East. the only publication in the region directed solely towards medical laboratories, it enables laboratory professionals to keep abreast of with the latest products, medical findings and techniques for treatment and diagnosis. Medlab magazine features a well-balanced profile of articles written







Strip advertHorizontal: 40mm(h) x 175mm(w)






Advert type RATE US$Double page spread 4,106Full page 2,415Half page 1,449Quarter page 872Strip advert 609Outside back cover 4,925Inside front cover 4,106Inside back cover 4,106belly band 6,930Cover sheet advert 6,930Front cover gatefold 8,316back cover gatefold 6,657

editorial FeatUreS

Series booking discounts applicable for more than 2 bookings*:15% for 3 insertions within the calendar year20% for 4 insertions within the calendar year25% for more than 4 insertions within the calendar year*Subject to single order annual booking

ADVertISING rateS

by laboratory professionals for laboratory professionals. Published quarterly, each issue focuses on the challenges facing lab technicians and senior decision-makers in medical laboratories across the Middle east.

With a print circulation of more than 12,000, Medlab magazine is the place to advertise for all companies specialising in laboratory equipment and services for all aspects of medical diagnosis.

iSSUeONEmedlab exhibition post show reviewmolecular diagnosticslaboratory diagnosticstest utilisation

iSSUeTWOlab management & accreditationivdhaematology

iSSUeTHREEclinical chemistrybiochemistrygenetics

iSSUeFOURexclusive medlab show edition


DAY 01

26 JANUARY 2015ARAB HEALTH

daily dose

T h e o f f i c i a l da i ly n e w s pa p e r o f T h e A R A b h e A lT h e x h i b i T i o N

Monday

When Arab Health began 40 years

ago, it was as a small trade show

held in tents on land right next to

the old Intercontinental Hotel in Dubai, but as

the healthcare industry has grown in the last four

decades, so has the event, evolving into one of

the world’s largest and most successful medical

shows, reflecting the increasing importance of

the Middle East as a global healthcare hub. Early

exhibitors tended to specialise in hospital supplies,

providing beds, bandages and scanning equipment,

but over time the show has seen a huge increase

in the participation of specialist

groups from the

region, as well as some of the world’s most famous

teaching and training institutions, such as Cleveland

Clinic and Johns Hopkins.

welcoMe to

arab HealtH

exHibition &

congress 2015

celebrating 40

years in HealtHcareFor first generation exhibitors, the scale of

opportunities to meet international medical groups

and specialist companies was huge. Deals stru

ck at

the early events fed directly into the growth of the

region’s healthcare infrastructure, supporting the

construction and supply of a number of new hospitals

built at the end of the 1970’s. The rapid expansion of

Arab Health as an exhibition and congress followed

suit and is now recognised as one of the most

important global events in the healthcare calendar.

Commenting at the event’s opening, Simon Page,

Managing Director, Informa Life Sciences Exhibitions

said: “Arab Health is at the heart of the region’s

healthcare, and for a very valid reason. With the

UAE healthcare market alone expanding by almost

100% last year and recent reports suggesting it is

on a path to becoming a AED4bn industry by 2018,

there is no better time or place to host one of the

foremost healthcare trade events in the world.”

Globally, healthcare services are struggling to

cope with a growing number of health issues. The

Gulf region in particular is facing its own fair sh

are of

challenges with population numbers rising 5% every

year, and with residents living longer, the number of

patients living with NCD’s or chronic illness is only

going to increase.

Justin Keen the English scholar, once explained;

“No country can afford to run reactive illness

services any longer”. The way we perceive health

in the Gulf requires a cultural change, but also how

care is delivered. Despite heavy investment into

Continues on page 2

The SeARCh foR iNDiViDUAliSeD TReATMeNTS GeTS UNDeRWAY

By: Thomas W. Frazier, PhD, Director, Cleveland Clinic Children’s Center for Autism

pten MUtations and aUtisM:

New research out of Cleveland

Clinic Children’s Center for

Autism has focused on a genetic

subgroup of children with autism spectrum

disorder (ASD) (those with mutations of

the PTEN gene) to identify a unique pattern

of brain abnormalities and cognitive deficits.

We are now building on these insights with

new investigations that promise greater

understanding of the biological mechanisms

causing autism, and that ultimately may lead

to individualised treatments.

tUrning to a genetic

sUbgroUp for answers

Disorders along the autism spectrum are frequently

debilitating and lead to lifelong impairments in social

interaction coupled with inflexible behaviour. Research

has identified a strong genetic component to autism,

but identifying effective treatments has been difficult

due to high variability in the underlying biology.

One approach to this problem is to study

genetic subgroups of autism. Our group applied this

strategy to individuals with PTEN mutations who

also have autism (PTEN-ASD). My close colleague

and scientific mentor, Charis Eng, MD, PhD,

Chair of Cleveland Clinic’s Genomic Medicine

Institute, identified the PTEN gene as a tumour

suppressor. Dr Eng also noticed that parents

with mutations in the PTEN gene were having

a disproportionately high number of children

with autism and very large heads, a feature

consistent with brain overgrowth.

Together, Dr Eng and I led a group that

recruited 17 children with PTEN-ASD (mean

age 11.5 years) and compared them to patients

M-LNCS™ adult

adhesive sensor

Adult reusable

sensor© 2014 Masimo. All rights reserved.

iSpO2 Rx is CE Marked. Not available in the US. Allows for use of any

M-LNCS™ sensor, sold seperately. Smart mobile device sold separately.

To learn more, visit

www.masimo.co.uk

PLEASE VISIT MASIMO

Saeed Hall

Stand S1H50

8631C_Ad_Arab_Health_Daily_Dose_2015_iSpO2_Rx_63x267.indd 1

12/24/14 9:26 AM

Story continues on page 4

HealtHcare

developMent

PATieNTS, PRoDUCT, PRiCe, PeoPle

AND PoliCY ShoUlD be The foCUS

WheN DeVeloPiNG heAlThCARe

p6

ArAb HeAltH DAIlY DOSe neWSpaper

the Arab Health exhibition and Congress is the Middle east’s premier event in the healthcare sector bringing together manufacturers, wholesalers, distributors and dealers together with some of the most powerful and influential decision makers in the Arab world. the Arab Health Daily Dose is an A3 newspaper exclusively produced for each day of the show, providing visitors and exhibitors with information about events taking place and products on show.

aS the oFFicial neWSpaper oF the arab health exhibition, thiS iS the perFect mediUm For YoU to reach the UniQUe aUdience oF exhibitorS and viSitorS, the dailY doSe iS diStribUted exclUSivelY dUring the FoUr daYS oF the arab health exhibition & congreSS to everYone Who WalkS throUgh the doorS

dailY NeWSPAPerS A3 TAbloid

ADVertISING rateS (per daY)

print ready pdF at 300dpi cmYk or Jpeg, tiFF picture format at 300dpi cmYk. Files can be supplied on cd, via email or by Ftp. please ask for further details.

Advert type RATE US$Full page 7,235Half page(horizontal or vertical)

4,389

Quarter page 2,633Solo Strip Advert(horizontal or vertical)

2,271

Square advert 790

Special positions and formats:Cover page strip advert (horizontal or vertical)

2,633

Outside back cover 10,852Centre spread 10,128belly band 13,514Cover gate fold 18,086A3/A4 inserts 8,321

Series booking discounts applicable for more than 2 bookings*:15% for 3 insertions within the calendar year20% for 4 insertions within the calendar year25% for more than 4 insertions within the calendar year*Subject to single order annual bookingAgency fee/ commission not applicable on discounted rates





Strip advertHorizontal: 63mm(h) x 267mm(w) Vertical: 307mm(h) x 63mm(w)Cover: 225mm(h) x 63mm(w)

Solo Strip advertHorizontal: 63mm(h) x 267mm(w) Vertical: 375mm(h) x 63mm(w)

Square63mm (h) x 63mm (w)


YoUr nUmber one SoUrce For inFormation in the middle eaSt on medical prodUctS and ServiceS

arab health PrODuCt DIreCtOrY A5

produced annually, the arab health product directory has easy to navigate listing and information on medical products. participants opting to have an online presence in addition have the opportunity to get their products listed on dothealth.com our online platform.

Why you should be featured in the product directory: access to all our visitors and exhibitors

(more than 100,000 people) across 12 informa lifesciences events throughout the year

reach a targeted audience of healthcare professionals, dealers, manufacturers, distributors and suppliers looking for new products and services in the middle east and africa region

reach people when they are at an exhibition and therefore in a buying mood

position your products and services in the $168 billion healthcare market in the middle east and africa by being a part of the biggest product directory for the industry in the region

enhance your presence at the middle east and africa’s leading healthcare events

ADVertISING rateSAdvertising rates (In uS$) trIM (mm; WxH) bleed (mm; WxH)

double page Spread(include 6 product listings)

1,850 297 x 210 307 x 220

Full page (include 6 product listings)

1,125 148 x 210 158 x 220

half page horizontal (include 3 product listings)

730 128 x 85

half page vertical(include 3 product listings)

730 61 x 176

Quarter page vertical 690 69 x 98

inside Front/back cover 4,490 148 x 210 158 x 220

outside back cover 8,570 148 x 210 158 x 220

inside Front/back cover gatefold 7,790 287 x 210

bookmark (Front and back) 7,790 60 x 150

divider (thick double Sided page) 7,790 148 x 210

outside Front/back cover gatefold 9,790 287 x 210

Front cover 12,250 148 x 180

Product Listings (In US$)

GOLD Print & Online lisitngs6 product listings. Each product listing will have:

2,250

Size - half page

100 words product description

company name

company logo

company website

product image

highlighted entry on a-z index and product listing index.

One year gold profile on DOTHEALTH.COM

BASIC Print only 365

Size - half page

100 words product description

company name

company logo

company website

product image

Print ready PdF at 300dpi CMYK or JPEG, TiFF picture format at 300dpi CMYK. Files can be supplied on Cd, via email or by FTP. Please ask for further details

Series booking discount: 25% on booking more than three listings

ARAB 15 cover:Layout 1 11/24/14 4:11 P

M Page 1

114ARAB HEALTH PRODUCT DIRECTORY 2015

Hill-Rom M.E.

Affinity® 4 Birthing Bed

Delivering safety for a better birthing

experience In labor and delivery,

time and safety are top of mind

and every second counts. We have

designed every detail of the Affinity®

4 birthing bed to help make the

birthing process safe for the patient

and caregiver.

Additional back saving features like

the no lift Stow and Go foot section

and ergonomic push handles make

the Affinity 4 a smart choice for

caregivers.

Two Design Options Available

1-Stow and Go® No-lift Patient Foot

Section2-Light Weight Lift-Off Foot Section

www.hill-rom.com

Hill-Rom M.E.

405 Electric Hospital Bed

Designed for safety & Simplicity

Siderail design shields the patient, to help prevent

patient entrapment and falls One step head board

removal for rapid access to the patient’s head

Trendelenburg and reverse Trendelenburg for

emergency situations and comfort.

Zero-gap allows safe and easy patient transfers CPR

quick release handle ergonomically located at the

headend of the bed Electrical function lock out

control Brake and steer pedals accessible from all

four corners of the bed.

Angle indicator for adjustable Trendelenburg and

Reverse Trendelenburg positioning Battery backup

solution for electric functionality

www.hill-rom.com

A-Z PRODUCT CATEGORY LISTINGS

Corporate Office : LIU # 19 & 20, Dubai Silicon Oasis,

P.O.Box 341123 Dubai, United Arab Emirates.

Tel: +971 4 3263980, Fax: +971 4 3263984.

w w w. l e a d e r h e a l t h c a r e . c o

Corporate Office : LIU # 19 & 20, Dubai Silicon Oasis,

P.O.Box 341123 Dubai, United Arab Emirates.

Tel: +971 4 3263980, Fax: +971 4 3263984.

w w w. l e a d e r h e a l t h c a r e . c o

MODULA DUO

Individual positioning

Functionality

Variety

(Antoine de Saint-Exupéry, Terre des Hommes)

www.totalradiologymagazine.com www.arabhealthmagazine.com

getting YoU to the heart oF the region’S radiologY indUStrY

arab health rADIOlOGY PrODuCt GuIDe

the Arab Health radiology Product Guide assists imaging professionals and decision makers with their year-round purchasing decisions. It is a reliable source of information for all professionals associated with the radiology industry, showcasing the industries finest companies, product lines, brands and services. All companies looking to reach radiologists, administrators and technologists in the Middle east and Africa region should be a part of the Arab Health radiology Product Guide.




ADVertISING rateSSponsorship package 1: Front cover gatefold advert + up to 12 product listings US$13,388 Sponsorship package 2: Front cover logo + up to 12 product listings US$11,288 Other options:• Outside back cover advert

+ up to 6 product listings US$6,038• Inside front cover + up to

6 product listings US$ 4,463• Inside back cover advert +

up to 6 product listings US$ 4,463• Full page advert + up to

6 product listings US$ 3,413• Double page advert/editorial US$ 3,413• Full page advert/editorial US$ 2,888• Product listings

50 words + product image US$ 499

Why you should advertise in the Arab Health radiology Product Guide: Region’s first and only comprehensive guide

for imaging and diagnostics equipment/products

Distributed at all premium healthcare events in the region throughout the year

Reach out to the affluent Middle East and Africa market

Influence your audiences’ buying decision with the guide’s 12 month shelf life

Over 10,000 print copies distributed throughout the year across the Middle east and Africa region

Over 30,000 copies distributed electronically

Online version avaliable throughout the year



giving YoU the toolS to enter the mena region’S medical toUriSm market

annUal medical SerVICeS DIreCtOrYmedical tourism is gaining momentum worldwide and is

now recognised as a distinct and exponentially growing

sector that enables countries to generate revenue in

both their tourism and healthcare sectors.

Why you should advertise in the medical Services

directory:

launched each year at arab health exhibition and

available throughout the year at various inForma

life Sciences events.

Official publication at the IMTEC (International

medical travel exhibition and conference)

global medical tourism is estimated to be worth

US$100 billion

the sector is growing at the rapid pace of 20-

30% as patients from all around the world travel

from one country to another for selective medical

treatment

dramatic cost savings of up to 70% and the

opportunity to recuperate in an exotic place are all

factors explaining the growth and popularity of this

industry

more than 40,000 copies distributed throughout

the year across the middle east and africa region

to ministries of health, embassies and consulates,

travel trade industry, health insurance companies,

patient referees and international patient Service

coordinators and the imtec hosted buyers.

more than 120,000 copies distributed electronically

online version avaliable throughout the year





ADVertISING rateSSponsorship:Front cover image & logo +1Fp advert and dpS editorial US$ 13,125

Other options: Front cover gatefold advert US$10,238 outside back cover advert US$ 8,138 centre spread advert US$ 8,138 inside front cover advert US$ 6,038 inside back cover advert US$ 6,038 double page advert US$ 3,938 Full page advert US$ 2,993

Listing Options Full page hospital listing US$ 2,205 listing of 4 hospitals per page (cost per listing)- US$ 788 listing of 8 hospitals per page- (cost per listing)- US$ 420

Documents

ArAb HeAltH magazine - az767777.vo.msecnd.netaz767777.vo.msecnd.net/ukme-umbraco-lifescience/... · Arab Health magazine provides readers with unique insights into healthcare issues,