www.arabhealthmagazine.com
ISSUE ONE 2015
AUTOMATION, ROBOTICS AND
THE FUTURE OF SURGERY
DR PAUL STOFFELS ON MOVING FROM TREATMENT TO PREVENTION
ARAB HEALTH’S
EXPANDING AUDIENCE
HOW THE SHOW IS EVOLVING
www.arabhealthmagazine.com
editorial FeatUreS
aS the oFFicial pUblication oF the arab health exhibition and congreSS, arab health magazine iS an excellent vehicle For keeping abreaSt oF the regionS healthcare trendS and developmentS
ArAb HeAltH magazine
With a print circulation reaching more than 35,000 medical professionals in the MeNA region, Arab Health magazine provides readers with unique insights into healthcare issues, management and technological developments in the region and beyond.
the magazine’S content inclUdeS:• regional and global healthcare news• Interviews with leading players in the field• Profiles of leading healthcare institutions• Industry insights and analysis• Clinical case studies and review papers.launched in November 2002, Arab Health magazine’s circulation has been compiled using figures from more than 30 years of experience with Arab Health exhibition visitor and delegate data. Published bi-monthly with 35,000 copies, it reaches top decision-makers in the region’s healthcare industry including hospital CeO’s, medical directors, department heads, facilities managers, government officials, surgeons, nurses and GPs;
ADVertISING rateSAdvert type RATE US$Double page spread 7,235Full page 4,389Half page 2,633Quarter page 1,580Strip advert 1,106Outside back cover 9,009Inside front cover 7,235Inside back cover 7,235belly band 13,514book mark 11,261A4 insert 8,32110 page bound insert 35,112Cover sheet advert 13,514Front cover gatefold 15,766back cover gatefold 12,661
Series booking discounts applicable for more than 2 bookings*:15% for 3 insertions within the calendar year20% for 4 insertions within the calendar year25% for more than 4 insertions within the calendar year*Subject to single order annual bookingAgency fee/ commission not applicable on discounted rate
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Book markvarious – please ask for more details
10 page bound insertcan be customised to your requirements - please ask for further details
iSSUeONEpost show
iSSUeTWOhealthcare businessr+dpharmaceutical industry in meaWomen’s health
iSSUeTHREEcommunications in healthcarecultural issues in public outreachhospital marketing doctor-patient communicationpediatrics
iSSUeFOURQualityhospital accreditationlab safetypatient safetySurgical Qa
iSSUeFIVE preShoW iSSUetechnologySmart devicestelemedicinebedside diagnosticsWearablesimaging
iSSUeSIX ShoW iSSUeShow issue
ARAB HEALTH SUPPLEMENT 2015
www.buildinghealthcaremagazine.com
REAL ESTATEHEALTHCARE
Healthy strategies for repositioning your real estate assets
keeping YoU Updated With the middle eaSt’S FaSt groWing developmentS, groWth expanSion and prodUctS acroSS the entire SpectrUm oF healthcare FacilitieS
buIlDING HeAltHCAre magazine
building Healthcare magazine publishes review articles dedicated to the non-clinical side of the healthcare industry. As the regions premier magazine with a print circulation of more than 13,000 copies across readers and advertisers involved in healthcare facilities, the magazine’s content includes:
• Investment in healthcare
• Finance
• Construction
• Design and planning
• building
• Quality control
• It infrastructure and technologies
• Facilities management
editorial FeatUreS
ADVert SpeciFicationSprint ready pdF at 300dpi cmYk or Jpeg, tiFF picture format at 300dpi cmYk. Files can be supplied on cd, via email or by Ftp. please ask for further details
DPStrim: 297mm(h) x 420mm(w)bleed: 303mm(h) x 426mm(w)
Full pagetrim: 297mm(h) x 210mm(w)bleed: 303mm(h) x 216mm(w)
Half pageHorizontal: 125mm(h) x 175mm(w)
Half pageVertical: 257mm(h) x 85mm(w)
125mm(h) x 85mm(w) Strip advertHorizontal: 40mm(h) x 175mm(w)
Strip advertVertical: 257mm(h) x 40mm(w)
Belly bandtrim: 70mm(h) x 425mm(w)bleed: 76mm(h) x 431mm(w)
Gatefoldtrim: 297mm(h) x 420mm(w)bleed: 303mm(h) x 426mm(w)
Book markvarious – please ask for more details
10 page bound insertcan be customised to your requirements - please ask for further details
With the Middle east and North Africa considered to be one of the fastest growing healthcare infrastructures in the world, the magazine offers readers and advertisers the perfect medium for keeping up-to-date with the region’s fast growing developments, growth and products across the entire spectrum of a healthcare facility.
iSSUeONEhealthcare architectureinterior designbig data
iSSUeTWOexclusive hospital build & infrastructure show issueleaders in healthcareevidence-based design
ADVertISING rateSAdvert type RATE US$Double page spread 6,890Full page 4,180Half page 2,508Quarter page 1,505Strip advert 1,053Outside back cover 8,580Inside front cover 6,890Inside back cover 6,890belly band 12,870book mark 10,725A4 insert 7,92510 page bound insert 33,440Cover sheet advert 12,870Front cover gatefold 15,015back cover gatefold 12,058
www.totalradiologymagazine.com
SHOW EDITION 2015
TOTAL RADIOLOGY 2015Celebrating 15 years of continuing
education as part of Arab Health
Does image quality actually matter? TECHNOLOGY
OPINIONRadiologist: How do we do more with less?
providing clinical paperS, caSe StUdieS and eQUipment revieWS to keep YoU Updated With the lateSt trendS in radiologY and medical imaging
tOtAl rADIOlOGY magazine
the total radiology magazine aims to encourages debate, exchange of information and opinion from within the field of diagnostic medical imaging. the magazine includes clinical papers and case studies as well as equipment reviews that will be of interest to clinicians, technicians and managers.
editorial FeatUreS
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DPStrim: 297mm(h) x 420mm(w)bleed: 303mm(h) x 426mm(w)
Full pagetrim: 297mm(h) x 210mm(w)bleed: 303mm(h) x 216mm(w)
Horizontal: 125mm(h) x 175mm(w)
Half pageVertical: 257mm(h) x 85mm(w)
125mm(h) x 85mm(w) Strip advertHorizontal: 40mm(h) x 175mm(w)
Strip advertVertical: 257mm(h) x 40mm(w)
Belly bandtrim: 70mm(h) x 425mm(w)bleed: 76mm(h) x 431mm(w)
Gatefoldtrim: 297mm(h) x 420mm(w)bleed: 303mm(h) x 426mm(w)
Book markvarious – please ask for more details
10 page bound insertcan be customised to your requirements - please ask for further details
Published in conjunction with the total radiology Conference held during the Arab Health exhibition, the printed magazine is distributed to more than 11,000 professionals in the MENA region. It is the perfect place to advertise and showcase products in the field of radiology.
EXHIBITION/cONFERENcE Special editioninterventional radiologyeducation, management & accreditationmammographycardio imagingneuroimagingUltrasoundpet/ct
ADVertISING rateSAdvert type RATE US$Double page spread 6,890Full page 4,180Half page 2,508Quarter page 1,505Strip advert 1,053Outside back cover 8,580Inside front cover 6,890Inside back cover 6,890belly band 12,870book mark 10,725A4 insert 7,92510 page bound insert 33,440Cover sheet advert 12,870Front cover gatefold 15,015back cover gatefold 12,058
ISSUE 1 2014
Lice
nsed
by
Inte
rnat
iona
l Med
ia P
rodu
ctio
n Z
one
www.medlabmagazine.com
MEDLAB 2014A review of the leading product-oriented
platform in the medical laboratory industry
BIOMARKERSHow can biomarkers help in the early
detection of Alzheimer’s disease?
MOLECULAR
DIAGNOSISThe link between HPV infection of the cervix and cervical
cancer has been one of the most important scientific
discoveries of the past 30 years
www.arabhealthmagazine.com
the onlY pUblication in the middle eaSt dedicated SolelY toWardS medical laboratorieS and their StaFF
MeDlAb magazine
With over a decade in the market, Medlab magazine has quickly established itself as the leading magazine for the medical laboratory market in the Middle East. the only publication in the region directed solely towards medical laboratories, it enables laboratory professionals to keep abreast of with the latest products, medical findings and techniques for treatment and diagnosis. Medlab magazine features a well-balanced profile of articles written
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Half pageHorizontal: 125mm(h) x 175mm(w)
Half pageVertical: 257mm(h) x 85mm(w)
Quarter page125mm(h) x 85mm(w)
Strip advertHorizontal: 40mm(h) x 175mm(w)
Strip advertVertical: 257mm(h) x 40mm(w)
Belly bandtrim: 70mm(h) x 425mm(w)bleed: 76mm(h) x 431mm(w)
Gatefoldtrim: 297mm(h) x 420mm(w)bleed: 303mm(h) x 426mm(w)
Book markvarious – please ask for more details
10 page bound insertcan be customised to your requirements - please ask for further details
Advert type RATE US$Double page spread 4,106Full page 2,415Half page 1,449Quarter page 872Strip advert 609Outside back cover 4,925Inside front cover 4,106Inside back cover 4,106belly band 6,930Cover sheet advert 6,930Front cover gatefold 8,316back cover gatefold 6,657
editorial FeatUreS
Series booking discounts applicable for more than 2 bookings*:15% for 3 insertions within the calendar year20% for 4 insertions within the calendar year25% for more than 4 insertions within the calendar year*Subject to single order annual booking
ADVertISING rateS
by laboratory professionals for laboratory professionals. Published quarterly, each issue focuses on the challenges facing lab technicians and senior decision-makers in medical laboratories across the Middle east.
With a print circulation of more than 12,000, Medlab magazine is the place to advertise for all companies specialising in laboratory equipment and services for all aspects of medical diagnosis.
iSSUeONEmedlab exhibition post show reviewmolecular diagnosticslaboratory diagnosticstest utilisation
iSSUeTWOlab management & accreditationivdhaematology
iSSUeTHREEclinical chemistrybiochemistrygenetics
iSSUeFOURexclusive medlab show edition
www.arabhealthmagazine.com
DAY 01
26 JANUARY 2015ARAB HEALTH
daily dose
T h e o f f i c i a l da i ly n e w s pa p e r o f T h e A R A b h e A lT h e x h i b i T i o N
Monday
When Arab Health began 40 years
ago, it was as a small trade show
held in tents on land right next to
the old Intercontinental Hotel in Dubai, but as
the healthcare industry has grown in the last four
decades, so has the event, evolving into one of
the world’s largest and most successful medical
shows, reflecting the increasing importance of
the Middle East as a global healthcare hub. Early
exhibitors tended to specialise in hospital supplies,
providing beds, bandages and scanning equipment,
but over time the show has seen a huge increase
in the participation of specialist
groups from the
region, as well as some of the world’s most famous
teaching and training institutions, such as Cleveland
Clinic and Johns Hopkins.
welcoMe to
arab HealtH
exHibition &
congress 2015
celebrating 40
years in HealtHcareFor first generation exhibitors, the scale of
opportunities to meet international medical groups
and specialist companies was huge. Deals stru
ck at
the early events fed directly into the growth of the
region’s healthcare infrastructure, supporting the
construction and supply of a number of new hospitals
built at the end of the 1970’s. The rapid expansion of
Arab Health as an exhibition and congress followed
suit and is now recognised as one of the most
important global events in the healthcare calendar.
Commenting at the event’s opening, Simon Page,
Managing Director, Informa Life Sciences Exhibitions
said: “Arab Health is at the heart of the region’s
healthcare, and for a very valid reason. With the
UAE healthcare market alone expanding by almost
100% last year and recent reports suggesting it is
on a path to becoming a AED4bn industry by 2018,
there is no better time or place to host one of the
foremost healthcare trade events in the world.”
Globally, healthcare services are struggling to
cope with a growing number of health issues. The
Gulf region in particular is facing its own fair sh
are of
challenges with population numbers rising 5% every
year, and with residents living longer, the number of
patients living with NCD’s or chronic illness is only
going to increase.
Justin Keen the English scholar, once explained;
“No country can afford to run reactive illness
services any longer”. The way we perceive health
in the Gulf requires a cultural change, but also how
care is delivered. Despite heavy investment into
Continues on page 2
The SeARCh foR iNDiViDUAliSeD TReATMeNTS GeTS UNDeRWAY
By: Thomas W. Frazier, PhD, Director, Cleveland Clinic Children’s Center for Autism
pten MUtations and aUtisM:
New research out of Cleveland
Clinic Children’s Center for
Autism has focused on a genetic
subgroup of children with autism spectrum
disorder (ASD) (those with mutations of
the PTEN gene) to identify a unique pattern
of brain abnormalities and cognitive deficits.
We are now building on these insights with
new investigations that promise greater
understanding of the biological mechanisms
causing autism, and that ultimately may lead
to individualised treatments.
tUrning to a genetic
sUbgroUp for answers
Disorders along the autism spectrum are frequently
debilitating and lead to lifelong impairments in social
interaction coupled with inflexible behaviour. Research
has identified a strong genetic component to autism,
but identifying effective treatments has been difficult
due to high variability in the underlying biology.
One approach to this problem is to study
genetic subgroups of autism. Our group applied this
strategy to individuals with PTEN mutations who
also have autism (PTEN-ASD). My close colleague
and scientific mentor, Charis Eng, MD, PhD,
Chair of Cleveland Clinic’s Genomic Medicine
Institute, identified the PTEN gene as a tumour
suppressor. Dr Eng also noticed that parents
with mutations in the PTEN gene were having
a disproportionately high number of children
with autism and very large heads, a feature
consistent with brain overgrowth.
Together, Dr Eng and I led a group that
recruited 17 children with PTEN-ASD (mean
age 11.5 years) and compared them to patients
M-LNCS™ adult
adhesive sensor
Adult reusable
sensor© 2014 Masimo. All rights reserved.
iSpO2 Rx is CE Marked. Not available in the US. Allows for use of any
M-LNCS™ sensor, sold seperately. Smart mobile device sold separately.
To learn more, visit
www.masimo.co.uk
PLEASE VISIT MASIMO
Saeed Hall
Stand S1H50
8631C_Ad_Arab_Health_Daily_Dose_2015_iSpO2_Rx_63x267.indd 1
12/24/14 9:26 AM
Story continues on page 4
HealtHcare
developMent
PATieNTS, PRoDUCT, PRiCe, PeoPle
AND PoliCY ShoUlD be The foCUS
WheN DeVeloPiNG heAlThCARe
p6
ArAb HeAltH DAIlY DOSe neWSpaper
the Arab Health exhibition and Congress is the Middle east’s premier event in the healthcare sector bringing together manufacturers, wholesalers, distributors and dealers together with some of the most powerful and influential decision makers in the Arab world. the Arab Health Daily Dose is an A3 newspaper exclusively produced for each day of the show, providing visitors and exhibitors with information about events taking place and products on show.
aS the oFFicial neWSpaper oF the arab health exhibition, thiS iS the perFect mediUm For YoU to reach the UniQUe aUdience oF exhibitorS and viSitorS, the dailY doSe iS diStribUted exclUSivelY dUring the FoUr daYS oF the arab health exhibition & congreSS to everYone Who WalkS throUgh the doorS
dailY NeWSPAPerS A3 TAbloid
ADVertISING rateS (per daY)
print ready pdF at 300dpi cmYk or Jpeg, tiFF picture format at 300dpi cmYk. Files can be supplied on cd, via email or by Ftp. please ask for further details.
Advert type RATE US$Full page 7,235Half page(horizontal or vertical)
4,389
Quarter page 2,633Solo Strip Advert(horizontal or vertical)
2,271
Square advert 790
Special positions and formats:Cover page strip advert (horizontal or vertical)
2,633
Outside back cover 10,852Centre spread 10,128belly band 13,514Cover gate fold 18,086A3/A4 inserts 8,321
Series booking discounts applicable for more than 2 bookings*:15% for 3 insertions within the calendar year20% for 4 insertions within the calendar year25% for more than 4 insertions within the calendar year*Subject to single order annual bookingAgency fee/ commission not applicable on discounted rates
Full pagetrim: 420mm(h) x 297mm(w)bleed: 426mm(h) x 303mm(w)
Half pageHorizontal: 180mm(h) x 267mm(w)
Half pageVertical: 375mm(h) x 130mm(w)
Quarter page180mm(h) x 130mm(w)
Strip advertHorizontal: 63mm(h) x 267mm(w) Vertical: 307mm(h) x 63mm(w)Cover: 225mm(h) x 63mm(w)
Solo Strip advertHorizontal: 63mm(h) x 267mm(w) Vertical: 375mm(h) x 63mm(w)
Square63mm (h) x 63mm (w)
www.arabhealthmagazine.com
YoUr nUmber one SoUrce For inFormation in the middle eaSt on medical prodUctS and ServiceS
arab health PrODuCt DIreCtOrY A5
produced annually, the arab health product directory has easy to navigate listing and information on medical products. participants opting to have an online presence in addition have the opportunity to get their products listed on dothealth.com our online platform.
Why you should be featured in the product directory: access to all our visitors and exhibitors
(more than 100,000 people) across 12 informa lifesciences events throughout the year
reach a targeted audience of healthcare professionals, dealers, manufacturers, distributors and suppliers looking for new products and services in the middle east and africa region
reach people when they are at an exhibition and therefore in a buying mood
position your products and services in the $168 billion healthcare market in the middle east and africa by being a part of the biggest product directory for the industry in the region
enhance your presence at the middle east and africa’s leading healthcare events
ADVertISING rateSAdvertising rates (In uS$) trIM (mm; WxH) bleed (mm; WxH)
double page Spread(include 6 product listings)
1,850 297 x 210 307 x 220
Full page (include 6 product listings)
1,125 148 x 210 158 x 220
half page horizontal (include 3 product listings)
730 128 x 85
half page vertical(include 3 product listings)
730 61 x 176
Quarter page vertical 690 69 x 98
inside Front/back cover 4,490 148 x 210 158 x 220
outside back cover 8,570 148 x 210 158 x 220
inside Front/back cover gatefold 7,790 287 x 210
bookmark (Front and back) 7,790 60 x 150
divider (thick double Sided page) 7,790 148 x 210
outside Front/back cover gatefold 9,790 287 x 210
Front cover 12,250 148 x 180
Product Listings (In US$)
GOLD Print & Online lisitngs6 product listings. Each product listing will have:
2,250
Size - half page
100 words product description
company name
company logo
company website
product image
highlighted entry on a-z index and product listing index.
One year gold profile on DOTHEALTH.COM
BASIC Print only 365
Size - half page
100 words product description
company name
company logo
company website
product image
Print ready PdF at 300dpi CMYK or JPEG, TiFF picture format at 300dpi CMYK. Files can be supplied on Cd, via email or by FTP. Please ask for further details
Series booking discount: 25% on booking more than three listings
ARAB 15 cover:Layout 1 11/24/14 4:11 P
M Page 1
114ARAB HEALTH PRODUCT DIRECTORY 2015
Hill-Rom M.E.
Affinity® 4 Birthing Bed
Delivering safety for a better birthing
experience In labor and delivery,
time and safety are top of mind
and every second counts. We have
designed every detail of the Affinity®
4 birthing bed to help make the
birthing process safe for the patient
and caregiver.
Additional back saving features like
the no lift Stow and Go foot section
and ergonomic push handles make
the Affinity 4 a smart choice for
caregivers.
Two Design Options Available
1-Stow and Go® No-lift Patient Foot
Section2-Light Weight Lift-Off Foot Section
www.hill-rom.com
Hill-Rom M.E.
405 Electric Hospital Bed
Designed for safety & Simplicity
Siderail design shields the patient, to help prevent
patient entrapment and falls One step head board
removal for rapid access to the patient’s head
Trendelenburg and reverse Trendelenburg for
emergency situations and comfort.
Zero-gap allows safe and easy patient transfers CPR
quick release handle ergonomically located at the
headend of the bed Electrical function lock out
control Brake and steer pedals accessible from all
four corners of the bed.
Angle indicator for adjustable Trendelenburg and
Reverse Trendelenburg positioning Battery backup
solution for electric functionality
www.hill-rom.com
A-Z PRODUCT CATEGORY LISTINGS
Corporate Office : LIU # 19 & 20, Dubai Silicon Oasis,
P.O.Box 341123 Dubai, United Arab Emirates.
Tel: +971 4 3263980, Fax: +971 4 3263984.
w w w. l e a d e r h e a l t h c a r e . c o
Corporate Office : LIU # 19 & 20, Dubai Silicon Oasis,
P.O.Box 341123 Dubai, United Arab Emirates.
Tel: +971 4 3263980, Fax: +971 4 3263984.
w w w. l e a d e r h e a l t h c a r e . c o
MODULA DUO
Individual positioning
Functionality
Variety
(Antoine de Saint-Exupéry, Terre des Hommes)
www.totalradiologymagazine.com www.arabhealthmagazine.com
getting YoU to the heart oF the region’S radiologY indUStrY
arab health rADIOlOGY PrODuCt GuIDe
the Arab Health radiology Product Guide assists imaging professionals and decision makers with their year-round purchasing decisions. It is a reliable source of information for all professionals associated with the radiology industry, showcasing the industries finest companies, product lines, brands and services. All companies looking to reach radiologists, administrators and technologists in the Middle east and Africa region should be a part of the Arab Health radiology Product Guide.
ADVert SpeciFicationSprint ready pdF at 300dpi cmYk or Jpeg, tiFF picture format at 300dpi cmYk. Files can be supplied on cd, via email or by Ftp. please ask for further details
DPStrim: 297mm(h) x 420mm(w)bleed: 303mm(h) x 426mm(w)
Full pagetrim: 297mm(h) x 210mm(w)bleed: 303mm(h) x 216mm(w)
ADVertISING rateSSponsorship package 1: Front cover gatefold advert + up to 12 product listings US$13,388 Sponsorship package 2: Front cover logo + up to 12 product listings US$11,288 Other options:• Outside back cover advert
+ up to 6 product listings US$6,038• Inside front cover + up to
6 product listings US$ 4,463• Inside back cover advert +
up to 6 product listings US$ 4,463• Full page advert + up to
6 product listings US$ 3,413• Double page advert/editorial US$ 3,413• Full page advert/editorial US$ 2,888• Product listings
50 words + product image US$ 499
Why you should advertise in the Arab Health radiology Product Guide: Region’s first and only comprehensive guide
for imaging and diagnostics equipment/products
Distributed at all premium healthcare events in the region throughout the year
Reach out to the affluent Middle East and Africa market
Influence your audiences’ buying decision with the guide’s 12 month shelf life
Over 10,000 print copies distributed throughout the year across the Middle east and Africa region
Over 30,000 copies distributed electronically
Online version avaliable throughout the year
www.arabhealthmagazine.com
www.arabhealthmagazine.com
giving YoU the toolS to enter the mena region’S medical toUriSm market
annUal medical SerVICeS DIreCtOrYmedical tourism is gaining momentum worldwide and is
now recognised as a distinct and exponentially growing
sector that enables countries to generate revenue in
both their tourism and healthcare sectors.
Why you should advertise in the medical Services
directory:
launched each year at arab health exhibition and
available throughout the year at various inForma
life Sciences events.
Official publication at the IMTEC (International
medical travel exhibition and conference)
global medical tourism is estimated to be worth
US$100 billion
the sector is growing at the rapid pace of 20-
30% as patients from all around the world travel
from one country to another for selective medical
treatment
dramatic cost savings of up to 70% and the
opportunity to recuperate in an exotic place are all
factors explaining the growth and popularity of this
industry
more than 40,000 copies distributed throughout
the year across the middle east and africa region
to ministries of health, embassies and consulates,
travel trade industry, health insurance companies,
patient referees and international patient Service
coordinators and the imtec hosted buyers.
more than 120,000 copies distributed electronically
online version avaliable throughout the year
ADVert SpeciFicationSprint ready pdF at 300dpi cmYk or Jpeg, tiFF picture format at 300dpi cmYk. Files can be supplied on cd, via email or by Ftp. please ask for further details
DPStrim: 297mm(h) x 420mm(w)bleed: 303mm(h) x 426mm(w)
Full pagetrim: 297mm(h) x 210mm(w)bleed: 303mm(h) x 216mm(w)
Half pageHorizontal: 180mm(h) x 267mm(w)
ADVertISING rateSSponsorship:Front cover image & logo +1Fp advert and dpS editorial US$ 13,125
Other options: Front cover gatefold advert US$10,238 outside back cover advert US$ 8,138 centre spread advert US$ 8,138 inside front cover advert US$ 6,038 inside back cover advert US$ 6,038 double page advert US$ 3,938 Full page advert US$ 2,993
Listing Options Full page hospital listing US$ 2,205 listing of 4 hospitals per page (cost per listing)- US$ 788 listing of 8 hospitals per page- (cost per listing)- US$ 420