NO

YES

YESYES

YES

YES

YESYES

YES

YES

DO YOU KNOWHOW TO USEWORDPRESS?

SMART. JUST CHECK YOUR

ADDRESS BOOK. DON’T WANT

TO SEND TO YOUR EX,

AGAIN. AWKWARD

GREAT! SHARE ITLIKE IT’S YOURFRIEND’S NEW

BABY

WHY SOSERIOUS?

YES

GET WORKINGON YOUR HEART-

FELT 140CHARACTER

OR LESSHOLIDAYMESSAGE

INCLUDEPICTURES OF

PUPPIES

GOOD JOB!I SEE YOU

HAVE HIREDA DESIGNER!

YES!KEEPING IT

CLASSY!

BUT, THERE IS AN AWKWARD

PHOTOBOMB

UHH..HELLO...

HIRE A PROFESSIONAL

DESIGNER

YES

KEEPING UPWITH THE TIMES,

I LIKE IT.

YES

PINTERESTLOVES

CHRISTMAS

YES

YES

YES

YES

YES

BORING!

HERE IS A CHECKLIST TO HELP...

PLAN TO RELEASE YOUR CARD EARLY ENOUGHFOR EVERYONE TO SEE AND MAKE SURE IT’SSCHEDULED CORRECTLY

OPTIMIZE IMAGES FOR ALL PLATFORMSIT WILL BE RELEASED ON

CHECK CHECK CHECK FOR SPELLING ERRORS

EVALUATE YOUR RECIPIENT LIST AND MAKE SUREYOU ARE SENDING IT TO EVERYONE YOU WANT

MAKE SURE YOUR CARD STAYS TRUE TO YOURCOMPANY’S MISSION AND VALUES BY KEEPINGYOUR REPUTATION IN MIND

WWW.VERTICALMEASURES.COM

NO

WHY?

DIGITAL

NO

NO

NO

NONO

NO

NO

ON WHICH PLATFORM WILL IT BE RELEASED?

WHAT IS THE TONEOF YOUR MESSAGE?

WHAT’S THE DESIGNYOU HAVE IN MIND?

THE FINALDELIVERABLE

IS IT DIGITALOR ANALOG? ANALOG

SOCIALMEDIA

WORDPRESSBLOG

DO YOU HAVE ACCESS TO YOUR

WORDPRESS?

ASK YOURIT GUY

REALLY?! WHAT

ARE YOU? A TEENAGER

WHO’SMOVED ON TO

INSTAGRAM?

YOU THOUGHTMAILCHIMP WAS

AN ACTUALMESSENGER

MONKEY, DIDN’TYOU?

EMAILBLAST

SAPPY

DOES IT CONTAINCLIPART?

DOES IT INCLUDEA PHOTO?

IS IT A SENTIMENTALSCENERY LANDSCAPE

SHOT?

FUNNY

IS ITHEARTWARMING?

IS ITAPPROPRIATE?

IS ITSERIOUS?

GET WITH THE TIMES!

TWITTERHAS A NEW

IMAGE FEATURE!

GO BACK TO1994, YA OLD

GEEZER

YOU’RE KILLINGME!. IF IT IS A

GLAMOR SHOTWITH YOUR PET

CAT AND ANORNATEHOLIDAY

SWEATER THENNEVER SEND A HOLIDAY CARD EVER

DO NOTINCLUDEPICTURES

OF PUPPIES

IS IT A GROUP COMPANY PHOTO?

IT TAKES A LOT OF WORK TO GET CONTENT JUST RIGHT!

CREATED ANDDESIGNED BY

IS IT A NICEPICTURE

WHERE EVERY-ONE LOOKS

PROFESSIONAL?

IS IT A QUICK CELLPHONE

PICTURE TAKEN DURING YOUR

HOLIDAY RAGER?

NO

COME ON,GOOGLE ALREADY

KNOWSEVERY-THING

ABOUT YOU

NO

ARE YOUA MAN,WHO IS

NOTPLANNING

A WEDDING?

NO

NO

NO

NO

GOOD

I THINK YOUNEED TO TAKEA HARD LOOKAT YOUR LIFE

NO, BUTMY NEPHEW

OWNS IT

DO YOU KNOWPHOTOSHOP?

NO

NO

INSIDEINDUSTRY

JOKE

company holiday card?company holiday card?ARE YOU READY TO SEND OUT YOUR

Sending out company holiday cards in a digital form is cost effective and opens up opportunities to be creative with your messaging. But before you send out your card for the world to see,

follow this chart to help guide you toward success and not forget any awkward mishaps!

START

company holiday card?

happyhappyhappyholidaysholidaysholidays