•Argument Unit–Business Letter –Brochure

Argument• Argument: a main idea, often called a “claim” or “thesis statement,” backed up with evidence that supports the idea. • Do not stop with having a point. You have to back up your point with evidence.

Persuasion

•Persuasion: The action of persuading someone to do or believe something. •Uses emotions more than facts / evidence.

Persuasion

•http://www.youtube.com/watch?v=vtP-S9OS0o0

•http://www.youtube.com/watch?v=NXJE8UGtjmI

•Allstate

Persuasion

•http://www.youtube.com/watch?v=GQ4K-TZXt7E

•http://www.youtube.com/watch?v=7RyaeTe1W_E

•Doritos and Direct T V

You Tube Commercials

• http://www.youtube.com/watch?v=Yz4u8XXUgxA

• http://www.youtube.com/watch?v=y3bqbJduK2w

• http://www.youtube.com/watch?v=7NNiXl9yTuU

• http://www.youtube.com/watch?v=Hh8hS8uSoJs

• Chips Ahoy, Applebee’s, E*Trade

Persuasion

•Audience?• http://www.youtube.com/watch?v=jXlxI0_XhT0

• http://www.youtube.com/watch?v=c8kOeV56-kc

• Dr. Pepper 10, Subaru

Writing:• Writing Paragraph =

Communicating an idea and explaining it.

• Why do you write an email = ?

• Why do you send a text message = ?

• Who is your audience?• Does your audience

determine how/what you write?

Friendly LetterDear Aunt Mabel,

How was your trip to California? Blah, blah, blah.Xoxo

Love ya,Maddie

Reasons to Write a Business Letter

1.Letter of Inquiry

2.Letter to the Editor or Public Official

3.Letter of Complaint

Arguments for a Business

• Sell an item:• Price•What else?• Sell a service:• Customer satisfaction•What else?

25 Main StreetWinona, MN 19955May 5, 2012

Public Relations OfficeBaseball Hall of FameP.O. Box 590 Cooperstown, NY 13326

To Whom It May Concern:

I am writing to request information about tours and special events at the museum this

summer. My family and I will spending the week of July 1-7 in Cooperstown and plan to

spend at least one day at the museum.

I would also appreciate information about your hours and admission fees, especially

any discounts available to families. Please send, as soon as possible, any brochure

and schedules that may help us plan our trip.

Sincerely,

Barb Gunderson

25 Main Street Your house number and street addressWinona, MN 19955 Meridian, ID 83646

May 5, 2012 Date: May 8, 2013

Public Relations Office Their addressBaseball Hall of FameP.O. Box 590 Cooperstown, NY 13326

To Whom It May Concern:

I am writing to request information about tours and special events at the museum thissummer. My family and I will spending the week of July 1-7 in Cooperstown and plan to

spend at least one day at the museum. COMPLIMENT THEM. WHY DO YOU LIKE THEM? State EVIDENCE .

I would also appreciate information about your hours and admission fees, especially any discounts available to families. Please send, as soon as possible, any brochure

and schedules that may help us plan our trip. ASK FOR “SOMETHING THAT REPRESENTS THEM.” Then you can ask for something specific after that. (Autograph).

Sincerely,

Barb Gunderson

25 Main StreetWinona, MN 1995May 5, 2012

Public Relations OfficeBaseball Hall of FameP.O. Box 590 Cooperstown, NY 13326

To Whom It May Concern:

I am writing to request information about tours and specialevents at the museum this summer. My family and I willspending the week of July 1-7 in Cooperstown and plan tospend at least one day at the museum.

I would also appreciate information about your hours andadmission fees, especially any discounts available to

families.Please send, as soon as possible, any brochures and

schedulesthat may help us plan our trip.

Sincerely,

Barb Gunderson

Your Name Your Home AddressCity, State Zip Code

Person’s Name Street Number and Street Name

City, State Zip Code

Joe Schmoe33 Ellory Ln.Meridian, ID 83646

Donald Trump100 Maple Rd.

Anytown, NY 12345

• You tube commercials. • Click, make full screen, close so not

to see any outside ads. • If link doesn’t work in powerpoint, go

to view normal, then click current slide again, then click link.