Submitted by: Submitted to:Bonaobra, April Grace Prof. Romeo CuevasFloresca, Denise AlaineLagman, Alyssa NoreenRabi, Ma. AngelaSajul, Evangeline Joyce Sia, Princess(ABE0128)

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I. BACKGROUND

1. VISIONThe Aristocrat, a wholly-owned Filipino enterprise, founded in 1936 by Engracia Cruz-Reyes, in keeping with her adherence to Filipino traditions, values and the spirit of culinary innovativeness thus commits to the founder’s vision of excellence and leadership in business as brought forth by:• High quality food unique to our name, known through generations here and abroad;• Efficient and courteous service as only Filipino hospitality can convey;• Reasonable balance of profit and cost as to make our products of good value to the common people;• Respect for honest labor, active teamwork and observance of business ethics, in the achievement of our goals;• Awareness to the call of our community and responsiveness to its needs;• Strong belief in God Almighty as Giver of resources and our role as steward of His blessings.

2. MISSIONIt is Aristocrat’s commitment to provide guests at each visit with affordable, high quality, delicious and healthful food prepared under the most sanitary condition, and served promptly in friendly and courteous manner.

3. PRODUCTSThey provide a range of different choices in their menu from breakfast, soups and salads, classic dishes in pork and chicken, dessert and beverages, sandwich and merienda favorites, and group meals.

4. SERVICESThey provide catering and party services for special occasions like birthdays, baptismal and wedding celebrations.

5. HISTORY: It is a Filipino-owned family corporation founded by the late Doña Engracia Cruz-

Reyes and her husband, Justice Alex A. Reyes. Former owner is Priscilla Reyes-Pacheco, the granddaughter Doña Engracia Cruz-

Reyes and Justice Alex A. Reyes. From a snack mobile in 1936, the Aristocrat has grown into a restaurant

enterprise with branches in Metro Manila, all serving the same quality foods. “The Philippines’ Most Popular Restaurant”. Home of the Best Chicken Barbecue in Town First located along Roxas Boulevard. Witnessed various events in the Philippine History such as:

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Funeral marches of national martyrs and prisoners of war. Rallies and parades.

Inspired the growth and development of the restaurant industry in the Philippines.

In 1992, on Engracia Cruz Reyes’ 100th birth anniversary, the constructed landmark in Rajah Sulayman Park, the issuance of a stamp edition and the naming of a street after her honor.

The Aristocrat has diversified into an integrated complex, which includes the following: the Aristocrat Bakeshop (Bakerey, Inc.); Aristomart, a 24-hour convenience store (Aristore, Inc.); property management such as the Aristocrat Apartments (Tanglaw Realty, Inc.); the Franchise Office (Heirs of Alex &Engracia Reyes, Sr., Inc.); the Aristocrat Robinsons, Ermita Branch (Legacy of Alex &Asiang, Inc.); the Aristocrat Franchise Corporation (Aristocrat Franchise, Inc.) and a Product Research & Development Division which manufactures processed foods such as sausages, cured meats, bagoong, atsara, and a variety of other products for the local and exports markets.

Developed the Culinary Institute of Aristocrat that offers Certificate and Diploma programs with tracks covering both Culinary Arts and Baking & Pastry. The Institute also offers an international study program, Gastronomicom, where one can have the rare opportunity to travel, study & work in France. Courses offered:

o Certificate Programs a. Fundamentals of Professional Cooking - an 8-week course that

aims to familiarize the student on the various fundamental knowledge and skills involved in the culinary arts.

b. Optional Hotel Immersion Program – a 3-month intensive hotel immersion program offered exclusively for certificate graduates of the Culinary Institute of Aristocrat.

o Diploma Programa. Culinary Arts and Kitchen Administration - designed to give full

time students the very best preparation for a career in culinary art and to develop the fundamental, and advanced culinary skills and the knowledge required in professional cooking and kitchen management using state of the art facilities.

o International Study Programa. Gastronicom French Dual Diploma – a 12-month French dual-

diploma program exclusively offered by The Culinary Institute of Aristocrat.

o ServSafe® classroom training are conducted regularly at the institute led by in-house Certified ServSafeInstructors.The course uses the ServSafe Essentials 5th Edition textbook, and is structured to include

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the information your workforce will need to prepare for ANSI-CFP accredited exams, and perform on the job.

First to use the microwave oven in the Philippines.

II. MARKET POSITION

Defined as the ranking of a brand, product or company in terms of its sales volume of its competitors in the same market or industry.

III. FINANCIAL PERFORMANCE

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BALANCE SHEETS(2008-2012)

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INCOME STATEMENTS (2008-2012)

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RATIO ANALYSIS

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A tool used by individuals to conduct a quantitative analysis of information in a company's financial statements. Ratios are calculated from current year numbers and are then compared to previous years, other companies, the industry, or even the economy to judge the performance of the company.

PROFITABILITY

Return on Assets – is an indicator of how profitable company’s assets are in generating profit

ROA = Total Income Total Assets

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LIQUIDITY

Current Ratio - it is the most widely used test of liquidity of a business and measures the ability of a business to repay its debts over the period of next 12 months.

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STABILITY

Debt-Asset Ratio – is an indicator of financial leverage. It tells the percentage of total assets that were financed by creditors.

Debt-Asset = Total Non-Current Liabilities Total Assets

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CAPITALIZATION

Debt-Equity Ratio - A measure of a company's financial leverage calculated by dividing its total liabilities by stockholders' equity. It indicates what proportion of equity and debt the company is using to finance its assets.

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IV. CONCLUSION AND RECCOMENDATION

RECCOMENDATION

Lowering the price range

Expansions

Promotions through advertisements

CONCLUSION

Aristocrat had vastly improved for the past 77 years. Who would have thought that from a simple snack mobile, Aristocrat had grown into a business enterprise with branches in Metro Manila.Diversified from a restaurant to a bakeshop, convenience stores, apartments and even a culinary institute. Aristocrat had maintained their financial performance and continues to enhance their operations. Still, it needs amendments to provide. Aristocrat remains to be known as the Philippines’ most popular restaurant.

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