USK1SKanC10S loa F1.0S. :)snns fosuaneuv

arketingransformationrogram I

I .....sun,• •.. uJaauFlu FluuJaaUO\)AnS ~n'SCla,a~Fl Digital ..

•Kan~ClsMarketing Transformation Program (MTP) ~un3ISEJuSlun1SUSUIUaEJUn1Srho1uCi1un1sCla1ClV0000F1ns

v

lKnucioFlJ1UIUaEJUlllJaovOOwfJanSSU~nF11 na~ n1sn'UovuluoalKU1

.~IRDP•

"lru"N~ll'i'! tl~VI'fu'l

I02-714-5566086-303-2590G mtp.irdp@gmail.com

---------------_.- ._-

Marketing Transformation Program

-- .

~/RDP

Kan~ClS Marketing Transformation.

R-ogram (MTP) ~ufi 3o _

• llU::U1:>n81nS

A.5n5a ~\)IS<>\)Wanlfl5dlrnSCl31Cl UK15n!JlaV5SSUf1l8C1Slla'RUSmJ1Kan~C1s

Marketing Transformation and Marketing 4.0nlWSJUrnSIU§VUIlLla0nlSC1alCllla'lluJfuuR"J'lfiClVuluVflRC1alC1lLilnan:)lfil:)l "Globalization" '

OS.J5u$11W ~\)ISOO~ClcinlflJdlUSK1S5Sfi"J nru,ilvnUf1l8C1SuK15n!JlaVf15UnSunsS[scu

Business Model Canvases

fJru~sswu~ans5asWll::>vW"5clf1ls1Kr!JWUSK1S<10aClnlSCl3lC1iu'fl~slnUW1r01j!j • •.

fJrusuv~srUaaU~VMarket Metrics Asia

Predictive Marketing O1saal0wvlnsrUnlS5lflSl'KiioU8VfllKu KSO 80unrnsC181ClCllUlsmhlulllus'[Vdulo

lujl"J'15ul~OVnlSK1SUlluuwfjCinSsuuovmiull)lKUlvAdouoonlSfllC1rnsrUlla,rilulVWfjCinSsu3JVKUlRIUUlJlnnJlmSfllC1IC11

800UaJuluuiivRmSCl31ClllJt!n Transformation nooms

Digital Transformation in Service Sectors

fJrulwn wq"fiuPrindple, Builk.com

B2B Marketing Transformation

fJruuasl VU~JSsru4n015oosw,1J50,f1lS OJlilIJUdU1U

OS,1I1auOSlrU~Executive Strategic Planning Director UU"J."hsoari Iwulau CiCiO

Digital Brand Communicationrnsas-o Impact O)!J,buus,auuOVmSaS10IuOKl

i1au,lumSUSK1SOovf1lvmS~OCllS Offline / OnlinelIa'rnsliili'i01"Ju00~us[nfl

StorytellingrnSI31~ovWlUOnSSf1ms lIa,mS;lclllaC10wa01uu00ww5nruri1!n 4.0

"!Il.ItNtllll'l fitlYl'hT'l

102-714-5566086-303-2590

e mtp.irdp@gmail.com~iI~YI 1193 !l1"'1~ EXIM i...17 {l......'I'I\IIiIT!J~'"LI'!I1~\'I1\J11V1~'!I~'I'I1\J11V1f1i~~V1'1'1l-1\111"''''~10400

fI:1RDP MrPRItl---fh~u"n1·H)m1J,.,iii'n~(;l'iMarketing Transformation Program (MTP) iu~ 3

v'U'i1J1uVi 31 mn~11'11J- 18 nutJ1f.1U2562

ru h~u.'1Jaa~u LLn'iUtl a1'V1'in1~L'VI'Vl"

7 il~"'l"lJ2562

Model Canvases

unnovanve Marketing a~,,~'Ii'aU1i1n~~1J

u.tJ<1<~\J\'l{"~il'n,j,~""~~"l;l<1R";;1J1.n\J~<11.u,n

13.30 - 16.30 \J.

1'lJl'!G~ 14 il~"'l"lJ2562

- 15.00 \J. IPredictiveMarketingn,~"a'''''mn~al

In,,,'i,~,,"';i,"",,~,,,~1",' ~11J1~mH,JlitJ~"1~~\J1"1~1lil"'tJ\J'~~'nl~'n~tJu.1j\m~;;n~~1J""·1'"''''~.1i'''''''n1'ifll"n1'Jruu."~vi1\J1uViq~n'J'llJ~1-3\11,j1~LtJ\.!lJ1flnl1n1,)Fll"LV'll

15.00 - 16.30 \J.

4.5 I MarketMetricsAsia

Digital Transformation in Service Sectors

MarketTrackingand BrandEvaluationOn Socialnl~;;.mlJ~<1"1.~a~IJ~\'lm\Jnl~';ldj\Jiiilm~lJ"'\Jnl~~a,.u.ad'.~ruR''!l1l,u.\J~\J';

~~'~\J/Principle,Builk.com

Brand Communication

Impact ""V~"\JtJ~"~IJ'!Jll'n,~~~".ifm'"~atJ"1\Jnl~\J~,.,wIi1l'\'l"m~~ll~1~I Onlineu.a"nmil1i'h'!J1l'~\J'i1ll~

ExecutiveStrategicPlanningDirector /

\JIJil.rhlii~';.,Mau ~~~

3 ljn~l'j~m/~ru"'\Ju"'\Jn"a~'''11~~\'lt'~1l,~h~,v'j'!l,m~jj1.;vIJa~llJ

16.00 - 19.00 \J.

1'lJl'!~ 18 n'lJV1V'lJ2562

09.00 - 12.00 \J. ROI

In-"nl1"J~.mf" uae n1'JtJ'J::Uj\Jt,I"f1mJLL\'1\J'OJ1nii~n,)"lJYl1~n1'iVl"1"

36

_ ....._-Vi~n~\9l':i Marketing Transformation Program (MTP) i'lJ~3

OJd 4 QJd QJ

eJtJ~:lJ11J'VI 31 mn~)1fl:IJ'HI 11J'VI 18 n1Jf.I1t11J 2562

1. fl'leJfI-1feJl.I1:llu~11fl':il,xfl'itltl'1'\JLL1:l~;ijl'l~~'Vl1~5Ll.I1:ll.lliT~mtp.irdp@gmail.com v!~eJ'VI1~t'VI'i~l'iV!l.Ilm1:l'1J02-619-5960~2. L~lV!Ul~\J~~l'I~eJmlt1 'hJiT~~~l1f1'iVl~eJ~\h~~lWl'\JL ~mL~~[;,J1:lfl1'iVl\Jl'irul .fI1tJ1'\J 7 1'\JVI;;1~\Jlf11!11~tI1tli.'Il1f1'i~ ~

1.1 ~€l-~~1:l .fI1~11'V1tJ: (l'I'i./'\JltJ/'\Jl~/'\Jl~i.'Il'1/ ..)

~€l-~~1:l .fI1~18~fI~~ : (Or./Mr'/Mrs./Ms./ )

1.3 -1fm;j"fll'i~l'I~€l:

VieJ~VI'\hCJ~l'\J~

~1'i

Email Address

EmailChJ~1'U

3.3 ~1Pl1Pl~ .. Ii::>l'1' 1'l(l~VI~eJlt1i1'Ufl'Hn~m5'U :

1)

2)

4.2.1 vi1'U\.l'l~i;'(~rlL~'U'Vm LVlml'l~eJ~u'U.ff'U\h~'VIe1V1LL~~~eJ~-Wfl~

4.2.2 'VI1flvi1'U\.l'l~i;'(~rl'il:::-Wm~cn

4.2.3 'VI1flvi1'U\h~i;'(~rl'il~ L~'U'Vl1~LVlml'l~eJ'liJ'ULVIEJi;'(1'l.ff'Uq'ln'il

) 1-1i)1'll

)1'll

llJ~eJ~'li1'l~L~lJ

ilfhH~1m~lJ / 'iI~LL4~1~'VI'l1UBfll'l~~

ilfhH~1m~lJ / 'iI:::LL4~1~'VI'l1UBfll'l~~

'VIlJ1m 'VI~ 1. fl1'li;'(lJl'l'lL 'Il1~1lJLI'l'l~ m'l'il~ilc.J~"'lJ\J'lruLl1Elvi1'U 1~1Ufl1'lVlElU1U'il1fl IRDPU~:::vi1'U'!h'l:::ri1iJ'l'llJL UEJlJfl1'lElU'llJ

2. A 1iJ'l'llJ LUEJlJfl1'lElU'llJVI~eJVI'VIl1fli;'(Vl'l'l1lJ n'il fl'l'llJPi m~1V1~1'U1'U\l'l~ L'VIf'lLL~~~1~\.l'l:::L'VIf'I185,000 U1'V1v •

, ,V 110<:>1 ~ Q.I II .... ~ .... I"" Q.I IV .... V v'lJ1'1'1L'il1lJfl11lJ\l'l~i;'(~I'l'il~i;'(lJfI'lL'!J1'lUfl1'l~flElU'llJ'VI~fl~V1'l Marketing Transformation Program (MTP) 1'U'VI3 LLfi~'lJtm l'lElD1'm3JfiYl'j":::1r!l1~(i)'U

Llh.JflJ1lJ511~ LL~~lhl~1Ufl1'lfi'VlL~Elm'll11um'ltlflElu'llJ 'Il1'1'1L41i;'(1lJ1'lm'll11Um'ltlflElU'llJ LL~d1lJn51m'llJ~1~11~V1~ElVl'VIl1fl~V1'l LL~~51~\l5u'1\V11lJ

'IlEln1'V1'UVIL~El'U1'lJ'lJEl~'VIl1fli;'(V1'l'VIfl\l'l~ms ~~d'll1'1'1L411lJL{J'UUflPifl'l!l11'U'VIl1fli;'(V1'l~'U~il'l~EJ~L1~ 1Pifl'l!l11'U'll1'lL1~1 L~EJ1n'UtlU'VIl1naV1'l'VIl1naVl'l'\I 1 " '\I '\I

Marketing Transformation Program (MTP) i'U~ 3

~~~El ~i;'(lJl'l'l

( )

............I. ..!. .

aEltJmlJ~1tJ<I~L~VI1IL~lJL~1J~ "lruu~'..I.fi'a iiUVl~-U1 lVl~ 02-714-5566 'Io1~El~1V~f1El'1J~1J02-714-5564-67 Email: mtp.irdp@gmail.com

l;!Clij15afJ1-u'IJ%Vu.<I~~~'lJ1eHl'1mll1fl~.ii (Institute of Research and Development for Public Enterprises)

1193 tJ1fl1~L~f1~1J .ffu 17 (lUUYI'Io1<1LV15ULL'lJ1~Ylt;y11VlL'lJI1IYlt;y11V1f11~LVlYl" 10400

~~/RDP MWm---4. n11Am~.1~{l1'U

\I

4.1 m1An'l:t1fl{l1'UL'Uth::LVlfl\I

LtJ'Ufi IiJn~~1J~1'U'VI~-l'lJEJ-l'VI~fl '" (;]~~"j-l 1~ c:rLif 1-r'Ufl1~EJ'U~1JHlP! m~l ~-l 1'U1ii'1'Ufl11(;] a11'1\J .. 'U \J

111tJ1'Uth:a 'VlP1L~m ~1J~'Um11J~m11J Lif11IiJ1ii'1'U1ll~(;]mI'1LL~~~flfl1~1J~'U5 LL~~1~c:rLif1-r'UIll~EJ'U~1J11ii'ffiEJIll'"'U \J \J \J

LL~mtJ~ tJ'UtJ~~"''UIll~rurn11J~1'1L~'U~l1Jn'U LL~~ffiEJIll"'LL~mtJ~tJ'Uth~"''UIll~rurl111J~I'1L ~'U~l1Jn'U Ll'1tJ~1'11~i1

1ll~P!m~nV1·:n'U1'UtJ~~L'VlP11 i"lf-l"

fl1~P!m~1~-l1'U11i1-ltJ~~LV1P1~1'V1-r'U'VI~fl~m Marketing Transformation Program (MTP)

~'U~ 311ii'r11'V1'U1'11~i1Ill~P!m~11'1-l1'Uru tJ~~L'VlP1~~-lLP1'"LV1tJliJ~P!fl'I~11'1-l1'Um:::'U1'U1ll1t:J~(;]1ll~(Jl~1V11ll~"'~1-l, " "LL'U1'UI'l LL~~111~~m~ruEJ-lrlm'lJEJ-l'VI,..btJ-l1'U'1i-lijt:J~(;].nru"LL~:::'U~fmViijiiEJL~tJn~~'U L~n ~~EJ1J~.:J1Li"l~1:::~

fl~tJ'VlthL~:::iJliJ~tJ~'Vh1~'VI'U1tJ-l1'U~-lfl~11tJ~:::"''Um11J~lL~~ LV1tJ1'ULdEJ-lIii''U~11Ji'i-l1ll1V1-l1'U1ii'1'U1ll~'''~1-lLL'U1'U1'l, "t:J~(;].nru"'lJEJ-lL'oreal, Michelin Guide, MOET & CHANDON,SNCFLtJ'UIii''U('VI1J1tJL'VI(;]:"'m'U~P!mnV1-l1'U, "EJlIiJ LU~tJ'ULLtJ~.:J11ii'(;]11JfI111JL'VI1J1~"'1J)

LV1tJIII ~P!mn V1.:J1'UI1il.:JU~~LV1P1~ElLtJ'U~1'U'VI~.:J'lJEJ-l'VI~na(;]1 LL~~'ii'1'U1'Umlii'-r'UEJ'U~/LL').:Ji"l111J'U \J \J 'I

U~~"'.:Jrl~l1JL~'U'Vl1-l.ff'U~11"jUEJtJfl':11 20 i"l'U~.:JdVl1.:J'VI~tl"'(;]~'lJEJ"'-l1'U~V1~1'Umsu m~ flfiliJm~1J 'VI1tl'ii'1'U1'Uc:r" "

Lif1EJ'lJ)1JUEJtJfl';i120 au LV1tJliJ~~'UL~'U~'VI'U1tJ-l1'U11ii''ll1~~1'U~l'UL if1~11JfiliJm~1JV1-l1'U11i1.:JtJ~:::L'VlP1HLL~11~"

~.:Jd 1ll~P!mnl'1-l1'U1'UtJ~~LV1P1LL~~11i1-ltJ~~LV1P1~mtJ'U~1'U'VI~-l'1JEJ-l'VI~fl"'(;]1LL~~LtJ'U~l'U'VI~-l" "

'1JEJ-lL~EJ'U1'111'U1ll~~l'U'VI~fl"'m"

'VI~tl~(;]~ Marketing Transformation Program (MTP) i'U~ 3 LtI~i'tJ~,rfl1,T{lU.Pi,jfld;)'Uii{l

1'U~ 26 n1n~1f111 2562 LL~~~V1EJmm~W:l1-l1'U~ 31 mn~li"l1J - 18 n'UtJ1tJ'U 2562LV1tJ~V1EJ'U~1J

1'Ul'UwB L1~1 09.00 - 16,30 'U. Ll'1tJij11tJ~:::L~tJV1~.:Jd,

EJ'U1l1

v ,

tJV1iHi-ll'UVi 26

31 7,14 LL~:::28

18 - 24

4 LL~:::18

11

t.iliwnU818U

6. millLih,..1I1l1•

tJ1:::tlEJ'UIii'ltJc:r'U~"'1~'lJEJ-l'VIU1tJ.:J1'U111i"l-r~-r~1"'1'V1filiJEJ.:Jrl fl1~1J'VI1'1l'ULL~:::EJ.:Jrlrrsrn i"ILEJfl'1l'U "'~EJ" ~ ~c:rGi'U11iJ~1ii'EJ-l1ll1U1 fI111J~~~'VI'":h-lmsaa 11'1LL'U'UL~1Jtl'UIII ~(;]~1V1~~'VlEJ~1tJtJ-r'Un~tJ'Vl5LL~:::LLt:JU-l1'U'Vl1.:JIII 'S(;]m (;l'U" ,

~~/RDP MWm---~Loffl11lJeJ'U'jlJ~ ~~ ~TU rrnausu l'IllJ'VI~ m'1l'1'j ~~ ~eJ'IijL1~ 1Loffl11lJ ihfl 'j'jlJ LL~~tJIiu~'Il'U~l~-r'U~ ~ ~

lJeJ'U'VIlJltJl'i'j'Uti'l'Ul'IllJ'VI~fl~m LL~~Loffl-r'Uf)1'jtlfleJ'U'jlJllJ,j'eJtJfll1~eJtJ~~ 80 '1JeJ'I'j~tJ~Ll~l;t'l'VIlJ~ 1'U'VI~fl~m~ ~

8. ,.hz If.1'tiU~f11~'h,,zlA'i'u

8.1 ~LoffleJ'lJ'jlJl~-r'UrnllJirmlJi rnllJLofflh1'ULL'U1fi~ 'VI~~~f)1'jl'l~1~~fl~1~lJ~'Ul5~i'1 h.,lJL~tI

ul1 tJtJ'j~tJfll'l1.g'l~Ln~tJ'j~ LtJ'lf1.Jmh'lLLVf~~'11'Ufl1'j'Vh'll'U'1JeJ'IeJ'I~m.8.2 ~Loffl-r'Uf)1'jeJ'lJ'jlJl'I'j~'VIUflfi'lf)1'jtJ-r'UtJ~'If)1'j'U~fl1'j~1'1'l1 ~Ln~tJ'j~ LtJ'1lu~mrl off'U~f11'j

8.3 ~ Loffl-r'U fl1 'j eJ'lJ'jlJl~-r'U tJ'j ~LtJ'1lU~ 1fl fll'jPi fl ~1 ~ 'Il'U ~ 1'1..1fl1 'j l'I~ 1~ ~1fl eJ'I ~mrn i'1-r~~ ~ ..LL~~LeJfl'1l'U;t'l1'UtJ'j~ L'VII'!LL~~~l'1tJ'j~ L'VII'!

8.4 ~Loffl-r'Ufl1'jeJ'U'jlJl~LtJ~ L~flVfI'!U i~tJVfl'!u 1'Ufl1'j'U~'VI1'jfl1'jl'l~1~~f)~1~lJ~'Ui5tJi'11 'VIlJ~ ~ .8.5 ~\offl-r'Ufll'jeJ'U'jlJijfll'j~~1'1Lfl~eJ-UltJ'j~'VI11'1n'U LL~flLtJ~tJ'UeJ'I~mllJ~ Vffl~~ LL~~~ ~

tJ'j~ ~'Um 'j ru'VI1'1~1'Ufll'jl'l a1~ ~'I~~ LtJ'Utl 'j~LeJ'1l'U1'1..1m 'jtJ'j~ arum 'jv11'11'1..1LL~~r11'V1'U~'ULtJ'U1eJ'1JeJ'I'VI'\.btJ'll'U1'1..1

~ fl~ru~\pru 1fl1'j11lJ n'Un'U'VI'111tJ'Il'U~1'1'1 ;t'l.fl1 u1'1..1LL~~.fl1V'UtI fl eJ'I~m l~eJ~1'Ifl11'1'1J1l'I

9. thfi'j'IlJLUf.llJ'VIi\mt~'I"

Alfi'I'IlJ LUmJ'VIi\'mIPl'I ~1'U1'U 185,000 Ul'Vl LtJ'U'jli'11 L'VIlJ1~1Vril'V1-r'Ufl1'j~'I'VI~ LUV'Utl fltl'lJ'jlJl'I~ tI~..;t'l'VI~fl~m L~V'I1lJ!'h1off~lVf)1'jPifl~1~1'UtJ'j~L'Vl1'! 1 i'1~'1 LL~~fl1'jPifl~l~'Il'U'Il'U~l'1tJ'j~L'VIf'1 1 i'1~'1~ ~ ~ru U'IZL'VlAe.J{{JLftgf'IZ'VI11{J1'U~ 18 - 24 ~{J'VIlf1l12562 L~vijrh1off~lV~'I,j'

2. ijfll11JU~~~~Fl~flb~EJl,j1l~LYili 'j1fJfI:aefJ,,;):aL~~~------------------~~--~--------~------------~

3. iji'1"lllJtJ'I~~'I~L~'U'Vll'1~lLi'1~tlU'U~'Uti'jn~ 'til"IZL~lI 1l1''Vl''Ilul'Ull1f.1'V1i\'{J

'VImEJL'VIl'I1'Ufl1'jPifl~l~'Il'U~l'1tJ'j~ L'VII'!IRDP l~lJ tI'U'VImv1 ~'U~,;''V1'V(l{LtJ'U~~l LU'Ufl1'j L~vijrh 1off~lV~'I., '\J '\J

tJ'jl fl f1off1'1~'U1'Umru~ ~Loffl-r'UeJ'lJ'jlJLL~'Ii'11111tJ'j~~'I~Loff111lJ~'I1'U~Wl.b~ L'VII'!'VIlflij fll'If.lfl L~flfl l"Ill1f.1'V1i\'{J~ ~ ~1'U~ 26 fl"Ifl!)lf1l1 2562 'VI1'1'U~,;''VIVf1{~~llJ~llJ1'j(1~'UL1'U1m~ ~'I,j'U1'Umru~'Ifl~11 IRDP n~~llJ~llJ1'j(1~'UL1'U1~n'U~Loff1t1'lJ'jlJl~L -u'Un'U~

fl1'jL ufl!'h 1off~lv L~lJL~lJri1'V1-r'Ufl1'jL off1t1'lJ'jlJLL~~/'VI~tl1"llJPifl~l~'Il'U~l'1tJ'j~ L'VII'!LtJ'Umru~'VI'I11V'l1'U"

~llJl'j(l~ ~l'jrul~l LU'Ufl1'jl'lllJ fl!)'j~L Uv'U~ L~mofftl'l'1JeJ'ILL~~~'VI'I11eJ'I1'U1~n'U~ Loff1eJ'lJ'jlJ1'U~'In ~1~ ;t'l-n

1'l1ti'j'jlJ LUVlJ~llJ1'j(lUl1 tJ~~'VI~eJ'U.fl1;;L1'Ul~'tJtI'I'U~,;''VI'V1~eJ~l'1~'U~l'UU~'Ui'1i'1~200 LtJtI{L~'U~ l'I1lJtJ'j~ fl1l'!. .m ~'VI'j"l'l fl1'ji'1~'I" L~tI'I fl1'jr11'V1'U~~m'U Pifl~TVI~tI~m'Utl fleJ'lJ'j:utJijeJLL'j '1'11'1..1~-r'U~ fl ~1'1'1JtI'I'U~,;''VI'VI~tI~l'1~~'U~1'Uu~'Ui'1i'1moff1Pifl~1'V1~tltlfltl'U'j:U(Vi.I'!. 2548) LL~~ IRDP LtJ'UeJ'I~fl1"I~m'U~lti1'jrufll'1~ LL~~~m'UPifl~l. . .c;i1~'U~ 807 'tJeJ'ltJ'j~fl1l'!m~'VI'j1'lfl1'ji'1~'1" l1tii'ltJ.fl1;;L1'Ultii'LL~~m';:u~A1L~:U (uU'U~ 524 Vi.f'1.2555)~

:!f{;IRDP MTPRJI_--10. n11~11~A1511~LUV~n11~nvU1~

LrlmJ"'lJl'l'j 1~1\Jt."r.:J~€!~ €!'U1''Uf11'.iL'll1~1~ €!'U'.i~tl'UVl1.:J'VI«n'" ~'.iLLc;i'1nsru 11m..!L~'UL'lllU ru:gL~'U~hn'" "'.,..,5'U1f111f11.:Jl'V1v "1'1l1"l1vVv1~d t'U'U1~ ~~ij~"m,j''U1lij'vLL~~-WRJ'U1v.:JRf11Il1f1i'~ L~'Ilvi,j'ru;j 069-0-02998-5

• V I til 4lI

,OJ 1 ClIo JJ' CII -=I 11 1 a w CIro "'1LL{;l~"'.:J'VI{;ln!l'Ufl1'.i €!'UL.:!'U"ln'O'U1fl1'j 'V'InllJ'l~'I.p"lV{;l~L€!V®VI€!~ 'Unl'Hltln 'UL"''l'''lUL.:J'U mv.:! VI'j"'l'.i

'VIm V L{;l'lJ 02-619-5960 'VI~ €I E-mail: mtp.irdp@gmail.com.VI~ €I a €I 'U(11~ '.i1 V {;l~ La V (;1L~ lJ L~lJ1~ vi

'VIlJ1m{;l'lJ02-714-5564 - 67

11. "m'Uvmnvu1~

h.:!LL'jlJa",~'U LLm'U~ "'1V1'j m.:!LVI'V'I"1(Eastin Grand Hotel Sathorn),",m'Uvivr.:! : 33/1 (1'U'U"'1V1'j1~Vl'U'U111 m.:JLVI'V'I"110120,f11'jb~'UVl1.:J: BTS "''jl'ln~ HVl1'1€!€!fl'VIlJ1m~'lJ 4ljVl1':!b~€!lJ"lm(11~VhL'll1",1'j.:JLL'.ilJa",~'U, ~

1. 1'!1"'~'j1"1'j8 (;1'.i.1'.i.tlVl'.il~'O'U~Ln~lJ

2. (;1'.i.L"'1 'U'UVI"'~~3. 1'!1",m1"1'.i8 iw)", ~.:Jb~€l.:J~{;l,4. 'U1V"'lJ'lllV 1~'j1'~'Ui1'jlJ8

5. 'U1V'01'1lotlV1'V'1i11"''UVI'j,

~e.i1'U1Vf11'.i'VI«n"'~'.i~ ~viu~n~l'V1«n"'m

"

12. L:ij1'V1,j,vi~hv~nvU1~

1. 'U1.:!"'11'U.:!'U.tl",~'UVl4u12. 'U1.:!"'11'1l!]l'Ol'.i ~'U~'U'V(.:J

3. 'U1.:J"'11ru'.i1ImU 'Uru"'€!'U, v

~~(;1fl1'j~lvtJn€!'tJ'jlJ"L41'V1U1vitJn€!'tJ'jlJL41'V1U1vitJn€!'tJ'jlJ

b41'VIU1vitJn€!'tJ'jlJ

'U1.:J"'1'J'U.:!'U.tl",~'UVl4u1 ~~(;1f11'.i~lVtJfl€!'U'.ilJ1ml'l'V'l'vi 02-714-5566"

~lvtJn€!'tJ'jlJ lJ{;luIT"'mu'Ui~mb{;l~~~'U1€!'II'1f1'j.fl1I'l1'~ (IRDP)" ~b{;l'lJ~1193 811'l1'j EXIM i'U 17 (1'U'U'V'I'VI{;llvIT'ULb'lJ1.:!'V'I(1!11V1L'lJ~'V'I(1!11V1

m'lbVl'V'llJ'VI1'Um10400,1V1'.iI'l'V'lvi02-714-5564 - 67

Ll'U 1'l11'1 http://www.irdp.org1V1'j"'1'j 02-619-5960

E-mail: rntp.lrdpeigrnall.corn

'VIlJ1m'VI~ :,• 'lJ€!"'.:J1'U~Vli1'Uf11'jLU~V'ULbU{;l.:JLd€!'VI1'VI«fl"'m iVlV1m 1'ULb{;l~L1{;l1€!'U'.ilJ"llJl'111lJL 'VIlJ1~"'lJ

"• mruhj"'lm'.im';;1~1lJ€!'U'.ilJ1~ "~~€!.:!LL4'1~1'1'V1U1€!cl1.:JU€!V20 1'U'Vhnl'~n€!'Ufl1'.i€!'U'.ilJ 1l1l~,r'U

Vl1'1'V1«fl"'~'j'lJ€!fi(;1fh1i~lVmlJ"~'I1 'Ufl1'j~1 LU'Uf11'.i"

• mnu~ V'ULblJ~'Ifl1'jb~'UVl1'1~fl~1(;1'11'Uvil.:JU'j~bVII'!U€!Vfll1 30 1'Uvi1fl1 srieu mseusu 'W "'llJ1'j(1~'UL~'U"

1~ b~€!.:I-;)lfl1~ii fl1'j'!h'j:;~ l1i~ lE.J1~tl'U'U~,;'VI~ 1{ ~'I1~-r'U:WeJ'U'VI:W1E.J1~~lb-utJfl1'j b~eJ.:Ifl1'jL~tJYl1.:1

L1v'U~€!mbc;i'1

• 'lJ€!"'.:I1'U~Vli1urn 'ju (;11''U",lJl'l'.in€!'Ur11'VI'U(;1'VI1flii~",lJl'l'jI'l'.i'U'ii1'U1'U~r11'V1'U(;111"

",ib 5 "nn 5

(;IRDP MlPm---Vlan~~lMarketing Transformation Program (MTP) tlJ~3

lflEl 1Jailcrat:l1Utl1~ElLLa~i'1Jtl1v.:lAmfl1f1-rij (lRDP)v ~u d u

v'U'l1J1t1'Vl31 mn!]1f11J - 18 nutneu 2562

tJ~tJVlmt:J1~m~l'l~111l1'WJflLl'i~~~n'iJ~~l'laG'l~a m~tJ~tJ'\.h:Jm~tJ1'Uf11~'B~n'iJ (Business Process)'I .,q , 'I

..r~Vl1~il1A~~bbG'l~ban'1J'U~1t:Jfl1~1.ff Digital Technology VI,j1t:J.:J1'Uil1A~~'iJ~~a~btl'U Digital Enabling

Infrastructure b~a~~1,:j~ fl1'V'lu111lfi'BlJ~ b~a~ a~ fl1'V'll'l G'l111lua ~'V'l'1~ n ~~lJ'lJa.:J~nPi'1~ btJ~ u 'Uu tJG'l.:J1tJ

~1'Uil1 A~~n 'iJ 'iJ~~ a~ btl 'U Digital Value Creation Process 1'Un1~vll1l ~'U1'iI11.:Juuuuae nTH,ilb U'U.:J1'U

Ll1lmQ'V'l1~fl1~'Vh~1'U~1lJn'U (Collaborative) bbtJ~btJ~El'U'iJ1nConsumer ~m~Ltl'U Prosumer 1'L1~tJutJtJ~ ~Digital Collaboration '!'U ~a m~'Vh~1'U~1lJn'U~"w Digital Technology b~a1V1bnl1l~rufhh'!lj (New Values)

~1Elm~tJ1'Um~~ijtJ~~~Vl5m'V'l UG'l~~~1~e.JG'lm~VltJ(impact) ~~~Ej'Ubbnbl'i~~~n'iJbbG'l~~~AlJ

Vlt9n~~~ Marketing Transformation Program (MTP) ~~aanUtJtJlJ1L~a1V1~tJ~Vl1~..r.:JmA-r~

~~i~1V1n'iJ uae ban'll'U1~b~El'UTI'Uf11~tJ~tJbtJ~t:J'Uf11~v11.:J1'L1~1'L1f11~l'lml1l'lJa.:Ja~fi'm 1VlY('U~am1lJLtJ~El'LIbbtJG'l~~ ~'lJa~'V'l'1~m~lJ~f1Pi'1uae f11~bb'1l.:l-U'U1'UiJ~1V1l.l"l~lJ1'iJ1n Platform VI~a Business Model1V1l.l L'll'Uf1~lJ~~n'iJ

Start Up ..r~'iJ1f1~1.:1tJ~~LVlI'i ua ern t:J1'UtJ~~bVII'!~ rh1'wff1lJ1 btJ~El'UlA~.:I~~1~f111U'1l~-UU'lJa~VlG'l1El~~n'iJa~1~

~111lb~1'iJ'U~~n'iJ..r.:J'lJ'U111l1Vlq! uae b~f1~a~lJ1n€J'Ubb~tJ-rtJvl11l.ly('U~€JA11lJLtJ~El'ULbUG'l~~a~fi'lJ~mEl VI~€JtJ~~~tJ

uruVl1a~1~~'ULL~.:J" ,

2.1 b~€J1VlL.n1hf11~b tJ~t:J'UbbUG'l~'lJa~~rnwrrnu '1l.:J-U'ULLG'l~'V'l'1~m~lJ~nPi'1~bnl1l'iJ1nf11~bU~El'UcJ1'U

1U~Lm~n'iJ~~VlaG'lv

2.2 ~~1~i ~ElY(I'iU~1V1~tJ~tJ~Vl1~ 1'Uf11~ti1V1'U11l'ULEltJ1mb~~VlI'iVl1.:J'lJa~€J~fim~2.3 b~m ~lJ~I1lA11lJ~1lJ1~tl1'Uf11~U~tJf1~ElVl-BLLG'l~LLe.J'U~1'UVl1~m~l'lG'l111l~e.J~lJe.J~1'U~~Vl11.:Jf11~l'lG'l111l,

bLtJtJL~lJntJf11~l'lml1l~~VI€JG'l1~

2.4 ~~1.:JbA~€J'1l1El~~Vli1.:J~tJ~Vl1~..r~fl1A~~Lb~~L€Jn'1J'Ub~ m11lJ1~ f11~b~El'U~bb~nbU~El'Ua~fi A11lJ~'U oI.!I \J" \J

. .Vlt9n~lJI~Marketing Transformation Program (MTP) iuYi 3 b,j''Uf11~L~t:J'Uif11~~a~1~~~Vll1-l

n'U bbtJtJijun~lJ~'U-B(Interaction) ~~Vli1~~amlJbbG'l~iVlmm~~,)1nl1l-;J1'U1'U~b.n1~tJf11~amlJ1l.lbn'U30 v11'U::.J ~ ~

1I1lElVl~n~mmm~~~1.:JVI~f1~mbb'\J.:J€Jaf11~btl'U 4 ~1'U UG'l~mruf11~'I.hL~'Uae.JG'l.:J1'U(Case Presentation)~ ~~1lJ..r.:Jf11~P!f1~111l~1'U1'UU1~bVll'ibbG'l~~1~U~~bVlI'i~~d~

Module I : Marketing Transformation Ignite and OveNiew ~1lJ 16.5 .a-11lJ~

Module II : Customer Transformation and New Business Model ~1lJ 7.5 i11lJ~

Module III : Transformation Tools LL~~Case Presentation 'j1l..J 15 i1Ll..J~

Module IV : P!f1~111l~1'U1'UU1~Vlbl'ibL~~~1.:J·l.h~bVlI'i ~1lJ 33 i1LlJ.:J~~13Jvr-l~'U 72 i1W-l

Vlib 1 r,nn 5

!f~/RDP MlPm---

1

Module I : Marketing Transformation Ignite and Overview

Marketing Transformation and Marketing 4.0

f1l'Yfn:lml'H tl~ EJULLil"'I fll'l(;l" 11ilLL":::LLul1 UlJ~~::: Liilil~u1UEJi'1~(;lm 1il1iflna n11 Fh11,"Globalization"

6

2 Innovative Marketino ()eJlil'l~"''l,rr(;lm'llJ LLtl".:I~U'Vl-r~~~lfl~'1~'I-11'1"'~l.:1lJ"Fi1L::. \J \J

1u(;lmIil1"n

3

3 B2BMarketin Transformation 34 Business Model Canvases 35 Marketin Transformation Workshop

Module II : Customer Transformation and New Business Model (7.51.5

6

7

Predictive Marketing

fll'l(;lmlil~EJ1mru fll'liLi'1'll:::~offeJlJ"EJi'1h'llJ 'V1~eJ~.:IUflfll'l(;l~11il"'llJ1'lml11tl1if\J ,

tl'l:::1EJ'lJu1~1ll11~:::Ltlu L~eJ'Irn 'l'V11'ltl LLuu~ fl~m'llJ'lJ eJ'In ~lJ LU1'V11J1EJ~'1lm.m~'U"J , 'U

n1'l i'111ilfl1'lruLL,,:::vilU1EJ~(]~m'llJ ci1'1'V1U1~ LtlUlJ1 nn11 n1'li'111ilLIil1~'1,rU~lUL tlu~'1~

fll'l(;l" i'1Transformation llleJ'Ifll'l

Di

Module III : Transformation Tools LL~::: case Presentation (15 1LlJ-!I)

4.5

3

8 Digital Brand Communication

fll'l",h:J Impact ~lEJ~lutl'l:::"'lJ'lJeJ'Ifll'l"'~l'1L ifeJ'V11pj"tl:::1Ufll'lU~'V1wdeJ'I'Vl1'1m'l

~eJ"'l'l Offline / Online LL,,:::m'lLoff

9

10

Market Tracking and Brand Evaluation On Social

Storytelling

n1'lLci1L~eJ'I~1UU'Vl'l'li'lm 'l LL":::m'l~1il LL"'Iil'l~"'11U'lJeJ'IYlYlo.tlw" 4.0

3

3

3

11 Marketing KPIand ROI

m'lr11'V1UIil(;]1<Si'1ilLL":::m'ltl'l:::dju~"(;leJuLL'VlU~lnii~m'l'Vl1'1m'l(;lmlil

3

12 ti1L",umL~U'I1U New Business Model 'lJeJ'I~Loff1eJmlJ\J

L~eJ1'I-1~Lif1eJU'llJ Loff11~i5.:1fll'lU~'V11'l'llU fll'l(;l"llil eJ~1.:1Loff1hLLVf~~'1 ili'1l1lJf)Iil~L~lJ\J

3

330