ARROYO GRANDE TOURISM BUSINESS IMPROVEMENT DISTRICT

ARROYO GRANDE TOURISM BUSINESS IMPROVEMENT DISTRICT (AGTBID) ADVISORY BOARD

AGENDA REPORT

TO: AGTBID Advisory Board FROM: Jocelyn Brennan, President/CEO, South County Chambers of

Commerce BY: Holly Leighton, Marketing & Tourism Coordinator, South

County Chambers of Commerce MEETING OF: September 23, 2019 SUBJECT: Receive Monthly Marketing Update from Verdin Marketing

RECOMMENDATION

Receive the monthly marketing and re-brand update from Verdin Marketing.

DISCUSSION

Verdin Marketing staff will provide an update on monthly marketing efforts, website and social media statistics as well an update on the progress of the re-branding effort.

Attachments: 1. August Stat Summary2. August Social Media Calendar

TBID Item 6 - Page 1

t (805) 541-9005 f (805) 541-9007 3580 Sacramento Drive #110, San Luis Obispo, CA 93401

VERDINMARKETING.COM

AUGUST STAT SUMMARY ARROYO GRANDE TBID

September 23, 2019

SOCIAL MEDIA ANALYTICS

FACEBOOK

Facebook Fans: 5,962

Impressions: 317,978

Organic: 161,470

Paid: 155,125

Reach: 189,429

Engagements: 11,854

Top Post: Feeling Cooped Up Chicken

Reach: 4,496

Main audience: Women over 35, living in SLO County and Central Valley

INSTAGRAM AND TWITTER

Instagram Followers: 1,874

New Followers: 2

Likes received: 485

Comments received: 19

Main audience: Women 25-44

Twitter Followers: 1,224

Reach: 812

Engagements: 1

Main audience: Reporters and Destinations

WEB ANALYTICS (2019 vs. 2018)

WEBSITE TRAFFIC

Page Views:

5,631 vs. 2,586 (+118%)

New Visitors:

1,560 vs. 512 (+205%)

Total Sessions:

1,799 v. 583 (+209%)

Mobile Views: 586 (+229%)

Tablet Views: 111 (+131%)

Desktop Views: 914 (+209%)

PPV (Page Per Visit): 3.13

TOS (Time on Site): 0:01:13

ACQUISITION

Social: 89 v. 5

Direct: 757 v. 205

Organic: 585 v. 284

Referral: 165 v. 32

Email: 24 v. 0

PAGE VIEWS

Homepage: 1,036 (+50%)

Events: 544 (+100%)

Play: 204 (+81%)

Bridge: 435 (+625%)

Dine: 182 (+43%)

GEOGRAPHIC REFERRALS Los Angeles: 174 (+295%)

San Francisco: 74 (+85%)

San Luis Obispo: 69 (+123)

Nipomo: 35 (+337%)

Santa Maria: 30 (+329%)

San Diego: 16 (+220%)

Bakersfield: 13 (+30%)

Paso Robles: 12 (+300%)


ATTACHMENT 1

A VISION FOR YOUR BRAND

t (805) 541-9005 f (805) 541-9007 3580 Sacramento Drive #110, San Luis Obispo, CA 93401

VERDINMARKETING.COM 2

ADVERTISING ANALYTICS

No traditional media ran in August, per the media plan. Social media posts did run during the month of August and the results are as follows:

FACEBOOK / INSTAGRAM

Impressions: 18,727 Website Clicks: 22 CTR: 0.12% Views to 100%: 437

The August e-newsletter went out on Tuesday, August 20th. A slightly altered version was sent to un-opens on Thursday, August 22th. August’s e-newsletter was adventure themed featuring activities and events such as Vista Lago Adventure Park and Mustang Waterpark, Stone Soup Festival, SLO ULTRA, biking and outdoor concerts. It finished with a CTA to plan their stay in Arroyo Grande. An additional e-newsletter went out to support SLO ULTRA, on August Thursday, 29th with a Open Rate of 27.3 and Click Through Rate of 0.8%

Totals for Campaign:

• 33.3% Open Rate

• 1.2% Click Through Rate

GOAL: Increase average open rate and click through rate while keeping subscribers and organically adding to the subscriber list.

E-NEWSLETTER ANALYTICS

TBID Item 6 - Page 3A VISION FOR YOUR BRAND

t (805) 541-9005 f (805) 541-9007 3580 Sacramento Drive #110, San Luis Obispo, CA 93401 VERDINMARKETING.COM

VISIT ARROYO GRANDE August 2019

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

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BOOST BUDGET: $100

FB-BOOST $ IG- BOOST $

Need plans for the weekend? On Saturday, there is a free Historic Theatre Performance. “Do You Believe in Fairies? Ella Young,” is a playwright that revolves around an Irish poet who fought in the Irish Revolutionary War.

Admission is free, doors open at 1:00 pm; play begins at 2:00 pm. The performance will take place at IOOF Hall, across from McLintocks on Bridge Street.

For more information tap the link below: https://www.visitarroyogrande.org/event/historic-theatre-performances/

Share Flyer 1

On Twitter:

• First Paragraph and share both flyers

•

Happy #InternationalBeerDay (clinking beer glass emoii) Spend this holiday in the Village.

Photo by @figmtnbrewag

(Share @figmtnbrewag image)

On Insta:

• Tag location at Arroyo Grande

• #arroyogrande #agvillage #visitarroyogrande #localbeer #californiabeer #brews #drinklocal #slocal #visitca #foodie #visitcalifornia

Summer is not over yet! There will be more fun throughout August! Stay updated with the latest events by signing up for our monthly newsletter.

Just visit our website and sign-up below the top photo.

https://www.visitarroyogrande.org/

(Share lounging.jpg image)

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Where do you escape the heat?

Local vineyards make the perfect summer getaway.

Photo by @tastepismo

(share @ tastepismo image)

On Insta:


• #centralcoastwinecountry #slocal #visitcalifornia #visitca #arroyogrande #agvillage #wine #vineyards #visitarroyogrande #slofoodie #californiaroadtrip

Life happens. Coffee helps.

Photo by @emuphoff17

(Share @emuphoff17 image)

On Insta:


• Tag Tribe Coffee in the photo

• #coffee #local #arroyogrande #agvillage #visitarroyogrande #visitca #visitcalifornia #slofoodie #805foodie #slocal #californiaroadtrip

Opening Soon! Humdinger Brewing will be a place right in the Village where you can go enjoy a cold one. (Tag Brewery)

Photo by @humdingerbrewing

On Insta:


• #localbrew #local #arroyogrande #agvillage #visitarroyogrande #visitca #visitcalifornia #slofoodie #805foodie #slocal #californiaroadtrip#californiabeer #lager

Dance your way through the weekend at the Village Summer Concert Series featuring Marci Jean and he Belmont Kings in Heritage Square Park. This band is a rockin’ jump, blues inspired and perfect for breaking out those swing shoes.

For more information tap the link below: https://www.visitarroyogrande.org/event/village-summer-concert-series-marci-jean-and-the-belmont-kinds/

Photo by @marcijeanfambrini

(share PENDING @marcijeanfambrini image)

On Insta:


• Remove last paragraph

• #arroyogrande #agvillage #visitarroyogrande #arroyograndevalley #livemusic #slocal #localmusic #centralcoast #arroyograndewine

#SelfieSunday

Photo by @lisaleonard

(share @lisaleonard image)

On Insta:


• #visitca #californiaroadtrip #roosters #centralcoast #slocal #shareslo #travel #arroyogrande #agvillage #visitarroyogrande

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Celebrate music, food and art

with friends and family (even bring your dog) at the (tag event page) Stone Soup Music Festival!

Taste local food and listen to world-class musicians from all over California.

For more information tap the link below:

https://www.visitarroyogrande.org/event/stone-soup-music-festival-food-street-fair/

Link Preview

The weekend is almost here, where will your weekend adventure take you?

(red location pin) Lake Lopez

Photo by @droach

(Share @droach image)

On Insta:


• #lakelopez #travelca #visitcalifornia #lakelife #camping #outdoors #slocounty #arroyogrande #visitarroyogrande #slocal #slocounty

Discover the Arroyo Grande’s swinging bridge when you wander through Arroyo Grande.

Tap the link below and learn more: https://www.visitarroyogrande.org/swinging-bridge/

Photo by @whereisthis_bayarea

(share @whereisthis_bayarea image)

On Insta:


• #CaliforniaRoadtrip #travelca #slocal #arroyogrande #CaliforniaHistory #visitarroyogrande

Stop scrolling and start wine tasting this weekend(wine glass emoji)

Explore the countryside and vineyards to truly experience the Central Coast.


(Location red pin) Peacock Cellars (tag them)

Photo by @mrs_higuera_b

(share @mrs_higuera_b image)

On Insta:


• #arroyogrande #agvillage #visitarroyogrande #winetasting #centralcoastwine #wine #localguide #peacockcellars #visitca #californiaroadtrip #slocal

Life is pretty sweet in the Village.

Dessert by Rooster Creek Tavern

Photo by @mario_estrada_realtor

(share @mario_estrada_realtorimage)

On Insta:


• #agvillage #visitca #ArroyoGrande #VisitArroyoGrande #sweets #805foodie #localeats #localsweets #slocal

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Fuel up at Café Andreini (tag business) this Monday to make it through the week.

Photo by @skeeter805

(share @skeeter805 image)

On Insta:


• #arroyogrande #agvillage #visitarroyogrande #coffee #cookies #mondaymorning #bakery #travelcalifornia #visitca #slocal #shareslo #slocounty

We like June’s style (sunglasses emoji) Be like June and cool off by the Lopez Lake this weekend.

Photo by @junethemaltipoo

(share @junethemaltipoo image)

On FB/Twitter:

Add: Plan your next trip to Arroyo Grande on our website.


On Insta:


• #dogsofslo #visitca #arroyogrande #agvillage #visitarroyogrande #sunset #CaliforniaRoadtrip #instadog #lopezlake #slocal #enjoyslo #shareslo #slocounty

What’s a sweeter gift than local honey? (bee emoji)

Photo by @thehive_arroyogrande

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On Insta:


• #arroyogrande #agvillage #visitarroyogrande #CaliforniaRoadtrip #slocal #enjoyslo #shareslo #slocounty #honeybees #savethebees

Life’s always good at the golf course (golf emoji)

Arroyo Grande is near the Monarch Dunes Golf Course, where you can swing into any weekend.

Photo by @cooper_coles

(Share @cooper_coles image)

On Insta:


• #arroyogrande #golfing #CentralCoast #OceanoDunes #travelca #visitca #slocal #enjoyslo #visitarroyogrande

Not camping this weekend? Don’t worry, you can still get s’mores.

There’s always something sweet downtown at Éclair Bakery (tag éclair bakery).

Photo by @20muleteam

(share @20muleteam image)

On Insta:


• #camping #CaliforniaRoadtrip #arroyogrande #agvillage #visitarroyogrande #travelCA #805foodie #slofoodies



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Feeling cooped up? Maybe it’s time to take a trip to Arroyo Grande.

Photo by @lisaleonard

(share @lisaleonard 1 image)

On Insta:


• #arroyogrande #agvillage #visitarroyogrande #visitca #travel #EnjoySlo #slocal #roosters #slocounty

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Have you ever been blueberry picking? We’ve heard it’s “berry” fun (sunshine emoji)

Photo by @willowbrook_blueberries

(share @willowbrook_blueberriesimage)

On Insta:

• Tag location at Arroyo Gande

• #blueberries #Upick #familyfun #CaliforniaRoadtrip #arroyogrande #agvillage #visitarroyogrande #visitca #travel #EnjoySlo #slocal #slocounty

•

(Pizza slice) + (wine glass) =Date night inspiration.

Make your date night or dinner plans in Arroyo Grande

https://www.visitarroyogrande.org/dine/

Photo by @_drazzari

(Share image by @_drazzari)

On Insta:


• #arroyogrande #agvillage #visitarroyogrande #visitca #travel #EnjoySlo #slocal #slocounty #805foodie #slofoodies

• #InternationalRedWineDay

TBID Item 6 - Page 6A. VISION FOR YOUR IRA.ND

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ARROYO GRANDE TOURISM BUSINESS IMPROVEMENT DISTRICT