Measurable managerial results and continual growth and improvement of your tourism business

Is your Tourism Business

sustainable?

Sustain the furure of life

Sustain the future of life



“Sustainable Development” is meeting the needs of the present without compromising the ability of future generations to meet their own needs.

Sustainable Tourism Products are products which operate in harmony

with local environment, community, and cultures, so that these become the

permanent beneficiaries.



The Global Economy and Sustainability

• Focus today is only on maximum profit• Gaps between rich and poor are increasing•Raw materials and energy sources are exhausted •Pollution is overwhelming• Sustainability an obstacle in the way of economic growth• Relationship between global environment and local businesses is not understood• Accelerate and brake is our metaphor

The Economy IN the Environment(My Business in my area/Kontrei)


THE ENVIRONMENT(My Kontrei)

THE ECONOMY(My Business)

Why are we here?

• Provide you with The 4C Management Model• This model will show you where your business are now

with regard to sustainability• It will show you how and where to improve• An external audit to acknowledge your progress• Follow-up audit to encourage continuous improvement• Assist and equip you to make your business a model

destination for visitors – get national and international acclaim



My Sustainable Business

COMPANY

CONSERVATION

COMMUNITY

CUSTOMER

MY SUSTAINABLE BUSINESS


4 C’s - Stakeholders -

• Conservation : of natural and cultural resources used for tourism production.

• Community : enhancing benefits for host communities at tourism destinations.

• Customer : ethical consumption of authentic sense of place experiences.

• Company : managing the long term sustainability of its tourism business.


The Strategic Tool

• 20 Key Questions Based on the 4 stakeholders ( the 4C’s.)

• C1: Conservation = 10 Questions• C2: Community = 4 Questions• C3: Customer = 5 Questions• C4: Company = 1 Question

Total = 20

KONTREI AUDIT


Kontrei Audit is a South African tourism verification audit, certifying the unique, pro-active contribution of your company to sustainable tourism.

We use a simple, valid, reliable and affordable, external audit linked to international marketing exposure.


Benefits for the Consumer

•Provides tourists with environmentally and socially responsible choices•Increased public awareness of responsible business practices•Alert tourists to environmental and social issues in an area, allowing them to act more respectfully or contribute to solutions•Certified businesses tend to offer better quality service


Member Benefits•A step by step process for embedding sustainability in your business•Newsletter with hints, tips and examples of best practice from other Kontrei members•Option to attend Kontrei Audit training and networking events•The right to display Logo on their website, publicity and marketing materials


Continued…..•Features on Kontrei Traveller Website and online brochure for promotion to customers•Can advertise certified status with Kontrei Traveller as preferred product/members•Automatically features on online travel agent partner websites such as Book Different and Expedia•Range of resource and support materials, as well as advice on aspects of tourism development available

Sustain the furure of life

Now let us sustain the future of life

Thank You