Richard Arsenault CEO

AES

Opportunity Thanks to organizations like NFTE there are young

entrepreneurs starting businesses across America.

Mission Statement Arsenault Entrepreneur Services is a business for

young entrepreneurs. AES offers an array of services such as web site design, creation, maintenance, and domain name registration.

AES

Type of BusinessServiceAES will create and maintain websites

for it’s clients.AES will provide domain name

registration and maintenance.

Legal StructureLimited Liability Corporation (LLC)Provides protection for my personal

assets.

AES

Qualifications

I am currently taking an entrepreneurship class.

I understand my customer’s needs.

I have the knowledge to run this business

AES

Market Analysis Industry Name Web site services.

NFTE Students in Eastern, MA

300 NFTE Entrepreneurship students in Eastern Massachusetts.

Potential Market Size

Target Market

Total Population

300

15-30

300

5-10% of full class size in total entrepreneurship classes. I think I can handle this small percentage now and will move to raise it later.

AES

6AES

•Presence

•Advertising

•Awareness

•Sales online

•Functionality

•Customer needs

By Location In the greater Boston area.

By PopulationYoung entrepreneurs and start-up businesses

By PersonalitySomeone unfamiliar with creating web sites.

By BehaviorNFTE students and others who are starting their own

businesses.

By IncomeAny income range.

AES

AESEmagine AlekiaFactors

GoodQuality of Product//Service

Price

Location

Brand/Reputation

Unique Knowledge

Good High quality

unknown $799-$1499 $100

Has websites for different businesses

types.

Has flash animations.

Targeting young

entrepreneurs.

Chelsea Chelsea Boston

Good Very good Emerging

AES

AES

Product Promotion People Price Place

Web site design,

creation, and

maintenance.

Facebook, NFTE network,

and entrepreneur-

ship incubators.

Start-up businesses.

$100 for one basic web site.

Home office.

Purchase Retention

AES offers reasonable prices and unique services to interest clients in my services.

AES will use small business incubators, as well as the NFTE network.

AES offers a program that lets the client know when their domain name is about to expire so I can renew it.

Long Term ( 6 months-1 year)

Current & Short Term (1 month -6 months)

Awareness

I will attend the NFTE conferences and distribute brochures.

Client referrals and testimonials on my web site.

Maintenance discount for referrals from current clients.

$15 0$20

Monthly cost, by phase: Awareness Purchase

Retention

AES

Definition of One Unit

One web site and domain name.Cost of Sales Per Unit

Direct Labor(Labor Cost per Hour)

Time to make 1 unit Direct Labor Cost Per Unit

$10 2 hours $20

Total Direct Labor Per Unit $20

Material Description Cost/Total Quantity Cost Per Unit

Domain name $12 $12

Total Material Cost Per Unit $32

Total Other Variable Costs Per Unit 0

Cost of Sales Per Unit $32

AES

Definition of One Unit One website and

domain name

Selling Price per Unit$

100

Direct Labor per Unit (if applicable) $ 20

Materials per Unit (if applicable) $ 12

Total COGS per Unit $ 32

Total Other Variable Expenses per Unit 0

Total Cost of Sales $ 32

Contribution Margin $ 68

AES

Type of Fixed Cost Monthly

Cost Entrepreneurial Stipend 0

Insurance $50

Salaries of Employees 0

Advertising $15

Interest 0

Depreciation 0

Utilities (internet and phone)

$40

Rent $50

Other Fixed Costs 0

Total Monthly Fixed Costs

$155

AES

AES

School Business Work Free Time

25 hours 35 hours 30 hours 78 hours

0123456789

June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May

Uni

ts S

old

Total Units

Full Capacity

Break-Even Units

AES

Selling Price Per Unit $ 100

# of Units Sold 42

Total Sales $ 4,200

Total COGS $ 1,344

Other Variable Expenses 0

Total Variable Expenses $ 1,344

Gross Profit $ 2,856

Yearly Fixed Operating Expenses $ 1,860

Other Operating Expenses/Unforeseen

$ 50

Total Fixed Operating Expenses $ 1,910

Profit before Taxes $ 946

Less Estimated Taxes @25% $ 237

Net Profit $ 709

AES

Start-up Investment

Item Where Will I Buy This? Cost

Business Registration

Chelsea City Hall $ 25

Cell phone Verizon $75

Web design software

Amazon $ 383

Computer Already own 0

Total Start-Up Expenditures $483

Cash ReservesEmergency Fund $ 100

Reserve for Fixed Expenses $ 465

$1,048Total Start-Up Investment

AES

…on Sales

…on Investment67.6%

Annual Net Profit

Start-Up Inv.

$709

$1,048= $.68

16.8%

Annual Net Profit

Total Sales

$709

$4,200=

$0.17)

AES

Source Amount Equity

Personal Savings$800

I will retain 100% equity of my business with this financing strategy.

Relatives/Friends[graduation gifts]

$113

Award

[CHS business plan competition]

$75

Totals: $1,048

AES

AES will donate 5% of our annual profits to the Make-a-Wish Foundation.

AES

I plan on using my business to help me pay

for college.

I will further my knowledge of web site design.

Attending Wentworth College in September.

Business

Personal

• As my business grows, I will rely on referrals and the NFTE network to expand my customer base.

Sh

ort

Term

Lon

g T

erm

I plan to operate this business through college.

AES

Thank you for your consideration of

Arsenault Entrepreneur

Services

AES