Art 4005/Art 4044, Advanced Graphic Design Project ...fassett/syllabus_folder/syllabus_images/proj_list.pdf · Art 4005/Art 4044, Advanced Graphic Design Project descriptions and

of 14 Art 4005/Art 4044, Advanced Graphic Design Project descriptions and choices, Spring 2020

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ABOUT PACKAGING FILES

When you are in class you should be using the software and fonts available in the Visual Arts Computer Lab.

If you work on class project assignments outside of class, your submitted assignments must be compatible.

• • • Do not submit completed project assignments to the

drop box until they have been successfully opened us-ing a Visual Arts Lab computer. This will help you discover missing fonts and images.

• • • Be aware that changing the name or location of linked files after a

design is completed removes the document’s linkage to the files. Both InDesign and Illustrator can usually relink files in the same

folder as the document file if the names have not been changed. It is a good idea to repackage documents if fonts or images have

been added. FYI: Images left on the InDesign pasteboard are not captured dur-

ing packaging and will cause a missing image warning when the file is opened. If you have items that you wish to store in the document, place them on an extra page.

Likewise, it is sloppy to keep unused images outside the artboard when using Illustrator. If you want to store them, put them on an artboard. That way if a PDF is saved you will have pages with your images.

• • • Please avoid SignPainter font, it has some problems

and crashes InDesign on my computer.


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TABLE OF CONTENTS

ABOUT PACKAGING FILES ............................. 1PROJECT SUBMISSION PROTOCOLS

DROP BOX SUBMISSIONS must be in a folder. ........................................................ 3ALL DOCUMENTS LETTER-SIZE unless

specified. ..................................................... 3USE APPROPRIATE SOFTWARE: ................... 3

BE CREATIVE: .............................................. 3SIMPLIFY PROJECT FILES: ............................. 3

Do Not Include Unnecessary Material: ........... 3Remove stray points and artifacts .................. 3

FOLDER NAMES: ............................................. 3FILE NAMES: .................................................... 3IDENTIFY YOURSELF in the project when possible ............................................................. 4ABOUT IMAGES: .............................................. 4

Do not paste images ...................................... 4Do not include duplicates or unnecessary files 4Do not submit logos with pixel image content, 4

Resolution ......................................................... 4Do not use low quality, low-resolution images. 4Do not use higher resolution than necessary. . 4

IMAGE SOURCES: ........................................... 4ABOUT FONTS ................................................. 4

Use fonts that work......................................... 4ABOUT PROJECT CHOICES............................ 4ABOUT CLIENT PROJECTS ............................. 5

Professional quality forms are available for download: .................................................... 5

1. Client project. ............................................ 62. Intertwining letters. .................................... 63. Brand Graphics for portable power unit,

and layout. ................................................ 64. Multi-column, multi-page layout x 2. .......... 75. Improved Redesign of Packaging

Graphics, and layout. ................................ 76. Data/Info graphic x 2 versions. .................. 77. Political/social cartoons x5, different topics

in layout. .................................................... 78. Book jacket, your future book x 3. ............. 89. Toy Company Brand Marks 3 x 3, and

layout. ....................................................... 8

10.The Future: Illustration and two-page Magazine spread x 2. ................................ 8

11.Birthday celebration poster. ...................... 812.Uniform patch, medallion x 3 and layout. .. 913.Two Retail Clothing Brands, three

hangtags for each ..................................... 914.Photomontage and layout. ........................ 915.High-End Candy brand mark x 2, and

layout/ ....................................................... 916.Personal Web site. .................................. 1017.New Television Network ID x 5, and

layout. ..................................................... 1018.Playing Card Royalty Illustrated layout. .. 1019.Photo of you on mag covers x5. .............. 1020.Team project: Board game and package

graphics. ................................................. 1121.Self-promotion/Sales promotion. ............. 1122.Vertical City poster x2. ............................ 1123.Mardi Gras vertical poster x2. ................. 1124.Illustrated poster - Exotic Place. .............. 1225.Four Combination Marks x 4 versions ..... 1226.Corporate Identity package, multi-page

layout. ..................................................... 1227.Amazing mazes x3, plus layout ............... 1228.The Future: Illustration and two-page

Magazine spread x 2. .............................. 1329.T-shirt graphics x 3. ................................ 1330.Frozen Confection six pack x 2, and

layout. ..................................................... 1331.Graphics for new low cost modular

vehicle, and layout. ................................. 1332.New soft drink brand mark x 2. ............... 1433.PowerPoint presentation. ........................ 1434.Innovative promotion using die-cut plus

graphics x 3. ............................................ 1435.Original illustration on Endangered

Species Flora/Fauna. Use on two Magazine layouts. ................................... 14

36.Small web ready animated illustration or cartoon character. ................................... 14


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PROJECT SUBMISSION PROTOCOLS DROP BOX SUBMISSIONS must be in a folder. GRADES CANNOT BE DETERMINED UNTIL the

necessary files are retrieved from the Drop Box on Mr. Fassett’s computer.

ALL DOCUMENTS LETTER-SIZE unless specified. USE APPROPRIATE SOFTWARE: Use Photoshop for pixel based

manipulation. Use InDesign or Illustrator for ty-

pography, hard edge graphics, or layout.

BE CREATIVE: Using someone else’s image as a primary feature and adding type does not display originality. Altered or montage images might be okay if you have significantly changed, and improved, the end result.

IMPORTANT: Do not paste images into Illustrator or InDesign documents, “place” them, and then in-clude all image files with document files.

Always package InDesign documents. This guaran-tees that all fonts and images files are contained in proper folders inside the document folder.

SIMPLIFY PROJECT FILES: Try to keep each digital project assignment in one document. This streamlines opening, allows comparison viewing of all parts, and simplifies the printing process.

InDesign, the premier program for assembly of im-ages and typography can provide separate pages for project parts. Illustrator can use separate art boards.

Clearly labeled separate layers are often essential to constructing or editing complex visual imagery. However, Illustrator project assignments with sepa-rate parts must be presented on separate art boards in the same document. This allows all parts to be viewed at the same time and also printed in one multiple page PDF document.

Do Not Include Unnecessary Material: If you use a pixel based image as a template to cre-

ate a vector graphic in Illustrator, remove the pixel

image when you are finished so that it does not take up space or produce a missing link warning every time the document is opened.

Remove stray points and artifacts from final Illus-trator files. When overlapping shapes or when using

brushes to cover or paint in ar-eas, the paths can become very complex and increase file size. Simplifying the graphics will reduce file size and pro-cessing time. Pathfinder can help with this. Clean overhang-ing graphics (cropping) with a clipping mask. FOLDER NAMES: must be all lowercase letters presented in this order: se-mester code (no space), your last name (followed by space), assignment number (followed

by space), clear and brief description (followed by space), course and level. Semester code for Spring 2020 is 201.

Folder name sample: 201fassett 4 b-day edison 4005-3 Students with the same last name registered in the

same course number should follow the last name with enough letters of first name to differentiate.

For example: Fassett, Brian and Fassett, Bruce. 201fassettbri 4 montage baseball 4005-3 201fassettbru 6 client stovetop 4005-4

FILE NAMES: must be all lowercase letters presented in this order:

semester code (no space), your last name (followed by space), assignment number (followed by space), clear and brief description, (period) program exten-sion.

Include course and level on folder names only. Make certain that the program inserts the proper

file extension. File name sample:

201fassett 4 montage baseball.psd

FILE NAMES: use lowercase and follow this order:

1. semester code (no space), 2. your last name (followed by

space), 3. assignment number (followed

by space), 4. clear and brief description, 5. (period) program extension.

Include course and level on folder names only.


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Always package completed documents. This guaran-tees that all fonts and images are contained in proper folders within the document folder. If you add fonts or images, repackage.

IDENTIFY YOURSELF in the project when possible with a byline, footer, or label. ABOUT IMAGES: Do not paste images into Illustrator or InDesign doc-

uments, “place” them, and then include the image files with the project files.

Do not include duplicates or unnecessary files with project submissions. Do not submit logos with pixel image content,

create as vector graphic or convert via live trace and clean up.

Resolution Do not use low quality, low-resolution images. Do not use higher resolution than necessary. PRODUCTION VS INSTRUCTION: Although Production standard resolution is 300 ppi at

production size, 200 ppi at production size will be adequate for most class project assignments. If you intend to print a large version off campus, keep a large file copy for yourself, but there is no reason to overtax drop box resources.

Image files sent to production should be as lean as possible at proper file size without unnecessary lay-ers. However, for instructional purposes larger layered files may be appropriate and required.

For example: any photomontage image must be submitted as a PSD document with layers to show construction and allow examination.

Re-submitted project files should be accompanied by a text file that contains a brief description of the changes made to the original files. Be professional, do not be disorganized or unclear.

IMAGE SOURCES: If imagery presented is not totally your own creation

you must include clearly marked low-res samples of the source imagery. Multiple source images should be identified and grouped to fit on a separate page for easy viewing. Digital source files should be placed in a folder inside the project folder; add the

word ”source” to the end of the folder name. For example:

194fassett 4 montage baseball (source) ABOUT FONTS Some illustrator features require converting type to

paths (create outlines). Once fonts are converted to paths they are not editable as text or identifiable as to style, size, format, etc. Therefore, before you convert type to paths you must put a copy of the type on a separate layer marked original font.

This allows anyone downstream to identify the font. You must include a folder with all fonts used in the

Illustrator document. Use fonts that work.

Develop sensitivity to type selection and make the type support other elements in the layout. Display typography can be a strong and dominant visual element in a layout, but if it shouts loudly without purpose it becomes a distraction.

It is recommended that you use standard fonts when possible. It is unwise to download an unknown, non-professional font when a close-matching professional font is already installed on your computer.

Beware of fonts that are uppercase only, without bold, italic or bold italic versions. These are generally display fonts and are primarily for titling purposes. They will have limited usefulness for text applications.

Novice designers announce their lack of typo-graphic experience and judgment by selecting unusual, wild, and decorative eye-candy fonts.

Stop and think for a moment. When designing a layout with photos and text, do you really think that it is appropriate to over-decorate the title instead of directing attention to the words and pictures of the client’s message?

Typography is a powerful artistic element, but it must be subordinate to the overall objective of the design task. When the type becomes disruptive or rude it should be asked to leave.

ABOUT PROJECT CHOICES See course syllabus for project requirements by

level. Add project assignment choices from this list to reach required quantity. Please question any anomalies or unusual information.


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Try to meet each new challenge with increased ef-fectiveness and proficiency as you build and strengthen a quality portfolio. The quality of each project submission should reflect an appropriate level of effort and accomplishment.

YOUR PROJECT CHOICES MUST FOLLOW IN-STRUCTIONS or receive prior approval for alteration. All reasonable requests to alter or substi-tute project assignments will be considered, if the activity will qualify as a genuine ac-complishment. Substitutions will not be granted for past work just to avoid current studio effort.

Try not to repeat previous se-mester choices unless you are really out-performing an earlier de-sign. Try to include at least two never-submitted project choices each semester.

When adding to your portfolio. Make certain to include diverse and serious pieces in your mix. Not every piece should be silly, funny, dark, morbid, or aimed at some rare or remote sub-culture audience. You may have a unique passion, exploit it when possible, but a good design portfolio should have breadth, as well as depth.

To enhance a portfolio presentation it is strongly suggested, that including some preliminary thumbnails and stages, even if reduced and grouped 10 to 15 per page can speak volumes to your creative and productive intensity.

It is also a good idea to present some design briefs that contain a project’s parameters and communication objectives as well as some written design summaries that briefly explain the rationale for your design decisions.

ABOUT CLIENT PROJECTS The most important school project assignments

are the ones that present real-world challenges of real-time situations.

During a semester you may work on several pro-jects for real clients, but the “Client Project” is defined as a project where you are the contact person with the client.

Client projects are collabora-tive by nature, the designer must exchange information with the client and, if part of a design team, with other designers. De-sign Team members must coordinate their efforts.

After the first contact with the client, exchange infor-mation with all other team members.

Maintain team contact before and after client contact in order to stay on task and on target.

Email is a good method of contact. The “reply to all” response will share information with all parties. Cre-ating a contact list for email is very easy and once created enters all list members to an address field. Add Mr. Fassett to your contact list to keep him aware of the project status.

Creating a contact log is standard professional procedure and can document activity and sequential progress.

Professional quality forms are available for download:

First contact Design Team Proposal Contact Log Report Outline Ethics Agreement

download from the 4005 samples page ulm.edu/~fassett/405/samples405.html

Every client project is significant. It provides actual

job experience with client interaction, supports small business, and represents

ULM graphic design and the Art Program to the world

beyond our campus.


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1. Client project. • Assess and satisfy a client’s graphic design needs

for a specific communication project. • Collaborate with the client and fellow designers to

organize the creation and graphic production of a “real-world” design task.

It is recommended that you • Keep accurate and complete records. Coordinate

a compiled contact log for the group. Keep a dated personal job ticket that outlines or lists personal activity and time spent.

• Produce a clear report of procedures and results of the specific graphic design task.

• Provide clearly organized digital files to the client.

2. Intertwining letters. Use Adobe Illustrator to create a combination of

at least three intertwining color typographic letters, from an unaltered font. Avoid unique and goofy eye-candy fonts and celebrate your own creative effort and judgment of selection and arrangement. Don’t just overlap the letters, you must interlock or intertwine them. Be sure to include an extra illustrator layer with the original fonts used.

Use InDesign to present a letter-size typographic page layout, of appropriate complexity and content that includes your name and the phrase “interlocking Letters” or “Intertwining Letters” in display typography, as well as a personal statement relating to the design’s creation. Place the Illustrator image as a dominant element in the center of the two or three-column layout and wrap the text around the image. Your text could explain how your design was executed, techniques used and decisions made on composition, type choices, size, color, style, placement, esthetics, meaning, etc. You might include comment on the font’s history; it’s original creation and usage. A drop shadow might look good or even a photo of the font designer.

A smaller version of your letter image could be used as an end mark for the layout.

“Package” the document. The placed Illustrator document will appear in the links folder so an extra copy is not needed.

3. Brand Graphics for portable power unit, and layout. Create a name for a new power source and a

product brand name for the power unit that delivers it. You can invent any techno jargon you wish to promote it. Be Creative. The bottom line is that it is clean, safe, non-polluting and less expensive than the fuel needed to run a portable electric generator.

Each unit could provide the power equivalent of line voltage and up to 13 amps, suitable for professional grade hand tools. Units could be ganged for heavy applications up to 35 amps. This is beyond electricity. Each fully charged unit would provide ten hours of constant power with no degradation of output and an unlimited shelf life. Power is only consumed while the device is operated. An indicator on each power unit will show exactly how much power is left in hours/minutes.

Each power unit can be any shape configuration but must occupy a volume of five cubic inches.

Use Illustrator and/or Photoshop to create a logo, and design the appearance of the power unit and its power indicator. Also show the appearance of the unit when attached or inserted in tool or device. Show how you read the indicator on the unit in use. Don’t worry about the engineering, just the appearance of what shows.

Include a folder with all fonts used in the Illustrator document. If any fonts were converted to paths be sure to include a layer showing the fonts before the conversion.

Use resolution of 200 ppi at production size for pixel based images.

Use InDesign to create a one or two-page spread for a Business, Science, Technology magazine to introduce and promote the product and its features. Include headline, text, footers, and any necessary descriptive or explanatory sidebars. Use your name for the byline. “Package” the document. Include any pixel images used in the Illustrator document.

Consider making a simple 3D prototype and photographing it to showcase its features. Styrofoam, paper, cardboard, Papier-mâché, and even found objects, are all easy to use and finish. This could provide great latitude and variety in lighting, viewing angle, and human interaction with the product.


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4. Multi-column, multi-page layout x 2. Use InDesign to create two different versions of

the same layout, three-page minimum, for a magazine article or newsletter.

Must include a minimum of five images and multi-column text (in threaded text frames). It could be an improved remake of an existing design with different photographs, typography, and layout. Be creative and artistic, but most of all, make good, sound, design and typographic decisions. Use your skills to make the content clear and interesting. Download related text or write your own. Invent a headline or title, use your name in a byline; include publication name, current month, year, and page number in the footers.

Suggested example: Life and work of a famous artist or designer, or anything that you know about, are passionate about, or curious to learn about. This could be an opportunity to present a research paper or artist statement about your own work.

Present both layouts in one InDesign document. Turn off facing pages and arrange each layout in a horizontal row. Use a resolution of 200 ppi at production size for pixel based images. “Package” the document.

5. Improved Redesign of Packaging Graphics, and layout. Find an existing sample of packaging graphics

that you believe is not very successful and improve it.

Don’t change the product or any of the required information. Present a critical analysis of its shortcomings and describe and explain your improvements in an illustrated InDesign layout that shows before and after images.

You may wish to create a 3D prototype of your

package for placement in photographic environments with the original.

Use a resolution of 200 ppi at production size

for scanned or pixel based images. “Package” the document.

6. Data/Info graphic x 2 versions. A simple data set does not need a graphic. Use

Illustrator to create a clear, organized visual display of complex information in a letter-size graphic. The built-in data graphic features programs are inadequate to produce accurate, honest, professional graphics. They do not have the judgment of an intelligent designer.

Include at least eight different variables (showing different quantities, amounts, times, prices, etc. Provide two “different” graphics of the same data. You may use existing data or invent your own. Your objective is to design a format or template that could effectively display complex data as soon as it would be provided.

Suggested example: current year student information for the Art Program to show all at once such things as: art concentration, total credits earned, overall gpa, art credits earned, art gpa, age, gender, marital status, out-of-state, portfolio reviews completed, kappa pi membership, juried exhibits entered, scholarships, employment. How could you present a four-year comparison of data?

Review requirements of good data graphics. Use illustrator to present the graphics. Include your name somewhere in a credit line, byline, or footer. Present each graphic on a separate letter size artboard in the same document. Include all fonts and pixel-based images. Keep the design task in mind and do not over-decorate. Honest design elegance is better than gee-whiz eye-candy and glitz. Elegance and effectiveness are close-linked. Convey the most information, to the largest audience, in the shortest time, in the smallest space, with the least amount of ink. Also provide PDF version.

7. Political/social cartoons x5, different topics in layout. Use digital or traditional art media to create five

original cartoons: two single-panel, two double-panel, and one three-panel. Create in black and white or color. Make them interesting and clear, tell the story. Use InDesign to create a magazine style layout (2 or 3 columns, headline, your byline, and footer) commentary on your cartoons. Use a resolution of 200 ppi at production size for scanned images. “Package” the document.


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8. Book jacket, your future book x 3. Use InDesign to present three “different”

versions of a book jacket for the book that you will write twenty years from now. On letter-size pages present actual size front cover and spine, back cover, and inside flaps. You could also include reduced composites of the jackets. You must include a photo of you that could go on back cover or inside flap. Authors are notorious for using old personal photos, but feel free to add some years to your image. You must write a brief summary or introduction of the book (several paragraphs) for the front inside flap. The back inside flap must contain a brief biographical sketch of who you are and what you have done in your life, as written twenty years into the future.

For example: Successful package designer, married, live on a lake in Georgia with two children and six dogs, etc., Or… holographic specialist, first Mars mission, retired to a hamster ranch in California, etc., Use Illustrator or Photoshop for images. Be

creative and original. You can use the same text and personal photo but consider changing font, size, format, and placement. Write well, and edit for spelling and grammar. Use resolution of 200 ppi at production size for pixel based images. Present the layouts in three horizontal rows of pages in one document. “Package” the document.

9. Toy Company Brand Marks 3 x 3, and layout. Invent three “different” Toy Company Brands.

Use Illustrator to create three vector graphic combination marks (symbol and logotype) for each brand. Present all nine marks, three per letter size art board, in one illustrator document.

Use InDesign to create a magazine style layout (2 or 3 columns, headline, your byline, and footer.) with a narrative description of the company explanation of how your marks support their brands. Place small versions of the marks to accompany the text of your comments.

Include a folder with all fonts used in the Illustrator document. If any fonts were converted to paths be sure to include a layer showing the fonts before the conversion. It is good professional practice to include all items that may be needed for downstream edits.

10. The Future: Illustration and two-page Magazine spread x 2. Use illustrator or Photoshop to create a

horizontal original illustration, wider than 8.5 inches. The topic: new science or technology. It could be just beyond the edge of current technological reality, or something futuristic, but plausible. Be creative, but believable. Use a resolution of 200 ppi at production size for pixel based images.

Use InDesign to create two different two or three-column two-page layout versions of the same topic. Turn off facing pages and arrange two rows of two pages. Each spread will use two separate side-by-side 8.5 x 11 inch pages. Your illustration must cross the gutter. Duplicate and paste-in-place to allow imposition, seek assistance if needed.

Write your own headline and text (at least a paragraph or two). Hook the reader. You may include sidebars for reference, or clarification.

“Package” the document.

11. Birthday celebration poster. Create a letter size (8.5 x 11 inch) VERTICAL

POSTER for a significant historical designer, scientist, inventor, or engineer who lived from 1750 to 1950. You may use Illustrator or Photoshop to create an original illustration, montage, or photomontage of the person and their life or accomplishments as a dominant visual element. Do not present a stereotype, obvious, or cliché image. Use a resolution of 200 ppi at production size for any pixel based images. Be original and innovative.

Your poster should surpass the goal of simple announcement or description and aim for the art collector’s market.

Use display typography for the individual’s name, dates for birth and death. Include text of a quote, phrase, and/or list that relates to the individual, or accomplishments. Use Illustrator for typography and to assemble the layout.

Include all fonts and image files used. Any photomontage image must be submitted as a PSD document with layers to show construction and allow examination.

Use “b-day and person’s name” for description in the file name. Also provide PDF version.


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12. Uniform patch, medallion x 3 and layout. Use Illustrator to create three “different”

versions of a logo graphic to represent Earth’s First Manned Mission to the planet Mars. The objective is to produce designs that could be applied to an embroidered patch, flag, medallion, etc.

Include typography that identifies the mission and lists six astronaut’s names. Include your name as one of the astronauts. Present all on one letter size Illustrator art board.

Include a folder with all fonts used in the Illustrator document. If any fonts were converted to paths be sure to include a layer showing the fonts before the conversion.

Use InDesign to create a one or two-page magazine layout to present your patches. Place the Illustrator image and copy and crop to include each patch. Write your own headline, include your name and text commenting on each image’s content and/or creation. Place a footer on left and right master pages with auto numbering. “Package” the document. The placed Illustrator document will appear in the links folder so an extra copy is not needed.

13. Two Retail Clothing Brands, three hangtags for each Invent two clothing brands. Use Illustrator to

create three different versions of each brand mark as it would appear on a clothing hangtag.

Use a separate Illustrator document, for each brand, group the hangtags three per art board.

Use InDesign to create a layout to present your brands. Write your brand definition that describes your product offering (work, sports, kids, adult casual/active/business/semi-formal) how your offering is different and better, what unique benefits your customers can count on. Your brands are invented so make up information that is sensible and relevant.

Explain the development of your brand name, logo, and tagline. Your name is the key that unlocks your brand image in your consumer’s mind. Your logo is the brandmark or symbol that serves as the face of your brand. Your tagline is the memorable phrase that provides consumers with a quick indication of your product, brand, and market position. Also provide PDF version.

14. Photomontage and layout. Use Photoshop to incorporate a minimum of five

photographs into one single blended photograph, 200 ppi at production size, 8 x 10 or 10 x 8 inch minimum. Save the montage as a Photoshop document with at least a separate layer for each photograph used.

Use InDesign to create a magazine style layout (2 or 3 columns, headline, your byline, and footer) to display your montage. Turn off facing pages and arrange in a horizontal row. The first two pages will be a spread relevant to the topic of your montage. Make an attractive, and well-organized typographic layout. Create left and right master pages for footers with the magazine name, date, and page number. You may reduce and/or crop portions of your montage to use in your layout for visual interest.

The montage.psd or a major portion of it should appear on page one. You may cross the gutter, but duplicate and paste-in-place to allow imposition, seek assistance if needed.

Page three will be a photo layout showing the individual photos at 200ppi used to make your montage. Include the file names as captions.

“Package” the document. Make certain that you correctly label the montage.psd and the InDesign document as project files. After proper packaging, the montage.psd and source photos will be in the links folder so additional copies will not be needed.

15. High-End Candy brand mark x 2, and layout/ Invent two “different” original brands for a luxury

candy product. Use Illustrator to create mark, packaging graphics for box, and a promotional full page ad for magazine and billboard.

Use InDesign to create a magazine style layout (2 or 3 columns, headline, your byline, and footer.) to present both brands and components in a multi-page = layout to introduce and describe the new brands. Use resolution of 200 ppi at production size for pixel based images. “Package” the document. Include a folder with all fonts and images used in the Illustrator document. Also provide PDF version.


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16. Personal Web site. Create a personal web site with a “Home Page”

plus at least four sub sites. Put a photo of yourself on the home page. Be promotional. Sell yourself as an artist or designer. Provide logical navigation links to html pages. Don’t just link to images and require back steps. Viewers should know where they are and how to get somewhere else at all times. Make the site work for you. Form should always follow function. Remember that simple elegance is better than Glitzy complexity. 1. Résumé: (what have you done, what can you

do). Provide downloads as doc(x) and PDF. 2. Portfolio thumbnail index: (approx.150-200 px)

with links to enlargements (approx. 600px) for at least five "Good" samples of your work.

3. Professional philosophy: or artist statement about your personal view of art and graphic design. Provide downloads as doc(x) and PDF.

4. Personal info: biographical details or specific additional information on interests and experiences that don't appear in a transcript, résumé, or portfolio.

Include a page “about this site” that describes, supports, or explains your reasons for the look of your site. A site that presents visual product should not upstage the product.

You can create anyway you wish, but Dreamweaver is on all lab computers and recommended.

17. New Television Network ID x 5, and layout. Use Illustrator to create five “different” vector

graphic versions (not just variations of the same design) of a combination mark for a new national television network. Include typographic handling for the complete network identification name as a logotype and lettermark if necessary. (No channel number or city)

Use InDesign to create a layout in one or two pages that presents your marks. Include your name as a byline. The text should include a narrative description of the network as well as comments about the creation of each image and how each aligns with the expectations of the Network’s image. “Package” the document. Include a folder with the fonts used in the Illustrator document.

18. Playing Card Royalty Illustrated layout. Playing card face cards are colorfully decorative

and different by suit such as the “One-eyed Jack,” or “King with the axe,” etc.

Select one face card (Jack, Queen, or King) and use Illustrator or Photoshop to create a caricature or abstracted likeness of yourself in four different image versions of that card, one for each suit. Use the traditional four suits, hearts, spades, diamonds, and clubs. Make the cards bi-directional (same up or down). Use a resolution of 200 ppi at production size for pixel based images.

Use InDesign to create a two or three-page magazine layout (vertical, letter-size, two or three columns per page) to present your new cards. “Place” the images to include at least one image of each card. Write your own headline, Include your name in a byline, and text/captions commenting on each image’s content and/or creation. Place a proper footer on left and right master pages with auto numbering starting with an even-numbered page. “Package” the document. The image files will appear in the links folder.

19. Photo of you on mag covers x5. Use Photoshop and InDesign to assemble five

different covers using a recognizable photo of you as the dominant element on magazines such as TIME, MONEY, NEWSWEEK, etc. to show that you can work on established formats. Don’t use same image on each cover. Be creative You may use some manipulation of existing photos or, better yet, set up custom photo shoots. Select good photographs with a resolution of 200 ppi at production size.

Design an original nameplate for at least one magazine. Your cover designs should set the tone for the magazine and hook the reader. Use the software effectively.

DO NOT USE PHOTOSHOP FOR TYPE Except in the case of special nameplate effects. Present the covers on five pages in a horizontal row of the same InDesign document. “Package” the document.


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20. Team project: Board game and package graphics. Present a brief prospectus for prior approval.

Two to four team members (each member must present personal time logs and samples of visual effort to receive grade credit).

This could count as two projects if the effort is rigorous and worthy.

Create a board game about being in the visual and performing arts as a student, artist, designer, performer, etc. The game could revolve around experiences with studio courses or professional situations: critiques, deadlines, portfolio reviews, Kappa Pi, professors, clients, patrons, printers, marketing execs, models, agents, gallery reps, critics, auditions, performances, competitors, exhibitions, equipment, rent, pricing, taxes, government regulations, etc. Could be humorous or satirical as well as informational and instructional. Use generic identities such as “Design Professor,” or “Dean of College.” Do not use individual names. Caricatures and cartoons are okay. Invent a name for the game; create a logo, board graphics, packaging and rules of play. Make it interesting. Game should show an appropriate level of complexity in terms of visual display and method of play. Make a working prototype of the game and its packaging. Seek early input and advice on quality presentation rather than scotch tape and construction paper the night before deadline.

Set up a photo shoot to create photographs of the game being played to use somewhere on the packaging and/or promotion. Separate teams could share ideas on general content, but each game should have its own personality.

21. Self-promotion/Sales promotion. Create an innovative way to introduced yourself to

someone and deliver your résumé in a memorable way. This is beyond digital. You want this to work anywhere without instrumentalities. It must be creative, and of appropriate quality. You could include your résumé and some samples of your portfolio. It is possible to use this as a vehicle to deliver a flash drive or link to a digital portfolio, but use this promotion to hook the recipient and continue to elicit interest from others later.

22. Vertical City poster x2. Use Photoshop or Illustrator to create two

“different” original illustrated images for use in letter size (8.5 x 11 inch) VERTICAL posters for the same city. Do not present a stereotype, obvious, or cliché image. Include reference to the culture, history, industry, music, food, etc. Be original; be innovative; be promotional.

If you use photos for inspiration or reference that are not your own you must creatively montage or alter them into something that you can call your own and you must include the original source photos with your project files. Use Illustrator or InDesign to produce display typography for the city name. DO NOT USE PHOTOSHOP FOR TYPE.

Your posters should surpass the goal of simple announcement or description and aim for the art collector’s market.

Present both posters on separate artboards of the same Illustrator document, use a resolution of 200 ppi at production size for pixel based images. Use additional artboards to include source images and then “Package” to include all font and image files in your project folder. Also provide PDF version.

23. Mardi Gras vertical poster x2. Use Photoshop or Illustrator to create two

“different” original VERTICAL POSTERS. If you use photos for inspiration or reference that are not your own you must creatively montage or alter them into something that you can call your own and you must include the original source photos with your project files. DO NOT USE PHOTOSHOP FOR TYPE.

Use Illustrator to produce display typography that includes Mardi Gras, Year, and City (Mardi Gras isn’t just New Orleans). Use Illustrator to assemble the layouts. Your posters should surpass the goal of simple announcement or description and aim for the art collector’s market.

Present both versions in one document file. Use a separate Letter size Illustrator art board for each poster. Use a resolution of 200 ppi at production size for pixel based images.

Include all font and image files in your project folder. Also provide PDF version.


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24. Illustrated poster - Exotic Place. Some of the most colorful plants and animals on

earth are found in exotic places. Use Illustrator and/or Photoshop, or traditional illustrative media to create an ORIGINAL, colorful, and dramatic composition for a letter size VERTICAL POSTER that emphasizes colorful plants, animals, insects, birds, etc. to promote an exotic place.

Use Illustrator to create prominent display typography to hook the viewer, name the place, and offer a brief narrative or description. You must be original; be innovative; be promotional. Your poster should surpass the goal of simple announcement or description and aim for the art collector’s market.

Use resolution of 200 ppi at production size for pixel based images. Include all digital images and fonts in the project folder. Also provide PDF version.

25. Four Combination Marks x 4 versions Use Illustrator to create four “different” vector

graphic combination marks (symbol and logotype for the same company. present four images for each mark:

1. A one-color version on white. 2. A one-color version on black. 3. A multi-color version (two or more colors) on

white. 4. A multi-color version on black. Remember that some alterations may be required

to enhance fonts when used on black or white. In-clude a folder with all fonts used in the Illustrator document. If any fonts were converted to paths be sure to include a layer showing the fonts before the conversion.

There will be sixteen Mark images in total. Create an Illustrator document with five art boards to pre-sent your designs in one document. On each art board include your name in a headline title to iden-tify each group and provide brief captions to identify and comment on each version. Treat the first art board as a cover. Place a copy of your top choice with a brief description of the company and an ex-planation of the project including the parameters and guidelines used to develop the marks.

Not required, but strongly suggested, that addi-tional art boards can be added to include preliminary thumbnails, reduced and grouped 15 to

20 per art board for impressive portfolio review. Also provide PDF version.

26. Corporate Identity package, multi-page layout. Use Illustrator to create three different versions

of a vector graphic mark/logo for a company with a serious business image. Present in one document.

Select your favorite mark and Use InDesign to prepare a multi-page corporate identity guide for the logo that presents proper usage on letterhead, business card, envelope, annual report cover, and two more applications. Include information on accessory typography; PMS spot color, CMYK colors, RGB colors, WEB SAFE colors and anything else that your logo design might require.

Use InDesign to “Package” the document. Include a folder with all fonts used in the Illustrator document. If any fonts were converted to paths be sure to include a layer showing the fonts before the conversion.

27. Amazing mazes x3, plus layout Use Adobe Illustrator to create three “different”

maze concepts of appropriate adult complexity, variety, and difficulty for visual appeal, interest and play. A maze that can be completed by a child in thirty seconds is not amazing, and subject matter for a three-year-old is not interesting. Be original and innovative. Use color, and position each maze on its own vertical art board. Incorporate three dimensions in one of your mazes. See samples at

http://www.ulm.edu/~fassett/fassett-sam-ples/bfmaze/index.html

https://www.ulm.edu/~fassett/fassett-sam-ples/caspar-card14/pages/card-front.html

Include a layer showing the solution track for each maze.

Use InDesign to create a five-page letter size layout. The first page will be display typography titled “Amazing Mazes by (your name here).” You might include reduced versions of each maze on the cover, or just show your favorite. The next three pages will display each maze. Place a footer on each page after the cover that includes “Amazing Mazes by (your name here), a date, and a page number.” Page five will contain reduced versions of each maze with the solution tracks.


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“Package” the document. Include a folder with all fonts used in the Illustrator document.

28. The Future: Illustration and two-page Magazine spread x 2. Use illustrator or Photoshop to create a

horizontal original illustration, wider than 8.5 inches. The topic: new science or technology. It could be just beyond the edge of current technological reality, or something futuristic, but plausible. Be creative, but believable. Use a resolution of 200 ppi at production size for pixel based images.

Use InDesign to create two different two or three-column two-page layout versions of the same topic. Turn off facing pages and arrange two rows of two pages. Each spread will use two separate side-by-side 8.5 x 11 inch pages. Your illustration must cross the gutter. Duplicate and paste-in-place to allow imposition, seek assistance if needed.

Write your own headline and text (at least a paragraph or two). Hook the reader. You may include sidebars for reference, or clarification.

“Package” the document.

29. T-shirt graphics x 3. Use Adobe Illustrator to create three “different”

versions of T-shirt graphics for the same company or organization.

Present all designs in one Illustrator document with each graphic on its own vertical art board.

Use 14-point Myriad Pro Regular flush left auto leading, in a text frame inside the print tiling area, to put your name, class and level, company or organization name and version number on each art board.

Name ART 4005-? Kappa Pi Alpha Delta 1 This provides clear identification when printed or

placed on a web site. If including linked images PLEASE PROVIDE THE

IMAGES. If you used a linked image for a template, and then

no longer need it, delete it from the final file. Include a folder with all fonts used in the Illustrator

document. If any fonts were converted to paths be sure to include a layer showing the fonts before the conversion. Also provide PDF version.

30. Frozen Confection six pack x 2, and layout. Invent a new frozen confection (cone, stick, other.

Create the brand logo and product illustration. Design two different versions of package graphics for a “six pack.” Design each side with all necessary information. Convert any scanned or Photoshop im-ages to vector graphic and Use Illustrator for final logo and package design.

Include a folder with all fonts used. If any fonts were converted to paths be sure to include a layer showing the fonts before the conversion.

Produce a three-dimensional mock-up of one package and photograph it from several angles for use in advertising. Use resolution of 200 ppi at pro-duction size for pixel based images.

Use InDesign to create a magazine style layout (2 or 3 columns, headline, your byline, and footer.) to introduce your brands “Package” the document. Include all images used in the Illustrator document.

31. Graphics for new low cost modular vehicle, and layout. Imagine a never-seen-before low cost simple

modular wheeled vehicle for personal or group transportation that does not burn hydrocarbon fuel. Each unit will seat two people and is able to easily connect to additional units for increased capacity or caravan travel for highway efficiency. Invent a name and use Illustrator and/or Photoshop to create the vehicle nameplate/logo, and original illustrations showing modular aspect for a two-page magazine spread. Include a folder with all fonts used in the Illustrator document. If any fonts were converted to paths be sure to include a layer showing the fonts before the conversion.

Use resolution of 200 ppi at production size for pixel based images.

Use InDesign to create a magazine layout to introduce and promote the new vehicle. Use the graphics for description and promotion. Write your own headline, text, and any necessary descriptive or explanatory sidebars. Include your name as a byline and footers with magazine name, date, and page numbers. “Package” the document to include all fonts and images.


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32. New soft drink brand mark x 2. Invent a name and design a mark for a new brand

of soft drink. Use Illustrator to design two “differ-ent” choices for the mark with complete can graphics, T-shirt, and promotional billboard for each.

Use Illustrator to present both versions’ components on separate art boards in one document. Use display typography, text, and captions to identify and comment on the components and to promote each version. Use resolution of 200 ppi at production size for pixel based images. Include a folder with all fonts and images used in the Illustrator document. Also provide PDF version.

33. PowerPoint presentation. Prepare a slide show, minimum 20 slides, on any

topic with the objective to educate or inform the viewer. Must include photography, illustration, or visual symbols on half of the slides. Demonstrate effective use of imagery, typography, layout, sequence, timing, and transition, special effects. Edit for spelling and grammar. Avoid showy special effects and concentrate on clear effective communication.

Use a descriptive label for folder and file. Example: 194fassett 2 ppt florence 4005-1.

Please don’t over-think this project or make it more difficult than necessary.

34. Innovative promotion using die-cut plus graphics x 3. Use media of your choice and some nifty knife

work to create three different die-cut versions for a Self-promotion/Sales promotion plus original graphics. Present a three-dimensional prototype and graphic diagram for each. Illustrator could be used to layout the document. If pertinent, include a folder with all fonts or images used in the Illustrator document. Also provide PDF version.

35. Original illustration on Endangered Species Flora/Fauna. Use on two Magazine layouts. Use Illustrator or Photoshop to create an

original illustration or photomontage as a dominant visual for a magazine layout on an endangered species (plant or animal). Use InDesign to create two different magazine style layouts (2 or 3 columns, headline, your byline, and footer.) You may change size, placement, crop, etc. Hook the reader. Include some actual text. You can lift, but edit for spelling and grammar. Sections could be cropped from your image for additional use in the layout. Callouts, sidebars for history, or maps could add interest and clarity. Use attractive display typography to include taxonomic name, verbal description, location, and current status.

Species image should be clearly identifiable but can be creatively dramatic. Use resolution of 200 ppi at production size for pixel based images. “Package” the document.

36. Small web ready animated illustration or cartoon character. Use Illustrator or Photoshop to create an

original illustration or cartoon character, then use Photoshop to create an animation. Please include motion not just changes over time. Make it artistically interesting. Create at least 15 separate panels, 400 pixels maximum in any dimension. Mix, duplicate, and re-sequence as many panels as needed to demonstrate an appropriate level of creative complexity. Submit the original Illustrator or Photoshop file with panel layers. Submit animation as optimized GIF.

Optional: you may choose to create stop motion animation with photographs and iMovie.

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Documents

Art 4005/Art 4044, Advanced Graphic Design Project ...fassett/syllabus_folder/syllabus_images/proj_list.pdf · Art 4005/Art 4044, Advanced Graphic Design Project descriptions and