Upload
erin-mattingly
View
216
Download
3
Tags:
Embed Size (px)
DESCRIPTION
My fourth year Art Direction portfolio.
Citation preview
Erin Michele MattinglyArt Director
Sandwich Enthusiast
Massive Nerd
Raid is a line of insecticides produced by SC Johnson, that provides bug killer products for roaches, ants, spiders, scorpions, flies, crickets, etc. These ads were created to showcase the user’s ability to harness the deadly power of Mother Nature with the product.
RAID MAXINSECTICIDE SPRAY
National AddyGold Fort Worth AddySilver District AddyAccepted in Creative Summit
KILLER INSTINCT IN A CAN
KILLER INSTINCT IN A CAN KILLER INSTINCT IN A CAN
Wahl is a beard trimmer manufacturer. The focus of these ads is the un-intentional things people’s beards say about them. The campaign reaches across print, outdoor and ambient where beards in the same illustration style would be placed on mirrors in restrooms and in barbershops to make it seem like the person looking into the mirror actually had a beard.
WAHLBEARD TRIMMER
Illustrator: Erin Mattingly
Bronze Fort Worth AddyFeatured on the CMYK Blog
Share Our Strength (SOS) is an organization dedicated to ending childhood hunger in the United States by 2015. The Dine Out program is a national event where participating restaurants have a portion of the proceeds of ev-ery meal sold donated towards the SOS. These are large format posters that would be put in bus shelters and in subways. Each poster has a QR code that, when scanned, would give the user a list of participating resturants.
SHAREOUR STRENGTH
Copywriter: Zach Cornwell
Photographer: Tiffiany Milow
TAKE HUNGER OUTScan the code to find a participating resturant near you and help us combat childhood hunger in America.
TAKE HUNGER OUTScan the code to find a participating resturant near you and help us combat childhood hunger in America.
TAKE HUNGER OUTScan the code to find a participating resturant near you and help us combat childhood hunger in America.
Barnum’s Animal Crackers are made by Nabisco. They’re sweetened crack-ers made in the shapes of animals you would find in a zoo or circus. These ads were created to show that you don’t just a snack inside each box of crackers, but a whole story.
BARNUM’SANIMAL CRACKERS
Copywriter: Brian Collins
The Chevy Volt is an electric car that has a gas powered generator that is automatically switched to when the battery dies. The ads were created to show the ease in which the Volt automatically switches over to its gas powered generator compared to a regular electric car.
VOLTELECTRIC CAR
Copywriter: Zach Cornwell
YOU WOKE UP FOR WORK AND REALIZED YOU FORGOT TO CHARGE YOUR ELECTRIC CAR.
Do you have a Volt?
Would your boss believe a well-rehearsed
swine flu excuse?
Anything important to do at work today?
Besides surfing YouTube?
Do you enjoy cramped surroundings
at high speeds?
Do you enjoy riding with strangers?
Do you feel a drunken confession
coming on?
Are you a serial killer?
Would you like to be serial killed?
Underground?
How about SARS?
HITCHHIKESTAY HOME TAKE A CAB RIDE THE BUS TAKE THE SUBWAY
YOU, SIR, ARE SMART. YOU MAY EVEN DESERVE
A PROMOTION
Introducing the Chevy Volt, a game-changing new way to travel electrically. It has a small, gas-powered generator to keep you rolling when the battery runs dry, not to mention it looks great. You might just forget you’re saving the world with every mile.
YESNO
YOUR DATE’S ELECTRIC CAR
JUST DIED
Does he have a Volt?
Is he hot?
GOD, YES
Is he funny?
Unintentionally?
What’s bigger, his brain or his
biceps?
Does he like to read?
What’s his favorite book?
Of Mice and Men
Harry PotterIs he 12?
Is he trying to restart the car with a spell?
How many obscure movie references has
he made?
Does he keep referring to them
as “guns”?
Are you missing one of your
shows for this?
Do you have a fictional dog that needs feeding?
Sick relative?
You’re too nice
HE SWEATS PRETTY PROFUSELY, YEAH
BICEPS
BRAIN
YES
YES
NO
NO
YES
You might have bigger problems
than being stranded
NO
YES
NO
YES
OH YEAH
NO
YES
NO
YES
NO
Mein Kampf
HIS FAUX HAWK CERTAINLY
INDICATES A SENSE OF HUMOR
WHO IS DOLF LUNDGREN?
OH YEAH
ALMOST AS MANY AS ME
Do you have a friend ready to call about an
“emergency”?
NO
YES
NOPerhaps you feel a cold coming on?
NO
YES
Are you sure?
YES
NO
HE IS THE RUGGED EPITOME OF MANLY PREPAREDNESS,
MARRY HIM IMMEDIATELY
STICK IT OUT, YOU’LL HAVE A STORY FOR
YOUR FRIENDS
CALL A CAB AND GET THE HELL OUT
OF THERE
Introducing the Chevy Volt, a game-changing new way to travel electrically. It has a small, gas-powered generator to keep you rolling when the battery runs dry, not to mention it looks great. You might just forget you’re saving the world with every mile.
YOUR WIFE IS IN LABOR AND YOUR ELECTRIC CAR
IS LOW ON CHARGE
Do you have a Volt?How far along
is she?
She’s dilated
Oh my God, I can see the head
Her water just broke Are you sure
she didn’t just spill some Sprite
or something?
Hard to say Definitely baby goo
Does it smell lemony?
Is anyone else there for
support?
Are they, by chance, a Doctor?
Does a Dentist count?
Does she want you dead
right now?
It’s my Mother-In-
Law
Yeah, she does
Did you just come from the Optometrist?
Well that was close
Are you taping this?
How glad are you to be a man
right now?
Are you about to
throw up?
You probably shouldn’t have watched Alien earlier
Are you about to pass
out?
Any idea how to deliver
a baby?
Is there an App for
that?
Can you keep it together long
enough to make a call?
Maybe you should join a book club or something
Very You have no idea
That Y Chromosome
is my most precious
possession
HOPE THE BACKSEAT IS COMFORTABLE
CALL AN AMBULANCE WATCH YOUR HEAD
Introducing the Chevy Volt, a game-changing new way to travel electrically. It has a small, gas-powered generator to keep you rolling when the battery runs dry, not to mention it looks great. You might just forget you’re saving the world with every mile.
WITH ANY LUCK, THIS KID WILL BE HALF THE GENIUS
YOU ARE
Half Price Books is a company that specializes in the buying and selling of used books. These ads were created to visually show that with a few dollars anyone can bring a story to life.
HALFPRICE BOOKS
Suspense is a few bucks awayBig stories, little prices
Find magic in your spare changeBig stories, little prices
Turn your dollars into adventureBig stories, little prices
Etsy is an online service that allows people to buy and sell handmade crafts. These ads focus on the non-mass produced nature of all products you can buy, making each product more personal and unique.ETSY
HANDMADE CRAFTS
Photographer: Adam Fish
Bronze Fort Worth Addy
WHO?!?!?
ACHIEVEMENTS
EDUCATION
EXPERIENCE
SKILLS
I am a recent graduate of the University of North Texas where I’ve learned that sleep is optional, you can never have too many typefaces and that everyone has a “time to design” playlist.
Outside of design, I am the undefeated champion of Star Wars Trivial Pursuit, I read enough comic books to be on a �rst name basis with the people that work at the comic shop and I have the largest selection of movies of anyone I know.
National Addy winner 2011Featured on CMYK blogDistrict Addys Silver winner 2011Fort Worth Addys Gold and Bronze winner 2011Creative Summit accepted
I am excellent in building mock-ups, working with others, keeping client time, brainstorming, working with deadlines, copywriting, illustration and I have perfected the �ne art of cooking bacon.
University of North Texas (2005-Present)Major:Minor:GPA:
Daisy Cleaners (2008-present)
Benolken and Everett PC (2006-2008)
Publicis Dallas (2011-present)
I managed a store in a small chain of Dry Cleaners and I learned I have a much higher tolerance for gross things than I thought I did.
I began as an of�ce runner and soon became a �le clerk and quasi-Paralegal. I learned how to read a map, do more than one job at a time and how to spread Christmas cheer the fastest.
I am an intern at Publicis where I have done every-thing from brainstorming for clients, writing lines and putting together ad comps to pitching ideas to Senior Creatives and carrying 2x4’s for a photoshoot.
Communication Design Journalism Advertising
3.65
214.499.8038Dallas, Texas
ERIN MICHELE MATTINGLYArt Director + Sandwich Enthusiast + Massive Nerd
[email protected]/erinmattingly
A comparative chart of my skills if they were one of the Star Wars movies
Empire
New Hope
Jedi
Prequel
INDES
IGN
PHOTO
SHOPIL
LUSTR
ATOR
OFFIC
E SUIT
E