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GE ENERGYECOMAGINATION
Strategy: Herald the inescapable bond
between energy sustainability and
profitability.
Art Halperin
GE ENERGYECOMAGINATION
Strategy (left): Attract electric utility thought
leaders and policy makers to GEs Ecomagination
Website like log-gerheads to the sea.
Strategy (right): Position GEs global
Ecomagination initia-tive as a springboard for business innovation and
change.
Art Halperin
GEEnergy
see how the future unfoldsSwelling populations expanding economies soaring standards of living in a diverse world, one new demand for energy invariably leads to another. Rising to meet tomorrows capacity challenges takes more than a highly reliable energy source. It takes many. Thats why GE Energy offers a broad portfolio of power generation options: from proven base load designs to a whole new breed of nuclear reactors; and from more efficient wind turbines to advanced carbon capture-ready technologies. With GEs commitment and global resources one thing is for certain any way you cut it, GE Energy is the supplier you can trust. Visit us at ge.com/energy to learn more.
imagination at work
Plan ahead.
GE ENERGY
Strategy: Persuade electric utility planners
that sustainable economic growth
starts with GEs broad portfolio of base load
and renewable energy capacity options.
Art Halperin
GP HARMON
Strategy: Remind industry leaders that repurposing
paper products is as smart today as when they were young, and thanks to GP Harmon, its now just as
simple .
Art Halperin
GP HARMON
Strategy:Get industry leaders to
rethink their waste recycling programs to
include not only paper, but also plastic, metal
and film.
Art Halperin
ADVANCED CONTROL SYSTEMS
Strategy: Promote the enterprise-wide
benefits of open systems software
architecture for electric utilities
control room operating systems.
Art Halperin
Collateral
GE HITACHI Global Nuclear Alliance
Strategy: Co-brand the global expertise
of two of the biggest names in
nuclear energy development.
Global Nuclear Alliance
Art Halperin
ProductCatalogs
PMI
Strategy: provide technical support
for a full Line of power quality
recording instruments and
software.
PMI Engineering Services
Power Monitors,Inc.
PMI Engineering Services
Power Quality Problem
Solving Made SimplePo
wer Quality Problem
Solving Made Simple
Art Halperin
Direct Mail
ORACLE
Strategy: Promote an industry
educational forum for customers to
create and manage a more effective Web presence.
Art Halperin
PublicRelations
iNANO
iNano Capital MarketsLaunch Press Release
Art Halperin
Broadcast
Nissan Regal
Strategy: Create andproduce a
memorable musicalscore and copy asthe core of a local
dealer's adcampaign.
Art Halperin
Art HalperinFreelance Copywriting
Experience:Professor of Advertising SCAD - graduate and undergraduate copywritingJWT - Creative DirectorFricks and Associates - Sr. VP Creative DirectorThe Richards Group - Creative Group HeadTracy Locke - Senior copywriterDoyle Dane Bernbach - copywriter
Accounts:IBMGE EnergyEquifaxGeorgia Pacific - GP HarmonPhillips PetroleumFrito LayNYNEXINGHBONational Juvenile Diabetes Foundation,
[email protected] 404.663.7001
Art Halperin