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AR ready devices
• Phones (Android, iOS - others are coming)
• Tablets (Android, iOS)
• Web Cams (PC, Mac)
• Big screens (projector, LCD, LED wall, etc)
Types of AR
AR
GPS based
• The additional digital content is placed on definite GPS co-ordinates.
Marker based
• The additional digital content will appear on a certain 2D image (or 3D shape)
Panoramic
• The digital content is placed around the user, irrelevantly of his position
GPS
PANORAMIC
GRAPHIC MARKER
AR apps (examples)
AR content
Text
Image
Sound
Video
3D object
3D animation
Use of AR
Problems AR solves
Impulse level increase
• Printed surfaces/packaging are not capable to ensure the level of impulse and interactive experience needed in this digital world. AR generates stronger effects than conventional media (TV, radio, print).
• AR is the new and fresh channels needed to engage the consumers in stronger brand experience. With AR, the product itself, or the location of shopping can be enriched with any type of digital content.
Information availability
• Consumers want immediate, accurate, easy to understand (=multimedia) information about products – anywhere, anytime. AR is the channel that provides this.
Information sorting
• Searching and selecting the right information on the web is difficult and the consumer needs a method to sort it. AR makes it possible to select search results based on what the consumer holds in his hand (product) or the consumer’s location (address).
Everything is possible with AR
Talking print ads
Free test drives
Pop up store anywhere
Video newspaper
3D brand sculptures
Immersed 3D TV spots
Holographic product demo
Screens on products
Time travel Space travel Interactive
prints
And a lot more…
With AR you can:
Show the product to the customers - anywhere, anytime
• Do it in a new, 3 dimensional way. They can see it, from any angle, any sides, any distance.
Make them feel, they already have it
• Put the product, the brand, the joy it will give them in their hand, in their home, in their garage. Make them show it to their friends by sharing.
Demonstrate the use of the product in real 3D
• Make a 3D, holographic like, demo on the operation of the product – cut it half, make it bigger, make it transparent, switch it on, dissemble it.
With AR you can:
Make consumers use/try your AR product
• They can interact with it, operate it throughout their smartphones, do with it the same things like with the real one. Anytime, anywhere, without any cost.
Enrich the brand experience
• On the screen of the smartphone the product becomes alive, moves, dances, transforms in several ways. It becomes the star of short 3D movie.
Immerse them in the brand’s world
• Put the world of the brand around the costumer– they will see this everywhere they look through out their devices – they will feel that they are the center of this world.
With AR you can:
Give consumers information at the location where it is needed
• Link any digital (multimedia) information to the geographical spot where it actually refers to: best offers at the shop’s address, price and history of the real estate, etc.
Convert products to screens
• Show any digital multimedia content on the product itself – use the packaging as a screen.
Make the product the source of exclusive content
• Video, 3D animation, games – all could be available, if you only had purchased the product.
With AR you can:
Add multimedia content to your print ad
• Give a lot more information and experience in a lot wider form on any printed material (from leaflet to billboards or packaging). Music, pictures, videos, 3D animations.
Push products off the shelves (AR@POS)
• Then and there, when the shopping decision is made, any product information or brand experience can be delivered.
Attract consumers to sales-points
• Lure people to go to the point of sale by placing unique interesting content at that geographical point.
With AR you can:
Turn unbelievable stories into reality
• Use AR in your campaign to promise impossible/unbelievable stories and then actually fulfill them. Put a F1 car in everybody's garage.
Invite people into your ad
• Show some cool, extraordinary content in your communication (TV, print, On-line) which can be experienced by the target group personally throughout their smartphones.
Define your innovativity with next phase mobile technology
• Use the most advanced innovative smartphone technology to present your product – so the product will be innovative as well.
AR potential
B2B - Events
• Product launches
• Exhibition
B2C - Marketing
• Treasure hunt
• 3D content on Products
Tourism
• Time travel
• Virtual info world
Retail
• 3D showromm
Science
• Demonstration of mechanism
Entertainment
• Games
• 3D cartoons
Publishing
Who is ARworks?
• We are a creative development agency preparing Augmented Reality and QR solutions for our clients (from a marker / package based promotion to a treasure hunt game).
• We are working on international playground – in AR you can be anywhere – and challenge our international competitors with knowledge, creativity and costs.
• ARworks offices/network: Hungary, Romania, Austria, Dubai/UAE, Argentina.
• Portofolio: www.arworks.ro, www.arworks.com.
Clients
