ASA Conference 23rd October 2010

Grow ParticipationSustain Facilities

Excel in Talent

The Vision

• Networks of Swim 21 structures to provide quality programmes in every region.

• Beacon programmes to support the sub-regional Swim 21 club networks.

• A focus on WFD to address the skill shortage delivered by Beacon and other key programmes.

• Build on success of AASE by expanding apprenticeships to Coaching/Teaching and delivering for other NGB’s

• Business models that are flexible, sustainable, contemporary and mature by March 2013.

Nick Sellwood ASA Head of Talent Development

SWOT Analysis of club programmes

• Strengths!• Strong identity serving their communities. • Memberships commitment, expertise & knowledge of

aquatics.• Not for profit organisations.• Ease of access.• All year round programmes of activities.

SWOT

• Weaknesses.

SWOT

• Threats:• Reduction in subsidies to clubs & number of LA schemes.• Increased facility charges.• Reduction in facility access.• Not enough quality teachers & coaches, etc. to sustain or grow

club programmes.• Other agencies delivering competing programmes.• Inland revenue increasing “interest” in self employed coaches.• Increased competition from other sports.• Pool closures.• Comprehensive spending review.

SWOT

• Opportunities:• Clubs acting to lead change and seek new partnerships to

grow programmes. • Coach & Teacher apprenticeship programme via the ASA.• Advanced Coaching Offer.• Embedded tutor programme.• Developing new business practices.• Mergers & Acquisitions to create economies of scale, reduce

unit costs and grow capacity.• Use Beacon resources.

Mutual benefit!

• Club staff costs – offset contract costs by identifying work for other agencies.

• Embedded tutor – delivering UKCC, CPD & other courses for operators, club or other sporting organisations.

• Redeveloping poolspace to “grow” participation.• School – Club links…..top up development

programme capacity.

Solutions….not problems!

• Local Authorities/Operators are looking for solutions!

• Win, win – clubs can help ……..• a] reduce costs….. • b] increase revenue ……..• c] meet community targets…..

Professional Apprenticeship

Level 3

Age 16 - 24 years & not

undertaken HE.

Employed full-time

2 Year programme.

Earn a minimum of £100 per

week.

Managed by an experienced

UKCC Level 3 Coach or

equivalent

ASA pay for training costs

NVQ 3 – UKCC L3

Gym instructors L2

1st Aid in Sport /Work

Nick Sellwood ASA Head of Talent Development

Sustaining Facilities

The programming of the pool is key to ensure we can deliver this outcome however other factors need considering

•Building age and condition•Management of the facility•Operational costs•Energy costs

•Participant pathways•Links to other activities•Timing of sessions•Staffing

Other considerations• Access and bus routes• Internal and external Marketing policy• Cleanliness

Sustainable FacilitiesPool Programming

In order to create a sustainable facility we need ensure we have the right pool programme in

place to meet the demands of the community.3 main areas

• Community use / structured sessions• Programmed Swimming and Discipline lessons• Club sessions 4th area of consideration - Galas and Events

Sustain Facilities

The programming of the pool is key to ensure we can deliver this outcome however other factors need considering

•Building age and condition•Management of the facility•Operational costs•Energy costs

•Participant pathways•Links to other activities•Timing of sessions•Staffing

Other considerations• Access and bus routes• Internal and external Marketing policy• Cleanliness

Complexities Faced by a Facility Operator when re programming the pool

Who Operates the Pools ?

• Local Authority – In house operation• Local Authority – Trust

» Halo Leisure, Hertsmere Trust etc

• Facility Management Company» LC, DC,SLM, GLL, Serco, Parkwood

• Private Operators» David Lloyd, LA Fitness, Nuffield etc

Different Styles, Different CulturesDifferent Financial Agreements

Very Different Contracts

Understanding the Contract Arrangements• Every contract is based on agreed terms and

conditions for Service Delivery and an agreed level of income and or profitability with the Local Authority.

Minimum Opening hours% of casual use to programmed useProtected hoursQualifications of staff i.e. Level 2 teacherLifeguard ratiosCore prices Types of non acceptable programmes

Types of Contract• A Management fee LA pays contractor for the service

• An Operator fee Contractor pays LA for operating from their facilities

• Trust model Attracts VAT benefits and / or national non domestic rate relief (NNDR)

• Profit share % share over agreed threshold

• Income share % share over agreed threshold

Complexities

• Protected Hours swim clubs and others• % split between Casual and Programmed

sessions• Lane Ropes• Water Depth (Adult &Child in the diving pit tends not to work well)

• Existing Groups 50 + lane swimmers etc

• Compatible pool sessions• Relationship Management (customers, press, media, LA)

• Staff Qualifications ( contract states L2)

• Lifeguard rotas/ costs

Develop a Beneficial Relationship

• Who is the real decision maker• Research is absolutely key to the success of

programming• Understanding of the contact complexities –this will

need consideration• Have one or two easy wins up your sleeve to

impress and gain their confidence in you as a programmer, always be positive in your approach.

• Your proposition has to be a win win situation to stand any chance of being successful

Negotiate a club session• Look for a time slot that works for both parties• Understand the complexities of the contract• Check the current level of usage 6 months history is usually required for this.• Work out the current revenue expectation• Make them an offer which exceeds what they are getting now and don't forget that

VAT goes to 20% in January so the prices will need to go up to reflect this loss• Look for partnership working – your coaching team to teach their stage 8 and above

so that you can cherry pick the children• You get the children they don't need to spend money on training coaches to deliver.• Make sure you offer a payback into a swim fit session for all those who need

additional training at different times to the club sessions• Look at how you can both gain the benefits of working / organising your members

better

What can we do to help you

•Talk to us if you are considering redeveloping your aquatic programme

•We may be able to assist you to negotiate your water time

•We can offer advise for your approach and who you should approach

• Talk to us about potential funding options •Lets us know if you think your pool is in difficulty

•New pool watch web site

Our aim is to keep quality swimming provision within communities .To have well maintained facilitiesTo encourage a high standard in water quality and pool management