Ashwini_CV_May 2015

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ASHWINI CHANDAK

M.Sc. (Economics), MBA (Rural Marketing)

Email: [email protected]

Mobile No.: + 91-9975903336

EDUCATIONAL QUALIFICATIONS

1999-01 Master of Business Administration (Rural Marketing), Indian Institute of Rural Management

(IIRM), Jaipur

1997-99 Master of Science (Economics), Calcutta University, Calcutta

1994-97 Bachelor of Science (Economics), Calcutta University, Calcutta

ADDITIONAL QUALIFICATIONS

2001-02 Post Graduate Diploma in Rural Development, IGNOU, New Delhi

2011 Certified Researcher, University of Illinois, USA

EMPLOYMENT HISTORY

2001 Started career with MART, Noida

2012 Incorporated as Partner with MART, Noida

AWARDS AND HONOURS

2001 1. Awarded Gold Medal by IIRM in the Class of 1999-2001

2010 2. Awarded Best Employee by MART

PUBLICATIONS

2002 1. Co authored Business Development Services for Micro Enterprise Promotion 2009 2. Co authored 3M manual (2

nd Edition) for Micro Enterprise Promotion

2012-15 3. Various publications for promoting Agri Businesses under MART led Agri Business

Promotion Facility for Maharashtra Agricultural Competitiveness Project 2014 4. GoI Schemes Compendium for Agri Businesses 2015 5. Directory of Pre/Post Harvest Technology Manufacturers and Suppliers

EXPERTISE AND EXPERIENCE

Project

Management Expert in project management, planning and implementation of strategies at the Bottom

of the Pyramid (BoP)

Led a team of professionals to promote agribusinesses in the state of Maharashtra under

World Bank’s assisted Maharashtra Agricultural Competitiveness Project (MACP)

Led a team of professionals to develop MART’s Collective Marketing model and

demonstrated its success in the states of Odisha and Jharkhand

Value Chain

Development Involved in development of strategic and action plan for various bilateral projects

through a value chain based approach in the agribusiness, enterprise and livelihood

sector in various states of India

Led a team of professionals to conduct value chain analysis of more than 20

agricultural, horticultural, non-timber forest produce (NTFP) and non-farm products.

Research Expertise in qualitative research using ethnography tools, field guidance and

documentation

Conducted research studies on diverse topics including livelihood and enterprise

opportunity sensing in various rural locations, pre-assessment of concepts and

feasibility of enterprises, value chain development

Led a national level study on “Train the Trainer” in Vocational Skill domain funded by

National Skills Development Corporation (NSDC).

Led a national level study analyzing Market and Policy issues around Non-Timber

Forest Produce and recommended strategies to improve the economic condition of the

mailto:[email protected]

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Forest Fringe Dwellers and primary collectors

Capacity

Building Co-designed and developed training modules on Agri-business promotion and market

development, Value chain analysis and development

International

Experience Worked as a consultant to General Electric (GE) on behalf of MART to launch and

upscale its ultra-sonography device through an entrepreneur based model in Bangladesh

CRITICAL PROJECTS/ ASSIGNMENTS HANDLED

Year Client Project Name Position held Location

2015 IL&FS, Tripura Preparation of marketing

strategy and implementation

plan for the bamboo

handicrafts of Tripura

Team Leader Tripura

2012-15 Maharashtra Agricultural

Competiveness Project

(MACP), India

Agri-Business Promotion

Facility, MACP

Team Leader Maharashtra

2014-16 IORA Innovation in Ecosystem

Management and Conservation

(IEMaC)

Consultant Sirsi

(Karnataka)

and Mandla

(Madhya

Pradesh)

2014 KATALYST, Dhaka Training of Trainers of Public

Private Partnerships

Master

Trainer

Dhaka, Jessore,

Khulna

2011-12 University of Illinois,

USA

Mapping the production

system and the supply chain

and study the crop losses of

Black Gram

Senior

Consultant

Maharashtra

2011 General Electric (GE),

India

Study to Assess the Business

Viability

of Ultrasound Service Delivery

Model

Senior

Consultant

Dhaka,

Comilla,

Keranigonj,

Sirajgang,

Rajshahi,

Mymensing &

Tangail

2009-10 United Nations

Development Programme

(UNDP), New Delhi,

India

Study on Sustainable harvest

and income generation from

select NTFPs – a study of

markets, policy & institutions

in India

Team Leader Chhattisgarh,

Jharkhand &

Andhra

Pradesh

2009-10 National Skills

Development Corporation

(NSDC), New Delhi,

India

Need assessment for building

Trainers’ Skills in Vocational

Employability

Senior

Consultant

Karnataka,

Gujarat, NCR,

Orissa, WB,

Maharashtra,

Jaipur and

Lucknow

2009-10 Catholic Relief Services

(CRS), Guwahati, India

Market Feasibility Analysis

and Skill Assessment of

PLHIV in Imphal

Team Leader Imphal

2009-10 United Nations

Development Programme

(UNDP)– Jharkhand State

Livelihood Promotion

Society (JSLPS), India

Strengthening NTFP based

livelihood systems through a

market led approach

Team Leader Jharkhand

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2009-10 The World Bank, New

Delhi

Comparative Institutional

Review & Developing a

Comprehensive Human

Resources Policy and Manual

for Rural Development

Society, Bihar

Consultant MP, AP, Tamil

Nadu, Bihar,

Orissa,

Jharkhand,

Delhi,

Rajasthan

2009 Ministry of Development

of North East Region,

New Delhi, , India

Livelihood based Agri business

and market studies for North

East Rural Livelihood Project

Value Chain

Expert

Mizoram,

Nagaland,

Sikkim and

Tripura

2009 International Finance

Corporation, The World

Bank Group, New Delhi,

India

Rapid Assessment of the Local

Economy towards developing a

Community led Agri

Marketing Strategy

Senior

Consultant

Barmer,

Rajasthan

2009 GIZ, New Delhi, India Feasibility Study for Electricity

Based Productive Applications

Team Leader Korba,

Chhattisgarh

2009 Japan Inter Cooperation

Agency-Orissa Forestry

Sector Development

Project (OFSDP), India

Livelihood Opportunity

Analysis in 14 Forest Divisions

under Orissa Forest Sector

Development Project

Rural Market

Expert

Orissa

2008 AGRAGATI, India

(sponsored by ICCO,

Netherlands)

Livelihood Opportunity

Mapping for promotion of

Market led Income Generating

Activities

Team Leader Orissa,

Jharkhand &

West Bengal

2008 National Bank for

Agriculture and Rural

Development(NABARD),

Mumbai, India

Strengthening Rural haats into

Rural Business Hubs (RBH)

Team

Member

Orissa

2008 Natural Resources

International Limited

(NRIL) – Western Orissa

Rural Livelihoods Project

(WORLP), India

Assessment of 12 projects

commissioned under the Small

Projects Fund (SPF)

Team Leader Orissa

2007 Plan India International,

New Delhi, India

Livelihoods Strategies for

People Living with HIV/AIDS

(PLHAs) and Victims of

Commercial Sexual

Exploitation (VOCSET)

Team Leader Andhra

Pradesh

2007 GIZ, New Delhi, India Assessment of Feedstock (non-

edible oil) availability

Team Leader Korba,

Chhattisgarh

2007 Uttaranchal Parvatiya

Aajeevika Samvardhan

Company(UPASaC)

Pre-assessment of the proposed

Assemble Markets

Team Leader Uttarakhand

2006-08 National Bank for

Agriculture and Rural

Development(NABARD),

Mumbai, India

Promotion of Micro

Enterprises among members of

mature SHGs

Team

Member

9 States (RJ,

OR, UP, KA,

HP, WB, MH,

GJ, TN) of

India

2006 International Fund for

Agriculture Development

(IFAD), New Delhi

Formulate and design

marketing and sub-sector

strategy for Women

Expert,

Market and

Marketing

UP and Bihar

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Empowerment and Livelihoods

programme in Mid Gangetic

Plains, India

Component

2006 OXFAM, India Private sector involvement in

Agri and allied sector of Orissa

Consultant Orissa

2004-05 Natural Resources

International Limited

(NRIL) – Western Orissa

Rural Livelihoods Project

(WORLP)

Developing Business

Promotion and Market

Development Strategy

Project

Coordinator

Orissa

2003-04 Andhra Pradesh Rural

Livelihoods Project, India

Institutional Partner to Project

Support Unit, APRLP for

Developing Micro Enterprise

and Micro market promotion

Strategy

Team

Member

Nalgonda,

Anantpur,

Medak,

Mahabubnagar,

Kurnool, AP.

2002-03 CARE, India Micro Enterprise Promotion Team

Member

West

Midnapore,

West Bengal

2001 DFID, India Micro Enterprise Promotion Team

Member

Nalgonda,

Andhra

Pradesh

MEMBERSHIP OF PROFESSIONAL ASSOCIATIONS

Active member of ‘Work & Employment Community’ of Solution Exchange, e-initiative of

the United Nations Agencies in India to help attain India’s development objectives and

Millennium Development Goals.

WORKSHOPS, CONFERENCES, TRAININGS ATTENDED

2007 3rd International Conference on Linking Markets to Farmers, New Delhi. MART was one of

the organizers along with University of Illinois, IFPRI, ICA Institute, USAID and the World

Bank. 2011 4

th Global Skills Summit organized by FICCI, New Delhi

2013 AgriCorp 2013- Making Agriculture Remunerative organized by Bombay Chamber of

Commerce, Mumbai

CONFERENCE ORGANIZED AND TRAININGS CONDUCTED

2002-2014 Organized and conducted more than 30 training programmes on Livelihood Promotion and

Market Development in Andhra Pradesh, Orissa, Uttar Pradesh and New Delhi. 2007 Conducted Value Chain Analysis & Development training for the Business Promoters and

Group Promoters of UPASaC, Uttaranchal 2008 Facilitated National Conference on Public Private Partnership (PPP) for Inclusive

Development in partnership with GTZ and UNDP 2009 Resource person in the Certificate Programme on Inclusive Marketing’ launched by MART

and BIMTECH. 2011 Roundtable on Building Trainers Skills in Vocational Employability, New Delhi in

association with NSDC 2012 Investor’s Meet towards enhancing Agri Business Investment under MACP, Pune,

Maharashtra 2013 Conference on Market Intelligence and Information for Agri Business Promotion, Pune 2013 Regional Conferences on Agri Business Promotion in Amravati and Aurangabad 2015 State Level Conference on Dissemination of Post Harvest Technologies, Pune

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COMPUTER PROFICIENCY

Application

Software

MS Office with excellent hands on MS Excel, MS Office, MS Power point; Windows

Movie Maker; Proficient in Internet usage

PERSONAL DETAILS

Date of Birth 6th

June, 1975

Gender Male

Born to Smt. Bimla Devi and Shri. Satya Narayan Chandak

Nationality Indian

Married to Shalini Chandak, a freelance designer and expert in on-line business

Languages Excellent command over English, Hindi and Bengali; Good knowledge of Odia &

Marathi

Passport details J4085966, valid till 02 Jan, 2021

Address Correspondence: B-503, Archana Hill Town, Kondhwa, Off NIBM Road, Pune – 411

048, India. Permanent: D-206, Indu Aranya Pallavi Apartments, Tattianaram, Near GSI Post,

Bandlaguda, Nagole, Telangana-500068, India.

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Details of project / assignments with activities performed for execution and successful completion

Annexure – 1

1.

Client / Project Name PCU, MACP/ Agri-Business Promotion

Facility, MACP

Project details Position held Location Year

ABPF works on four components viz. Enhancing agri-business

investment, knowledge base, human resource development of

stakeholders in the domain, organizing need based events and

publications to create awareness about Agri-business both for

the farmer community of Maharashtra and MACP Officers.

Agri Business

and Marketing

Specialist and

Team Leader

Maharashtra

India

2012

onwards

Work involved/ Activities performed - Designed the operational framework to deliver the expected outcomes

within the timelines. Supported team in designing well researched study concept notes and developed Terms of

Reference for studies in the agri business domain. Review studies done by various consultants appointed by the

project to maintain the desired quality. Designed various TNA schedules, conducted TNA exercise, supported in

development of training modules and organized trainings for a host of project stakeholders including Dept.

Officials, RH and APMC officials etc. Documented various case studies in the agri business and marketing

domain and designed various publications to further the knowledge of agri business community of Maharashtra.

Enhancing agri-business investment by facilitating entrepreneurs both individual and groups in developing their

business proposals, supporting them to book GOI subsidy and facilitating submission of proposals to Financial

Institutions. Liaison with MACP officers and worked closely with them to ensure alignment of thought process

resulting in timely and better outputs.

2.

Client / Project Name PIU AM, MACP / Designing Train the

Trainer program


Co-designed and delivered Train the Trainer programs for

MACP, a World Bank funded project of modernizing APMC

Mandis and Rural Haats. MART is involved in designing a

ToT for 40 state level trainers for imparting training to around

12000 people from APMC mandis and rural haats.

Team Member Maharashtra

India

2011-12

Work involved/ Activities performed -Conducted Training Need Assessment, identification of training

recipients, Developed training content and modules. Conducted session on various types of PRA techniques and

how these can be sued to reinforce inclusive planning at the RH/APMC level.

3.

Client / Project Name UNDP-JSLPS / Strengthening NTFP based

livelihood systems through a market led

approach


Project operational in 50 villages of 2 blocks of West

Singhbhum district. Building robust NTFP system by

ascertaining value chain gaps and creating non-exploitative and

just marketing mechanism for the tribal of the district.

Team Leader Jharkhand,

India

2009-10

Work involved/ Activities performed -Designed the Phase I: local economy study around NTFP, prepared

research tools, supervised the study and liaise with major stakeholders, created need based proposals for starting

community level action, developed CB plan for community and infrastructure development plan at the village

level

4.

Client / Project Name JICA-OFSDP / Livelihood Opportunity

Analysis in 14 Forest Divisions under Orissa

Forest Sector Development Project

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Livelihood Opportunity Analysis was carried out across NTFP,

Agriculture, Horticulture and Off Farm sectors. Value chain

analysis of 20 produce was carried out wherein based on the

identified gaps across value chain appropriate interventions at

the SHG and project level were suggested. 2 Multi Stakeholder

Consultations were carried out to share the findings and get

feedback. List of potential economic activities for each forest

division was recommended. Collective marketing of raw

produce integrating local level value addition initiatives (better

collection practices, drying, sorting and grading, quality

control, packing etc.) and micro project approach for starting

value added enterprise was suggested with detailed action

plans. Capacity Building strategy for the Project and SHG was

developed to aid smooth implementation of the strategies

Rural Market

Expert

Orissa, India 2009

Work involved/ Activities performed - Designed the study and carried out intensive Field work, interaction

with villagers, value chain players, Enablers and Business Development Service providers, Documenting the

findings and analysis in the form of a report highlighting value chain analysis of 20 produce/product, business

plans and institutional arrangement to implement the plans, Livelihood Promotion and Capacity Building

Strategy was prepared

5.

Client / Project Name AGRAGATI (sponsored by ICCO,

Netherlands) / Livelihood Opportunity

Mapping for promotion of Market led Income

Generating Activities


The Research assignment was to develop a concrete and

specific plan for the implementing agency AGRAGATI under

an ICCO sponsored project to promote livelihoods by

undertaking Livelihood Analysis of the entire operational area

(West Bengal, Orissa and Jharkhand) with an overall objective

of identifying potential livelihood activities and conduct an

assessment of the activities by undertaking gap analysis

Team Leader Orissa,

Jharkhand and

West Bengal

2008

Work involved/ Activities performed - Designed the study and set up the study team to undertake the field

work. Supervised the field research work and provided need based guidance. Supervised the analysis and

collation of information and report writing which included, Potential Livelihood strategies across Agriculture,

NTFP, Livestock and Nonfarm sectors, Business plans for 20 key activities, Step by Step Implementation plan,

Capacity building Plan, Role profiles of Implementer etc.

6.

Client / Project Name NABARD / Strengthening Rural haats into

Rural Business Hubs (RBH)


The project was around planning and executing 8 components

leading to strengthening of the rural haats. RBH Working

Committee (RBHWC) was to be formed for effective

management of the rural haats. Technically viable proposals

were to be submitted to NABARD under its Rural Haat

Improvement scheme to leverage funds for rural haat

improvement

Team Member Orissa 2008

Work involved/ Activities performed - Formation of Rural Business Hub Working Committee to manage the

activities strengthened rural haats; infrastructure planning of each of 10 haats, approval, sanction and

disbursement by NABARD-RO, Collective marketing of agri, horti and NTF produce; infrastructure (raised

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platforms, sheds etc.) created at haats. Selection criteria of NGOs and haats prepared and disseminated proposed

modification in the Rural haat Scheme

7.

Client / Project Name GIZ / Assessment of Feedstock (non-edible

oil) availability


To assess availability of non-edible oilseeds and future

estimates in the 24 study villages as a part of overall

assessment of the setting up an alternate mechanism to

generate electricity for both domestic and productive purposes

Team Leader Chhattisgarh 2007

Work involved/ Activities performed - Assessed availability of non-edible oilseeds and future estimates in the

24 study villages; Understood current marketing practices for Jatropha / Kusum & other non-edible oil seeds;

Understood market channels and market dynamics of oilseed procurement, selling and its usage; Understood

cost implication in case of procurement from both project areas and other adjoining areas, to formulate a

mechanism for ensuring availability of the feedstock from the catchment area

8.

Client / Project Name NRIL/WORLP - Assessment of 12 projects

commissioned under the Small Projects Fund

(SPF)


NRIL wanted to assess the socio-economic impact of funding

provided to Projects and gauge its continuation and

replicability

Team Leader Orissa 2008

Work involved/ Activities performed - Assessment was carried out with the twin objectives of assessing the

performance of the project sanctioned under SPF along with assessing the implementing CSO: Assessment tools

viz. Discussion Guides for FGD and IDD were prepared. Specific project wise Discussion Guides for FGD were

prepared. A checklist of key information areas was developed for discussion with PD, Watersheds. In-Depth

Discussion (IDD) with the CSOs, discussion with the PD, Watersheds of 2 districts; Focus Group

Discussion (FGD) with community; Detailed report included an assessment of the impact created and

recommended action for strengthening the CSO along with the technical gap fulfilling at the activity level

9.

Client / Project Name NABARD - Promotion of Micro Enterprises

among members of mature SHGs


NABARD was keen to further the existing Micro Finance

Programme by integrating Micro Enterprise aspects in the

overall design, Hence, MART was appointed as a Micro

Enterprise Promotion Agency to build capacity of 14 selected

NGOs in furthering micro enterprises at their SHGs using

MART’s 3M approach

Team Member 9 States of

India

2006-08

Work involved/ Activities performed - Supported in building capacities of 14 partner NGOs to graduate from

micro finance to micro enterprise promotion using MART’s 3M approach, in exploring the local economy on

supply, demand and enabling environment parameters etc.

10.

Client / Project Name UPASaC - Pre-assessment of the proposed

Assemble Markets


Pre-assessment of the proposed Assemble Markets for a variety

of agriculture and horticulture produce in the district of Chamoli

for Uttaranchal Parvatiya Aajeevika Samvardhan Company

(UPASaC) under the IFAD supported Himalaya Livelihood

Promotion Programme

Team Leader Uttarakhand 2007

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Work involved/ Activities performed - Developed the overall study design in consultation with the project

officials, developed research schedules, oriented team members on the conduct of the assignment. Conducted

field visits to farmers and associated markets, developed study analysis report with recommendations to initiate

a pre assemble market

11.

Client / Project Name NRIL - Developing Business Promotion

and Market Development Strategy


A comprehensive study to map value chain and various market-

led opportunities was conducted in Bolangir and Nuapada

Districts. Market led locally feasible economic activities were

identified and business plans were prepared in the context of the

capacity of the community. Best practices were profiled and

sector wise (Agriculture, NTFP, livestock, and non-farm)

implementation strategy was prepared. The study put in place

livelihood promotion and market development strategy for the

client. It also assessed CB needs of the project staff as well as the

CBOs and designed an appropriate CB plan

Project

Coordinator

Orissa, India

2004

Work involved/ Activities performed - Preparation of research tools, conducting and supervising the study in

the districts, Report Writing

12.

Client / Project Name UNDP, New Delhi / Study on Sustainable

harvest and income generation from select

NTFPs - a study of markets, policy and

institutions in India


Detailed market understanding of 5 major NTFPs including

impact of policy changes is being ascertained in the study.

Market led policy transformation benefiting the poor NTFP

collectors is one of the major outputs of the study.

Team Leader Chhattisgarh,

Jharkhand &

Andhra

Pradesh, India

2009-

10

Work involved/ Activities performed - Designed the study methodology in consultation with UNDP.

Developed the study research tools and conducted research in the target geography. Wrote study report

highlighting the value chain, policy, market gaps and provided recommendations to fulfill the same

Documents

Ashwini_CV_May 2015