22
ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORT

ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

Embed Size (px)

Citation preview

Page 1: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

ASIA YOUTH LEADERS 2018

in JAKARTA

ACTIVITY REPORT

Page 2: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

1

Table of Contents

【1】Outline ................................................................................................................................................2

【2】Objective ............................................................................................................................................2

【3】Aims ...................................................................................................................................................2

【4】Date & Time ........................................................................................................................................2

【5】Host Nation ........................................................................................................................................2

【6】Theme ................................................................................................................................................2

【7】Participants ........................................................................................................................................2

【8】Program Structure ..............................................................................................................................3

【9】Contents of First-Place Team Results Presentation...............................................................................4

【10】Scenes of Implemented Activities ......................................................................................................4

Team Building & Welcome Party ....................................................................................................4

Lectures & Visits ...........................................................................................................................7

Interview Activities........................................................................................................................9

Discussion, Results Presentation, Commendation Ceremony & Awarding Certificates of Participation & Handover Ceremony ........................10

Dinner Party ................................................................................................................................13

【11】Asia Youth Leaders 2018 in Jakarta List of Participating High Schools ...............................................14

【12】Feedback from Participating Students ...............................................................................................15

【13】Contents of each Team’s Presentation ...............................................................................................17

【14】Newspaper & Online Articles .............................................................................................................21

Page 3: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

2

The 9th ASIA YOUTH LEADERS

ACTIVITY REPORT

【1】Outline: A program in which high school students from six Asian nations gather in the same room and learn

about diversity of values through discussion on the theme of social issues of the host region, and

make proposals to the relevant government about improvements and solutions related to the

discussion theme.

【2】Objective: The Foundation has changed the theme to "Food and Health" from "Environmental Conservation,

Biodiversity", since last year and implemented a program for spreading awareness of dietary

education and its necessity as the first round. This year, as the second round, The Foundation

implemented a program about eating habits in Indonesia through having lectures, visiting related

places, interviewing consumers, and having team discussion in order to make a proposal.

【3】Aims:

Provide opportunities to hold discussions and make presentations in English on environment,

economic, and social issues in the host nation, and to learn about diversity of values and build a

friendship network of the same generation through international exchange.

Improve the next generation’s awareness of social and environmental issues, and nurture global

leaders.

Practice solution–oriented logic by learning, observing and holding team discussions about realistic

social and environmental issues.

【4】Date & Time:

August 19 (Sun.)-25 (Sat.), 2018

【5】Host Nation:

The Republic of Indonesia (implemented annually in a different host location)

【6】Theme:

“Consideration of eating habits in Indonesia and proposal for improvement”

【7】Participants:

China 9 Malaysia 9

Indonesia 15 Thailand 9

Japan 34 Vietnam 9 Total 85 Participants

Page 4: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

3

【8】Program Structure

Aug. 19 Orientation, LetcureⅠ, Welcome Party

LectureⅠ

“Youth’s Vital Role in Food Revolution”

Ms. Wilayati Ningsih, Senior Health and Nutrition Manager DANONE

Aug. 20 LectureⅡ, Ⅲ, Ⅳ, SMAN78 school visit・Discussion

LectureⅡ

“Nutrition Transition in Indonesia and other countries”

Mrs. Rifqah Indri Amalia, S.Gz, M.Sc,

Department of Public Health Nutrition Faculty of Public Health University of Indonesia

LectureⅢ

“Eating Habit in Indonesia”

Dr. Helda Khusun, PhD, Manager Research and Consultancy Unit

Ministry of Education and Culture

LectureⅣ

“Eating Habits in Indonesia(handouts provided by Ministry of Health)”

Dr. Muchtaruddin Mansyur MS, SpOK, PhD, Center Director of Seameo Regional

Center for Food and Nutrition Ministry of Education and Culture

SMAN78 school visit・Discussion

Mrs. Rita Hastuti, Principal

Ms. Soneta Welliya, Teacher

Aug. 21 LectureⅤ, Ⅵ, YAKULT Visit・Lecture

LectureⅤ

“Eating Habits in Indonesia”

Dr. Rimbawan, Senior Lecturer, Department of Community Nutrition

Head of Postgraduate Study Program in Nutrition Science

Bogor Agricultural University

LectureⅥ

“Food Diversification Program to Enhance Healthy Eating Habits”

Mrs. Tri Agustin Satriani, Director Center for Consumption Diversification and

Food Safety Agengy for Food Security Ministry of Agriculture

YAKULT Visit・Lecture

“Effects of Lactobacillus casei strain shirota on the intestines”

Mr. Jimmy, Deputy Director Public Relation of Science

Mr. Antonius Nababan, Director Marketing Communication & Commercial

Aug. 22 Interview Activities at AEON MALL BSD CITY

Short Lecture about AEON MALL by Mr. Sudarmadi Salim, General Manager HR

Division IT Division Finance & Accounting Division PT. AEON INDONESIA

Interview Activities

Aug. 23 Team Discussion

Aug. 24 ①Results Presentation

②Handover Ceremony to representative student of the host nation Indonesia,

Commendation Ceremony, Dinner Party

Aug. 25 Returning to home countries

Page 5: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

4

【9】Contents of First-place Team Results Presentation: Team D “Ameliorating Eating Habits”

Team D seeks on obesity issues due to the lack of food education, and made a proposal below.

① CEQUAL(Certificate of Quality)in school cafeteria

A certification system held by the Ministry of health and presents information concerning quality which is the hygiene and

nutrition of food being sold. For sellers with nutritious and hygienic foods (Certificate of Achievement).

The certificate needs to be placed or glued in an obvious place in the seller’s space.

② Improvement in Home Economic Education

A nationally consistent program established by The Ministry of Education.

Implementing practical, hands-on lessons into home-economics class

Alter the syllabus to allow for originality and modernization

③ Improving Awareness of Healthy Eating Habits

A program that reaches out to people who are active on Instagram with posts regarding health benefits, news, dietary tips,

and other information being constantly uploaded on the platform.

【10】Scenes of Implemented Activities:

➤Team Building

↑Mutual self-introductions when meeting

team members for the first time

↑Choosing team leaders, and making

enthusiastic team presentations

Team Building & Welcome Party (Aug. 19)

Page 6: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

5

➤Welcome Party

Main Attendees

(Excerpt from speech)

You will be working on Indonesia's dietary habit and

suggest ways to improve it. During the stay in Jakarta, it

would be great to see all of you identifying the

similarities and differences of food between here and

your own countries, and suggest ways to be healthier

than before by examining traditional food culture. This

year Japan and Indonesia is celebrating the 60th

Anniversary since the establishment of diplomatic

relationship, and we have been holding many events to

expand friendship among young people. I look forward

to seeing all of you engage in active discussions and

exchange opinions.

Mr. Taro Araki

Counselor Economic Section

Embassy of Japan in Indonesia

(Excerpt from speech)

It is good to know that there is an educational program for

students from many Asian countries working together by

teams. I believe that this is a great opportunity for all of

you to show each other's nation identity, exchange cultures

and expand your friendship network. Since the program

theme is eating habits, you might have many opinions to

share and discuss with your team members. I hope that

after this program, what you learned from it would help

raise awareness of good eating habits among high school

students. And I would like you to share what you gained

from the program with you friends and keep studying.

Ms. Nguyen Do Ngan Giang

Third Secretary

Embassy of the Socialist Republic of

Vietnam in Indonesia

Dr. Eni Gustina, MPH, Directorate of Family Health Ministry of Health

Ms. Nguyen Do Ngan Giang, Third Secretary Embassy of the Socialist Republic of Vietnam in Indonesia

Mr. Taro Araki, Counselor Economic Section Embassy of Japan in Indonesia

Mr. Yusuke Shimizu, Agricultural Attaché First Secretary (Agriculture, Food Industry) Embassy of Japan

Mr. Keishi Suzuki, Director JETRO Jakarta Office

Ms. Dra. Carol Titaley, Principal SMAN 29 Jakarta

Mrs. Rita Hastuti, Principal SMAN78 Jakarta

Mr. Teguh Priyanto, Vice Principal SMAN 8 Jakarta

Dr. Elvy Usmirawati, Principal SMAN Unggulan M.H. Thamrin

Ms. Wilayati Ningsih, Senior Health and Nutrition Manager DANONE Indonesia

Mr. Hiroshi Kawaguchi, Marketing Director PT. YAKULT INDONESIA PERSADA

Mr. Kenta Matsuzaki, Marketing Advisor PT. YAKULT INDONESIA PERSADA

Mr. Toyofumi Kashi, President PT. AEON INDONESIA

Mr. Katsunori Tanaka, Business Development Department General Manager PT. AEONMALL INDONESIA

Mr. Yasunori Narabayashi, President PT. AEON CREDIT SERVICE INDONESIA

Mr. Minoru Tsukiyama, Vice President PT. AEON FANTASY INDONESIA

Page 7: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

6

➤Welcome Performance by the Host Nation (Indonesia)

↑Indonesian high school students putting on a Welcome Performance

↑Commemorative Photo

Students from each country take commemorative photos with representatives of respective Embassies and guests

Vietnamese Team

Malaysian Team

Japanese Team

Page 8: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

7

Lectures・Visits (Aug. 19, 20, 21)

➤Lecture “Youth’s Vital Role in Food Revolution” Lecturer: DANONE Indonesia

↑Students listening to a lecture

↑A Chinese student asking a question to the lecturer

”Nutrition Transition in Indonesia and other countries” Lecturer: Univ. of Indonesia, Ministry of Education and Culture

↑Student asking questions during the lecture

↑Students actively asking questions even after lecture

➤Visits Visiting SMAN 78 High School

↑Students listening to what kind of food is

available for lunch at the cafeteria

↑Students trying to summarize their

ideas about eating habits by team

Page 9: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

8

“Eating Habits in Indonesia” Lecturer: Bogor Agricultural Univ. Ministry of Agriculture

↑Scene of lecture

↑A Vietnamese student asking a question to the lecturer

YAKULT Visit

↑An Indonesian student asking a question the lecturer

↑Students taking notes while listening to lecture at the warehouse ↑Students listening to lecture about water purification system inside the factory

Page 10: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

9

Interview Activities (Aug. 22)

At AEON MALL BSD CITY

↑A Thai student asking a question about shopping mall

↑Students having a meeting by team before interviewing customers

↑Students split into teams to conduct questionnaires with customers

Page 11: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

10

Discussion, Results Presentation, Commendation Ceremony & Awarding Certificates of Participation & Handover Ceremony (Aug. 23, 24)

➤Discussion

↑Scene of team discussion

➤Results Presentation (Details described on P.17-21)

↑Team A ”E.E.P” Campaign ↑Team B ”Healthy House”

↑Team C “Healthy Mobile Food Stall Project” ↑Team D “Ameliorating Eating Habits in Long Term Prospect”

↑Team E “Starts with Women, Spread from Women” ↑Team F “Healthier and more convenient breakfast for Indonesians”

1st Place

3rd Place

Page 12: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

11

↑Team G “Healthy Eating Festival”

↑Team H “E.A.T (Eating Awareness Tactics)” ↑Team I “H.E.A.T. Program (Healthy Education Agriculture Technology”

Panel of Judges

Chief of Judge

Ministry of Education & Culture

Ms. Sari Kusuma

DANONE Indonesia

Senior Health and Nutrition Manager

Ms. Wilayati Ningsih

Ministry of Agriculture

Head of Sub Sector for Local Food

Development

Mrs. Sri Rebecca Sitorus

DANONE Indonesia

Senior Manager for Government Relations

and Scientific Affairs

Ms. Marfusita Hamburgiwati

Bogor Agricultural University

Deputy Director of Students

Welfare

Dr. Katrin Roosita, SP, M.Si

PT. AEON Indonesia Deputy General

Manager Marketing Department

Mr. Demak Tambunan

2nd Place

Page 13: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

12

➤Commendation Ceremony

↑Chief of judge makes comments about presentations given by high school students

↑Members of the first-place team taking a commemorative photo with Mr. Yokoo, Chairman of AEON 1 % Club (fifth from left) and

Mr. Kashi, President of PT. AEON Indonesia (seventh from left)

➤ Awarding Certificates of Participation

↑High school student representatives of each country holding their certificates of participation in the

Asia Youth Leaders 2018 in Jakarta Program, taking a commemorative photo with Mr. Yokoo

All of you had a very eventful week listening to

lectures from experts of different areas, visiting

places to deepen the understanding of the program

theme, and all 9 teams did a very good job on

presentation for sure. However, this is the beginning.

I would like all of you to put what you learned in this

program to practical use in the future.

Page 14: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

13

Finally, our team could summarize everybody's idea in a proposal

by coming up many opinions from team members who have different backgrounds. Not only the

participants of this program, but I would like other students to use this proposal as one of the ideas

when studying something related to eating habits.

↑Japan

↑Thailand ↑Malaysia

↑China

↑Vietnam

↑Performances by high school students from each country

↑Indonesian high school student representing the host nation of Asia Youth Leaders, being handed the

presentation results from the first-place team's high school student leader

➤ Handover Ceremony

Dinner Party

Message from the Leader

Holding a Handover Ceremony to high school students representing the host nation, Indonesia,

In order to put the contents of the winning team’s results presentation into practice

Page 15: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

14

➤Commendation Ceremony・Dinner Party

Main Attendees

【11】ASIA YOUTH LEADERS 2018 in JAKARTA List of Participating High Schools

Mr. Alex Firngadi, M.Si, Co-Head Character Building Ministry of Education and Culture

Ms. Sari Kusuma, Training Ministry of Education and Culture

Mr. Mohamad Hidaya Mohamad Sauffi, Education Counsellor Embassy of Malaysia, Jakarta, Indonesia

Ms. Mari Takada, Minister on Economic Affairs Embassy of Japan in Indonesia

Mr.Keishi Suzuki, Director JETRO Jakarta Office

Dr. Katrin Roosita, SP, M.Si, Deputy Director of Students Welfare Bogor Agricultural University

Ms. Susi Kristantina, Teacher SMAN 29 Jakarta

Ms. Dra. Helmi Rosana MA, Principal SMAN 6 Jakarta

Dr. Elvy Usmirawati, Principal SMAN Unggulan M.H. Thamrin

Ms. Wilayati Ningsih, Senior Health and Nutrition Manager DANONE Indonesia

Ms. Marfusita Hamburgiwati, Senior Manager for Government Relations and Scientific Affairs, DANONE INDONESIA

Mr. Toyofumi Kashi, President PT. AEON INDONESIA

Mr. Demak Tambunan, Deputy General Manager Marketing Department PT. AEON INDONESIA

Mr. Yasunori Narabayashi, President PT. AEON CREDIT SERVICE INDONESIA

Mr. Koshi Kyoraku, President PT. AEON FANTASY INDONESIA

Page 16: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

15

【12】Feedback from Participating Students (Excerpts from questionnaires and interviews):

I expected to widen my view by communicating with students from other countries, and I could make lots of

friends through this program in the end. After this program, I will try to set up a social media account to have

more people’s awareness of eating habits.

(TIANJIN BIN HAI NEW AREA ZI YUN HIGH SCHOOL, China)

I will start to improve the environment from myself. I may call on my friends and classmates not to waste food,

and give lectures to students at school about how to protect our environment. In addition, I learned that it was

very important to keep the whole team in harmony being cooperative in order to finalize the idea as a team.

(TIANJIN TANGGU NO. 1 HIGH SCHOOL, China)

I worked so hard with my team members to summarize our idea to come up with proposal for presentation

during the whole week. I think this is not just winning the competition. Working with team members is a very

good experience for me to learn about cooperation and leadership.

(SMAN 1 Padalarang, Indonesia)

It was a good experience for me to participate in this program because I learned many things from team

members and discussion. It was also a great opportunity to exchange cultural information with students from

other countries and to make many friends. All of us worked very hard until the last day and it paid off in the end.

(SMAN 6 Kota Bekasi, Indonesia)

I expected to broaden my views by talking to many students from different countries as well as improving my

English skills. even though it was very hard for me to tell things to others, our team members could achieve a

consensus after a long discussion. After finishing this program, I will try to tell my opinions more strongly when

there is a chance to have this kind of program in the future.

(Kanazawa Izumigaoka SHS, Japan)

I learned many things. We came up with many different ideas. Student from each country had his or her idea so

it was very interesting to listen to them. We shared our ideas and we discussed a lot and this process made our

team better. Team members always listened to others opinion and tried to make the best result.

(Kobe Municipal Fukiai High School, Japan)

I learned that cultural and ethnic diversity can be a strength since it allows people to view on issue from multiple

perspectives, which leads to more well-rounded solutions. Although Japan’s obesity issue is on a much smaller

scale than other countries such as U.S. and Mexico. Obesity is rising in children. To combat this, I would try to

teach young children about healthy diets through volunteerism. (American School, Japan)

Page 17: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

16

Food waste issue interest me during the program because I saw this problem in many places. I learned that it was

important to work with team members who had different

cultural background by listening to other's opinion.

(BANGKOK CHRISTIAN COLLEGE, Thailand)

I have learned to listen to other people’s opinions and work as a team by communicating all the time. I will start

with myself by becoming a great example of a person who has a proper and healthy diet, so that I can create

impact and influence this healthy eating habits to my friends and family.

(Triamudomsuksa School, Thailand)

Our team members were very nice, kind, and friendly, so we had a great time working as a team

during this program. We could talk about cultural differences and exchange opinions by discussing the whole day to

achieve our goal. It would be great if we could meet past participants of Asia Youth Leaders to exchange more

ideas.

(NGUYEN THUONG HIEN HIGH SCHOOL, Vietnam)

I learned that team working was not only just putting stress on people but to respect others' work and ideas.

Moreover, it was really interesting to meet Asian students as we could study about others' culture and share

opinions related to their countries. After the program was finished, I would like to spread and share ideas about

eating habits with my friends and family.

(MARIE CURIE HIGH SCHOOL, Vietnam)

I wanted to enhance my English skills more through participating in discussion and presentation. Working on

proposal by team was a good experience for me to study more about leadership skills as well.

(SEKOLAH MENENGAH KEBANGSAAN METHODIST SHING CHUNG SUNGAI SIPUT (U) , Malaysia)

I learned that working with other people is honestly not an easy task but when we finally realize what leadership

means everything will go smoothly. I also learned that having team work really makes something into a big

success. I am glad that I exchanged stories and culture with my friends. We really had a great time and I will

remember all of it.

(SEKOLAH MENENGAH KEBANGSAAN PUTRAJAYA PRESINT 14 (1), Malaysia)

Page 18: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

17

【13】Contents of each Team’s Presentation

■Team A Proposal: “E. E. P” Campaign ~get knowledge, get more fun~

E: Educating about nutrition

- Introduce a new subject

- Well-balanced diet

- Good eating habits

- Give knowledge about nutrition to students and teachers

- Using songs and dancing

E: Educating about reading nutrition labels

- Education about how to read the nutrient labels

- The importance of the label

- How to combine the ingredients

- Compulsory education

- Bring the label from their home

P: Planting and eating vegetables and fruits

- Planting vegetables and fruits by themselves by using the land around their school or vertical gardening

- Eat their own crops

How to spread this campaign?

- Social Media

- Classes and Lectures

- Posters, Banners

- Newspaper, Magazines

- Songs and Rhymes

- Socialization

■Team B Proposal: Healthy House “Rumah Sehat”

1. Forming Healthy restaurant

- To provide set menu for each type of people

(Overweight, Underweight, Pregnant women, Children and Body builder)

2. 2nd Floor GYM-----provide facilities for exercise

- Issuing Points card

- 10,000 Rp (point) for each visit

- One month free trials for customers

- Lease watch “my trainer” (Timer, Heart rates)

- Yoga Program

3. Campaign--giving lectures about healthy life-style

- Once a month in the restaurant

- Use medias such as newspaper to let the public know

Page 19: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

18

■Team C Proposal: Healthy Mobile Food Stall Project ~Educate、Spread and Penetrate~

Educate:

- The Healthy Warung is operated by a Health cooperatives supported by the

Government and the Health ministry.

- Driving around going into the each provinces.

- All the ingredients come from Indonesian’s agriculture.

- The package of the Healthy Warung will be in a take away packaging design.

Spread:

- The Healthy Warung will be informing people by handing out brochure and leaflets

about importance of healthy eating habits whilst selling the cheap balanced-nutrients food.

- Introduction and distribution of the food recipes of well balanced and easily cooked at home.

- There is a full-portion meal and information about healthy eating habits including a fill my plate (isi piring ku) attachable sticker.

Penetrate:

- Individual ⇒ Family ⇒School and company

- Some advertisement from the government and companies.

- The sponsors company will be printed on the package of our products.

- We can put group logo stickers on the car Warung.

- Music. ※there was not actual song in this presentation

- Make use of the social media platform. We can also set up own website and make videos to promote.

■Team D Proposal: AMELIORATING EATING HABITS IN LONG-TERM PROSPECT 1st Place

1. CEQUAL (CERTIFICATE OF QUALITY) IN SCHOOL CANTEEN

- A certification system held by the Ministry of health

- Presents information concerning quality which is the hygiene and nutrition of food being sold.

- For sellers with nutritious and hygienic foods (Certificate of Achievement)

- Becomes able to identify nutritional information

- The certificate needs to be placed or glued in an obvious place in the seller’s space.

2. IMPROVEMENT IN HOME ECONOMIC EDUCATION

- A nationally consistent program established by The Ministry of Education.

- Provide Interesting, new methods of teaching

- Implement practical, hands-on lessons into home-economics class

- Alter the syllabus to allow for originality and modernization

3. IMPROVING AWARENESS OF HEALTHY EATING HABITS

- A program that reaches out to people who are active on Instagram with posts regarding health

benefits, news, dietary tips, and other information being constantly uploaded on the platform.

- Constant update regarding food and health on this platform will be beneficial for the

education of the general social-media using population.

Page 20: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

19

■Team E Proposal: Starts with Women, Spread from Women 3rd Place

Target: Middle class women including house wife

Why Women?

- They are the one giving birth to children, our next generation. They are the one talking care of baby for the first 1,00

days which are the most crucial point in a person’s life because it can lead to stunting, malnutrition, and obesity.

- Housewives take care of the whole family. We educate-women, we educate the entire family.

- Shopping and cooking: women are in charge of product consumption, what they buy into the house.

1. COOKING PROGRAM [There were 2 short sample movies]

- Explanation for educate about the value of local products.

- Introduce the resources of ingredients

- Cooking instruction

- Invite local women and housewives to participate in this program

2. Apply the teaching program in schools

- Expand our program to All Schools

3. Open Cooking classes for the students

- Cooking classes for girls at school to help them cook at a young age. Gradually, turns into their hobbies.

■Team F Proposal: HEALTHIER AND MORE CONVENIENT BREAKFAST FOR INDONESIANS

1. HEALTHY VENDING MACHINE SYSTEM

- Deploy vending machines with Security camera near bus stops, where people

can purchase fruits, vegetables and healthy meals.

- Products changed everyday by our staff to maintain its freshness

- Vending machines for reducing labor cost

2. DELIVERED INGREDIENTS SERVICE

- This service delivers the ingredients, instructions and knowledge about healthy

breakfast to people’s homes.

- Alliance with local business and farmers

- Create website and hire staffs

- Customer visits our website to see all available recipes.

- People can actually order the meal they are going to make from the day before

and we’ll deliver it to you at night.

3. BREAKFAST LADY

- The breakfast lady will actually stand by the nearest bus station and sell a

nutritious, balanced, and affordable breakfast for those who does not have time

to make their breakfast at home.

- The customer can also order the food the night before, and we will deliver it to

your house early in the morning.

- Go Viral by song Via social media

“BLHP(Breakfast Lady song)”(parody of PPAP)

Breakfast - Lady - Healthy – People ※with music video

Page 21: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

20

■Team G Proosal: Healthy Eating Festival

1. Education

- Adding a home economics class to the curriculum to educate students about dietary habits.

- Health checks for students every six months. Cost is not an issue since they would be affordable (35,000 Rp.)

2. Labeling the food products

- Label colors and nutrition < Red: protein, Blue: mineral, Green: Vitamin, Yellow: carbohydrate、 Purple: Fat >

- Adding a home economics class to the curriculum to educate students about dietary habits.

- Any supermarkets, restaurants, school canteens and any other places selling food (can be

practiced by many places quickly after it is being introduced)

3. Addition of vegetables to canteens’ menus.

- We add vegetables to every dish, the students wouldn’t need to spend time looking for vegetables.

- Vegetables can also be added to more palatable dishes to make them easier to eat, which is

especially important for younger students.

- Make vegetables more accessible to the students

Campaign

- Health booth on car-free day

- Posters in public places

- Buzz Song* via social media

■Team H Proposal: E.A.T (Eating Awareness Tactics) 2nd Place

1. Education by Nutrition Ambassadors

- The school at least has 3 the nutrition ambassadors.

- These ambassadors attend the workshop or seminar by the ministry of

education(government) about the health and nutrition care every month.

- The ambassadors hold their own workshop or seminar in their school whenever the Health Day is celebrated

- While the Health Day is celebrated and the workshop is ended, they must check every single

student in their school.

- The ambassador then make page for feeds to the social media(Instagram)

2. label for Food nutrition

- The nutritional facts be bigger, 6 point (for the lettering below vitamins, minerals, and

footnotes) and 8 point (for the rest).

- “Calories” lettering must have a font size of at least 16 point (or 10 point for small packages).

- Calories, saturated fat, sodium, and sugar are shown in the front.

- Each category has colors to indicate what percentage of daily recommended amount is consumed.

e.g.) The more percentage will have colors like red and orange. While the relatively healthy

options will have green.

3. Education by Posters of Dietary Guidelines

- This Posters can be put in a public place where it could easily be seen and understand.

- It could somehow educate the customers when they came by the food business company,

they would read the posters and automatically learnt about the food they daily consumed.

Page 22: ASIA YOUTH LEADERS 2018 in JAKARTA ACTIVITY REPORTaeon1p.or.jp/1p/en/international/Leaders/pdf/youthleaders-2018_en.pdf · PT. YAKULT INDONESIA PERSADA Mr. Kenta Matsuzaki, Marketing

21

■Team I Proposal: H.E.A.T. (Healthy Education Agriculture Technology)

1. Education

- Parents education: pregnancy workshop for couple

- Children (under 5yeas old) education: kid-friendly application (include games, animations or cartoons)

2. Program (P.E. programs)

- To indulge people to do physical activities (Marathon, aerobics, etc.)

- Cooperate with organic food companies to provide healthy food products and supplies

- Hire volunteers to cook healthy food with ingredients from the companies for P. E. participants

- Place brochures in food packaging (includes nutrition facts, MyPlate mini-poster, etc.)

- Donations/fee for the program goes to poor families to provide food supplies, workshops, and education

3. Supporting Agriculture

- Encourage farmers grow organic crops with no chemical fertilizers and introduce to local consumers.

END