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Asset Management. By Andrew Daryl Gungadoo & Marvin King. “Media” in history ( medium of communication). X. X. X. X. Complementary. Interactive !. The Media industry yesterday. All material came from similar source Well defined channels – TV, Radio and Print mediums - PowerPoint PPT Presentation
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By Andrew Daryl Gungadoo & Marvin KingBy Andrew Daryl Gungadoo & Marvin King
Asset Management
“Media” in history(medium of communication)
Interactive !
XXXXComplementary
The Media industry yesterday
• All material came from similar source• Well defined channels – TV, Radio and Print
mediums• Audience expectations were well understood
– Market segmentation, granularity
• Perceived media hierarchy• Comfortable with the demarcation BUT• Commercial pressures and expectations are
forcing change…
Audience demands diversity
• Technology-push and market-pull• Self-assembled news and podcasts
redefine role of the traditional broadcaster
• Peer-to-peer networks bypass regulation over the public domain (such as blogging)
• Proliferation of “digital radio” technologies and options
• Use is no longer a straightforward linear experience
The diverse platform future
• Challenges for broadcasters:– More platforms = more audience = more
cost?– How to exploit platform benefits
• Audience will decide the winners:– Content– Technology– Political regulation– Availability– Price
•Right file
•Right Place
•Right time
Definition
Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and
audio, PDF.
Digital asset management consists of automating tasks and decisions surrounding ingesting, annotating, cataloguing, storage, movement and retrieval of digital assets, such as digital photographs, animations, videos and
audio, PDF. •Right file
•Right Place
•Right time
Definition
} Internet
}
Owned TX
Leased TX
InternetOther
}Collection Distrib
ution
•Central
•Regional
•Hybrid
Distribution Stages
Asset Manager Examples
Photo MAM: Picasa
http
://P
icas
a.go
ogle
.com
Photo MAM: LightRoom
Audio/Video MAM: iTunes
Asset Manager Software
•Local PC •Networked PC
Networked Server w/ RAID
Distributed Networked Server w/ RAID
Cost:
Availability:
Scalability:
$ $$ $$$ $$$$$$$$$
1 1 1 n
0 1 n n X n
Robotingest
Pass
Pass
QC
Spot checkFail
Fail Fix in edit
Re-ingest
Re-ingest
Ingest
Not available
Spot check required
QC required
Refer to supervisor
Failurehandling
Edit
Notify supervisor
Transfer toTX servers
Reorder source
material
Fileupload
Manualingest
Pass
Fail
TX ready . Transfer
Reorder
Failurehandling
Edit complete
Fail
Pass
TX spot checkrequired
TX ready
TX spotcheck Register with
automation
Fail
Pass
TX spot checkrequired
TX ready
TX spotcheck
Register with automation
Channel 1 Channel 2
Task
Status
Key
Workflow
Robotingest
Pass
Pass
QC
Spot checkFail
Fail Fix in edit
Re-ingest
Re-ingest
Ingest
Not available
Spot check required
QC required
Refer to supervisor
Failurehandling
Edit
Notify supervisor
Transfer toTX servers
Reorder source
material
Fileupload
Manualingest
Pass
Fail
TX ready . Transfer
Reorder
Failurehandling
Edit complete
Fail
Pass
TX spot checkrequired
TX ready
TX spotcheck Register with
automation
Fail
Pass
TX spot checkrequired
TX ready
TX spotcheck
Register with automation
Channel 1 Channel 2
Task
Status
Key
Workflow
Asset Management ModulesIntegrated View
studio
Stat & Report
Broadcast
ScheduleAsset
Management
log.dbf
availability.dbf
solarwinds.dbf
availability.awr.org
snmp.awr.org
programs.awr.org
studio
Stat & ReportSchedule
Asset Management
Broadcast
Schedule.dbf
user.dbf
schedule.awr.org
sche
dule
ok
Distribution ModulesAnimated data Flow Diagram
Major Asset Management Packages
• Harris H-Class (as adapted by VT Coms…)• Pharos• Dalet Plus• IntegritSystem• Avid Active, Final Cut Server (Apple)• ImageDirector, ImageArcadia
– Aperture, Adobe Lightroom (local PC)
• DSpace (Open Source by MIT & HP)• The Platform
Conclusion
• Produce once, re-purpose, available in more mediums, “Tell the World”.
• Broadcasters can focus their efforts on content…• …while taking advantage of the diverse
distribution capabilities of networks• Role of the content aggregator will develop to
target and maximise Broadcasters’ effectiveness:– Satisfying audience demands
• Broadcasters reap benefits as network operators de-risk implementation of new technologies