Assigmnt 1 Business strategy

5/19/2018 Assigmnt 1 Business strategy

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BUSSINESS STRATEGY-ASSIGNMENT 1 | NUR ABIDAH BT ZULKIFLI HND 4C| 1

A) IDENTIFY AND COMMENT THE VALUES OF THE COMPANY

The values of the company Tesco refer to the vision and mission of the company. This is

because values is guiding principle that organization and also define what an organization

believe. Relate to the case study of the Tesco, the value enables Tesco to build a common wayof working. This is because Tesco wants people in their business feel comfortable with these

values.

The values of the company Tesco are No ones tries harder for customer.As we know,

Tescos express these values through understanding customers, make the consumers needs

priority and act within communities responsibly. The aims of this value are to instill a customer

focus in everything people do. As part of this, Tesco aims to understand customers better than

anyone else and therefore deliver unbeatable value and services. This is because Tescomanagement puts the strategies to realize the which is they focusing on understanding their

customers and be first to meet their needs and wants, which is what customer want from them.

We already know that, Tesco company has their own brand and also has an affordable price.

So, by understanding people, customers, colleagues, communities and what matters to them,

and then trying to make those things better, is at the heart of Tesco, by understanding the

people in their company, it will attract the people to contribute to them and the customer will

feel attracted to fulfill their desired with Tesco. From that, by having the relationship between

business business and people, it will bring to the customer to be loyal to the customer and at

the same time, it also can increase the customer to buy the product and gain the profit.

The second values of the company Tesco are We treat everyone how we like to be

treated.Treating those with respect the same way the Tesco team would like to be treated

such as by working as a team, building respect and trust within one another, provide support by

listening and polite manners and sharing experiences and knowledge. We already know that,

Tesco wants its people to be well managed and to work in an environment that is based on

trust and respect. The company has learned over the years that well motivated and managed

staff will give the customer great services. From that, they can easily share the idea to improve

the performances of the company because they always have trust to each other, they listen and

support the person's knowledge that useful to the company, through this kind of strategies that

been applied in the Tesco company, it has the opportunity to go better in the market and

improve the developments of the company.


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The third values of the company Tesco are We use our scale for good. Tescos express

these values through creating new opportunities for million young people around the world,

helping and encouraging their colleagues and customers to live healthier lives and through this

helping to tackle the global obesity crisis and leading in reducing food waste globally. The aims

of this value are Tesco can provide affordable, high quality food to people around the world and

create value for the customer. Here we can see, in the website the consumer good Forum

(Shelley, 2013) it had stated that Tesco have a programme of reformulation to reduce the levels

of sugar, salt and saturated fat in their Tesco branded foods. For example, Tesco made a

strong start with their soft drinks, cutting out over three billion calories from the range. As a

result, their average UK customer is now buying 20% less sugar in soft drinks than in 2011.

According to (Core purpose and value, 2014)The Tesco values are embedded in the way we

do business at every level. Our values let our people know what kind of business they are

working for and let our customers know what they can expect from us. Philip Clarke, CEO

Tesco. They believe that by living by the values, they will encourage and demonstrate behavior

that will help them achieve in core purpose and set them apart from their competitors. Values

enable them to build a common way of working. They want people in the business feel

comfortable with these values and feel they can genuinely demonstrate them. They aren't

about being soft and lovely, but about being rigorous and single minded about how they

achieve their goals.

Picture 1: Reduce the level of sugar


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B) IDENTIFY AND COMMENT THE NINE COMPONENTS OF THE TESCOS MISSION

STATEMENT.

According to the (Carlson, 2012) Mission statements define the organization's purpose and

primary objectives . As we know, the mission statement is summary of values and goal. Itdescribed present started of company and a brief description about the company. The mission

statement of a company tells about the companys purpose for its employees as well as for the

customer. Relate to the case study, Tesco's Mission Statement is we make what matters

better, together.

Mission is the prime goal of an organisation to achieve the end results. Through minute

observation, it can be said that Tescos mission is to improve more opportunities for the

customers, offering them loyalty cards and convince them to buy the double even in the

economic downturn. Tesco takes pride in vast productivity and continuous improvement of the

products.

Related with the nine essential components of a mission statement, missions of Tesco is

included customer, product/ services, market, technology, philosophy, concern for public image

and concern for employees.

For the customerscomponent of the nine essential, according to the (Lexmark International),

this component is about to earn our customers loyalty, we listen to them, anticipate their

needs, and act to create value in their eyes. Relate to the case study, to make sure Tesco

achieves their mission statement, they need to know who their loyal customers are. That is why

Tesco has got a club card service, through which they can award people by giving them

special vouchers and extra points. One of Tesco's Values is 'No one tries harder for customers',

and this can be seen in how Tesco strives to improve the shopping trip. This represents every

element of the customer shopping experience, including price, range, quality, availability and

service. The loyalty schemes are key to the customer offering, thanking customers each time

they shop at Tesco.

The nine essential components of a mission statement is product. As we know, Tesco has their

own label brand such as F & F clothing and Tesco Finest to provide customer with quality

products at competitive factors. This is because own brand value portrayed the strong brand

image of TESCO based on effective strategy. Tesco is very good at using design across their


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own label, especially strategically. Tesco is often used as one of the best examples of own

brand label in the retail industry. The majority of consumers buys the basic Tesco brand as it is

cheap and good value for money. The use of Tesco logo is consistent in each of the product

design. The brand values of Tesco are successfully throughout Tesco own brand ranges

demonstrated through experience and way finding systems. Tesco uses design to give

something back to customers for shopping at Tesco. As competition is so intense, retailers such

as Tesco use design to differentiate from the competitors. Through this Tesco take the initiative

to provide the best quality of product to the customers so that the customer will satisfy.

For the servicescomponent of the nine essential, Tesco also offer a wide range of services

to their customers. Here we can see, with opticians, pharmacies and phone shops available in

their larger stores, and Tesco Bank products available to buy in store, over the phone or online,

Tesco are deepening their customer relationship, bringing their values of convenience,

simplicity, reliability and great customer service into what can be complex markets. Other than

that, we also can see Tesco has a great servicecan make a customer's day, and we achieve

this when our people live the Tesco Values: 'No one tries harder for customers' and 'Treat

people how we like to be treated'. Our business is built on the commitment of more than half a

million people across the world and, in return for their commitment, we offer them good jobs

and careers with Tesco.

For the marketcomponent of the nine essential of Tesco company is Tesco maintains a range

of low cost products and still having an extraordinary market share. Tesco wants to make

matters better about the market. This is because they want to be the first choice to the

customers choose to buy the product compared to their competitors such as giant, careffour

and others. Through the concern about the market, Tesco Company successful in the

competitive market may not only due to the actions done in order to be stable in the market,

there may be different several reasons which affects for the success of the organization. Here

we can see on the website (How Tesco compete in highly competitive environment, 2014). The

long brand image, the quality of the products may be merely the reason for the organizational

success in the market


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The other elements is Technology. As we know, at Tesco, the technology is right at the

heart of their business. This is because by using the technology, it can help to improve the

shopping experiences for all their customers. We already know that Tesco Company very

concern about the technology used because through the advance of technology it will make the

company to easily compete with the competitors and make the customers feel satisfied with the

company performances. For example, in the website (King, 2) it had stated that Tesco Malaysia

launched its online grocery shopping site (http://eshop.tesco.com.my/). By having a good

technology, the consumer is guaranteed to enjoy the same prices and promotion as they would

get Tesco brick-and-mortar store while shopping online with Tesco. As we know, the site allows

consumer to buy groceries anytime by credit or debit card and choose the time of delivery from

10am to 10pm daily. There is a service fee of RM10 imposed for every order. Currently, the

delivery only caters to customers living within the 20km radius of Tesco Mutiara Damansara.

The next elements are Tesco Company also concern with the survival, growth and

profitability in the mission with mean how Tesco commitments toward the economic

growth. Here we can see Tesco is steadily expanding its global operations and is the grocery

leader in two overseas markets, Malaysia and Thailand.

Picture 2: Technology that provided by Tesco company in Malaysia


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For the philosophy component of the nine essential, A spirit of sharing and caring where

people give cheerfully of their time, knowledge, and experience. This value can be concluded

that Tesco is very caring about their customers needs and trying to satisfy each of their

customers by giving a good service and provide a quality and healthy products. Here we can

see, to give the customer those satisfaction that they want Tesco company concern about three

philosophies which is Better, Simpler and also cheapest which is better for the customer, these

are the guiding principles of Tesco, and the principles by which any organization should work.

The other elements are Self concept. We already know that, self-concept is defined as what

are a company major strength and competitive advantages. Here we can see, Tesco has their

strength which has their own label and brand. It also can help the business to stay survive Own

brand value portrayed the strong brand image of TESCO based on effective strategy. Other

than that, Tesco also provided low price of the product. So that, customers can compare their

competitive advantages such as Giant and Tesco before buy the product that they want.As we

know, Tesco is one of the largest groceries retailers, through this ability, Tesco Company will be

able to achieve the mission when Tesco provides the lowest prices, it can attract more customer

to buy the product in Tesco.

The next elements are concern for public image. Here we can see, Tesco concern for the

public image. This is because the Tesco wants to build good relationship with the public image.

By having a good relationship, it help the Tesco Company to advertise the company worldwide.

Other than that, Tesco can expand their business market and at the same time Tesco company

can attract and persuade the customer to buy their product and promote the company.

The lastly is concern for employees. Here we can see, Tesco attitude toward their employee.

We already know that, Tesco Company always cares about their employees. Other than that,

employees help in the management of the company so that the business is well organized.

compatible with the core value which is "Treat people how we like to be treated". Tesco care

about the communication with the employees because communication is crucial if we are tounderstand and respond to the concerns of our staff, earn their trust and increase their loyalty

to Tesco.


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C) BY USING DAVIDSONS SIX REQUIREMENTS,IDENTIFY AND ANALYZE THE

VISION OF THE COMPANY.

According to the (Benjamin, 2011) A Vision Statement defines what your business will do and

why it will exist tomorrow and it has defined goals to be accomplished by a set date. As we

know a vision statement is about what a company wants to become. This is becausevision is a

long term view, sometimes describing how the organization would like the world in which it

operates to be. Other than that, it is to motivate employees and encourage them to be a part of

what the company is going to become. Vision helps in giving direction to the organizations

growth. For instance, Tescos vision is To be the most highly valued business by: the

customers we serve, the communities in which we operate, our loyal and committed colleagues

and of course, our shareholders.

Tescos vision has five elementswhich describe the sort of company it aspires to be. There

are to be wanted and needed around the world.As we know, Tesco also offered a variety

of job opportunities to people to feel the surroundings management. The second elements are

a growing business, full of opportunities. Here we can see, Tesco offers something new

every time. The third elements are modern, innovative and full of ideas. Here we can see,

Tesco success based on customer need and wants. If Tesco provides the product that meet the

requirement need and wants customers, at the same time it can attract more customer come to

buy the product Tesco. The fourth elements are Winner locally whilst applying our skill

globally. The fifth elements are inspiring, earning trust from the customer, our

colleagues and communities. Here we can see, Tesco wants to be a company that earns

trust, not just respect, through everything we do, be it our in-store shopping trip, our Price

Promise, or our determination to assure customers on food quality, Tesco also wants to be a

loyal and trust center to their customers and others.

The Davison six requirements are used to measure the good vision of the Tesco company which

is future direction, consumer benefits, realistic, motivation, consistently followed and measure

and lastly is fully communicated.


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As we know, future directionis the vision that Tesco company wants to achieve. Here we can

see, Tesco company wants to be valued by all people around them, so Tesco company expand

their business by using method online so that it can attract more people to their business. Other

than that, the customers can communicate over with the Tesco through online, so it will

improve the relationship of the customer with the Tesco company.

The other requirement is consumer benefits. We already know that the vision of Tesco,

which are they inspiring, earning trust and loyalty from customers, our colleagues and

communities. Here we can see Tesco had attracted loyal customers with the offer of low price

and provide club card services. So, by providing the club card services and offer low prices,they

can award people by giving them special vouchers and extra points. This can give the effect for

Tesco will get repeat customer purchasing and many customers come to buy the product and

others at Tesco.

The third requirement is realistic. Related to the vision of Tesco company, the vision is

realistic. This is because Tesco wants their customer easy to purchase and buy their product.So

they come out with Tesco online so that it can attract the customer to buy the product. We

already know that Tesco wants to be valued to all people. So, Tesco company provides lower

prices through this the vision possible can be realize.

The fourth requirements is motivation. It is about to motivate the employees in the Tesco

company. It is shown in the employees motivation where the employees want to make

difference products by creating a new products that give benefits to the customers. With the

new products, it is hoping to give a better life to the customers. This is show that the

employees in the Tesco company are motivating their selves to give a good work.

The fifth requirements are consistently follow and measure. Here we can see, Tesco

company is always consistent in all time when operated. Other than that, we can see each of

the Tesco branch sell the same product, procedure and management around the world. So it

must be consistently followed and measure the same globally. So, Tesco company need to

know their responsibility to make the vision is achieve and consistent.


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Lastly is about Fully communicated.We already know that, the vision of the Tesco company

is want to be highly valued by the people, so the vision is fully communicated because they

know that Tesco Company want to be highly valued by being a modern. By using online

shopping it can give the customer easy to buy the product and can attract more customer to

buy and purchase the product in Tesco. This is because Tesco company provides uniqueness of

the company to tackle peoples' attention.

In conclusion, the Value of Vision Statement is the first step in planning Tesco companys

strategies. The vision helps employees to set their personal goals, according to the companys

vision, providing growth to both personal and organizational levels. We already know that vision

acts like a guiding principle to the strategies of the organization. This is because vision helps

employees to decide what to do and what not to do. Their decision must lead the Tesco

company toward its vision. Other than that vision is like an ideal picture of future organizations.

If a vision is effective and strong. Employees absorb the vision, and commit to the future goals

and the values of the Tesco company.


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D) EXPLAIN AND EVALUATE THE OBJECTIVE USING SMART CRITERIA

All businesses need to set objectives, objectives are important they focus organisations.

Businesses that have specific aims are usually more successful than those that do not because a

business with objectives knows what it is trying to achieve. Every business has objectives and it

is important for a business to recognise a difference between an aim, objective and strategy.

The aim is long-term goals which are used by businesses to provide a direction set of

objectives.

We already know that by having a strategy, this will be a medium to long course of action, this

will enable a business to achieve their objectives. This strategy will include what needs to be

done, resources available and time provided to achieve these goals. Relate to the case study,

Tesco uses a strategy to help them achieve their objectives. The business of Tesco company

have a objectives. This is an ultimate goal for a business, which is normally based over a long-

term period. This may be for example the survival of the business, to maximize profit, income,

for the business to expand. Here we can see the table below show the objective Tesco.

Offering customers the best value for money and the most competitive prices

Meeting the needs of customers by constantly seeking, and acting on, their

opinions regarding innovation, product quality, choice, store facilities and service

Providing shareholders with progressive returns on their investmentimproving

profitability through investment in efficient stores and distribution depots, in

productivity improvements and in new technology

Developing the talents of its people through sound management and training

practices, while rewarding them fairly with equal opportunities for all

Working closely with suppliers to build long term business relationships based on

strict quality and price criteria

Participating in the formulation of national food industry policies on key issues

such as health, nutrition, hygiene, safety and animal welfare

supporting the well-being of the community and the protection of the

environment


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All of Tesco's objectives intermingle with each other. None of the objectives will work without

each other. The most effective business objectives meet the criteria of SMART. According to the

website (Frank, 2013) it had stated that objective that follows SMART is more likely to succeed

because it is clear, so we know exactly what needs to be achieved. For specific, this objective

will be aimed at what the business does. This means that the business can make some specific

objectives that the business wants to achieve, so if they want to hit a certain target of profit

within a year they have to make a business plan or model to follow to achieve their goal. This

can be seen in Tesco this consists of selling as much products to maximise their profit.

For measurable, this consists of a target set to be achieved. This means that if a business

wants to make some money, they can measure it in a certain amount of time. Here we can see,

The objectives of Tesco Company cannot be measure and not quantifiable because we cannot

measure how many percentages of the objective that affordable to be measure

ForAchievable, it is vital that everybody included within the business understand the objective

attempted to be achieved, and that everybody participates to ensure success. This means that a

goal that the business can achieve with in a time period, so if a Tesco wants to make 2000

pound of profit in a month, then they could make it happen with the products that they might

have to sell.

For Realistic, it should be made achievable, by setting a target to high, beyond achievable

expectations with the resources available, the business will not succeed. This means that a

business has to make realistic goals which that they can achieve, so things like making 1,500

pounds in a week, this is a realistic goal because it could be made depending on the sales in the

that week. The lastly is about time specific. The objective should be made achievable within a

certain limit of time.We already know that Tesco do not set the time when the objective can be

achieved.

In conclusion, organisations, businesses and people set objectives everyday, often without

realising it. If Tesco tests their objectives against the SMART principle, Tesco will increase their

chances of success. Once a SMART objective has been set, the next step is to write a plan

detailing how the objective will be achieved.


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E) EXPLAIN HOW TESCOS STRATEGIES IMPACT STAKEHOLDERSS.

As we know, in Tesco company, they have seven parts of strategy that involving the

stakeholders to grow the UK core, to be a creator of highly valued brands, to be an outstandinginternational retailer in stores and online, to grow retail services in all our markets. To put our

responsibilities to the communities we serve at the heart of what we do, to build our team so

that we create more value and to be as strong in everything we sell as we are in food.

We already know that, all the strategies that been implied in the Tesco Company give impact to

the stakeholders of the company, stakeholders of the Tesco Company include the employees,

customers, communities, Shareholders and suppliers. AStakeholder is a person or organization

that can affect or be affected by your organization.

The first strategy is to grow the UK core. The core value is to make the customer feel wanted

and respected. Here we can see, this involved increasing staff numbers by 20,000 over two

years, renovating existing stores and introducing more promotions. As we know, this strategy

gives impact toward the stakeholders which is the customer feeling secure and respected with

the values that the company and at the same time it give the community the space to work

with Tesco.

The second strategy is to be a creator of highly valued brands. Here we can see, Tesco

has own-label brands such as F&F clothing and Tesco Finest to provide customers with quality

products at competitive prices. As we know, by having this strategy, customer can make a

variety of choice and also satisfied with the product Tesco. This is because the product Tesco is

lowest price and affordable prices. Here we can see, the supplier plays an important role and

give the impact to the Tesco strategy. This is because to be a good creator they have to get the

best supplier to supply all the material needed in the process of production.

The third strategy is to be an outstanding international retailer in stores and online .Here we can see, in 2012, its international businesses generated 30% of the Groups profits,

the new strategy includes opening up to fifty new F&F franchise stores over the next five years

in the Middle East, Saudi Arabia, Kazakhstan, Georgia, Armenia and Azerbaijan.By having this

strategy, it gives impact to the stakeholder. This is because customer have the variety of choice

product which can reach almost the entire world, this will impact the external stakeholders of


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the company. The competitor also gets impact because when Tesco Company expands their

product to all place the competitor need to compete well. This is because Tesco is one of the

big well known business and offered a variety of product to the customer.

The fourth strategy is to grow retail services in all our markets. Here we can seeGenerating 1 billion in revenue in 2012, Tesco Bank is a focal part of the potential for future

growth in retail services. Through this strategy, the Tesco company wants to improve their

potential for future growth and the retail services, which directly can affect the external

stakeholders which is the competitors such as Aeon, Giant. This is because the competitor need

to be more competitive and at the same time the competition will be increased. So that, the

Tesco Company will be conquer all the market if the competitors do not compete well with

Tesco.

The fifth strategy is to put our responsibilities to the communities we serve at the

heart of what we do. Here we can see, In 2011, Tesco made its responsibilities to the

communities central to all it does, rather than just be a part of it. This is demonstrated through

its Three BigAmbitions. Through this strategy, Tesco has take their responsibility to their

community (external stakeholder). This is because Tesco Company are focused to give the best

value to the community to attract them with the company. So that, it will give impact the

communities with the good value of the company and at the same time communities will be

comfortable and feel free to involve with the company.

The sixth strategy is to build our team so that we create more value. Here we can see,

Tescos most important asset is its people, who live by its values to do their very best for

customers. In keeping with its vision to be a highly valued, innovative growth company, Tesco

has committed to training effective leaders in all areas within its Group. Through this strategy it

gives the impacted the internal stakeholder of the company which is the employees and the

shareholder. This is because when to be a highly valued toward the people, the Tesco company

itself must be good in term of their performances and management.


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The seventh strategy is to be as strong in everything we sell as we are in food. Here we

can see, Food is Tescos heritage but the businesscontinues to diversify, adding a wide range

of products and services in-store and online. Through this strategy, it will give the impact to the

customers and suppliers. This is because when the company wants to continue proving the best

product, it will give impact the customer because buy the highest quality of product. Other than

that, it can make the customer feels comfortable and satisfaction because the product that the

company served to them with high quality and the cheapest price. As we know, it also gives the

impact to the suppliers. This because they have to provide a variety of material to the company

in order for the company to produce the product. We already know that, Tesco is known widely

because of the food and drinks, so they want to continue the diversify but adding a wide range

of product and service-in-store


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TASK 2

BY REFERING TO THE CASE ABOVE, IDENTIFY AND EXPLAIN THE DIFFERENCES OF

MANAGEMENT ROLES AND RESPONSIBILITIES IN BOTH CASE BASED ON MINZBERG

MANAGERIAL ROLES.

According to the website (Overveen, 2013) it has stated that to meet the many demands of

performing their functions, managers assume multiple roles. As we know, role is an organized

set of behaviors. Then, Henry Mintzberg has identified ten roles common to the work of all

managers. The ten roles are divided into three groups which is interpersonal, informational, and

decisional.

As we know, interpersonal rolesinvolve the behaviors associated with human interaction. It

allows a manager to interact with his or her employees for the purpose of achievingorganizational goals. There are three roles in interpersonal roles which is figurehead, leader

andliaison. Informational rolesinclude those roles in which a manager must generate and

share knowledge to successfully achieve organizational goals. There are three roles listed under

informational roles, which include monitor, disseminator and spokesperson. Decisional

roles include roles such as the entrepreneur, disturbance-handler, resource-allocator

and negotiator. All of these roles involve the process of using information to make decisions.

TYPES OF INTERPERSONAL ROLES

Interpersonal rolesHow a manager interacts with other people.

TYPES DESCRIPTION OF ACTIONS EXAMPLES

1. Figurehead Perform social and legal duties,act as symbolic leader.

Greet visitors, sign legaldocuments,

2. Leader Direct and motivate subordinates,select and train employees.

Staffing, training

3. Liaison Establish and maintain contactswithin and outside the

organization

Performing activities thatinvolve outsiders


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Informational rolesHow a manger exchanges and processes information.


1. Monitor (receiver) The manager receives and collectsinformation

Reading magazines andreports, maintainingpersonal contacts

2. Disseminator ofinformation

Manager distributes informationwithin the organization

Send memos and reports,inform staffers

3. Spokesperson Manager distributes informationoutside the organization

Pass on memos, reports aninformational materials,giving information to themedia.


Decisional rolesHow a manager uses information in decision making.


1. Entrepreneur Identify new ideas and initiateimprovement projects

Implement innovations;Plan for the future

2. Disturbancehandler

Deals with disputes or problemsand takes corrective action

Settle conflicts betweensubordinates, Choosestrategic alternatives,

Overcome crisis situations3. Resource allocator Decide where to apply resources Draft and approve of plans,schedules, budgets; Setpriorities

4. Negotiator(mediator)

Defends business interests Participates in and directsnegotiations within team,department, andorganization


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Relate to the case study, the different of management roles and responsibilities in both case

based on minzberg managerial roles is in case A and case B

CASE A CASE B

Leader Leader

Disturbance Handler Resource allocator

Spokesperson Monitor

Entrepreneurship Entrepreneurship

In case A which is Ali is as Service Manager at Malyasian Gas Sdn.Bhd. We already know that

leader role is as the act of directing goals and evaluating employee performance, including

monitoring, training and motivating the employees. Here we can see Ali has the responsibility to

set personal and group target for his employees within his span of control. Other than that, as a

leader it requires him to direct and manage the performance of his employees. He will spend

time communicating effectively, training and mentoring employees, supporting employee

efforts, and evaluating employee performance. As a leader, Ali must build relationships with

employees and communicates with, motivates, and coaches them. So that, the employee will

more motivate and attract them to work effectively and hardworking.

Next, in case B which is Adam is a Financial Manager at Minami Store. He also has the

same responsibility with case study A which is Ali. Here we can see, Adam as the key

player in the running of a store. His role is to develop ways of making the store is

profitable. So, here we can conclude that as a leader Adam need to play an important role

to manage the store with the right time. So that, the data of the store are in the well manage

condition. Different case at which Ali needs to manage the performance of his employee.

Other than that, next role is the disturbance handler. Here we see, Ali needs to deal with the

customer complaints. We already know that, the responsibilities the disturbance handler is

dealing with unexpected events. So, by having the management roles which is disturbance

handler, the business will not have any problem. This is because Ali has taken corrective action

when the organization faces important. For example, in this case Ali has dealt with customer

complaints such as about the bad services or product that served by the worker is not

delivered. He needs to solve the problem such as give good services to the customer so that


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the company Ali which is Malaysian Gas Sdn. Bhd. can gain more customer satisfaction and the

same time it also can improve the company name.

The next role in case A is the spokesperson. As we know, the responsibilities spokesperson is

transmitting information about the organization to outsiders. Here we can see, case he need

positively promote his company and its product. From that, the company can attract more

potential customer of the business. Other than that, Ali needs to have a contact of the other

people. For example, media electronic, through this Ali can easily make promotion and the

same time it can attract the customer come to the business and make the people well known

about the company direction.

The other role is a monitor. As we know, monitor seeks internal and external information

about issues that can affect the organization. It involves the task of researching, locating and

choosing useful information. Here we can see, Adam involved in the day-to-day management of

the store and needs all aspects of its operations. Adam needs regularly seek out information

related to his store and industry, looking for relevant changes in the environment.

The last roles in the case A is the entrepreneur.As we know, every business, it must have

the role of entrepreneurs which is an entrepreneur is someone who organizes and manages the

business. Here we can see, Ali has a responsibility as a Service Manager he needs to organizethe routines so that it meets the needs of the customers in the company, as the entrepreneur

he need to make a change that will satisfy all the people around the company so that the

business will be run smoothly. So, to fulfill the responsibility Ali takes on the work of evolving

the systems that guide to the best routines that suit for all people in the company.

The differences between in case A and case B is Adam must be a strategic thinker with

the ability to plan ahead to shape the commercial direction of the business. This is because he

need to manage all the resource to continue to develop innovative goods so that their businesscan easily compete with their competitors. So here, Adam need to using various method to

know whether the company will improve the profitability of the store so that they will get the

comfortability when working. From both cases, they might apply the same managerial roles but

each of managerial roles in a company may be different depends on the activities conducted by

the company and they also have different responsibilities and roles.


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In Case B, the role that involves is resource allocator. We already know that, distributes

resources of all types, including time, funding, equipment, and human resources. Here we can

see, Adam needs to assess the cost and benefits from the use of security camera. This shows

that Adam as a resource allocator needs to make decisions about how to allocate people,

budget of the company spending so that it not give the impact to the company , equipment and

time. He also needs to determine where store resources are best applied.


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REFERENCES

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competitive-environment-marketing-essay.php

Benjamin, D. (2011, April 29). Bruce Mayhew Consulting.com. Retrieved from Vision Statement

Definition: http://www.brucemayhewconsulting.com/index.cfm?id=15161

Carlson, A. (2012, May 11). Mindtools.com. Retrieved from Mission and Vision Statements:

http://www.mindtools.com/pages/article/newLDR_90.htm

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service/

Overveen, C. v. (2013, August 16). Trimitra.Com. Retrieved from MANAGEMENT ARTICLES:

http://www.trimitra.com/articles/roles.html

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Documents

Assigmnt 1 Business strategy