8/3/2019 Assignment Bbyn Brm 2011
1/5
PENYERAHAN DAN PENILAIAN TUGASANASSIGNMENT SUBMISSION AND
ASSESSMENT
_________________________________________________________________________BBYN4103
KAEDAH PENYELIDIKAN PERNIAGAAN/BUSINESS RESEARCHMETHOD
JANUARI/JANUARY
2011_________________________________________________________________________
ARAHAN KEPADA PELAJAR /INSTRUCTIONS TO STUDENTS
1. Tugasan ini mengandungi SATU (1) soalan sahaja yang
disediakan dalambahasa modul bercetak kursus ini. / This assignment
contains onlyONE (1)question that is set in the language of the
printed module for the course.
2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in
MalayorEnglish.
3. Muatturunkan templet tugasan versi bahasa yang berkenaan
daripadaMyVLE untuk penyediaan dan penyerahan tugasan anda. Tugasan
andahendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman
danlangkau baris 1.5. / Download the language version of the
assignmenttemplate concerned from the MyVLE for preparation and
submission of
your assignment Your assignment should be typed using 12 point
Times
8/3/2019 Assignment Bbyn Brm 2011
3/5
ASSIGNMENT QUESTION
PURPOSE
The purpose of this assignment is to give students a first hand
feel of issues
pertaining to design strategies and primary data collection
method.
REQUIREMENT
The Coca-Cola Company has asked you to conduct Internet focus
groups with
heavy users of soft drinks. Explain how you would identify and
recruit such
respondents. Examine the research design and sampling techniques
used. After
you have conducted a survey, write a report to the company with
regards to the
findings.
_________________________________________________________________________
PENILAIAN / EVALUATION
8/3/2019 Assignment Bbyn Brm 2011
5/5
LAMPIRAN/ ATTACHMENT
RUBRIK TUGASAN / ASSIGNMENT RUBRICS
BBYN4103KAEDAH PENYELIDIKAN PERNIAGAAN/BUSINESS RESEARCH
METHODJANUARI/JANUARY 2011
No.
Criteria Weight
Low Fair Above average Excellent MaxMarks
1 2 3 4
1 Introduction
0.5
No or incorrectintroduction.
Introduction is too generaland irrelevant toassignment.
Introduction issatisfactorily written andrelevant to
theassignment.
Introduction is clearly andsystematically written andmakes
explicit referenceto the assignment.
2
2 Ways in which the users arerecruited. Were anyscreening
questions asked?If yes, what were thescreening questions asked?
2.5
Rationale and methodsused for recruiting theusers were
incorrect.
Rationale and methodsused for recruiting theusers were either
notcorrectly identified or notthoroughly analysed anddiscussed.
Rationale and methodsused for recruiting theusers were
correctlyidentified and thoroughlyanalysed and discussed.
Rationale and methodsused for recruiting theusers were
correctlyidentified and thoroughlyanalysed and discussedand proper
examplesprovided.
10
3 Research design andsampling techniques used
2.5
The research design andsampling techniques usedwere not
correctly applied.
The research design andsampling techniques wereincomplete with
briefjustification.
The research design andsampling techniques weresatisfactory with
briefjustification.
The research design andsampling techniques werethorough and
supportedwith detailed justification.
10
4 The report on the findings ofthe heavy users.
3
The qualitative report wasidentified and describedbut
incorrectly appliedand justified.
The qualitative report wasidentified and describedbut
superficially orinaccurately applied andjustified.
The qualitative report wasdiscussed and properlyapplied to the
assignmentwithout adequatejustification.
The qualitative report waspractically applied,discussed and
justified. 12
5 Conclusion
1.5
Unsatisfactory conclusionwithout reference to thecontext of
assignment.
The conclusion summarisedthe assignment with fewrelevant key
findings. Itwas written in a lessconvincing manner.
The conclusionsummarised theassignment with most ofthe important
keyfindings. It was written in aprecise but less convincing
manner.
The conclusionsummarised theassignment systematicallywith all
the important keyfindings. It was written in aprecise and
convincing
manner.
6
Total 10 40
1
