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shelley zalewski
SHORT’S
BREWING
COMPANY
Joe Short
JOE SHORT
Life is
Short’s.
Drink it
while
you’re here.
Poised for greatness
Get Michigan to jump in.
COMING TO YOUTUBESTARRINGSHORT’S BEER LOVERS
MICHIGAN
SHORTS
Get the word
out.
Time is money,and they have neither
Time is money. (Short’s has neither.)
BUDGET Prizes (cash and merch) = $5,500
R/B Posters130 x 2 x $3.50 = $910
6-pk stickers1,000 x $0.05 = $50
TOTAL = $6,460
PROJECT PLAN TASK Hrs/WkOutreach (nov/dec) 10Pre-launch (feb) 20 Launch (mar) 20 Updates (apr.may) 15 Name Judges (jun) 15 Updates (jul,aug) 15 Deadline,judging (sept) 20 Awards (oct) 20 Analysis (mar-oct) 5
Get the recipe right. Measure.