Athletic Graphic StandardsM A N U A L

Quality and CoordinationThe Office of University Relations is pleasedto work with the Athletic Department tocommunicate the University’s athletic brandto its constituencies. As the office chargedwith oversight of Eastern’s graphic standards,University Relations should be consulted forapproval of all uses of the athletic logo.Requests should be directed to:

Kevin PaquinDesign and Publications OfficerOffice of University RelationsTelephone: (860) 465-4520Facsimile: (860) 465-5083e-mail: paquink@easternct.edu

EASTERN CONNECTICUT STATE UNIVERSITYIntroduction

The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards.

Athletic Logo Design StandardsEastern Connecticut State University is one offour universities within the Connecticut StateUniversity System (CSUS). The University’sathletic teams have been known as the“Warriors” for many decades. In 1998, theConnecticut State University System Board ofTrustees designated Eastern as Connecticut’spublic liberal arts university. To better alignthe Department of Athletics’ identity with theUniversity’s liberal arts mission, while continu-ing to project the spirit and strength ofEastern’s “Warriors,” a new athletic logowas commissioned and implemented onMay 1, 2009.

This Athletic Graphic Standards Manualprovides guidelines and instructions on theconsistent use of the new athletic logo. (A simi-lar Graphic Standards Manual is available tohelp coordinate use of the University’s officialgraphic identifiers — the logo, crest and seal.)

This comprehensive graphic standards systemprovides the structure for communicating visu-al and other information about the University’sathletic teams clearly and with distinction. Inaddition to general guidelines regarding theappropriate use of the athletic logo, this manu-al also details the appropriate use of colors andspecific graphic applications such as uniforms,on-campus signage, merchandising, letterhead,and other uses. Adherence to these standardswill strengthen public awareness of theUniversity’s athletic brand, while also generat-ing important school spirit. Every attemptshould be made to use the logo in its approvedvariations.

All Eastern’s graphic identity standards andrelated (downloadable) electronic files are avail-able at www.easternct.edu/universityrelations.

Athletic Logo VariationsThe Eastern Connecticut State University Warriors logo isthe official trademark of the Athletics Department. It is theprincipal symbol to be used to identify Eastern on athleticuniforms, merchandise, the Internet, etc.

ATHLETIC GRAPHIC STANDARDSLogos

1

Athletic ColorsThe official colors for EasternConnecticut State University areNavy Blue (or PANTONE®289) and Burgundy (or PANTONE®188).(Black is the alternative when budgetor context rule out the use of color.)

The four-color process formula(or CMYK) is used when you want toachieve full-color printing. The break-downs are explained to the right. Thered, green, blue formulas (or RGB)used for web purposes are also shown.

Warrior LogoThe Warrior logo is made up of NavyBlue (or PANTONE®289), Burgundy(or PANTONE®188), black and white.

Colors

Navy Blue(or PANTONE®289)

CMYK and RGB formulas

Burgundy(or PANTONE®188)

Cyan = 100 Magenta = 64 Yellow = 0 Black = 64

Red = 0 Green = 38 Blue = 73

Cyan = 20 Magenta = 100 Yellow = 70 Black = 42

Red = 124 Green = 33 Blue = 40

Logo with outline is used for dark backgrounds

1 color – BlackNote: The black version of the logo is available for limited use when full

color printing is either unavailable or falls beyond budget parameters.

Note: When purchasing athletic uniforms or merchandise please supply the vendorwith the PANTONE® matching system numbers. Fabric colors vary depending on thebrand so please consult with Office of University Relations to ensure accuracy.

3 spot colors – PANTONE®289 (navy), 188 (burgundy),and Black or four-color process - CMYK

Reproduction art and filesCamera-ready reproduction art forEastern’s athletic logos are availablethrough the Office of UniversityRelations (See page 1).

Electronic (Illustrator™

EPS or AI) files areavailable. Do not repro-duce the Warriors logosmaller than 1.25” high.

Use only authorizedcamera-ready artor the official electronic(IllustratorEPS or AI) files to reproduce the logo.Do not use third-generation art of anykind for reproduction purposes.

EASTERN CONNECTICUT STATE UNIVERSITYUsage

2

Clear ZoneThe integrity of the logo demandsthat no words or images crowd, over-lap or merge with it. Stage the logo atleast a distance of .125” all the wayaround, away from any other activeelements in the layout.

Clear Zone

Clear Zone

University and Athletic FontsThe appropriate Eastern Connecticut State University logo, seal orcrest constitutes the official visual identity of the University. Whilethese identifiers can be scaled to different sizes and used in multiplemedia (print, embroidered clothing, web site, etc.), some applicationsand sizes may preclude using the graphic at or larger than its mini-mum allowable size. In such cases, the full name of the University(Eastern Connecticut State University) or the short name (Eastern),may be used as a substitute, in the approved University font only,which is Adobe Garamond.

EASTERN CONNECTICUT STATE UNIVERSITY

The Athletic logos incorporate two different fonts:

1. Colossalis Bold - which is used for the university name.

EASTERN CONNECTICUT STATE UNIVERSITY

2. Warlock Regular – which is used for the Warriors name only.

WARRIORS

Minimum Dimensions1.325” wide x 1.25” high

Secondary Athletic Elements

Different ApplicationsWhile the Warrior logo shown onPage 1 is the preferred athletic logo,Eastern has several other elements toidentify Eastern Athletics.

The Eastern “E” and the crestwith the “E” can represent EasternAthletics when the full Warriors logois not used.

INCORRECT

In order to establish and maintain consistent and effective use of Eastern Connecticut StateUniversity’s logos, it is essential to follow thestandards in this manual. The incorrect examplesillustrated on pages 3 and 4 demonstrate some common errors that can be made. Such misuseswill undermine the University’s effort to present a strong and unified image, and will alter theperception and meaning of the logo.

ATHLETIC GRAPHIC STANDARDSCorrect/Incorrect Uses

3

Different typeface: Colossalis Bold and Warlock Regular are the only typefaceswhich may be used in the logo format. Others (as shown above) are not allowed.

Improper proportion: In the logo format,no graphic element should be altered.Reduce and enlarge logos proportionately.

Improper placement of elements: In thelogo format, the placement of any elementshould not be altered.

Distortion: The logo should not be subject to distortion or manipulation, i.e., slanting, stretching, twisting or curving. It is essential that theathletic logos be used in their correct shape and format as explained on page 1.

CORRECT INCORRECT

INCORRECT INCORRECT

Improper colors: Eastern’s logos shouldnever be reproduced in any colors otherthan the official approved colors.

INCORRECT

INCORRECT INCORRECT INCORRECT

Framing: The logo should never be framed ina restricting box, shape or specific area. Pleaserefer to the Clear Zone explained on page 2.

INCORRECT

Additional visual elements or symbols: The logo should not be encumbered by othervisual elements. Avoid the use of any copy, slogans, symbols or images on top orunderneath the logo.

T-Shirt

SALEToday!

T-Shirt

SALEToday!

INCORRECT

Print backgrounds/lightThe logo may be printed on any back-ground color, screen of color, textured,illustrative or photographic backgroundthat is light enough to provide sufficientcontrast for clarity and legibility.

Print backgrounds/darkTo provide sufficient contrast for clarityand legibility, Eastern’s outlined Warriorlogo should be used when a dark color,screen of color, textured, illustrative orphotographic background is used.

EASTERN CONNECTICUT STATE UNIVERSITYCorrect/Incorrect Uses

4

Although the logo may be printed on any background, the integrity of thelogo demands that no words or images overlap or merge with it. It shouldnever be integrated into illustrations, cartoons or other symbols or logos.

CORRECTCORRECT

INCORRECT

CORRECT INCORRECT

INCORRECTCORRECT

ATHLETIC GRAPHIC STANDARDSTeam Uniforms

5

The Eastern Warriors consists of several athletic teams.Depending on the sport, each uniform will have different fabricsand styles to choose from, including screen printing and tackletwill. All of the uniforms must follow standards with the colors,fonts and treatment of the name and numbers. Eastern’s Office

Helmets, Caps etc.The Eastern “E,” in the ColossalisBold font, can be used on items such as hats, helmets and apparel.“WARRIORS,” in the WarlockRegular font, can be used on itemssuch as the back of baseball hats,lacrosse helmets, etc., as well as other uniform apparel and merchan-dise. Such usage should be approvedby the Office of University Relations.

of University Relations will work closely with the AthleticDirector and coaches to make sure uniform apparel followsthese athletic graphic standards and meets the requirementsof each team sport. Below are examples of colors that willbe used for Eastern’s home and away events.

Front Back Front Back

Away - navy jersey with 2 colors Alternate Away - burgundy jersey with 2 colors

Front Back Front Back

Home - white jersey with 2 colors Alternate Home - white jersey with 2 colors

EASTERN CONNECTICUT STATE UNIVERSITYTeam Uniforms continued

6

Warm-Up/PracticeJerseyThese warm-up/practice jersey examples would beworn during pre-game activities or for team prac-tices. The styles, colors and graphics will be chosen bythe coaches. Such apparelshould be approved by theOffice of UniversityRelations.

Depending on the sport, some teams wear shorts or skirts aspart of their uniform. The coaches will have different fabrics andstyles to choose from, including screen printing and tackle twillfor the graphics. All of the uniforms must follow standards withthe colors, fonts and treatment. Eastern’s Office of University

Relations will work closely with the Athletic Director andcoaches to make sure uniform apparel follows these athleticgraphic standards and meets the requirements of each teamsport. Below are examples of the colors and graphics thatwill be used on the shorts and skirts.

Home, Away and Alternate Uniform Short/Skirt Options

ATHLETIC GRAPHIC STANDARDSApparel/Merchandise Options

7

EASTERNEASTERN

CROSS COUNTRY

BASEBALL

EASTERN CONNECTICUT STATE UNIVERSITY

TRACK & FIELDEASTERN CONNECTICUT STATE UNIVERSITY

SWIMMINGSWIMMING

EASTERNEASTERNLACROSSELACROSSE

PROPERTY OFPROPERTY OFDisplayed on the next 2 pages are examples of the different graphicoptions that can be used on apparel and merchandise. In consulta-tion with the Office of University Relations, components of theseapparel designs can be exchanged for individual sports. Dependingon the medium, the graphic may need slight variations (teamname, size, outlines, etc.), which will need to be approved by theOffice of University Relations prior to purchasing.

EASTERN CONNECTICUT STATE UNIVERSITYApparel/Merchandise Options

8

VOLLEYBALL

LACROSSELACROSSE

EASTERN

FIELD HOCKEYFIELD HOCKEYFIELD HOCKEYFIELD HOCKEY

SOFTBALL