Athletic Store Shoppers Market Segmentations

By: Alex Johnston

The Five Divisions The Fit Female Shopper

Outdoorsman Shopper

Super Fan Shopper

Teenage Athlete Shopper

The Muscle Man Shopper

Fit Female Shopper Lives in Suburbs Ages 25-35 Loves to workout in the

mornings and after work

Very organized and focused on their career

Looks for workout gear and trendy clothes when at athletic stores

OutdoorsMan Shopper Lives in country/rural

areas Ages 35-45 Enjoys going camping

and outdoors activities with children

Shops for items such as tents, jackets, and hiking boots

Makes about 60,000 to 70,000 per year

Super Fan Shopper Lives in Suburbs Ages 40-50 Has Wife and Kids, but

enjoys leaving them behind for games

Enjoys hanging out with friends at bars and sporting events

Makes an average amount of money between himself and wife

Won’t miss his team’s game for anything

Teenage Athlete Shopper Ages 12-20 Lives with mom and

dad Makes money from

part time job or from his parents

Shops for athletic items such as nike shoes, basketball, and under armour clothes

Plays competitive sports and practices on his own often to get better

The Muscle Man Shopper Ages 20-28 Lives with a roommate

or by himself Works out constantly,

making sure he gets a legitimate workout every day

Works at some sort a gym or nutrition store

Shops at athletic stores for nutrition supplements and workout equipment

Gatorade A.M.

What Lebron drinks every morning towake up and to start his workout!

About the Advertisement Targeted to teenage

athlete segment Uses a sports super

star to draw attention to ad

Not too many words Bright colors for

attention grabber Picture of product so

people know what it looks like