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8/8/2019 Atlas AdManager FactSheet
http://slidepdf.com/reader/full/atlas-admanager-factsheet 1/8Atlas AdManager
Online advertising is evolving with unbelievable velocity
as new competition, new media and new delivery channels
appear. To keep pace, you need state-of-the-art tools for
forecasting, delivering, and managing ad inventory across
the growing gamut of media and channels—so you can
maximize revenue on every ad you serve.
Want to Make The Most ofEvery Ad You Serve?
> Atlas AdManager
> Atlas Network Control Panel
> Atlas AdMarket
> Atlas Advanced Analytics Group
ATLAS ADMANAGER
Fact Sheet > Atlas AdManager
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The Atlas Publisher Suite is precisely that set of tools. And at the heartof this suite is Atlas AdManager, an advanced, web-based software
application that gives you what it takes to optimize returns from all of your inventory.
You get the insights you need to forecast with pinpoint accuracy. Youget the control you need to make your best decisions—even in the midstof constantly changing business priorities—using real-time data. You
manage all your media from one unified platform. And you can counton the expertise of a dedicated team of professionals to help you everystep of the way.
Gain Greater Insight into
Inventory & Forecasting
?
Other Systems’ Forecasting Capabilities
Past 2Months
SimilarTrend
Prior Year/Seasonality
Other RelevantHistorical Data
?
Atlas AdManager Advanced Forecasting Model
Past 2Months
Atlas AdManager provides aview of any part of your inventory
for any period in history. Forinstance, you can look at the pasttwo months, consider seasonality,
similar promotions, ortraffic-affecting trends.
Forecast Ad Inventory with Pinpoint Accuracy
How effective is your inventory forecasting? Are you forfeiting your premium
inventory for make-goods? Selling leftover space at a discount? If so, your forecast-ing tools may not give you a firm enough grasp on the past to give you clear
enough insights into the future. For instance, how can you be sure that the next
90 days will be like the last 90? Or that clicks on one section of your site will
predict clicks on another?
Atlas AdManager provides sophisticated tools that equip you to forecast using
actual data for any historical period, site section, ad size, or target audience.
The more relevant your data, of course, the more accurate your forecast.
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01
Atlas AdManager
Respond to Changing Conditions in Real Time, Not Tomorrow or Next Week
No matter how clear-sighted your planning, unforeseen things can happen. For
a variety of reasons, clients may extend campaign dates, swap creative, or change
their budgets. The dynamic nature of campaigns underscores the need to find a
solution that can respond immediately to produce the most profitable allocation
for your inventory at any given time.
Atlas AdManager’s real-time technology puts the control in your hands. You get
tools that track what’s happening right now. Using information that’s updated every
three minutes, you can fine-tune ad-serving rules to current conditions, for example,
by extending campaign dates or adjusting impression targets. Not only does Atlas
AdManager respond immediately, you don’t even have to pause the campaign
to make adjustments.
Balance Competing Priorities with Flexible, Tiered Ad Serving
Maximizing revenue is simple—just serve the highest-CPM ad available at anygiven moment. But let’s say you have a one-month, high-CPM contract with
a local advertiser and a twelve-month, lower-CPM contract with a national
retailer. By serving the higher-CPM ads before the national retailer’s ads, you
could jeopardize the more valuable long-term contract by missing their
campaign target. You may generate more revenue in the short term, but in
the long term you could lose.
Fact Sheet > Atlas AdManager
TIER 1 : schedule-based
TIER 3 : maximum eCPM
Regional Advertiser 1 (5MM)
Regional Advertiser 2 (5MM)
National Advertiser 1 (1MM)
National Advertiser 2 (1MM)
National Advertiser 1 (1MM)
National Advertiser 2 (1MM)
Local Advertiser ($.50 eCPM)
Ad Network 1 ($1 eCPM)
Ad Network (4MM)
Ad Network 2 ($.65 eCPM)
Ad Network 3 ($.50 eCPM)
Local Adveritiser ($3 eCPM)
AD REQUEST 1
AD REQUEST 2
AD REQUEST 3
AD REQUEST 4
AD REQUEST 1
AD REQUEST 2
AD REQUEST 3
AD REQUEST 4
Standard Ad Serving Model
Prioritized by eCPM
Prioritized Ad Serving with Atlas AdManager
Prioritized by eCPM and user-defined business rules
Atlas AdManager enablespublishers to organize advertisers
and campaigns into tiers, andfurther prioritize within each tier.
The tier structure enables greatercontrol of ad serving prioritization. Regional Advertiser 1 (1MM)
Regional Advertiser 2 (1MM)
TIER 2 : maximum CPC
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To equip you to balance these competing priorities, Atlas AdManager offers
tiered ad serving. This unique capability enables you to group campaigns into
as many tiers as you need according to their overall strategic value. From here,
you can then prioritize each group of advertisers and, within each tier, you can
use flexible delivery optimization rules (eCPM, CPC, schedule-based, CPA, etc.)
to prioritize different advertisers’ campaigns. The result is a level of granularity
and control, provided only by Atlas AdManager, that can make the differencein the daily challenge of balancing short-term revenue and long-term client
relationships.
Leverage New Media Formats and Delivery Channels
Advertisers are embracing the opportunities offered by new rich-media formats
using Flash interactivity, video, and audio. And they’re reaching elusive audiences
through new delivery channels such as blogs, RSS feeds, and mobile devices.
However, juggling multiple ad-serving solutions for different media formats is
inefficient and time-consuming.
With AdManager, you’re in the driver’s seat with a single, centralized hub where you
can serve all media types using a single platform. What’s more, Atlas AdManager
enables you to set up creative-format templates that streamline your cross-media,
cross-channel ad-serving workflow.
DisplayAds
RichMedia
Video
MobileDevices
RSSFeeds
Podcasts
VideoOn
Demand
Blogs
AtlasPublisher
Suite
Manage All Ad Formats
in One Place
Atlas AdManager is at theheart of the Atlas Publisher Suite,
an integrated platform thatenables you to manage historical
information, inventory and yourcreative assets for all of your
ad formats—rich media, video,
mobile and other formats—allin one place.
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03
Atlas AdManager
Access the Reports You Need Any Way You Like
When you’re managing a multitude of campaigns, formats and channels, the
amount of information that’s generated is abundant, but often unstructured,
unmanageable, and undecipherable. Nothing can get in your way faster than a
pile of data.
Atlas AdManager gives you information when you need it and how you want it.
To start, your reports are updated every three minutes. For a quick update, our
statistical dashboard provides an easy-to-use, intuitive interface that gives youthe simple reports you need, but also let’s you dive deep to get the granularity
you want. Add to that a library of pre-constructed reports that are ready to use.
Want more control? Use our report builder tool to create your own reports,
starting from provided templates or from scratch. You can get those reports any
way you like. And if you want to integrate Atlas AdManager reports data with your
custom data warehouse or third-party applications, you can export all data to
other systems with our powerful and robust API.
Fact Sheet > Atlas AdManager
Get Top Dollar for Discretionary Inventory
Even with sophisticated forecasting and inventory management tools, you may find yourself holding inventory
you can’t sell at rate card. More and more, publishers are turning to multiple ad networks for help in monetizing
their discretionary ad inventory.
With Atlas AdManager’s Network Control Panel (NCP), you can manage multiple ad networks from one place.
Complicated trafficking becomes a non-issue. And you have the power to draw top dollar for your discretionary
inventory, across all of your ad network relationships.
Maximize Each Individual Impression with the DRIVE Performance Network
Unlike any other ad-serving platform, AdManager’s unique NCP technology works through a shared technology
interface with Microsoft’s DRIVEpm ad network to assure that you get top dollar for all your qualified impressions.
A premium ad network, DRIVEpm features powerful targeting capabilities, to maximize what you can get from
each individual impression.
NCP’s exclusive connection with DRIVEpm ensures that
the right impressions are sent to DRIVEpm so that you receive
a premium for these impressions. Remaining impressions are
then allocated according to your business rules and NCP’s
network-specific optimization technology.
DRIVEpm
Ad Network
Ad Network
Ad Network
DiscretionaryInventory
1ATLAS
NETWORK CONTROL
PANEL2
NCP, together with the DRIVEpm network, provides unique optimization capabilities that enableintelligent segmentation and management of your discretionary inventory.
8/8/2019 Atlas AdManager FactSheet
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> Create dashboard views that summarize relevant status information for
different users, such as administrators, advertisers, salespeople, and agencies.
> Display, hide, and refresh the dashboard views and any add-on modules.
> Quickly and easily view statistics on events and conditions such as expiring
campaigns, behind-schedule campaigns, and users currently logged in.
> Create simple reports quickly using an intuitive report wizard.
> Build custom report templates, including custom logos, templates,
data fields, and calculations.
> Easily import, export, and brand reports.
> Generate detailed statistics on unique visitors, including how many visitors
viewed a specific campaign or clicked on a specific creative component on
any specific day.
> Easily analyze unique visitor information to assess campaign performance.
> Generate accurate forecasts based on real data for any historical period,
site section, ad size, or target audience—even for frequency-capped
campaigns.
> Respond quickly to changing campaign conditions.
> Maximize short-term revenue while protecting long-term relationships.
> Reach exactly the right person at the right time.
> Meet the terms of advertiser contracts.
> Log post-click and post-impression transactions.
STATISTICAL DASHBOAR D
FLEXIBLE REPO RTS
ENHANCED UNIQUE
VISITOR FUNCTIONALIT Y
HIGHLY ACCURATE FORECASTI NG
REAL-TIME INVENTORY REPO RTING
TIER-BASED PRIORITIZATION OF AD INVENTOR Y
PRECISION TARGETING
ADVANCED FREQUENCY CAPPING
ENHANCED ACTION TRACKING
FEATURES
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05
Atlas AdManager
Within the Atlas Publisher Suite, you can further boost your performance
with a number of powerful add-on modules that extend the capabilities
of Atlas AdManager.
Control and optimize your unsold inventory by negotiating and automating interactions
with multiple ad networks simultaneously.
> Easily manage and maximize your revenue from ad networks> Leverage Microsoft’s DRIVEpm ad network to assure you get top dollar for all of
your qualified impressions
> Save time by eliminating complicated trafficking
> Enable selective impression delivery to participating networks
Deliver timely, relevant promotions and content to interested prospects.
> Serve specific ads based on behavioral patterns
> Capture data relevant to a visitor or audience segment
> Offer highly effective remessaging campaigns to your advertisers
Quickly and easily identify the specific geographic location of your visitors so you can offeradvertisers high-value, targeted, geo-specific campaigns.
> Access nearly two billion IP addresses
> Choose from over 200 countries
> Target by city, state, zip code, country, area code, SIC code, bandwidth, and
latitude/longitude
Use an industry-standard XML API to easily and cost-effectively integrate Atlas AdManager
into your mission-critical business operations.
> Smoothly integrate with other applications such as contact management, financial
systems, and workflow systems
> Streamline operations, improve productivity, and reduce operational costs
> Automatically import and export data to eliminate manual reformatting
Link Atlas AdManager to an external database of declared user data and use it to populate
ad call tags for pinpoint targeting.
> Target ads to highly specific page characteristics such as site and section, as well
as to known characteristics of individual users
> Take advantage of an efficient and effective registration data collection
> Capture relevant user data with a simple ID system
NETWORK CONTROL P ANEL
MODULE
BEHAVIORAL TARGETING
MODULE
GEOTARGETING MODUL E
API MODULE
USER REGISTR ATION MODULE
ADD-ON MODULES
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About Microsoft Advertiser & Publisher Solutions
Microsoft Advertiser & Publisher Solutions (APS) provides world-class advertising
platforms and tools for advertisers, agencies and publishers. Its mission is to make
buying and selling media simpler, smarter and more cost-effective across media
and devices in the Microsoft network of properties and beyond, and to create new
opportunities to optimize performance and results. The APS portfolio includes
Microsoft® adCenter, Atlas Advertiser Suite, Atlas Publisher Suite, DRIVEpm,
Massive and ScreenTonic. APS solutions span search, display, and emerging mediaincluding mobile, gaming, video on demand, and IPTV.
Learn how Atlas AdManager maximizes advertising revenue for publishers.
Call: 1-919-872-7755
Email: [email protected]
Visit: www.AtlasSolutions.com
© 2008 Microsoft. All rights reserved.
Fact Sheet > Atlas AdManager