Audience Demographics and Psychographics

Sara Martin

Age: 15 – 40•BBFC rating is 15+•Mature adults - it could perhaps involve violence and murder•Young adults tend to watch modern films involving crime and mystery• Younger audience may find it

boring

Gender: Mostly male•Mostly male as it may be intriguing – use of dark colours•Characters are male so is appealing particularly to this gender •Some females will watch as it involves a child and heroic characters are intriguing

Ethnicity: White• Main characters are white •Appeals to people of different ethnicity but mainly white males as this is the type of person on the cover

Socio-economic background:•Middle class •Middle class people may enjoy the suspense and serious of the actors and the story it has to offer

Personality traits:• Somebody who enjoys detective mysteries (Puzzle Solving) •Crime •Investigation •Perhaps anger – actors of the poster look angry or annoyed about something

Values and beliefs:• Over masculinity – two men –involving a heroic man in the film•May value family as there is a family in the film – child

Attitudes:•Serious (the actors facial expressions)• Mature as the issue could be quite adult•May have their own views on crimes and topics like this could be interesting to the audience•May want to identify with the character

Interests and Lifestyles:•Interested in crime and action•Likely to be a family person •Has enough time in their lifestyle to watch films•Or interested in scenarios with family mystery

Audience PsychographicAudience Demographic

Age: 15 -35• BBFC rating 15+• Young adults • Grown up mature adults –

‘daughter’ mentioned trying to appeal to adults who are parents –man protecting his family

• Mature as it could perhaps involve violence and murder

Gender: Mostly male• Seems to be holding a gun which

young males may show interest as often guns are related to an action film

• Stereotypically males like action games and films so appealing to them

• Females may watch it as the man could be a heroic character which is a convention typically enjoyed by females

• Looks like it could be an emotional film

Ethnicity: White• Appeals to people of different ethnicity but mainly white males as this is the type of person on the cover

Socio-economic background: middle class • Business people• Appreciate serious story lines and scenarios

Personality traits:• Someone who enjoys action -

guns etc• Crime• Detective• Investigations• Enjoy solving a mystery/problem

Values and beliefs:• Family should be protected•Over masculinity is ok•Acceptance of violence as the audience watching would enjoy the crime(guns)

Attitudes:• Serious outlook on things• Mature view of crime• Accepting of some violence

Interests and Lifestyles:• Interested in action• Likes mystery• Lifestyle where free to watch

detailed films perhaps in higher education

• Able to spend money on films or able to download

Audience PsychographicAudience Demographic