Audience, institution and reader profiles

Billboard

• Billboard is an international news weekly magazine, it is devoted to music and the music industry. It is also one of the oldest trade magazines in the world. It gets its information from the charts with the most popular songs and albums in all the various categories. This is done weekly. Billboard has two of its own charts including Billboard Hot 100 and Billboard 200, these play the top songs regardless of what genre. These are the most viewed and quoted charts in the world winning many awards. This is a wide spread magazine.

• Billboard.com now attracts ten million unique visitors each month in more than 100 countries

More about Billboard magazineThe target market and audience is people in the US but it can be sold in the UK. It is sold

mostly to teens or young adults (15-25) as it mostly includes new music. The genre is mainstream music from the genres pop and RnB.

The magazine consists of:• The Billboard top 100 and 200• Posters/photos• Album advertisements• Interviews• Concerts• Article on bands/artists• Music reviews• Types of songs for different genresThe magazine presents itself to the target audience as it uses language they use and

talks about things they would be interested like the new/latest music that's in the charts. They have also included a range of information so potential advertisers know what their target market is and to encourage them to buy advertising space in Billboard magazine. The magazine is very bright and colourful and the front cover always makes me attracted to it.

The first issue was published in 1894 making it one of the oldest magazines in the world.

This is two of the first issues of the magazines.

Institution • Prometheus Global Media is Billboards

institution.

• Billboard serves diverse constituents. It has an audience of music's most passionate fans but is also host to the industries most influential people.

• It website is award winning and the publication of the magazine is iconic, authoritative and weekly.

• The content of the magazine is consumed by millions of people in more than 100 countries.

This is what the magazine says about themselves

This is some extra information from there institution.

• Here are some of the websites Billboard have; an advertising one, an events one, a business and news one and the actually Billboard website.

After a lot of research I have found out there is a lot of magazines out there for the indie or rock music genre but not a great deal for pop/RnB. The only ones of have found out about are:

• Billboard• Blender• Vibe• Mixmag• Top of the pops (for quite a

young audience)

So there is defiantly as gap in the market.