All rights reserved Arizona Artisans Collective LLC

August 10, 2017 Meet-Up

Missed a Meet-Up?

Members can view presentation materials on our website. Anytime.

Membership Services Menu

WELCOME! New Members• Tony from DirRienzi LLC

• Bruce from (not sure yet)

• Sue from Sue Norton Scott Art

• Kristi from Art Accomplice

• Jeni from Jocdgr8

• Allison from Allison Land

• Gilat from Gilat Ben-Dor Media

We are thrilled to have you join us

www.az-artisanscollective.com

miriam@az-artisanscollective.com

Anna Ebert, Co-Founderanna@feedthefunnelmarketing.com

Feedthefunnelmarketing.com info@spetersdesigns.com

SPetersDesigns.com

Stephanie Peters, Owner

How Far Have You Come?

Next Steps

1. Optimizing2. Leveraging3. Growing/Adjusting

Optimizing

E-commerce & Social MediaWebsite Product Social Media

✓ Social media icons ✓ Mobile friendly/responsive ✓ Design/Branding✓ Content ✓ Photos

✓ Descriptions✓ Photos

✓ Photos/logos ✓ Video✓ Description/bio✓ Features available✓ Integrations/apps✓ Analytics

E-commerce

Products: Write a description: Make it interesting

1. What is it? How is it made? Why was it made?2. Don’t forget the size, ingredients, etc.3. Avoid jargon. Use keywords.4. Write some descriptive words about your piece, keep

it short but tell a story. Your customers want to feel the art and your inspiration, not just the details and features of the piece.

Take a Photo: Product Photography1. Full image2. Detail photos3. Lifestyle photos (how is it worn, what does it look like

in a frame and on a wall?)

Website:Is it user friendly? Can I find the shop easily? Can I read it? Is there a good balance between images and text? Is it mobile friendly? Can I easily share it on facebook, twitter, etc.? Is your branding and company information universal – easy to identify? Are you trustworthy? Can I contact you? If you are selling as a single artisan, is there a photo of you making your stuff?

Marketplace shop:Fill in all the areas that are available to customize. Add images, banners, and other information that will set your shop apart from the rest.

Make sure your website or shop looks good.

Leveraging

E-commerce for Sales - Make it easy.Frequently Asked Questions - Dedicate a page to answer the questions that keep customers from buying.

● What ingredients are in this?

● Are your materials acid-free/organic, etc?

● How do I use this?

Shipping

● Be straightforward on how much shipping will cost.

● Make sure these calculations are resolved before selling.

Do I trust you?

● Reviews/Testimonials, Examples

Tell the whole story - product descriptions, background, branding, etc

Create Coupons, Abandoned Cart Emails

You May Also Like, Call to Action

Have a friend look at your site and ask them to see if there is anything

confusing, hard to read, understand or not working.

7 steps to making your website work...1. Search Engine Optimization - Content is Key2. Start a blog & Make shareable content3. Start an email & social media marketing plan.4. Google Analytics/Bing Analytics5. Get off the internet/computer and go outside. 6. Establish a tribe, join a community, and

discover people. 7. Master your craft.

Update your site regularly. Add a blog post weekly, change out the main pictures, or rearrange the appearance when a new line or collection is ready.

Keep it fresh, alive, and interesting.

Social Media for Sales

• Stay platform appropriate

• Include website links• Have calls to action• Balance sales content• Leverage creative

content strategies

Social Media for Sales

Facebook Instagram PinterestCost Free (except advertising) Free (except advertising) Free (except advertising)

How it Works Share almost any type of content with friends/fans

Designed to give photos & videos visibility

Curate content (Pins) by organizing on Boards

Time Commitment

Set up: 30 minutes Maintenance: 30 minutes/week

Set up: 5 minutesMaintenance: 30 minutes/week (depending on photos)

Set up: 20 minutesMaintenance: 30 minutes/week

Strategic Features

Facebook Live, Video Cover Photo, Analytics

Instagram for Business, Stories & Live, Albums: Feature multiple photos

Pinterest for Business, Lens, Graphics, Text/Links

Specific Sales Tools

Layout Options, Buy Button, Shop Tab

In progressNote: Owned by Facebook

In progress

Sample Artisan Uses

Artist: Show a work in progressClothing/Jewelry: Vote on pieces

Basic: Anything visual (photography, art, etc.)Advanced: Storytelling

Anything with a lifestyle elementJewelry, household goods, art, photography

Demographic Females ages 18-49 Females under 35 Females ages 18-64

Integration: Between Platforms

Facebook Instagram Pinterest

Advantages Product catalog integrated into tab section

Ability to tag products in posts

Reduces web links in posts

In app shopping In-platform shopping

Shopify Yes In beta Yes (Buyable Pins)

Weebly

BigCommerce Yes In beta Yes (Buyable Pins)

Wordpress with WooCommerce Yes

Etsy Yes

Scenario: You Have a New Piece

Tool Action Item Why?

Website/E-commerce ✓ Create product listing✓ Write blog post

✓ To sell it✓ Opportunity to make more

content, something more to share online

Social Media ✓ Teaser content✓ Share link to site✓ Use video/live to showcase

✓ Create excitement✓ Drives traffic back to your site✓ Visual feature, exclusive

What would you add?

Growing

Best Practices: Selection & UseSelection

✓ Audience✓ Goals✓ Quality vs. Quantity✓ Data/analytics

Maintenance

•Consistent: Planning, efficiency, time

•Strategic: Messaging, hashtags (*Cross-posting)

•Creative & Engaging: Content styles & sources Images & video

So Just Remember

• Many tools available for e-commerce & social media

• Select a good mix for you (not everything!)

• Make your tools work smarter, not harder

• Think about your product and your customer

• Update your information frequently • Remember: They’re an extension of

you and your art--have fun!

Be RealisticYou may feel like you need to do lots of stuff before you post your work. You may think you need all the right materials and equipment, the perfect website, & social media marketing mastered, but you do not. Instead of waiting for the moment to happen when you’re ready, you could be making sales right now. The most important thing you can do for your art is to act now. Everything can be tweaked to perfection as you build up and improve your art and business.

What are your next steps?

How can we help?

What’s Next?

Upcoming Events - Augustaz-artisanscollective.com/meet-up-schedule

Upcoming Events - Septemberaz-artisanscollective.com/meet-up-schedule

Upcoming Events –October

az-artisanscollective.com/ggopening

How to Stay Connected

www.az-artisanscollective.com

Newsletter & Blog ~ signup on our websiteBecome a Member ~ join on our websiteFacebook Group @ azartisansInstagram @ azartisansPinterest @ azartisansLinkedIn @ arizona artisans collective

See you soon everyone!!

Thursday August 24thBusiness Resource Center in Tempe