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Aus: Thommen/Grösser: Organization and Change Management, 2013 1
© Versus Verlag 2019
� Fig. 1 Problem-solving process of an organization
Environment Organization
2. Setting the objectives of the organization
6. Evaluating the results
5. Implementing the decisions
3. Defining the organizational measures
1. Analyzing the initial situation
Problem-solving process Management functions
4. Defining the organizational resources
Structural organization Process organization
Manage-
Planning
Delegating
Con- Deci-sionmaking
trolling ment
Aus: Thommen/Grösser: Organization and Change Management, 2013 2
© Versus Verlag 2019
� Fig. 2 Department and subdivisions
Department
Subdivision
Company
Aus: Thommen/Grösser: Organization and Change Management, 2013 3
© Versus Verlag 2019
� Fig. 3 Congruence of tasks, competences, and responsibility
Tasks
Responsibility
Competences
Amount of tasks,competences, and responsibility
Aus: Thommen/Grösser: Organization and Change Management, 2013 4
© Versus Verlag 2019
� Fig. 4 Connecting paths or channels between jobs (Hill/Fehlbaum/Ulrich 1994, p. 138)
Transport pathsCommunication channels
(Information channels)
Pure communicationchannels
Decision-making
Participation Referral Command
Connecting paths
channels
or channels
channels channels channels
Aus: Thommen/Grösser: Organization and Change Management, 2013 5
© Versus Verlag 2019
Personality profiles of executives
� Resumes: social origin, professional career, seniority, time spent in a function, etc. � Values and attitudes: ideals, ability to foresee future problems, visions, innovative
readiness, resist or open to change, assertiveness and perseverance, endurance, willingness to learn, risk-readiness, frustration tolerance, etc.
Rituals and symbols
� Ritual behavior of executives: promotion practices, selection of junior and senior management, meeting behavior, decision-making behavior, relationship behavior, mentors, role models, etc.
� Ritualistic behavior of employees: visitor reception, welcome by receptionist, handling complaints, appreciation of the customer, etc.
� Spatial and design icons: appearance, condition and equipment of buildings, shape of a company turnaround, arrangement, configuration, and location of offices, work wear, company cars, etc.
� Institutionalized rituals and conventions: reception rituals of guests, clothing standards, meeting rituals, parking lot rules, etc.
Communication � Communication style: information and communication behavior, consensus and compromise readiness, etc.
� Communication both internally and externally: employee suggestion system, quality circles, and other forms of participation, official channels, public relations, etc.
� Fig. 5 Important factors of organizational culture (Pümpin/Kobi/Wüthrich 1985, p. 12)
Aus: Thommen/Grösser: Organization and Change Management, 2013 6
© Versus Verlag 2019
� Fig. 6 Types of culture according to Deal/Kennedy
Degree of risk
High
Low
Speed of performance feedback
Bet-the-companyculture
Processculture
Tough-guy machoculture
Work-hard, play-hardculture
Slow Fast
Aus: Thommen/Grösser: Organization and Change Management, 2013 7
© Versus Verlag 2019
� Fig. 7 Process to form a structural organization
Overall task of the organization
Task analysis
Subtasks (elementary tasks)
Task synthesis
Job/unit/position (complex of tasks)
Synthesis of jobs/units/positions
Department
Synthesis of departments
Overall structure of the organization
Aus: Thommen/Grösser: Organization and Change Management, 2013 8
© Versus Verlag 2019
� Fig. 8 Examples for work elements and work processes (Spitschka 1975, p. 47)
Work process(= work elements
Sale of goods to
Process sublevel(= work elements
Receive order
Create invoice
Send invoice
Receive invoice payment
Check invoice payment
Enter sales of
Process element(= work elements
Read order
Write order confirmation
Assemble goods
Write delivery receipt
Pack goods
Execute delivery
Check invoice
Deliver letters to post office
Receive check
Bring check to bank
Compare payment
Recalculate deductions
Enter invoice
Enter invoice payment
Execute shipment
goods in system
and invoice
(salesperson)a customer
Payment of invoice(accountant)
on highest level) on medium level) on lowest level)
Aus: Thommen/Grösser: Organization and Change Management, 2013 9
© Versus Verlag 2019
� Fig. 9 Relation between structural and process organization (Bleicher 1991, p. 45)
Task
Org
aniz
atio
n of
Stru
ctur
al
Depa
rtmen
tor
gro
upJo
b/un
it/po
sitio
nPa
rtial
task
Task
ana
lysi
sTa
sk s
ynth
esis
Pers
onal
wor
k sy
nthe
sis
Loca
l wor
k sy
nthe
sis
Tem
pora
l wor
k sy
nthe
sis
Wor
k el
emen
ts
Wor
k an
alys
isW
ork
synt
hesi
s
orga
niza
tion
the
com
pany
Proc
ess
orga
niza
tion
Aus: Thommen/Grösser: Organization and Change Management, 2013 10
© Versus Verlag 2019
� Fig. 10 Scope of action of an employee
Scope for decisions
Scope for contacts
Scope for activity
and control
Aus: Thommen/Grösser: Organization and Change Management, 2013 11
© Versus Verlag 2019
� Fig. 11 Forms of an organigram
Vertical organigram
Horizontal organigram Column organigram
Aus: Thommen/Grösser: Organization and Change Management, 2013 12
© Versus Verlag 2019
� Fig. 12 Organigram of the United Nations Organization
Source: www.un.org/en/aboutun/structure/org_chart.shtml
Aus: Thommen/Grösser: Organization and Change Management, 2013 13
© Versus Verlag 2019
� Fig. 13 Organigram of the company ABB
Source: www02.abb.com/global/chabb/chabb119.nsf/0/77d6e8f77d7b3f93c1257a6b00271c76/$file/Organisation-ABB-Schweiz-e_2012-09-01.pdf
Aus: Thommen/Grösser: Organization and Change Management, 2013 14
© Versus Verlag 2019
Company:Mode of employment:
I. Description of instancesa) Job label
1. Job title: 2. Job number: 3. Department: 4. Jobholder: 5. Rank: 6. Wage group:
b) Hierarchical classification 7. The jobholder receives substantive directives from: 8. The jobholder provides substantive directives to: 9. Right of representation
� Representation of the jobholder: � Representation for other jobs:
10. Number of disciplinary subordinate employees (E.g., head of division, group manager, person in charge, master craftsman, foreman):
11. Competences (e.g., commercial procuration, power to act): c) Communication relations
12. The jobholder delivers the following reports: 13. The jobholder receives the following reports: 14. Participation at conferences: 15. The collaboration with the following jobs (internal/external) is required:
II. Description of tasks 16. Description of activities
� Repetitive substantive tasks: � Irregular substantive tasks:
17. Equipment: 18. Terms of reference, regulations:
III. Description of performance a) Performance requirements
19. Knowledge, skills, experiences: 20. Work-related traits (e.g., correctness and accuracy, interpersonal skills): 21. Work attitude (e.g., leadership qualities, assertiveness):
b) Performance standards 22. Quantitative performance standards (e.g., revenues): 23. Qualitative performance standards (e.g., work atmosphere):
Signatures with date: Head of personnel department Jobholder Supervisor
� Fig. 14 Template of a job description (cf. Hentze/Kammel 2001, pp. 230)
Aus: Thommen/Grösser: Organization and Change Management, 2013 15
© Versus Verlag 2019
Supe
rvis
ory
boar
d
Man
agem
ent
boar
d
Functions
Notes
R&
D
Prod
uc-
tion
Mar
ket-
ing
Adm
inis
-tra
tion
Definition of the company policy Dm P Pd Pd Pd Pd
Creation of 5-year strategic plans� Sales trend� Trend of costs and earnings� Investments
DmDmDm
P P PPP P
Develop annual budget� Sales� Operational costs� Investments
DmDmDm
P PP
PP P until 10th Nov.
Formating and controlling of the annual action plans
E
Elaboration of key performance indicators
E
P = Planning, Dm = Decision-making, Pd = Right to participate in discussions, E = Executing
� Fig. 15 Example of a function chart (Nauer 1993, p. 171)
Jobs
Tasks
Aus: Thommen/Grösser: Organization and Change Management, 2013 16
© Versus Verlag 2019
Jobs Work process: Equipment ACTUAL
Man
agem
ent
Prod
uctio
n
Purc
hasi
ng
Sale
s
Adm
inis
tratio
n
No.
Tasks, activities Notes
1 � Checks inventory weekly� Calculates the products and quantities to be
ordered� Creates a list of requirements
Purchasing department has supplier register
2 � Complements the list of requirements with prices and conditions of delivery
� Enters the number of the cost center� Enters of order
Production
3 � Checks orders, signing� Enters the ordered quantity in the inventory
register� Forwards information to administration
Inventory register could be managed by purchasing department
4 � Notices and controls the order� Ships and distributes the ordered copies
Why is this not done by the purchasing department?
5 � Receives order confirmation� Notices and forwards information
6 � Checks data� Enters delivery dates� Informs production
7 � Cecks data� Enters delivery dates
Redundancy!
8 � Receives shipments� Checks the delivered products with the
confirmation of order� Creates product receipt slip� Enters products in inventory register� Forwards copies
� Fig. 16 Example of a flow chart (Nauer 1993, p. 211)
Aus: Thommen/Grösser: Organization and Change Management, 2013 17
© Versus Verlag 2019
Operation Content
Department/division
Recorded by Controlled by
on on
No.
Activities
Transaction Involved jobs/units
Obje
ct p
roce
ssin
g
Insp
ectio
n
Tran
spor
t
Dow
ntim
e
Plan
ning
dep
artm
ent
Prod
uctio
n m
anag
er
Inve
ntor
y fo
r spa
re p
arts
Purc
hasi
ng
Saw
mill
Plan
ing
Grin
ding
sho
p
Asse
mbl
y
Pain
t spr
ayin
g sh
op
Dryi
ng ro
om
Atta
chin
g of
met
al fi
tting
s
Chec
king
Sale
s in
vent
ory
1 Production order x 1
2 Order processing by the production manager x 2
3 Material provision x 3
4 Purchasing of metal fittings x 4
5 Cutting of raw materials x 5
6 Planing of raw materials x 6
7 Grinding and preparing for painting x 7
8 Assembly x 8
9 Painting of frame x 9
10 Drying x 10
11 Incoming of ordered metal fittings x 11
12 Attaching of metal fittings x 12
13 Checking x 13
14 Warehousing x 14
� Fig. 17 Example of a sequence map (Kuepper 1981, p. 63)
Aus: Thommen/Grösser: Organization and Change Management, 2013 18
© Versus Verlag 2019
� Fig. 18 Example of a directed graph
Aus: Thommen/Grösser: Organization and Change Management, 2013 19
© Versus Verlag 2019
ProcessDuration (hours)
Direct predecessor
ABcdefg123456789
32168064484832162016324848164816
c, 1g, 2, 7d, 2, 8, 9e, 1, 6f, 53, 45, 6–––––––––
� Fig. 19 List of activities including their duration
Aus: Thommen/Grösser: Organization and Change Management, 2013 20
© Versus Verlag 2019
� Fig. 20 Network diagram
fSt
art
End
ed
3 4
298
1 6
5
c
A
7 g
B
Aus: Thommen/Grösser: Organization and Change Management, 2013 21
© Versus Verlag 2019
� Fig. 21 Network diagram with dummy activities
Purchase material Cut leatherConnect
parts of a shoe
Produceruber sole
Example 1
Dummy activity
Close lease contractfor new apartment
Dissolve lease contractfor old apartment
Plan new furnishing Purchase new furnishing
Example 2
Dummy activity
Aus: Thommen/Grösser: Organization and Change Management, 2013 22
© Versus Verlag 2019
� Fig. 22 Network diagram with critical path (16 hours/work day, incl. Saturday/Sunday)
fSt
art
End
ed
3 4
298
1 6
5
c
A
7 g
B
1.4.
1.4.
1.4.
1.4.
2.4.
1.4.
2.4.
8.4.
9.4.
20.4
.
20.4
.20
.4.
20.4
.
3.4.
6.4.
6.4.
9.4.
9.4.
13.4
.
1.4.
3.4.
18.4
.20
.4.
18.4
.20
.4.
13.4
.18
.4.
13.4
.18
.4.
11.4
.13
.4.
1.4.
2.4.
12.4
.13
.4.
2.4.
3.4.
1.4.
3.4.
3.4.
6.4.
6.4.
9.4.
9.4.
13.4
.
1.4.
2.4.
12.4
.13
.4.
1.4.
3.4.
7.4.
9.4.
1.4.
4.4.
3.4.
6.4.
6.4.
7.4.
19.4
.20
.4.
1.4.
2.4.
18.4
.19
.4.
4.4.
6.4.
17.4
.19
.4.
FAZ
FEZ
SAZ
SEZ
1.4.
1.4.
3.4.
Aus: Thommen/Grösser: Organization and Change Management, 2013 23
© Versus Verlag 2019
� Fig. 23 Example of a bar chart
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Start4
35
16
8
2
97
fg
e
Bd
c
A
EndBuffer timeOccupation time
April
Aus: Thommen/Grösser: Organization and Change Management, 2013 24
© Versus Verlag 2019
� Fig. 24 Principle of substitution in organizational theory (Kieser 1981, p. 71)
Degree of variabilityof organizationalsituations
Generalizabilityof organizationalpolicies
Aus: Thommen/Grösser: Organization and Change Management, 2013 25
© Versus Verlag 2019
� Fig. 25 Optimal degree of organizing (Kieser 1981, p. 72)
Successful organizationalpolicies
Excess of Lack of
Degree of organizationaleconomizationEopt
OptimumSmax
organizing organizing
Aus: Thommen/Grösser: Organization and Change Management, 2013 26
© Versus Verlag 2019
� Fig. 26 Structuration principles
Job design principle
Management principles
Allocation ofdecision-making competences
Object
Function
Region
Multiple-line management
Single-line management
Dece
ntra
lizat
ion
ofde
cisi
on-m
akin
g
Cent
raliz
atio
n of
deci
sion
-mak
ing
system
system (unity of command)
Aus: Thommen/Grösser: Organization and Change Management, 2013 27
© Versus Verlag 2019
� Fig. 27 Principles of job formation
Top-management
Raw materialprocurement
Production Marketing Accounting Human
Execution- or function-focused organization
Top-management
Motorbikes Passenger Trucks Boats
Object- or product-focused organization
Top-management
Switzerland Europe USA Remaining coun-
Regional- or market-focused organization
resources
tries or markets
cars
Aus: Thommen/Grösser: Organization and Change Management, 2013 28
© Versus Verlag 2019
� Fig. 28 Criteria for the design of jobs for the case of three hierarchical levels
Top-
man
agem
ent
Prod
uctio
nM
arke
ting
Adm
inis
trat
ion
Raw
mat
eria
lpr
ocur
emen
t
Mot
orbi
kes
Pass
enge
r car
sTr
ucks
Pro-
Mar
ke-
duct
ion
ting
Adm
inis
-tra
tion
Top-
man
agem
ent
Mot
or-
Pass
en-
Tuck
sge
r car
sbi
kes
Pro-
Mar
ke-
duct
ion
ting
Adm
inis
-tra
tion
Raw
ma-
Pro-
Mar
ke-
teria
l pro
-du
ctio
ntin
gAd
min
is-
tratio
n
Mot
or-
Pass
en-
Tuck
sge
r car
sbi
kes
Mot
or-
Pass
en-
Tuck
sge
r car
sbi
kes
Mot
or-
Pass
en-
Tuck
sge
r car
sbi
kes
cure
men
t
Raw
ma-
teria
l pro
-cu
rem
ent
Raw
ma-
teria
l pro
-cu
rem
ent
Aus: Thommen/Grösser: Organization and Change Management, 2013 29
© Versus Verlag 2019
� Fig. 29 Different organization criteria at the same hierarchical level
Top-management
CentralRaw material
CentralProduct 1 Product 2 Product 3
Functions
procurementadminis-
Production
Product line Region
USAtration
Aus: Thommen/Grösser: Organization and Change Management, 2013 30
© Versus Verlag 2019
� Fig. 30 Single-line management system (unity of command)
Fayol’sbridge
Aus: Thommen/Grösser: Organization and Change Management, 2013 31
© Versus Verlag 2019
� Fig. 31 Multiple-line management system
Aus: Thommen/Grösser: Organization and Change Management, 2013 32
© Versus Verlag 2019
� Fig. 32 Degree of involvement in decision-making of an implementing unit
Degree of partici- 100
0
Centralization ofdecision-making
Decentralization ofdecision-making
pation in decision-making (in %)
Aus: Thommen/Grösser: Organization and Change Management, 2013 33
© Versus Verlag 2019
� Fig. 33 Pure functional organization
Top-management
Researchand Production Marketing
Financial and Human Adminis-managerialaccounting trationresourcesdevelopment
Aus: Thommen/Grösser: Organization and Change Management, 2013 34
© Versus Verlag 2019
� Fig. 34 Schema of a staff-and-line organization
Marketresearch
Top-management
Raw materialprocurement
Production Finances Marketing
Corporate planningand -organization
Manu- Manu- Machines &Advertising Sales Delivery
Planningprocess
Staff unit
Line unit
Adminis-tration
equipmentfacturing IIfacturing I
Aus: Thommen/Grösser: Organization and Change Management, 2013 35
© Versus Verlag 2019
� Fig. 35 Schema of a divisional organization
Marketing
FinanceAccounting
Top-management
Division 1
Human
Central unit
Line unit
Division 2 Division 3
Raw ma-Productionterial pro- Production Marketing Production Marketing
curement
Raw ma-terial pro-curement
Raw ma-terial pro-curement
resources
Aus: Thommen/Grösser: Organization and Change Management, 2013 36
© Versus Verlag 2019
� Fig. 36 Example of a financial holding
AZ Holding
AZ BankAZ Computer
Pharmaceutical Industrial Energy Option writer
100% 20%
75% 60% 50% 70%
Company X Company Y Company Z of Company C
sciences
Aus: Thommen/Grösser: Organization and Change Management, 2013 37
© Versus Verlag 2019
� Fig. 37 Example of a management holding
S&OZPharma PLC
S&OZNutrition PLC
S&OZTechnology PLC
S&OZInternational PLC
S&OZ
S&OZ PLC
Agro-Chemicals
S&OZAgro PLC
S&OZ MTB Holding PLC(Construction &Seeds PLC Environment)
Aus: Thommen/Grösser: Organization and Change Management, 2013 38
© Versus Verlag 2019
� Fig. 38 Schema of a matrix organization
Procurement
Research
Production
Top-managementDivisions
Func
tions
Motor vehicles Electronics ShipsAirplanes
Marketing
ProductionVehicles
MarketingShips
Aus: Thommen/Grösser: Organization and Change Management, 2013 39
© Versus Verlag 2019
� Fig. 39 Forms of a network organization
Development/ Production
Supplier Marketing/sales
construction
Management
Leader
Internal network
Stable network
Dynamic network Development/ Production
Supplier Marketing/sales
construction
Broker
Supplier Supplier
Supplier Supplier
Aus: Thommen/Grösser: Organization and Change Management, 2013 40
© Versus Verlag 2019
� Fig. 40 Staff-project organization (according to Frese 2005, p. 507)
Project ProjectA B
Top-management
Raw materialProduction Marketing Administrationprocurement
Aus: Thommen/Grösser: Organization and Change Management, 2013 41
© Versus Verlag 2019
� Fig. 41 Simple project organization (according to Frese 2005, p. 510)
Top-management
Project area A
Projectmanager A
Project area B
Projectmanager B
Aus: Thommen/Grösser: Organization and Change Management, 2013 42
© Versus Verlag 2019
� Fig. 42 Matrix-project organization (according to Frese 2005, p. 508)
Project B
Project A
Project C
Top-management
Production MarketingRaw materialprocurement
Proj
ect-r
elat
ed s
yste
mfo
r dec
isio
n-m
akin
g
Function-related system for decision-making
Aus: Thommen/Grösser: Organization and Change Management, 2013 43
© Versus Verlag 2019
Func
tiona
l or
gani
zatio
n
Divi
sion
alor
gani
zatio
n
Man
agem
ent
hold
ing
Mat
rix
orga
niza
tion
Net
wor
k an
d vi
rtual
or
gani
zatio
n
Proj
ect
orga
niza
tion
Team
orga
niza
tion
Job formation Object • • • • •
Function • • • •
Region • • • • •
Management principles
Single-line man-agement system (unity of com-mand)
• • • • •
Multiple-line management sys-tem
• • • •
Decision-mak-ing compe-tences
Centralization • •
Decentralization (Delegation) • • • • • •
� Fig. 43 Comparison of the different organizational structures
Structure of an organization
Structuration principle
Aus: Thommen/Grösser: Organization and Change Management, 2013 44
© Versus Verlag 2019
� Fig. 44 Overview of the types of manufacturing organization (Production approaches)
Types of manufacturing organization(Production approaches)
Workshop principle Batch production Continuous production
Manual production
Workshop production
Building site production
Line production
Work cycle production
principle
Aus: Thommen/Grösser: Organization and Change Management, 2013 45
© Versus Verlag 2019
� Fig. 45 Example of a workshop production site
A1
B1
B5
A2
B2
A3
B4
A6
B3
A5 A4
C1 C2
C4 C3
Workshop 1 Workshop 2 Workshop 3
Workshop 4 Workshop 5 Workshop 6
Interim storage
Aus: Thommen/Grösser: Organization and Change Management, 2013 46
© Versus Verlag 2019
� Fig. 46 Example for the continuous production principle
Receiving store Cutting Drilling Bonding
ScrewingGrinding/polishingPaintingShipment storage
Aus: Thommen/Grösser: Organization and Change Management, 2013 47
© Versus Verlag 2019
� Fig. 47 Production of the Smart car (Bilanz No. 9, 1997, p. 64)
1 Engagement stationAuto body assembly with cockpit module
2 Marriage stationAssembly of chassis frame, drive unit, and autobody
3 Furnishing houseCasing, cribbing, glazing, seating system
4 Accessory StudioInterior and design-features
5 Design-ShopExternal synthetic material, exterior equipment
6 GymTest runs, accelerated test, quality checks
7 Quality circleQuality audit, Quality control, Quality-Award
8 Market place BistroMeeting point for employees and partners
Aus: Thommen/Grösser: Organization and Change Management, 2013 48
© Versus Verlag 2019
� Fig. 48 Example of a batch production
Fina
l ass
embl
y
Manufacturing group A
Milling Drilling Grinding
Manufacturing group B
Turning Grinding Extruding
Manufacturing group C
Rece
ivin
g st
ore
Parti
al a
ssem
bly
Pressing Grinding
Ship
men
t sto
rage
sem
i-fin
ishe
d
Aus: Thommen/Grösser: Organization and Change Management, 2013 49
© Versus Verlag 2019
� Fig. 49 Top five reasons for change management (Capgemini Consulting 2012)
69
54
33
31
30
71
42
41
37
30
49
38
33
32
32
57
47
37
35
25
52
38
37
37
36
1
2
3
4
5
2003 2005 2008 2010 2012
External changes (e.g., new laws)
Cost cutting programs/rightsizing
Restructuring/reorganization
Changed market strategy/customers
Altered corporate strategy
Growth initiatives
Mergers & Acquisitions/Demerger
Aus: Thommen/Grösser: Organization and Change Management, 2013 50
© Versus Verlag 2019
� Fig. 50 Activities in the organizational design process
Monitoring and further Recognizing organizational
Introducing a selected organizational concept
Initiating and fostering
Prestudy Major study Partial studies
1. Recognition and analysis of relevant problems2. Diagnosing problems and specifying design objectives3. Generating of design alternatives4. Evaluating and selecting of a design alternative
Phase 1:
Phase 2:
Phase: 3
Phase 4:
Phase 5:
Planning reorganization
1 2 3 41 2 3 41 2 3 4
development of new challenges
reorganization
organizational concepts
Aus: Thommen/Grösser: Organization and Change Management, 2013 51
© Versus Verlag 2019
� Fig. 51 Success factors for change management projects (Capgemini Consulting 2012)
Define and communicate the vision for the change management project
Comprehend current situation and define the change strategy
Ensure the commitment and support of the top-management
Mobilize and actively engage stakeholders
Recognize resistance and account for it
Align structural and process organization to new requirements
Communicate and anchor successes
Further develop organizational culture
Execute qualification and
Continuously measure the change progress
further education
1
2
3
4
5
6
7
Aus: Thommen/Grösser: Organization and Change Management, 2013 52
© Versus Verlag 2019
� Fig. 52 Value creation chain with core processes
Marketing R&D Production Distribution Sales
Development of new products
Customers
Core process
Core function
Suppliers
Services
Accounting
Top-management
Finance Human IT Legal
Integrated logistics
Support function
Acquisition and fulfillment of orders
resources Advisory
Aus: Thommen/Grösser: Organization and Change Management, 2013 53
© Versus Verlag 2019
� Fig. 53 Phases of a successful organizational change (Greiner 1967, p. 126, modified by Schreyögg 2008,p. 419)
Interventingby externalconsultant
Approving of newproblemsolutions
Pressure ontop-mana-
Recognizingof specificchallenges
Developing new problemsolutions
Experimen- tinig withnewsolutions
Determiningresults
Reinforce-ment bypositiveresults
Acceptanceof newpractices
Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
Phase 6
Willingnessto act
New orien-
respect to
challengesinternal
Diagnosing challenging areas
Stimulus on the power structure
Reaction of power structure
gement
tation with
Aus: Thommen/Grösser: Organization and Change Management, 2013 54
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� Fig. 54 Three-stage model of the change management process (Kiechl 1995, p. 291)
1. UnfreezingUnfreezing of the current situation; motivating for change
2. MovingTransition to the newequilibrium;new behaviors are formed
3. RefreezingRefreezing of the newequilibrium;stabilizing and integratingof the changesN
ew s
ituat
ion
Time
Old
situ
atio
n
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� Fig. 55 Cycle of organizational learning (Wahren 1996, p. 98)
(3) Actual learning process
Definingchallenges
Defining root cau-ses and objectives
Definingmeasures
Integratingknowledge
(5) Knowledge base of the organization
Individualknowledge
Collectiveknowledge
Documented
Mental
(4)Testing and
storingof new
knowledge
(2)Interpreting information
(1) Selecting information
Environment of the organization
knowledge
knowledge
Intra-organizational context
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� Fig. 56 Basic model of learning processes
Deep structure of an organization which
consists of values, norms, and attitudes.
Surface structure of an organization which con-sists of routines, proce-dures and processes.
Organizational activities
Results of activities (success or failure)
Organizational learningSingle-loop learning
Double-loop learning
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Criteria Business Reengineering Organizational development
Origin of theapproaches
� Engineering/consulting practice (management-oriented)
� Social psychology/consulting practice (social-oriented)
General idea
� Fundamental reconsideration and radical redesign of companies and processes (revolutionary change)
� Long-term, organization-wide change and development process of organizations and their employees (evolutionary change)
Normative basis (selection)
� Discontinuous thinking� Ask why� Get convinced people involved
� Helping people so they can help themselves
� Get concerned people involved� Democratization and reduction of
hierarchies
Idea of man � Theory X � Theory Y
Character-ization of change
� Profound and comprehensive change� Discontinuity� Radical changes
� Continuous learning and development process
� Continuity� Changes in small steps
Time horizon
� Perennial with pressure for fast success (in quantitative terms)
� Long-term with patience and openness (e.g., for momentum)
Change object
� Complete company and core processes respectively
� Complete or parts of a company
Objectives � Increase of the profitability � Increase of profitability (economic effi-ciency) and humanity (social efficiency)
� Fig. 57 Comparison of business reengineering and organizational development
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Business Reengineering Organizational development
Strengths � Clear distinction of the change phases� Chances for recommencement� Chance to significantly increase the
profitability� Rapidness of the change� Conceptional integrity of the change
� Social compatibility� Natural change� Accounting for the ability to develop
of the members of the system� Long-term perspective� Promotion of self-management and
self-organization respectively� Avoiding/reducing of resistance to
change
Weaknesses � Instability in the phase of change� Time pressure and need for action� Pressure to improve short-term
results� Exclusion of alternative change
strategies� Lack of social compatibility
� Reaction rate� Participants in the organizational
development process require highly developed social competences
� Force to search for compromises� Insufficient possibilities to implement
unpopular but necessary decisions (underestimation of power)
� Fig. 58 Evaluation of business reengineering and organizational development (Thom 1995, p. 876))
Evaluation
Method