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Connecting Global Competence
Automotive DAY Co-located trade fair
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Mar 17-20, 2020 | Shanghai, China
electronica-china.com
About Automotive Day
2
March 17th March 18th March 19th March 20th
March 17-20, 2020 Shanghai, China
Conference & Exhibition
Exhibition
Conference
Concurrent
Events
Independent Booth
Booth in the Smart Mobility Hi-Tech Park
Elite Booth in Hotel
Automotive Day Forum
(New Energy Vehicle,
Autonomous Driving）EV Forum
Automotive
Electronics Forum
New Product Launch
Media Activities/Interview
Trend/Industry Report Release
High Level DM Social
PR Activities
Match Making
Cocktail Party
Date: March 17-20, 2020
Add: Shanghai, China
The Automotive Day, driven by electronica China marks the beginning of an exciting year for the new energy and intelligent connected vehicles,
which consists of two parts: high-end trend summit, elite exhibitions and concurrent public events held in hotel on March 17; the automotive
electronics fair and concurrent events held at Shanghai New International Expo Centre on March 18-20.
Through the three-day forum and the four-day exhibition, the innovative products, technologies, trends and policies of the automotive electronics
industry will be fully presented, and in combination with latest automotive electronics comprehensive solutions and industry high-end trend forums
brought by the core suppliers of semiconductor and sensor technology, it offers a unique tour for the professionals in the industry.
Development of “Automotive Day”
Automotive Day
Conference & Exhibition
3 Days Forum, 4 Days Exhibition
Shanghai, China
1964
2002
20062020
Partial Exhibitors 2019
Automotive Day 2019 Sponsors
|
2016
During Exhibition
Automotive
Electronics Forum
Shanghai, China,
2015
2017
Automotive Electronics Visit Routes
Shanghai, China
Onsite the Exhibition
3
Automotive Electronics Demo Area
Shanghai, China
Onsite the Exhibition
Gold Sponsors
Silver Sponsors
Individual Sponsors
Automotive Day
One day before the exhibition,
Jumeirah Himalayas Hotel, Shanghai, China
electronica
Munchen, Germany
electronica China
Shanghai, China
Interdisciplinary Exhibition Themes
Three Innovation Forums
Algorithm, MCU/MPU/CPU/GPU, Power (IGBT, Transistor & Diode, ACDC/DCDC), ASIC,
Signal Processor, Logic IC, RF, etc.
Semiconductor
LiDAR, Radar, CMOS, other Automotive Sensors, etc.
Sensor
Cameras, Motors, Batteries, Charging Facilities, Engineering Services, Software and
Development Tools, Testing, Passive Components, Automotive Interconnection
Technologies
More Hardware and Software
Autonomous Driving, Intelligent & Connected Vehicles Technologies
Battery Management, Driving Motor, Motor Ccontrol, Power Electronic Converter,
Charging Pile, System Integration.
New Energy Vehicles Technologies
ADAS, Powertrain, Safety & Security, Body & Comfort, Infotainment, System Integration,
Communication Platform.
Automotive Electronics
Automotive Day (charged)
New Energy Vehicles
Intelligent Network Vehicles
March 17, 2020
Artificial Intelligence & Automated Driving
Internet of Vehicles Technology
Testing Technology for Intelligent
Connected Vehicle
Development Status and Trend of Intelligent
Networked Automotive Technology
March 18, 2020
4
International Forum on Innovation and Development of Electric Vehicle
China International Automotive Electronics Conference
Driving Motor
Charging Pile
Motor Control Technology
SBMS & System Integration
Power Electronic Converter
Wireless Charging Technology
New Energy Automobile Industry Trends and
Development
March 19, 2020
LiDAR, Radar, Camera, Data Points, Multi-sensor Integration & Multi-source Information
Fusion, Deep learning, AI, Path Planning & Decision, HPM, Image Processing, In-car
Networks & Communications, V2X, HMI (360° Wrap-around View System, Graphics
Display, HUD), Information Security inspection & Protection Technologies, System
Integration.
High Evaluation and Satisfaction
54
Audience Analysis ( Based on 526 Audiences )
By Type of Business
Tier one
Tier two
OEM
Software and engineering services
Testing
Media
OEM (new force)
Education/research
Governments administration
Financial investment
Others
R&D/design
BD/sales/marketing
Engineering
Test/experiment
Quality management
Production manufacturing
Journalist/editor
Teacher/student
Others
29%
21%
17%
7%
5%
4%
3%
3%
2%
2%
7%
43%
32%
4%
3%
3%
3%
3%
3%
6%
By Type of Job
Audience Research Feedback（Based on 526 audiences）
Excellent
Very Good
Good
Fair
Definitely
Probably
Fairly Likely
Excellent
Very Good
Good
Fair
How Do You Rate the Conferences
3% 1%
47%
14%
37%
33%
55%
12%
52%33%
16%
Do You Intend to Participate Again in the Conferences or Forums 2020
How Well Were You Able to Use the Conference for a Personal Exchange of Experiences and for Fostering Contacts
88%
87%
85%
81%
76%
89%
89%
88%
86%
85%
85%
82%
Exhibitors - Overall Assessment Exhibitors - Business Goals Reached
Coverage of exhibits
Brand influence of the exhibition
Exhibition promotion
Visitor number
Visitor quality
Maintaining existing business relationships
Exchange of experience
Corporate image and product promotion
New product release
Preparing for future business transactions
Market competitor research
Establishing new business relationships
55
Testimonials
Partial ParticipatingEnterprises
Yulin Chen, ZF (China) Investment Co., Ltd.,E-Mobility Asia Pacific BU - System Engineer
Zhihua Cheng, Nanjing Meijun Electronics Technology Co., Ltd., Director of Procurement Dept.
Jack Zhu, SAIC Volkswagen Automotive Co., Ltd.Senior Hardware Expert Research & EngineeringDriver Assistance Systems
I listened to some lectures in the morning at Automotive Day. I feel that
most of them are about new energy, the Internet of Things and discussions
on policy. I feel that the government may be more concerned about this,
and the topics meet the needs of us car manufacturers. I am more
concerned about technology, but we also need to know the policy.
I think the Automotive Day forum is good. The speaker gave an overview of
the industrial structure of new energy vehicles, and gave a detailed
introduction to the technology. Many of the ideas have benefited me a lot.
As a kinetic engineer for new energy vehicles, I would like to hear about
power technology, especially power system integration and control system
efficiency. More technical speeches are welcome.
Automotive Day is very high-end. The speakers are all outstanding Chinese
experts and heads of research institutes. They can give us important
information about the prospects and technical trends of the automotive
industry. During the Automotive Day, the experts gave me confidence
about the prospects of the new energy market. There may be more specific
technology sharing followed, and they will be more intriguing for
automotive electronic controller developers like us. I believe that at
Automotive Day I will get the information I want.
AIWAYS AUTO
APTIV
BAIC Off-road Vehicle
Beijing Automotive Research Institute Co., Ltd.
Bosch
Changjiang Automobile Electronic
Continental China
Ford Motor Research & Engineering (Nanjing)
Geely
Geely New Energy Institute
Geely Power Research Institute
General Motors Corporation
HUAWEI
iAuto (Shanghai) Co., Ltd.
Infineon Technology
Lenovo
NIO
Pan Asia Technical Automotive Center
Preh-Joyson Automotive Electronics
Qiantu Motor
SAIC Motor Corporation Limited
SAIC VOLKSWAGEN
SAZERCAR
Shaanxi Heavy Duty Automobile Co., Ltd.
ThyssenKrupp System Engineering
UAES
WELTMEISTER
Yanpower Technology
Yuxin Automobile Thermal Management
ZF Friedrichshafen AG
6
Chairperson
Speaker
Fuquan ZhaoTsinghua University
Professor
FISITA President
Bo ChengTsinghua University
Professor
Dean of Suzhou
Automotive
Research Institute
Shengji YeDeputy Secretary
General
CAAM
Qingwen LiDean of China
Automobile
Evaluation Academy
Zhou ZhouDeputy General
Manager
CAERI
Qingquan ChenFounding Chairman of
the World Electric
Vehicle Association
Chinese Academy of
Engineering Academicians
Fellow of the Royal
Academy of Engineering
Binggang WangCommittee Director
New Energy Vehicle
Technology Innovation
Engineering Expert
Yang LiExecutive Secretary-general
National Big Data Alliance
of New Energy Vehicles
Ke WangExecutive Director
Roland Berger
Liu WeiDirector
Chongqing Automotive
Intellectual Property
Information Center
Jiyong GaoElectronic Appliance/
Intelligent Driving Director
Jin Kang Technology
Center
Dr. Thomas MeurersGeneral Manager
Verband der
Automobilindustrie
China Office
Chendong HuangGlobal Electric Power
Engineering
Vice President
NIO
Long ChenDirector
Forward Technology and
Intelligent Network Testing
China Automotive
Engineering Research
Institute
7
Speaker
Shuji YudaTechnical Director
Toyota Motor (China)
Investment Co., Ltd.
Dongsheng WangAssistant General
Manager
China Automotive
Engineering Reaserch
Institute (Beijing)
Co., Ltd.
Hongtao HeSenior Manager
Mitsubishi Electric &
Electronics (Shanghai)
Co., Ltd.
LucasSenior Engineer
ROHM Semiconductor
(Shanghai) Co., Ltd.
Alexandre DA ROCHAInfotainment
Instrument Cluster and
ADAS Marketing Manager
Asia Pacific Region
STMicroelectronics
Chengyin YuanGeneral Manager
Beijing New Energy
Automotive Technology
Innovation Center
Co., Ltd.
Sky MaBusiness Development
Manager
Micron (Shanghai)
Trading Co., Ltd.
Dexiang YuChairman
Shan Dong TGOOD
Co., Ltd.
Shuhao HuoCo-founder Idriverplus
Zhiliang ZhangDean
Foton Research Institute
Tommi VileniusBusiness Development
Senior Manager
Murata (Finland)
Investment Co., Ltd.
Feng LiuGeneral Manager of Wuhan
Zhonghaiting Data
Technology Co., Ltd.
Deputy Chief Engineer
of Forwarding Technology
Department of SAIC Group
Michael RuppSenior Expert
Robert Bosch GmbH
Xiaobo ZhangManaging Director
Huizhou Foryou
General Electronics
Co., Ltd.
Yuanzhang ChenVice President
Allcheer
Chengwei XiaoResearcher of the 18th
Research Institute of
CEC Group
National 13th Five-Year
Plan New Energy Vehicle
Key R&D Specialized
Expert Group Member
8
Partial Exhibitors 2019
2020 Smart Mobility Hi-Tech Park
Park Features
Basic Service
Additional Support
Unique opportunity for automotive electronics TOP players.
Only the latest algorithm, semiconductor and sensor technologies
(LiDAR, Radar, Camera and etc.) permitted.
Longer display time, more focused display effectiveness.
Provide the most precision and effective communication platform.
Marketing promotion and ads package before, during and after the show.
Unified attractive booth construction provided, Save time and effort.
Free access to use the on-site public meeting room.
For the leading semiconductor and sensor players, desktop construction and poster production included
Industrial media and press cooperation in terms of advertising, press releases, interviews, insertion and etc.
Visitor survey will be implemented together with the leading semiconductor and players to approach
selected visitors of electronica China 2020.
Customized visitor promotion package: we guarantee a minimum of 100 target visitors to be invited to
the booth and the customized gifts will be prepared.
Full time free on-site catering service to provide better communication venue.
On-site high-quality matching making.
Tailor made new product promotion package.
9
Concurrent Fairs
IC
C4-E4
Automotive Passive Components
C4-E5
Automotive Interconnection Thchnology
C5-E6
C3
C1
10
C2
8 6 4
9 7 5 3C3
445
Ent
ranc
e H
all
Ent
ranc
e H
all
C4C4
1
2
Hall Assignment
Sensor
E4
Software, Development Tools and Testing
E4
New Energy Vehicles Technology
E4
Shanghai
3
C1C1CC11C
10
C2C2CC222C2
8 6 4
9 7 5 33CCCC3C3C3C33333CC3C333333333CCCCC 333333C
1
2
C5C5
360°
Social Media
Media Partners
Media Promotion
慕 尼 黑 上 海 电 子 展 E N D 电 子 技 术 设 计 电 子 发 烧 友慕 尼 黑 上 海 电 子 展
10
Follows: 60,000+（Until March, 2019）Maximum reading: 23,000+
Official WeChat Platform
Press Release
Point-to-point key customer invitation
Customized service for the exhibitors
Targeted audience invitation & marching
Call Center
Printing
Visitor Guide &
Exhibits Handbook
Show Guide Map
Conference
Handbook
eDM
Mail Delivery: 200,000+
（Until March, 2019）
Mail Frequency: 1-3 per week
Overall Marketing Plan
Messe München GmbH
Messegelände
81823 Munich
Germany
Project Management Germany
Tingting Lu
Senior Exhibition Manager
Tel.: +49 89 949-20321
Contact us
Messe Muenchen Shanghai Co., Ltd.
11F, PINGAN FORTUNE Tower,
1088 Yuanshen Road, Pudong New Area,
Shanghai, China
Project Management China
Chloe Qiu
Senior Project Manager
Tel.: +86 21 2020 5522
Sales Germany
Oliver Bittl
Sales Manager
Tel.: +49 89 949-20553
Dominik Eri
Sales Manager
Tel.: +49 89 949-20556
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