[Avinash Kaushik] Featured Keynote

8/10/2019 [Avinash Kaushik] Featured Keynote

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An Obsession with Great Marketing &Analysis


2/22

Stretch | Simplify | Scale


3/22

5

1

2

8

3

6

G T M

Tagging

Reporting

Re-Tagging

Reporting, DashboardsAUTOMATION!

4

Universal Analytics, ost Iport, Mobile Tags,

orp D", #I, $Ne% &ob 'earch(, )ail, 'ocial

Analysis by an in-ho*se Analyst+

An act*al Analyst, not a Reporting '*irrel

'calable rae%or.s that integrate

data into the core o b*siness / .t+9

Activity Biz Vale !elivere"

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7More Reporting, More Dashboards,

More A*toation!

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0 0.5

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0 1

0 0

0 5

0 1 Million

0 50 Million

!#

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!A


4/22

"hat is yo*r D 1 DR 1 DA balance2 Do yo* obsess abo*t the thin red line2


5/22

Stretch %or hinking

'''en"(to(en" focs)


6/22

3The &o*rney4

Ac*isition

3"hat are %edoing to attract

traic to the

%ebsite24

#ehavior

3"hat happensater they land

on the

%ebsite24

O*tcoes

3"hat %as theipact on o*r

b*siness 1 online

and oline24

A#O5 al%ays, al%ays! Metrics+ 'egents+ Dashboards+ 6o*r 7ob scope+


7/22

8oc*s across A#O, solve or short-ter and long ter+ http9::;i+e:roc.inetrics


8/22

Ac*isition

'egents

'earch )ngines $#ing, #aid*,

Google( $


9/22

Solve for Many

'''portfolio optimization rocks)


10/22

8oc*s on analysis o the No%-Ne>t-?ong o*tcoes to stretch the scope o digital@s ipact on b*siness+


11/22

1. Identiy all c*rrent o*tcoes+ 2. Map into 3no%, ne>t, long43. )ns*re yo*r organi;ation:agencies are oc*sed on all three, all the tie! 4. 'olve or the global a>ia+

op*ting )conoic =al*e9

http9::;i+e:a.eval*e

?eads '*bitted'ocial Apliication

Ne% 8ollo%ers

Ne% Acco*nts

Mobile App D:?s

"ish ?ists reated

Ailiate 'ign*ps

hat 'essions

Ne%sletter 'ign*ps

Ratings / Revie%s

=ideos "atched

Orders!

Medi* Ter

?ong Ter

Near Ter


12/22

Deand this 3b*siness o*tcoes4 dashboard i yo* %ant to solve or the global a>ia!Deliver .no%ledge o %here the copany needs to invest in ters o content AND ar.eting+


13/22

Simplify #omple*ity

'''obsess abot analysis that empowers n"erstan"ing


14/22

http9::d+7s

Instantly vis*ali;e the cople> interplay bet%een channels+ )arned, paid, o%ned+AND *nderstand each channel@s additive po%er to yo*r copany@s econoic val*e+


15/22

Obsess Abot +nglish

'''te*t "rives actions)


16/22

'r+ DataAnalyst

DirectorsMar.eting O%ners

apaign #*dget Bolders

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[Avinash Kaushik] Featured Keynote