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Aviva Life Insurance Company Limited

Aviva Life Insurance Company was incorporated in 2000 and is headquartered in Gurgaon,

India.It is a joint venture between Dabur- one of Indias oldest and largest brand and Aviva

plc- United Kingdoms largest insurance group. Dabur owns 74% stake and Aviva plc has

26% stake in the venture.

Product Portfolio of Aviva Life Insurance

Aviva Life has diverse portfolio of life insurance plans spreading across many domains like

retirement plan, child plan, term plans, savings & investment plans and health plans.

Retirement Plan: With rising inflation, its absolutely necessary to make provisions for the

future which makes retirement plan an important financial decision. Better known as Pension

plan, this plan takes care of financial needs after retirement by investing a part of your

savings for limited period. Pension plan provides steady income after retirement and takes

care of daily needs. The pension plan offered by Aviva Life is Secure Pension.

Child Plan:Parenthood brings responsibilities and no one is better judge of that than you.

Child Plan is a plan specifically designed to take care of financial needs of your child. Child

plan provides with necessary funds that will take care of childs education, marriage etc. By

investing small portion of your savings you secure the financial end of your child. Child plan

of Aviva Life is called Young Scholar Advantage.

Term Plan: A risk plan which provides comprehensive cover for your family in the

unfortunate event of untimely demise. A term life insurance plan provides good cover at

relatively nominal cost and has no survival benefits. Aviva Life term plans are i-Life,

LifeShield, LifeShield Plus, LifeShield Advantage. Aviva LifeShield Advantage is a term

plan which has survival benefit i.e. return of premium on survival at the end of policy period.

Investment Plan: Popularly known as ULIP, an investment plan invests part of your savings

in equity or debt market as per your preference. The objective of investment plan is to give

you returns which easily beat the rising costs since the usual returns in a bank are extremely

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low. ULIPs offered by Aviva Life are Freedom Life Advantage, Dhan Vriddhi, LifeSaver

Advantage, LifeBond Advantage, Dhan Varsha, Sachin Extra Cover Advantage.

Health Plan: Slightly different from health insurance, health plan provides cover for surgery

costs, critical illness. A lump sum is paid irrespective of actual hospital bill. Health Plus is

Avivas health plan.

Distribution Network:

Aviva life has strong distribution channel with 185 branches and 30,000 Financial Planning

Advisers. It has also tie ups with major Banks like Royal Bank of Scotland Group, Punjab

and Sind Bank, Indusind Bank and many cooperative and rural banks.

Financial Information:

The total premium earned for the half year ended September 30, 2010 was Rs 10,561 million.

The profit after tax for the same period is Rs 930 million. A total of 523 claims were made

during the period out of which 455 claims were settled and 68 cases were rejected.

Marketing Campaigns:

Aviva Life has been involved in grand scale marketing campaign to promote brand essence of

khul ke jiyo. Aviva Life also started global brand campaign you are the big picture

which allowed people to upload their photos and if selected would feature in banners, tunnels

and buildings. This interactive campaign generated a lot of interest worldwide. The next big

campaign was targeted at children Tension chodo, cricket khelo. Aviva Life signed up the

legendary Sachin Tendulkar as their brand ambassador to promote this campaign which

encouraged parents having quality time with their children. Aviva Life also launched

sixsteps.in to help people understand more about retirement solutions.

Avivas strategy has three key elements:

Increasing geographic focus

Benefiting from the combination of life and general insurance

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Building on their core capabilities

This is reinforced by a commitment to clear financial deliverables in the near-term.

Increasing geographic focus

Company is focusing on 12 markets where it is having strength and scale. In determining

companys focus , the company will judge markets on their potential to generate both $100

million of IFRS operating profits and a 12% return on capital employed, or $1 billion of

franchise value for younger businesses.

Europe opportunities: focus on eight markets

o UK and Europe represents the largest life and pensions market in the

world, offering the greatest absolute growth over the next five years;

o Focus on eight markets for risk and savings products in Europe, namely

UK, France, Spain, Italy, Poland, Ireland, Turkey and Russia.

North America: focus on growing profits organically

o Focus on growing profits organically in Canada and the US;

o In Canada it will focus on being a great underwriting company;

o In the US the company will diversify the business mix by organically growing life

protection business to achieve a top 10 position whilst continuing to build on core

annuity business.

Asia Pacific: focus on growing franchise value

o Company will pursue franchise growth through organic investment;

o Its focus is on the high priority markets of China and India;

o And will exit low priority markets, such as Taiwan.

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Benefiting from the combination of life and general insurance

Companys life and general insurance (GI) operations are excellent businesses in their own

right, but in addition to their inherent strengths there are significant advantages of running

these businesses under one roof.

Capital

The combination of these businesses provides capital benefits by diversifying risks. Aviva

can hold 30-40% less capital to write new GI business than the GI business would need to

hold on a standalone basis.

Cash flows

The diversity of Aviva business drives more resilient cash flows and earnings than single line

insurers through the cycle. Half of Avivas net cash flow is generated from general insurance

businesses.

Cost and efficiency

There are clear scale benefits and cost synergies to having life and general insurance under

one roof, including the operational benefits of shared back-office functions, IT and finance

resources; there is also the opportunity to transfer key skills and capabilities across the group.

Customer and distribution

Differentiation of life, general insurance and asset management businesses through the power

of Avivas global brand. Companys combination of businesses provides cross-selling

opportunities, with our single, trusted brand which is able to meet our customers complete

insurance needs. This makes Aviva an attractive business partner and has allowed us to

develop a global leadership in bancassurance.

Supported by Aviva Investors, a global asset manager

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Life IRR of at least 12% with payback of 10 years or less;

General insurance COR of 97% or better in 2011;

200 million of cost savings and 200 million of efficiency savings by the end of2012.

The unique features of Aviva products are:

1. Flexibility:

to choose different cover levels for the same premium depending on individual needs

to choose between funds: Unit Linked and Unitised With Profits

to increase the premium and sum insured by opting for indexation in order to get a

meaningful amount at maturity

of making Additional Single Premium payments as often as required over the duration

of the policy. These increase the savings value of a policy besides maximising tax

benefits

to opt for partial withdrawals from the fund whenever needed.

2. Transparency:

to see how funds are invested. Quarterly newsletters are despatched to all customers.

As the NAV is published on a daily basis in leading newspapers.

CSR in India

Since the launch of the CSR Program in 2004, Aviva Life Insurance has worked to support

the underprivileged children and elderly in society to make a difference to those lives who are

less fortunate. From rehabilitation programmes, to relief in disaster management, to slum

development and to enabling the spread of education where its needed the most, Aviva has

managed to touch the lives of a large number of individuals. Over the last two years, its

proved to be a catalyst, improving lives and helping thousands realize their potential. For the

past one year, Aviva has also been active in areas of Environment conservations.

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Avivas CSR programme encourages and supports all branches across India to develop a

long-term relationship with an NGO and partner with them to have a meaningful impact. So

far Aviva has tied up with 33 NGOs, pan India to work on child and elderly related projects.

It has successfully implemented projects in three key focus areas:

Upliftment of underprivileged children

Upliftment of underprivileged elderly

Environment conservation

Ad campaigns

Aviva Life Insurance launched its ad campaign on September 26, 2009 targeting

the child plans space with the thought Education is Insurance conceptualized

by BBDO India. This is in line with the recognition theme across the globe.

Aviva has launched an emotional TV ad that features comedian Paul Whitehouse

as a dead man who continues to look after his family after he has passed away.

The ad, created by AMV BBDO, adopts a different approach to previous Aviva

life insurance ads and is aimed at people who have lost a loved one. It is targeting

the nearly 20 million people 39% of UK adults who have no form of financial

protection. The TV ad opens with the familiar chaos of a family packing for

holiday. As it continues, dad, played by Whitehouse, reflects on what he's been

able to provide for them, including the family holiday, swimming lessons and help

towards university fees. Throughout the ad the audience feels the security of

normal family life. But in an emotional twist at the end, viewers discover that

Whitehouse is in fact dead and is speaking from beyond the grave. The post-death

approach differs from previous Aviva Life Insurance campaigns, which have

focused on the "what if?" scenario.

Aviva-kal par control

DESCRIPTION: Sachin is on a sea beach playing cricket with a bunch

of kids as he talks to us. In some ways life is like cricket, jaise karoron fans ki

umeeden hum pe tikee hain, aapke parivaar ke sapne aap par tike hain...you have to

be tension-free Thats when you can play life khulke, make the most of today

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