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DISCLAIMER: The principles and suggestions in this handout and the AVOID SOCIAL MEDIA BLUNDERS webinar are presented to apply to diverse personal and company situations. These materials and the overall seminar are for general informational and educational purposes only. The materials and the seminar, in general, are presented with the understanding that CareerTrack is not engaged in rendering legal advice. You should always consult an attorney with any legal issues.

©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.

AVOID SOCIAL MEDIA BLUNDERS

©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.

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MODULE ONE

Social Media FundamentalsSocial Media Facts

Social Media accounts for up to ____________________________ % of time spent online.

Social media revenues projected to $ ____________________________ .

New media = New ____________________________ .

New Rules: Perfect is NOT ____________________________ .

Don’t ignore ____________________________ .

Common social media blunders:

To Handle a Negative Post:

Create guidelines Just the facts

Know when to delete Monitor your tone

Defend your position Decide how to respond

Use Ambassadors Be honest

Don’t take it personally

©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.

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MODULE TWO

Planning Prevents ProblemsHow will you use the various social media channels?

How will social media support your overall goals?

What is the goal of social media?

What will you communication?

What is off limits?

New Rule: Be __________________________________________ .

Engagement includes:

• Games

• Polls

• Pictures

• Contests

• Questions

©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.

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MODULE THREE

Connecting with Your Community

New Rules: Social media must be ____________________________________________ .

Stereotypes are _________________________________________________ .

New Rules: Communities are ____________________________________________ .

Off brand is _________________________________________________ .

Engagement is Key

©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.

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MODULE FOUR

Reputation ManagementNew Rule: Act ____________________________________________ .

Effective Brand Management includes:

• Connect

• Create

• Engage

New Rules: Respond ____________________________________________ .

_________________________________________________ is listening.

Be ______________________ with ______________________ .

Everythingyousayis_________________________________________________.

16.6 % of all time online

is spent on social

networks.

©2012 CareerTrack, a division of PARK University Enterprises, Inc. Registered U.S. Patent & Trademark Office and Canadian Trade-Marks office. Except for the inclusion of brief quotations in a review, no part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from PARK University Enterprises, Inc.

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MODULE FIVE

Monitor ___________________________ .

Decide ____________________________ .

Take ______________________________ .

Be __________________________ .

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Example: “The advertisement offended many and for this we are deeply sorry. After realizing this, we acted immediately to remove the advertisement from all marketing activities.”

New Rule: Admit your ____________________________________________ .

The Apology

Acknowledge the problem

Affirm you learned from it

Outline steps to correct/avoid repeat

Recovering from BlundersYour Recovery Plan