How To Avoid

Online PR Blunders

As end users are becoming more internet savvy, high quality PR is increasingly becoming an essential part of the marketing strategy. Businesses have been spending large amounts of money and time on online PR practices to get their message across to recipients.

The key to success however is making the story newsworthy, as in putting it up at the right time, at the right place and for the right audience. In most cases, however, businesses fail to make an impact with their online PR.

There are plenty of issues to be dealt with here, and for those looking for online PR success.

BE PROACTIVE AND HELPFULWhen creating an online PR campaign, many fail to understand what would interest their target audience. You need to fine tune your content, incorporate the right buttons and let your story resonate with the USP of your product or service.

Highlight product benefits, case studies and other useful facts and make your content visual, using images, infographics, slideshows and videos. Starts with an intriguing headline and follow with an engaging tone. Give people useful information and they’ll mention you in a positive light.

Some Important Tips for Online PR Success :

REACH THE RIGHT CHANNELS

The internet is a vast domain, but as marketers, you need to ensure that your story is reaching the right user base. While there are many online distribution channels to choose from, you must find the right social media networks to reach your audience.

Where do they go to read their news, consume content or hobnob with others in their industry or network? When you take the time to learn about this, you will be able to find the right channels to distribute your content.

CONNECT WITH THE RIGHT JOURNALISTS

This is perhaps the worst blunders that most PR campaigns make. To ensure that your news reaches the masses, businesses need to build effective relationships with the right journalists.

Find out which journalists work or show interest in your field or industry and send each of them a note when you have something relevant and interesting to say. Nurture your relationship with them and offer exclusive stories and interviews to the media with the best reach.

BUILD A SOCIAL MEDIA COMMUNITY

No one who wants to be successful online can disregard the presence of social media. This medium helps reach individuals you would never be able to reach in real life, including many influencers. Social media marketing, if done right can be a PR dream come true. It can be a way to create many brand advocates who will willingly promote you to their peers.

Build communities on Facebook, Twitter, Google +, YouTube, Pinterest, Instagram and every network that your target audience uses. Don’t get noticed for the wrong reasons. Spend time listening, responding and connecting with your network. Answer customer responses quickly and deal with any negative publicity promptly.

Your credibility is something that you must uphold right from the start. Some general guidelines to follow are showcasing positive news and steering clear of scenarios that can upset people. Start your online PR campaign with a detailed strategy session, and work out any potential errors or embarrassing scenarios well before you get on track.

Abhishek Tripathilinkedin.com/in/abhishekdigitalmarketingexpert