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AWS Summit
Berlin23 June 2020
Hub27
globalsponsorships
Sponsorship Prospectus
TABLE OF CONTENTS
AWS Global Summits 2020 Overview 3
Event Details 4
Why Sponsor AWS Summit Berlin 2020 5
Audience Profile 7
Sponsor Package Overview 8
Marketing Promotional Opportunities 15
FAQs 16
Next Steps 17
2 Interested in Sponsoring? Contact [email protected]
AWS Global Summits are free events designed to bring together the cloud computing community to connect, collaborate, and learn about AWS.
Over 40 summits are held in major cities around the world and attract technologists from all industries, segments, and learning levels who want to find out how AWS can help them innovate with speed and deliver services with scale, flexibility, and reliability.
In 2020, 74,000+ attendees, business users and developers across 14 EMEA Summits will benefit from technical content that covers AWS core topics and embraces the emerging technologies we are developing.
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
EVENT OVERVIEW
3 Interested in Sponsoring? Contact [email protected]
AWS Summit Berlin 2020
23 June 2020Hub27
9000+ Attendees
22 June
15:00 - 18:00 Exhibitor Move in
23 June
07:00 - 08:00 Exhibitor Move in08:00 - 09:00 Registration09:00 - 10:00 Early Morning Breakout Sessions10:00 - 12:00 Keynote12:00 - 18:00 Breakout Sessions18:00 - 19:00 Networking Reception19:00 - 20:00 Exhibitor Move out
EVENT DETAILS
4
Agenda timing subject to change.
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
4 Interested in Sponsoring? Contact [email protected]
Sponsoring AWS Summit Berlin 2020 gives you direct access to 9000+ targeted attendees focused on growing their businesson the AWS cloud.
A variety of sponsorship packages are offered to meet your objectives and budget - all including opportunities to engage with attendees, expose your brand and generate leads.
WHY SPONSOR AWS SUMMIT BERLIN 2020
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
Brand Exposure to 9000 Attendees AWS Summit Berlin
is growing 24% YoY, increasing from 6000+
attendees in 2019
Generate Leads Over 16,857 leads
were captured by AWS Summit Berlin 2019
sponsors
Thought Leadership OpportunitiesDedicated speaking sessions for Diamond, Platinum and Gold sponsors
Engage with AttendeesAWS Summit Berlin 2020 gives you the ability to engage face to face with attendees through 10 hours of Expo Environment
5 Interested in Sponsoring? Contact [email protected]
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
GLOBAL SPONSORS
GOLD SPONSORS
SILVER SPONSORS
BRONZE SPONSORS
TR AINING PARTNERS
MARKETPL ACE SPONSORS
TM
6 Interested in Sponsoring? Contact [email protected]
AWS SUMMIT BERLIN2019 SPONSORS
30+25+17+13+15+M 52+19+2+1+26+M28+26+26+20+M29+20+12+7+32+M 49+7+5+5+34+MLevel ofAWS Usage Job Role Company
TypeCompany
SizeIndustry
AUDIENCE PROFILE
*Based on AWS Summit Berlin 2019 Attendance Data. AWS Summits target a technical audience, typically over half of the attendeesare from a Developer or IT professional background. Sponsors are encouraged to tailor their presence to this audience.
30% Run multiple production workloads
on AWS
25% Evaluating / experimenting on AWS
17% Run a production workload on AWS
13% Run dev / test workloads on AWS
15% Do not use today
29% Developer / Engineer
20% IT Professional / Technical Manager
12% Solutions or System Architect
7% Advisor / Consultant
32% Other
52% Enterprise
19% Small-Medium Business
2% Education
1% Government / Public Sector
26% Other
28% 1 - 100 Employees
26% 101 - 1000 Employees
26% 10,001+ Employees
20% 1001 - 10,000 Employees
49% Software & Internet
7% Professional Services
5% Financial Services
5% Computers & Electronics
34% Other
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
7 Interested in Sponsoring? Contact [email protected]
SPONSORSHIPPACKAGES OVERVIEW
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
Diamond* Platinum* Gold* Silver Bronze Training Partner
Exhibitor Elements
Turn-Key Booth incl Flooring / Lighting 32 sqm 25 sqm 15 sqm 9 sqm 4 sqm
Are you an official
AWS TrainingPartner (ATP)?
Contact us for exclusive ATP Sponsorship
Opportunities
Graphic Production • • • • •
Furnishings • • • • •
AV Screen Screen Screen Screen Screen
Lead Capture Device(s) 5 4 3 2 1
Wi-Fi • • • • •
Hardwire Internet • •
Staff Registration 10 8 6 4 2
Meeting Space • • •
Attendee Engagement
Ability to Invite Customers & Prospects to Event • • • • •
Staff Lunch • • • • •
Reserved Keynote Seating 4 4
Advance Access to Registrant Company List • • •
Demographic Audience Reports - Pre and Post Event • • • • •
* - Available to Advanced and Premier APN Partners** - Partner Qualification Required
8 Interested in Sponsoring? Contact [email protected]
Diamond* Platinum* Gold* Silver Bronze Training Partner
Awareness & Promotion
Website Brand Recognition • • • • •
Are you an official
AWS TrainingPartner (ATP)?
Contact us for exclusive ATP Sponsorship
Opportunities
Mobile App Brand Recognition • • • • •
Keynote Recognition • • • • •
On-Site Recognition • • • • •
Logo Inclusion in Summit Email (Pre or Post) • •
Co-Branded Email (Invitation/Thank you) • •
** APN Partner Concierge Campaign • • • • •
** APN Marketing Central Assets • • • • •
** AWS Marketplace Benefits • • • • •
** AWS Competency Benefits • • • • •
Thought LeadershipSpeaker Passes 2 2
Speaking Session 45 mins 45 mins
Sponsorship ManagementAccess to a Centralized Exhibitor Resource Center (ERC) • • • • •
Best Practice Guidance • • • • •
Ongoing Planning Support • • • • •
MPO Option to Purchase MPOs • • • • •
Lead Follow-Up Option to Purchase Lead Follow-Up Benefit* at a cost of $18,000 • • •
SPONSORSHIP COST $80,000 $65,000 $45,000 $30,000 $18,000
SPONSORSHIPPACKAGES OVERVIEW
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
* - Available to Advanced and Premier APN Partners** - Partner Qualification Required
9 Interested in Sponsoring? Contact [email protected]
Exhibitor Elements
• 32sqm Customisable Turn-Key Booth incl Flooring and Lighting• Graphic Production - Sponsor to provide artwork for AWS
Approval• AV - One Wall Mounted Screen (approximately 40")• 5 Lead Capture Device(s)• Wi-Fi• Hardwire Internet• 10 Booth Staff Registration• Dedicated Meeting Room within Expo for 6 Persons
Attendee Engagement
• Ability to Invite Customers & Prospects to Event• Staff Lunch• Reserved Keynote Seating for 4• Advance Access to Registrant Company List (No Other
Information Will be Provided)• Demographic Audience Reports - Pre and Post Event
Thought Leadership
• 45 minutes Speaking Session - Customer Case Study Required • 2 Speaker Passes
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
Interested in Sponsoring? Contact [email protected]
** - Partner Qualification Required
DIAMOND PACKAGE$80,000Available to Advance and Premier APN Partners
Awareness & Promotion
• Website Brand Recognition• Mobile App Brand Recognition• Keynote Recognition• On-Site Recognition• Logo Inclusion in Summit Email (Pre or Post)• Co-branded Email (Invitation/Thank you)• ** APN Partner Concierge Campaign• ** APN Marketing Central Assets• ** AWS Marketplace Benefits• ** AWS Competency Benefits
Sponsorship Management
• Access to a Centralized Exhibitor Resource Center (ERC)• Best Practice Guidance• Ongoing Planning Support incl Weekly Conference Calls (these
are group calls)
MPO
• Option to Purchase MPOs
Lead Follow-Up
• Option to Purchase Lead Follow-Up Benefit* at a cost of $18,000
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
** - Partner Qualification Required
PLATINUM PACKAGE$65,000Available to Advance and Premier APN Partners
Exhibitor Elements
• 25sqm Customisable Turn-Key Booth incl Flooring and Lighting• Graphic Production - Sponsor to provide artwork for AWS
Approval• AV - One Wall Mounted Screen (approximately 40")• 4 Lead Capture Device(s)• Wi-Fi• Hardwire Internet• 8 Booth Staff Registration• Dedicated Meeting Space within Booth for 4 Persons
Attendee Engagement
• Ability to Invite Customers & Prospects to Event• Staff Lunch• Reserved Keynote Seating for 4• Advance Access to Registrant Company List (No Other
Information Will be Provided)• Demographic Audience Reports - Pre and Post Event
Thought Leadership
• 45 minutes Speaking Session - Customer Case Study Required• 2 Speaker Passes
Awareness & Promotion
• Website Brand Recognition• Mobile App Brand Recognition• Keynote Recognition• On-Site Recognition• Logo Inclusion in Summit Email (Pre or Post)• Co-branded Email (Invitation/Thank you)• ** APN Partner Concierge Campaign• ** APN Marketing Central Assets• ** AWS Marketplace Benefits• ** AWS Competency Benefits
Sponsorship Management
• Access to a Centralized Exhibitor Resource Center (ERC)• Best Practice Guidance• Ongoing Planning Support incl Weekly Conference Calls (these
are group calls)
MPO
• Option to Purchase MPOs
Lead Follow-Up
• Option to Purchase Lead Follow-Up Benefit* at a cost of $18,000
Interested in Sponsoring? Contact [email protected]
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
** - Partner Qualification Required
GOLD PACKAGE$45,000Available to Advance and Premier APN Partners
Exhibitor Elements
• 15 sqm Customisable Turn-Key Booth incl Carpet and Lighting• Graphic Production - Sponsor to provide artwork for AWS
Approval• AV - One Wall Mounted Screen (approximately 40")• 3 Lead Capture Device(s)• Wi-Fi• 6 Booth Staff Registration• Dedicated Meeting Space within Booth for 4 Persons
Attendee Engagement
• Ability to Invite Customers & Prospects to Event• Staff Lunch• Advance Access to Registrant Company List (No Other
Information Will be Provided)• Demographic Audience Reports - Pre and Post Event
Awareness & Promotion
• Website Brand Recognition• Mobile App Brand Recognition• Keynote Recognition• On-Site Recognition• ** APN Partner Concierge Campaign• ** APN Marketing Central Assets• ** AWS Marketplace Benefits• ** AWS Competency Benefits
Sponsorship Management
• Access to a Centralized Exhibitor Resource Center (ERC)• Best Practice Guidance• Ongoing Planning Support incl Weekly Conference Calls (these
are group calls)
MPO
• Option to Purchase MPOs
Lead Follow-Up
• Option to Purchase Lead Follow-Up Benefit* at a cost of $18,000
Interested in Sponsoring? Contact [email protected]
SILVER PACKAGE$30,000
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
Interested in Sponsoring? Contact [email protected]
** - Partner Qualification Required
Exhibitor Elements
• 9sqm Customisable Turn-Key Booth incl Carpet and Lighting• Graphic Production - Sponsor to provide artwork for AWS
Approval• AV - One Wall Mounted Screen (approximately 40")• 2 Lead Capture Device(s)• Wi-Fi• 4 Booth Staff Registration
Attendee Engagement
• Ability to Invite Customers & Prospects to Event• Staff Lunch• Demographic Audience Reports - Pre and Post Event
Awareness & Promotion
• Website Brand Recognition• Mobile App Brand Recognition• Keynote Recognition• On-Site Recognition• ** APN Partner Concierge Campaign• ** APN Marketing Central Assets• ** AWS Marketplace Benefits• ** AWS Competency Benefits
Sponsorship Management
• Access to a Centralized Exhibitor Resource Center (ERC)• Best Practice Guidance• Ongoing Planning Support incl Weekly Conference Calls
(these are group calls)
MPO
• Option to Purchase MPOs
BRONZE PACKAGE$18,000
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
Interested in Sponsoring? Contact [email protected]
** - Partner Qualification Required
Exhibitor Elements
• 4sqm Customisable Turn-Key Booth incl Carpet and Lighting• Graphic Production - Sponsor to provide artwork for AWS
Approval• AV - One Wall Mounted Screen (approximately 40")• 1 Lead Capture Device(s)• Wi-Fi• 2 Booth Staff Registration
Attendee Engagement
• Ability to Invite Customers & Prospects to Event• Staff Lunch• Demographic Audience Reports - Pre and Post Event
Awareness & Promotion
• Website Brand Recognition• Mobile App Brand Recognition• Keynote Recognition• On-Site Recognition• ** APN Partner Concierge Campaign• ** APN Marketing Central Assets• ** AWS Marketplace Benefits• ** AWS Competency Benefits
Sponsorship Management
• Access to a Centralized Exhibitor Resource Center (ERC)• Best Practice Guidance• Ongoing Planning Support incl Weekly Conference Calls
(these are group calls)
MPO
• Option to Purchase MPOs
MPOs
Marketing Promotional Opportunities (MPOs) are à la carte enhancements available only to contracted sponsors, relevant to each individual AWS Summit program and venue.
MPOs are designed to customize and enhance a sponsor’s participation through unique engagement, brand awareness and experience opportunities. MPOs are available on a first come, first serve basis.
MPOs are not offered at all programs. Where available a list of MPOs will be communicated direct to sponsors approximately 2-3 months prior to the event.
Available in 2020
15
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
Interested in Sponsoring? Contact [email protected]
FAQsOverview Why Sponsor? Audience Packages FAQsMPOs Next Steps
AWS sponsorships are reserved for APN Partners with some packages requiring APN Tier Qualification. Not an APN Partner? Learn more here: https://aws.amazon.com/partners/.
All AWS sponsorships are contracted adhering to the AWS Global Sponsorship Terms & Conditions.
All sponsors will be expected to comply with the AWS EMEA Sponsorship Program Exhibitor Rules & Guidelines. AWS reserves the right to request sponsor code of conduction changes if sponsor is found to be in violation.
All sponsor branding, presentations and giveaways will be held accountable to APN Partner Marketing Guidelines. AWS reserves the right to request branding changes and or the removal of giveaways if items are found to be in violation.
AWS Sponsorship EligibilityAWS Sponsorship Terms & Conditions
AWS EMEA Sponsorship Program Exhibitor Rules & Guidelines APN Marketing Guidelines
16 Interested in Sponsoring? Contact [email protected]
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
Note: These dates are generic. As soon as you sign your contract exact deadlines and deliverables will be provided.
Need additional information? Contact [email protected] for questions.
Ready to secure a sponsorship package? Sponsorships are available on a first come, first serve basis. Sponsorships will be contracted via a consolidated, single EMEA Summit sponsorship agreement. Secure your sponsorship package now. [email protected]
Sponsorship sales open November 20, 9am CET. Sponsorship requests prior to this date and time will not be valid.
12 weeks prior 7 weeks prior 5 weeks prior 4 weeks prior 2 weeks prior 1 week prior
Exhibitor Resource Center (ERC)You will receive log in details for the Exhibitor Resource Center (ERC) to help you prepare for your presence at the AWS Summit
GraphicsSubmit your booth artwork for AWS content review and graphic production
Additional InternetOrder dedicated internet if required for your demos
Shipment InformationEnsure you know where to send any collateral required for your booth
Exhibitor Booth Staff PassesEnsure that all of your booth staff have been registered using the booth staff passes
MPOsMarketing & Promotional Opportunities will be released for each region approximately 2/3 months out from the event
Promotional MaterialSubmit examples of your promotional material, collateral and giveaways for review
Lead RetrievalOrder additional lead retrieval if required
KBYG EmailAll booth staff pass holders will receive a Know Before You Go Email with relevant information one week prior to the event
17 Interested in Sponsoring? Contact [email protected]
NEXT STEPS
AWS Summit
Berlin23 June 2020
Hub27
globalsponsorships
Thank You!We look forward to working with [email protected]
