JaBONG
Kshitij Bansal B14031Kumar Shaurabh B14032Mayukh Biswas
B14033Meenhaz Ahmed B14034Nikita Midha B14035
ABOUT JABONGIndian fashion and lifestyle e-commerce portal, went
live in October 2011Retails apparel, footwear, accessories, beauty
products, fragrances, home accessories and other fashion and
lifestyle productsOwned byRocket Internetfrom Germany -Rockethas 59
companies worldwide and is present in 40 countriesFounded by an
investment firm, they had huge investments from day one, and Rocket
group had assembled a team of good e-commerce executivesThird-most
visitedonline shopping websiteafterMyntra.comandFlipkart.com in
India
The BusinessRockethas 59 companies worldwide and is present in
40 countries
Inventory model : sources its products directly from the brands
and stores it in its warehouse
Also piloted a "managed marketplace" model recently which it is
looking to expand; to bring capital efficiency and sustain
profitability
Partnered with various e-commerce retailers such as Yepme, and
works by blocking their inventory
BUSINESS MODEL
INFRASTRUCTURE : What and WHY
Inventory Model:Efficient deliveryEnsure QualityTowards
Market-Place ModelCapital efficiencySustainable ProfitabilityLast
Mile Delivery ( JaVaS)Saves courier costsEnsure same day delivery
in metro citiesApparel Category FocusFirst Mover Advantage in
Online Apparel Business
CONTD..Own Payment GatewayReliabilityCustomer TrustLarge Stock
& VarietyEconomies of ScaleIncreasing customer baseBig Data
SWOT
COSTSFigures for Jabong : All figures in Rs. Crores (FY
2014)Revenues438.6 Sales cost483.3Gross loss(44.7)Capital
expenditure26.63Net loss(294.3)Cash and cash equivalents777.5
