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Baader Investment Conference // Munich HUGO BOSS Company Handout
September 23, 2014 Dennis Weber, Head of Investor Relations
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Agenda
Half Year Results 2014
Update on Key Strategic Initiatives
Outlook
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Agenda
Half Year Results 2014
Update on Key Strategic Initiatives
Outlook
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Baader Investment Conference // Munich HUGO BOSS © September 23,
2014
Important initiatives in all areas of Group strategy
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IMPROVING
OPERATIONAL PROCESSES
MAXIMIZING
BRAND ATTRACTIVENESS
LEVERAGING
GLOBAL GROWTH POTENTIAL
GROWING THE
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Womenswear has built momentum
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Unprecedented editorial coverage
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BOSS Womenswear to leave footprint at New York Fashion Week
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Womenswear visibility increasing at wholesale and in own
retail
BOSS womenswear shop, Printemps Haussmann, Paris
BOSS womenswear shop, Matsuya Ginza, Tokyo
BOSS womenswear floor, Columbus Circle, New York
