Babyplanet.pk

Syed Suleman Nabi

Naveed Javaed

Idea Proposition:

One stop online shop for babies

Started on January 1st,2014

Irfan Ahmad founder and C.E.O

3rd position in PLAN 9 (December 2013)

Currently a part of PLAN X

Mission statement: Our mission is to provide the best of baby brands/products to the parents of Pakistan on market competitive rates with the convenience of prompt home delivery in any city of Pakistan.

How it all started?

Idea supporting factors

Fashion/electronic online sites only

(Market Gap)

Starting Days

• September,2013 (Beta Test)

• Irfan Ahmad and Hina Jameel

• Babyshop.com.pk (word press)

• 10,000 Rupees initial investment

• 2 Brother supported financially

Starting Days

Operational areas: 4 towns of Lahore only

(Faisal,Johar,Model and Garden town)

• 4 types of diapers Only

• Purchasing from departmental stores E.g. Akbari store and Rahim store

• Blue x courier service

Current Position

• 1.5 years

• 65+ Brands

• Purchasing from SHAH ALAM market

• Contract with ZUBAIDAS (Supplier)

HierarchyC.E.O

Irfan Ahmad

Purchasing &

packaging

Purchasing &

packaging

Purchasing &

packaging

Business development

Graphic designer

Website

Developer

Customer care Marketing

Business Model/

Process

Delivery Process

• Normal Delivery – 3-5 Days ( Free above 2000 purchasing)

• Priority Delivery – 1-2 Days *Charged at a flat rate of PKR 150

• Lahore Free Expedited delivery (with in 24 hours)

• Payment method – Cash on delivery

Revenue Model

• Loss Leadership Strategy

• Low/No margin on necessity products

• High margin on other products e.g. Toys

• Main focus – generating customer base

Promotional Strategies

Achievements• 3rd Position in Plan9 and now part of PlanX

• $ 150k Investment

5000Visitors daily

1.5% Become customer

AVG 2500rs/ customer

Daily Revenue5000*1.5%*2500

=PKR187500

Future Plans

Fatima, Omer, Surgimed & National Hospitals