The back page advert uses a simple colour scheme, conventional of the genre. The white, red and blue colours imply a sense of British-ness and patriarchy.

The use of reviews and star ratings from well known music outlets promotes the band as people trust the reviews to be true.

The image shown on the poster is quite messy and vintage and it’s not clear what it actually is. This fits the bands reputation of being a bit scruffy and edgy.

The use of the hmvand silvertone logo is use of cross media convergence. Using these logos shows a point of purchase for the bands merchandise/ music.

The orange used in ‘20’ is the symbol used by the band as their cd cover. This is use of synergy.

The bands name is very prominent on the advertisement and is easily noticeable.

The album name is integrated into the artwork , this works well as the reader might at first be drawn in, thinking that it is just an image/ artwork and when they look closer they see it is an advertisement.

The company name for hmv and the record label for the band are featured at the bottom of the page to show points of purchase for the album.

The bands music is reasonably heavy, conventions of this genre is war and destruction so the artwork references this.

Having the release date at the bottom is a typical convention and builds up anticipation for the reader.

The advertisement uses the same artwork as the cd cover, this makes it easy to associate the two together and makes for ease of purchase in the shop. (easy to spot with artwork known)

‘Featuring the single Human’ means the advertisement is more likely to draw people in as readers might know that specific song but not know it was on that album previously.

Having the artists website at the bottom of the page is use of cross media convergence as it allows the reader to access the band on multiple platforms.

The band and Album name are very prominent on the advertisement making it easy for viewers to simply glance at the advert and still take in enough information for them to buy the product.