Digipak Advert Analysis

What is a digipak advert?

A digipak advert is an advert for a CD. The digipak advert usually has the band name, album cover, album name and when it’s out.

Connotations of a Digipak Advert• Name of Artist • Album name• Release Date• Reviews and ratings• Where it can be purchased • Tour dates • Artist's website

The band name is one of the first thing you see on the digipak. This is because it is big and bold meaning that it stands out and is easier to see.

The next thing you see is the album name, this is because it is just below the band name. This is good as it tells the audience what is coming out so they can look for it.

The date of when the album comes out has been placed inside a white box This is because they want it to stand out and be seen. This is because it is important information.

The digipak shows the album cover. It shows a long shot of a child running along some grass. In the background of this shot a we can see a sunset. The sunset connotes calmness. This suggests that the album won’t be as heavy as the other albums.

All of the writing on this digipak advert is white, this connotes innocence and purity. This is another suggestion to why the album might be less heavy,

This digipak advert is very simple. This digipak advert includes the band name. The album cover and when the album is out. This is effective as it only focuses on the most important information. It focuses on the information that that audience need to know about.

The band name is written is a big and bold font. This is so that it is clear and easy to read. The band name is written in white which connotes innocence and purity. The band is also written in bold so that it will atrract an audience.

This digipak advert isn’t like the other one i looked at. This is because the pictures are totally different. The Cavalier Youth digipak shows a child running through a field where as this one just shows some wavy lines. The wavy lines could link to soundwaves suggesting that this album will not be as heavy.

The digipak advert has a theme going on. The theme is black and white. The colour white connotes innocence and purity and the colour black connotes power and mystery. A black background connotes readability. This creates a binary opposite. It also shows that the band are mysterious as they are not giving much away in their digipak as it’s simplistic.

Other Examples of Digipak Adverts

Other Examples of Digipak Adverts

Other Examples of Digipak Adverts