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Page: 1 of 34 FILE; FULL WALL Door Count as of Print Date: 2 Fall 2018 ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1 Date : 23-Feb-2018 Prepared by: Loreal CPD Category Management BACK PANELS 40+30=70" MERCHANDISE SPACE=71" HEADER OFFSET S S ING

BACK PANELS 40+30=70 MERCHANDISE SPACE=71 HEADER … · masc 602 falsi 175b-01 grea t lash big 2h17c bspr-230 colo ssal 510ve f-00 falsi es masc lshs nlws h-00 lash sens 0113r kwsh-02

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Page 1: BACK PANELS 40+30=70 MERCHANDISE SPACE=71 HEADER … · masc 602 falsi 175b-01 grea t lash big 2h17c bspr-230 colo ssal 510ve f-00 falsi es masc lshs nlws h-00 lash sens 0113r kwsh-02

Page: 1 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

BACK PANELS 40+30=70"MERCHANDISE

SPACE=71"HEADER OFFSET

SS

ING

Page 2: BACK PANELS 40+30=70 MERCHANDISE SPACE=71 HEADER … · masc 602 falsi 175b-01 grea t lash big 2h17c bspr-230 colo ssal 510ve f-00 falsi es masc lshs nlws h-00 lash sens 0113r kwsh-02

Page: 2 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

-COLORSENSATIONAL

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-ESCOLTAT

- PM0000021065 - MNY 2'LOGO FLAT FRONT UNLITHDR **

-

-

-

PM00000

-

-

-

-

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-

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-DMMSPACESAVE

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P

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041554984521 - Urban HookBar with 6 Peg Hooks

041554984521 - Urban HookBar with 6 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

PM0000016596 - 5HK BRANDHB DEFINE A LINE **

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

041554984507 - Urban HookBar with 4 Peg Hooks

PM0000023861 - 4HK BRANDCURVITUDE LINER

041554984507 - Urban HookBar with 4 Peg Hooks

PM0000016632 - 6HK BRANDHB UNSTOPPABLE **

PM0000016573 - 4HK BRANDHB BROW DRAMA **

PM0000016603 - 4HK BRANDHB GEL LINER POT **

PM0000016607 - 5HK BRANDHB GEL PENCIL **

PM0000026744 - 6HK BRANDHB LD MATTE LINER **

PM0000025178 - 5HK BRANDHB LD LIGHT LINER **

PM0000023625 - 6HK BRANDHB MSTR PREC INK LINER **

PM0000016628 - 6HK BRANDHB MASTER SKINNY **

PM0000016624 - 6HK BRANDHB MSTR PREC ALL DAY **

PM0000016601 - 6HK BRANDHB EXPRT EYES TWIN **

PM0000016584 - 5HK BRANDHB BROW PRECISE **

PM0000023622 - 6HK BRANDHB BROW DRAMA CHALK **

PM0000016581 - 6HK BRANDHB BROW POMADE **

PM0000016588 - 5HK BRANDHB DEFINE & FILL **

PM0000025179 - 6HK BRANDHB TOTAL TEMP BROW **

PM0000026743 - 6HK BRANDHB TS BROW TINT PEN **

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200MEC

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210MECR

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175B-00 GREATLASHBIG

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350GLP-00 GreatLashLots

175M-2 GREATLASHMASC

0612MPWSH-00 MEGAPLUSHMASC

500VEC-2 VOLUM'EXPR

COLDYNAWSH-223 COLOSSAL

510VEF-02 FALSIESMASC

FLSFLRTWTP-604 FALSIES

LSHSNLWPF-01 LASHSENS

510VEFW-01 FALSIESMASC

175M-3 GREATLASHMASC

0612MPWSH-01 MEGAPLUSHMASC

350GLP-01 GreatLashLots

COLDYNAWSH-224 COLOSSAL

LSHSNLWPF-02 LASHSENS

FLSFLRTWTP-605 FALSIES

500VECW-00 VOLUM'EXPR

79MR MOISTURIZINGMASCARA

510VEFW-02 FALSIESMASC

175M-104 GREATLASHMASC

0612MPWSH-02 MEGAPLUSH

500VECW-1 VOLUM'EXPR

350GLP-02 GreatLashLots

COLDYNAWSH-225 COLOSSAL

LSENSTWSH-00 LASHSENS

125EMR

100%OIL-FREE

LSBLLRNWSH-710 LASHSENS

510FBD-10 FALSIESBLAC

1012CEWSH-01 CATEYES

175M-10 GREATLASHMASC

0612MPWTP-01 MEGAPLUSH

365MC-00 CURVEDBRUS

COLDYNAWTP-226 COLOSSAL

LSENSTWSH-01 LASHSENS

950LSM-00 ILLEGALLENG

LSBLLRNWSH-720 LASHSENS

950LSTI-1 LASHSTILETTO

365MC-1 CURVEDBRUS

680LD-1 LASHDISCOVERY

0612MPWTP-02 MEGAPLUSHMASC

1012CEWP-01 CATEYESMASC

COLDYNAWTP-227 COLOSSAL

510VEFF-00 FALSIESFLAR

LSBLLRNWSH-730 LASHSENS

LSENSTWSH-01 LASHSENS

950LSTIW-01 LASHSTILETTO

680LDW-1 LASHDISCOVERY

620VECL-01 PUMPEDUP!

420MW-1 GREATLASH

PSHUPDRAMAWSH-00 PUSH

PUSHEXTWSH-00 FALSIES

LSENSTWSH-02 LASHSENS

SPIDERWSH-01 COLOSSAL

LSBLLRNWTP-740 LASHSENS

555TD-1 DEFINEA

620VECL-00 PUMPEDUP!

420MW-3 GREATLASH

PSHUPDRAMAWSH-01 PUSH

PUSHEXTWSH-01 FALSIES

LSENSTWPF-01 LASHSENS

SPIDERWSH-01 COLOSSAL

625M-1 FULL'NSOFTWASH

LSBLLRNWTP-750 LASHSENS

555TD-3 DEFINEA

620VECLWTP-01 PUMPED

750TD-1 DEFINE-A-

PSHUPDRAMAWTP-01 PUSH

PUSHEXTWTP-01 FALSIES

LSENSTWPF-02 LASHSENS

SPIDERWSH-00 COLOSSAL

625MW-1 FULL'NSOFT

725LS-1 LINESTI

2H17CRVTD-410 CU

135L-2 LINEWOR

BRWPRCFIB-255 EYESTUDI

999LDG-54 EYESTUDIO

999LDG-50 EYESTUDIO

CARBMATTE-860

1H18LDEYEL-810 Las

2H17MPI-510 MASTE

ESLMCL-210 MASTE

999MPL-200 EYE

CARBMATTE-900

999MPL-200 EYE

135L-1 LINEWOR

2H17MPI-510 MASTE

ESLMCL-210 MASTE

1H18LDEYEL-820 Last

999LDG-52 EYESTUDIO

BRWPRCFIB-260 EYESTUDI

999LDG-56 EYESTUDIO

CARBMATTE-910

999MPL-111 EYESTU

695GW-60 UNSTOPPAB

2H17MPI-520 MASTE

ESLMCL-220 MASTE

1H18LDEYEL-830 Last

LDRMAGCRYN-606

LDRMAGCRYN-601

999MPL-112 EYE

695GW-10 UNSTOPPAB

2H17MPI-530 MASTE

ESLMCL-220 MASTE

BRWMSCRA-260 EYESTUDI

BRWMSCRA-250 EYESTUDI

1H18LDEYEL-840 Last

999MDL-500 MASTE

LDRMAGCRYN-607

LDRMAGCRYN-602

695GW-20 UNSTOPPAB

2H17MPI-550 MASTE

ESLMCL-230 MASTE

BRWMSCRA-265 EYESTUDI

BRWMSCRA-255 EYESTUDI

999MDL-500 MASTE

695GW-30 UNSTOPPAB

2H17MPI-570 MASTE

999MKL-510 EYESTU

LDRMAGCRYN-611

LDRMAGCRYN-604

1H18LDEYEL-850 Last

695GW-40 UNSTOPPAB

MSTRSHPNEW-250 BR

ESBPCH-265 EYESTU

ESTTBR-255 EYESTU

ESTTBR-250 EYESTU

1H18TMPTBR-300 TE

1H18TBMBLD-350 TAT

59TC-01 EXPERTEYE

BRWDMACHK-100

ESTTBR-260 EYESTU

1H18TBMBLD-355 TAT

1H18TMPTBR-305 TE

BRWSATIN-250 BR

MSTRSHPNEW-255 BR

59TC-02 EXPERTEYE

BRWDMACHK-110

ESTTBR-265 EYESTU

1H18TBMBLD-360 TAT

1H18TMPTBR-310 TE

BRWSATIN-255 BR

MSTRSHPNEW-260 BR

59TC-03 EXPERTEYE

BRWDMACHK-120

ESBPCH-250 EYESTU

1H18TBMBLD-365 TAT

1H18TMPTBR-315 TE

BRWSATIN-260 BR

MSTRSHPNEW-265 BR

59TC-04 EXPERTEYE

BRWDMACHK-130

ESBPCH-255 EYESTU

TSGELC

TSGELC

59TC-7 EXPERTEYE

BRWDMACHK-140

ESBPCH-260 EYESTU

BRWSATIN-265 BR

MSTRSHPNEW-265 BR

TSGELC

TSGELC

PM0000018127 - ES COL TAT

TL L

TL

TL

TL

TL L

TL

TL L

PM0000018136 - COL SEN

CSB

PM0000022953 - COL SEN

CSM

PM0000019869 - COL SEN

PM0000024435 - SS 24HR LIP

PM0000024434 - SS 24HR LIP

SSLC11

PM0000024433 - SS 24HR LIP

SSLC11

PM0000026217 - SS 24H LIP

SS24RE

PM0000022952 - SS MATTE

PM0000024634 -SS MATTE INKUNNUDES 4X12 **

PM0000024428 - SS MATTE

SSLC11

SSLC11

SSLC11

SSLC11

CSB

SS24RE

CSM

SSLC11

SSLC11

SSLC11

CSB

SS

AT

SS24RE

CSM

SSLC11

SSINTN

SSLC11

SS24RE

SS

AT

CSB

SS

AT

CSM

SSLC11

SSINTN

SSLC11

SS

AT

SS24RE

CSB

SS

AT

CSM

SS

AT

CSB

CSM

SS

AT

SS

AT

CSB

CSM

SS

AT

SS

AT

CSB

CSM

SS

AT

SS24RE

SS

AT

SSINTN

SSLC11

SSLC11

CSB

CSM

SS

AT

SS24RE

SSINTN

SS

AT

SSLC11

SSLC11

CSB

CSM

SS24RE

SS

AT

SSINTN

SS

AT

SSLC11

SSLC11

SS24RE

SS

AT

SSINTN

SSLC11

SS

AT

SSLC11

SSLC11

SSLC11

SSE

SS24RE

SS

AT

SS

AT

PM0000019921 - COL SEN

609

PM0000019922 - COL SEN

609

PM0000022963 - COL SEN

1H1

PM0000019919 - COL SEN

609

PM0000026215 - COL SEN

CSS

PM0000019866 - COL SEN

CSM

PM0000024431 - COL SEN

CSM

PM0000024430 - COL SEN

CSM

PM0000019868 - COL SEN

PM0000019867 - COL SEN

PM0000022954 - COL SEN

CSL

A

609

609

1H1

609

CSS

CSM

CSM

CSM

CSL

A

609

609

609

609

CSS

CSM

CSM

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SL

SL

CSL

A

609M

609M

1H14

609M

CSS

CSM

CSM

CSM

SL

SL

CSLOA

609

609

1H1

609

CSS

CSM

CSM

CSM

SL

SL

CSL

A

609

609

609

609

CSS

CSM

CSP

CSM

SL

SL

CSL

A

609

609

609

609

CSS

CSM

CSP

CSM

SL

SL

CSL

A

609

609

609

609

CSS

CSM

CSP

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SL

SL

CSL

A

1H14

CSS

CSM

CSP

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SL

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CSM

CSP

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A

SL

SL

CSL

A

SL

SL

CSL

A

SL

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SSBSPWDFDT-50 SS

SSBSPWDFDT-10 SS

PM0000015031 - HB BETTERSKIN CONCEALER 6F**

PM0000018131 - SS BETTER

PM0000018130 - SS BETTER

PM0000026218 - SS MULTI-

PM0000024440 - SS FULL

SUPERSFDT-

PM0000024439 - SS FULL

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PM0000026202- SS MULTI-USE 7X12 **

SUPERSFDT-

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SSPRO

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SSBSPWDFDT-25 SS

SSPRO

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SSPRO

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SSBSPWDFDT-95 SS

SSBSPWDFDT-30 SS

SSPRO

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1209IAREF-

612BBC-110 DRE

PM0000007940 - HB IARERASER HB 6F**

PM0000004197 - IAR

PM0000019917 - DRM BB

041554327267 - DRM MATTE

041554327250 - DRM MATTE

PM0000011617 - DRM

1213DWP

1213DWP

PM0000002481 - DRM SATIN

109DRLF-

PM0000002480 - DRM SATIN

109DRLF-

PM0000022938 - DRM

PM0000019871 - DRM CUSH

DRCUSHFOUN-

DRCUSHFOUN-

704MOUS-90

704MOUS-70

1209IAREF-

612BBC-120 DRE

109DRLF-

109DRLF-

1209IAREF

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DRCUSHFOUN-

704MOUS-10 704MOUS-50

704MOUS-120

704MOUS-75

1213DW

1213DW

612BBC-130 DRE

109DRLF-

109DRLF-

1209IAREF

DR

C

613DBBP-110 DRE

1209IAREF

DRCUSHFOUN-

DRCUSHFOUN-

109DRLF-

109DRLF-

704MOUS-55

704MOUS-20

704MOUS-130

704MOUS-80

1213DW

1213DW

D

1209IAREF

DR

C

613DBBP-120 DRE

109DRLF-

109DRLF-

DR

C

1209IAREF

DRCUSHFOUN-

DRCUSHFOUN-

704MOUS-60

704MOUS-40

1213DWP

1213DWP

613DBBP-130 DRE

DR

C

109DRLF-

109DRLF-

1209IAREF-

DR

C

PM0000026222 - FS MSTR

FSMSTCHROM-

FSMSTCHROM-

PM0000026224 - FS

MSTT

PM0000026223 - FS MSTR

FSMSTPRM-050 MA

PM0000010799 - FM STICK

613

PM0000018282 - FM

1210FMPP-120

1210FMPP-110

PM0000006070 - FM

1210FMFD-

PM0000022933 - FM

FMPRRFN-

PM0000022935 - FM

FMPRRFN-

1210FMFD-

FMPRRFN-

FMPRRFN-

613

FSMSTBLUR-100

L

1210FMFD-

FMPRRFN-

FMPRRFN-

1210FMPP-130

1210FMPP-125

613

FSMSTCHROM-

FSMSTCHROM-

FSMSTBLUR-300

1210FMFD-

FMPRRFN-

FMPRRFN-

L

613

1210FMFD-

FMPRRFN-

FMPRRFN-

FSMSTRCAMO-100

FSMSTPRM-400 MA

1210FMPP-225

1210FMPP-220

613

FSMSTHOLO-

FSMSTHOLO-

1210FMFD-

FMPRRFN-

FMPRRFN-

613

FSMSTPRM-500 MA

1210FMFD-

FMPRRFN-

FMPRRFN-

1210FMPP-355

1210FMPP-240

FSMSTPWD-

613

FSMSTSPRFS-10

1210FMFD-

FMPRRFN-

FMPRRFN-

FSM

FSM

613

FITMEB

FITMEB

PM0000026228 - FS MSTR

FSMSTBRONZ-10 FACESTUDI

PM0000022925 - FS MSTR

PM0000022936 - FM BLUSH

PM0000022937 - FM LOOSE

FITMELSPWD-

FITMELSPWD-

PM0000019244 - FM

FMANTISHN-

FMANTISHN-

PM0000006071 - FM

1210FMFD-

PM0000022932 - FM

FMPRRFN-

PM0000022934 - FM

FMPRRFN-

1210FMFD-

FMPRRFN-

FMPRRFN-

FITMEB

FITMEB

1210FMFD-

FMPRRFN-

FMPRRFN-

FMANTISHN-

FMANTISHN-

FITMELSPWD-

FITMELSPWD-

FSMSTBLUSH-10 FACESTUDI

1210FMFD-

FMPRRFN-

FMPRRFN-

FITMEB

FITMEB

FSMS

1210FMFD-

FMPRRFN-

FMPRRFN-

FITMELSPWD-

FITMELSPWD-

FSMS

FITMEB

FITMEB

1210FMFD-

FMPRRFN-

FMPRRFN-

FSMSTRBLIQ-

FSMS

1210FMFD-

FMPRRFN-

FMPRRFN-

FITMELSPWD-

FITMELSPWD-

FSMS

FITMEB

FITMEB

FSMSTRBLIQ-

1210FMFD-

FMPRRFN-

FMPRRFN-

FSMS

PM0000019931 - FS MSTR

FSMSTCONTR-10 FACESTUDI

PM0000024645 -TOTALTEMPTATIONMASC 7X12 **

FSMSTCONTR-20 FACESTUDI

FSMS

FSMS

FSMS

PM0000026203 -FALSIES BASE(ORIGINAL)7X12 **

PM0000013121- LSH SENBASE 7X12 **

PM0000026204 -MASTER PRECISEALL DAY LINER7X12 **

PM0000026241 -

PM0000013047 - EYE

PM0000024449 - TOTAL

ESHDWPALET-02 THEPALET

1H18_TmpKt-140 TotalTempt

LEMONPLTTE-100 LEMONADE

BLNUPAL-06 THEPALETTES

1H18CTYKT-150 TheCityKits

SODAPOP-110 SODAPOP

24KTPALET-120 24KTNUDESPALET

1H18CTYKT-160 TheCityKits

PM0000026236 - EW QUADS

PM0000007820 - EW SHAD Q

1H14EWQUAD-

PM0000007823 - EW SHAD Q

PM0000026227 - EW MONOS

NEW

PM0000026226 - EW MONOS

NEW

PM0000026225 - EW MONOS

NEW

PM0000019874 - EW MONOS

NEW

PM0000019918 - ES COL TAT

PM0000016251 - ES COL TAT

PM0000022944 - CITY MINI

CTYMINPLT-460

PM0000022943 - CITY MINI

CTYMINPLT-480

PM0000026584 - CITY MINI

CTYMINPLT-500

749CT

749CT

ESCTS

ES

TS

NEW

NEW

NEW

NEW

CTYMINPLT-430

CTYMINPLT-400

CTYMINPLT-510

1H14EWQUAD-

1H14EWQUAD-

1H14EWQUAD-

749CT

749CT

ESCTS

ES

TS

749CT

749CT

ESCTS

NEW

NEW

NEW

NEW

CTYMINPLT-440

CTYMINPLT-410

CTYMINPLT-520

1H14EWQUAD-

1H14EWQUAD-

1H14EWQUAD-

ES

TS

749CT

749CT

ESCTS

ES

TS

NEW

NEW

NEW

NEW

CTYMINPLT-450

CTYMINPLT-420

CTYMINPLT-530

1H14EWQUAD-

1H14EWQUAD-

1H14EWQUAD-

749CT

749CT

ESCTS

ES

TS

-SSMATTEINK

-

-

- CSSPACESAVER

-CSSPACES

-FACESTUDI

-FACESTUDI

PM0000026160-LASHSENSA

215SSBSCL-10 SS

215SSBSCL-20 SS

215SSBSCL-30 SS

215SSBSCL-40 SS

215SSBSCL-50 SS

215SSBSCL-60 SS

0611IAREYE-10 IAR

0611IAREYE-20 IAR

0611IAREYE-30 IAR

0611IAREYE-40 IAR

0611IAREYE-50 IAR

0611IAREYE-60 IAR

BACK PANELS 40+30=70"MERCHANDISE

SPACE=71"HEADER OFFSET

SS

INGRED

Page 3: BACK PANELS 40+30=70 MERCHANDISE SPACE=71 HEADER … · masc 602 falsi 175b-01 grea t lash big 2h17c bspr-230 colo ssal 510ve f-00 falsi es masc lshs nlws h-00 lash sens 0113r kwsh-02

Page: 3 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Column: 1

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

- COLOR SENSATIONAL LIP LINER S17 SPSVRGRAPHIC

- COLOR SEN BOLDS SPSVR

- CS MATTE METALLICS

-

-

-

-

-

PM0000021099 - URB

041554984521 - Urban Hook Bar with 6 Peg Hooks640BLLB-05 BABY LIPS QUENCHED

640BLLB-15 BABY LIPS CHERRY ME

640BLLB-25 BABY LIPS PINK PUNCH

640BLC-140 BABY LIPS CRYSTAL Pink Quartz

640BLLB-01 BABY LIPS MY PINK

640BLLBDR-55 BABY LIPS DR RESCUE Coral Crave

PM0000018136 - COL SEN BOLDS 1.1

CSBOLDS-760 COLOR SENSATIONALLOADED BOLDS

PM0000022953 - COL SEN MATTE METALLICS 1.1

CSMETAL-950 COLOR SENSATIONALMATTE METALLICS

PM0000019869 - COL SEN LIP LINERS 1.1

PM0000024435 - SS 24HR LIP 3.3

PM0000024434 - SS 24HR LIP 2.3

SSLC11-005 SS 2 STEP 24HR LIPCOLOR Everlasting Wine

PM0000024433 - SS 24HR LIP 1.3 (W/SUPER IMPACT AND ERASER)

SSLC11-041 SS 2 STEP 24HR LIPCOLOR Committed Coral

PM0000026217 - SS 24H LIP (FL18 EXTENSION) **

SS24RENO-230 SUPERSTAY 24EXTENSION ABSOLUTE TAUPE

PM0000022952 - SS MATTE INK 1.1

PM0000024634 - SS MATTE INK UNNUDES 4X12 **

PM0000024428 - SS MATTE INK UNNUDES

SSLC11-085 SS 2 STEP 24HR LIPCOLOR Lasting Lilac

SSLC11-010 SS 2 STEP 24 HRLIPCOLOR Reliable Raspberry

SSLC11-090 SS 2 STEP 24HR LIPCOLOR Timeless Rose

SSLC11-070 SS 2 STEP 24 HRLIPCOLOR On and On Orchid

CSBOLDS-770 COLOR SENSATIONALLOADED BOLDS

SS24RENO-235 SUPERSTAY 24EXTENSION LOADED LATTE

CSMETAL-954 COLOR SENSATIONALMATTE METALLICS

SSLC11-015 SS 2 STEP 24HR LIPCOLOR All Day Cherry

SSLC11-136 SS 2 STEP 24HR LIPCOLOR Constant Toast

SSLC11-100 SS 2 STEP 24HR LIPCOLOR Very Cranberry

CSBOLDS-775 COLOR SENSATIONALLOADED BOLDS

SSMATINK-55 SUPERSTAYMATTE INK DRIVER

SS24RENO-240 SUPERSTAY 24EXTENSION ALL NIGHT APRICOT

CSMETAL-958 COLOR SENSATIONALMATTE METALLICS

SSLC11-020 SS 2 STEP 24 HRLIPCOLOR Continuous Coral

SSINTNSTY-200 SUPERSTAY SUPERIMPACT ETERNAL CHERRY

SSLC11-105 SS 2 STEP 24HR LIPCOLOR Blush On

SS24RENO-245 SUPERSTAY 24EXTENSION FIRMLY MAUVE

SSMATINK-5 SUPERSTAYMATTE INK LOYALIST

CSBOLDS-785 COLOR SENSATIONALLOADED BOLDS

SSMATINK-60 SUPERSTAYMATTE INK POET

CSMETAL-962 COLOR SENSATIONALMATTE METALLICS

SSLC11-025 SS 2 STEP 24 HRLIPCOLOR Keep Up The Flame

SSINTNSTY-205 SUPERSTAYSUPER IMPACT STEADY RED-Y

SSLC11-110 SS 2 STEP 24HR LIPCOLOR So Pearly Pink

SSMATINK-10 SUPERSTAYMATTE INK DREAMER

SS24RENO-250 SUPERSTAY 24EXTENSION STAY SCARLET

CSBOLDS-795 COLOR SENSATIONALLOADED BOLDS

SSMATINK-65 SUPERSTAYMATTE INK SEDUCTRESS

CSMETAL-966 COLOR SENSATIONALMATTE METALLICS

SSMATINK-15 SUPERSTAYMATTE INK LOVER

CSBOLDS-820 COLOR SENSATIONALLOADED BOLDS

CSMETAL-970 COLOR SENSATIONALMATTE METALLICS

SSMATINK-70 SUPERSTAYMATTE INK AMAZONIAN

SSMATINK-20 SUPERSTAYMATTE INK PIONEER

CSBOLDS-825 COLOR SENSATIONALLOADED BOLDS

CSMETAL-974 COLOR SENSATIONALMATTE METALLICS

SSMATINK-75 SUPERSTAYMATTE INK FIGHTER

SSMATINK-25 SUPERSTAYMATTE INK HEROINE

CSBOLDS-830 COLOR SENSATIONALLOADED BOLDS

CSMETAL-978 COLOR SENSATIONALMATTE METALLICS

SSMATINK-80 SUPERSTAYMATTE INK RULER

SS24RENO-255 SUPERSTAY 24EXTENSION RELENTLESS RUBY

SSMATINK-30 SUPERSTAYMATTE INK ROMANTIC

SSINTNSTY-210 SUPERSTAY SUPERIMPACT NON-STOP ORANGE

SSLC11-035 SS 2 STEP 24HR LIPCOLOR Keep It Red

SSLC11-115 SS 2 STEP 24 HRLIPCOLOR Forever Chestnut

CSBOLDS-835 COLOR SENSATIONALLOADED BOLDS

CSMETAL-982 COLOR SENSATIONALMATTE METALLICS

SSMATINK-85 SUPERSTAYMATTE INK PROTECTOR

SS24RENO-260 SUPERSTAY 24EXTENSION BOUNDLESS BERRY

SSINTNSTY-215 SUPERSTAYSUPER IMPACT PINK GOES ON

SSMATINK-35 SUPERSTAYMATTE INK CREATOR

SSLC11-045 SS 2 STEP 24 HRLIPCOLOR Wear On Wildberry

SSLC11-120 SS 2 STEP 24HR LIPCOLOR Always Heather

CSBOLDS-845 COLOR SENSATIONALLOADED BOLDS

CSMETAL-986 COLOR SENSATIONALMATTE METALLICS

SS24RENO-265 SUPERSTAY 24EXTENSION MERLOT ARMOUR

SSMATINK-90 SUPERSTAYMATTE INK HUNTRESS

SSINTNSTY-220 SUPERSTAYSUPER IMPACT 24/7 FUSCHIA

SSMATINK-40 SUPERSTAYMATTE INK BELIEVER

SSLC11-050 SS 2 STEP 24HR LIPCOLOR Unlimited Raisin

SSLC11-141 SS 2 STEP 24 HRLIPCOLOR More & More Mocha

SS24RENO-270 SUPERSTAY 24EXTENSION EXTREMEAUBERGINE

SSMATINK-95 SUPERSTAYMATTE INK VISIONARY

SSINTNSTY-225 SUPERSTAYSUPER IMPACT ALL DAY PLUM

SSLC11-145 SS 2 STEP 24HR LIPCOLOR Constant Cocoa

SSMATINK-45 SUPERSTAYMATTE INK ESCAPIST

SSLC11-055 SS 2 STEP 24HR LIPCOLOR Perpetual Plum

SSLC11-150 SS 2 STEP 24HR LIPCOLOR Timeless Toffee

SSLC11-080 SS 2 STEP 24HR LIPCOLOR Infinite Petal

SSERASER-00 SUPERSTAYERASER

SS24RENO-275 SUPERSTAY 24EXTENSION ENDLESS EXPRESSO

SSMATINK-100 SUPERSTAYMATTE INK PHILOSOPHER

SSMATINK-50 SUPERSTAYMATTE INK VOYAGER

- SS MATTE INK

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Page: 4 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Column: 2

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

- COLOR SENSATIONAL VIVIDMATTE S17 SPSVR GRAPHIC

- COLOR SENSATIONAL VIVIDMATTE S17 SPSVR GRAPHIC

- COLOR SENSATIONAL CREAMYMATTES S17 SPSVR GRAPHIC

- COLOR SENSATIONAL CREAMYMATTES S17 SPSVR GRAPHIC

- CLR SEN MATTES SPSVR

- CLR SEN MATTES SPSVR

PM0000019921 - COL SEN LIP 4.4/3.3 RED NO LINERS

609MERU-515 COLOR SEN LIPSTICK Coral Crush

PM0000019922 - COL SEN LIP 3.4/2.3 PLUMS NO LINERS

609MERU-405 COLOR SEN LIPSTICK Pretty in Plum

PM0000022963 - COL SEN LIP 2.4 BUFF/NAT NO LINERS

1H14CSB-910 COLOR SEN BUFFS BARE ALL

PM0000019919 - COL SEN LIP 1.4 PINK NO LINERS

609MERU-5 COLOR SEN LIPSTICK Pink Sand

PM0000026215 - COL SEN SHINE COMPULSION

CSSHINECOM-050 Color Sensational ShineCompulsion

PM0000019866 - COL SEN INTI-MATTE NUDES 1.1

CSMATTES-530 COLOR SEN THE MATTES HOT SAND

PM0000024431 - COL SEN MATTES 2.2 (W/POWDER MATTES)

CSMATTES-690 COLOR SEN THE MATTES Siren in Scarlet

PM0000024430 - COL SEN MATTES 1.2

CSMATTES-650 COLOR SEN THE MATTES Nude Embrace

PM0000019868 - COL SEN LIQ VIV MATTES 2.2

PM0000019867 - COL SEN LIQ VIV MATTES 1.2

PM0000022954 - COL SEN VIVID HOT LACQUER

CSLOADLACQ-60 COLORSENSATIONALVIVID HOT

609MERU-625 COLOR SEN LIPSTICK Are You Red-dy

609MERU-410 COLOR SEN LIPSTICK Blissful Berry

1H14CSB-915 COLOR SEN BUFFS BLUSHING BEIGE

609MERU-15 COLOR SEN LIPSTICK Born With It

CSSHINECOM-055 Color Sensational ShineCompulsion

CSMATTES-535 COLOR SEN THE MATTES PURELY NUDE

CSMATTES-691 COLOR SEN THE MATTES Rich Ruby

CSMATTES-655 COLOR SEN THE MATTES Daringly Nude

CSLOADLACQ-62 COLORSENSATIONALVIVID HOT

609MERU-630 COLOR SEN LIPSTICK Red Revolution

609MERU-420 COLOR SEN LIPSTICK Deepest Cherry

609MERU-205 COLOR SEN LIPSTICK Nearly There

609MERU-17 COLOR SEN LIPSTICK Sugar Chic

CSSHINECOM-060 Color Sensational ShineCompulsion

CSMATTES-540 COLOR SEN THE MATTES PEACH BUFF

CSMATTES-695 COLOR SEN THE MATTES Divine Wine

CSMATTES-656 COLOR SEN THE MATTES Clay Crush

CSLQMTT-36 COLORSENSATIONAL

CSLQMTT-02 COLORSENSATIONAL

CSLOADLACQ-64 COLORSENSATIONALVIVID HOT

609MERU-635 COLOR SEN LIPSTICK Very Cherry

609MERU-425 COLOR SEN LIPSTICK Plum Paradise

1H14CSB-920 COLOR SEN BUFFS NUDE LUST

609MERU-20 COLOR SEN LIPSTICK Pink & Proper

CSSHINECOM-065 Color Sensational ShineCompulsion

CSMATTES-545 COLOR SEN THE MATTES BEIGE BABE

CSMATTES-681 COLOR SEN THE MATTES Vibrant Violet

CSMATTES-657 COLOR SEN THE MATTES Nude Nuance

CSLQMTT-37 COLORSENSATIONAL

CSLQMTT-5 COLORSENSATIONAL

CSLOADLACQ-66 COLORSENSATIONALVIVID HOT

609MERU-645 COLOR SEN LIPSTICK Red Revival

609MERU-435 COLOR SEN LIPSTICK Plum Perfect

1H14CSB-930 COLOR SEN BUFFS TRUFFLE TEASE

609MERU-105 COLOR SEN LIPSTICK Pink Wink

CSSHINECOM-075 Color Sensational ShineCompulsion

CSMATTES-550 COLOR SEN THE MATTES HONEY PINK

CSMATTES-696 COLOR SEN THE MATTES Burgundy Blush

CSMATTES-660 COLOR SEN THE MATTES Touch of Spice

CSLQMTT-38 COLORSENSATIONAL

CSLQMTT-10 COLORSENSATIONAL

CSLOADLACQ-68 COLORSENSATIONALVIVID HOT

609CSV-875 COLOR SEN LIP VIVIDS VIVID ROSE

609MERU-445 COLOR SEN LIPSTICK On The Mauve

609MERU-235 COLOR SEN LIPSTICK Warm Me Up

609CSV-860 COLOR SEN LIP VIVIDS PINK POP

CSSHINECOM-085 Color Sensational ShineCompulsion

CSMATTES-555 COLOR SEN THE MATTES NAKED CORAL

CSPWDRMAT-698 COLOR SENSATIONALPOWDER MATTE

CSMATTES-665 COLOR SEN THE MATTES Lust for Blush

CSLQMTT-39 COLORSENSATIONAL

CSLQMTT-12 COLORSENSATIONAL

CSLOADLACQ-70 COLORSENSATIONALVIVID HOT

609CSV-880 COLOR SEN LIP VIVIDS ELECTRIC ORANGE

609MERU-450 COLOR SEN LIPSTICK Romantic Rose

609MERU-275 COLOR SEN LIPSTICK Crazy For Coffee

609CSV-865 COLOR SEN LIP VIVIDS FUCHSIA FLASH

CSSHINECOM-090 Color Sensational ShineCompulsion

CSMATTES-560 COLOR SEN THE MATTES RAW CHOCOLATE

CSPWDRMAT-700 COLOR SENSATIONALPOWDER MATTE

CSMATTES-670 COLOR SEN THE MATTES Ravishing Rose

CSLQMTT-40 COLORSENSATIONAL

CSLQMTT-15 COLORSENSATIONAL

CSLOADLACQ-72 COLORSENSATIONALVIVID HOT

609CSV-895 COLOR SEN LIP VIVIDS ON FIRE RED

609CSV-905 COLOR SEN LIP VIVIDS BRAZEN BERRY

609MERU-280 COLOR SEN LIPSTICK Rum Riche

609CSV-870 COLOR SEN LIP VIVIDS SHOCKING CORAL

CSSHINECOM-100 Color Sensational ShineCompulsion

CSMATTES-565 COLOR SEN THE MATTES ALMOND ROSE

CSPWDRMAT-705 COLOR SENSATIONALPOWDER MATTE

CSMATTES-675 COLOR SEN THE MATTES Faint For Fucshia

CSLQMTT-42 COLORSENSATIONAL

CSLQMTT-18 COLORSENSATIONAL

CSLOADLACQ-74 COLORSENSATIONALVIVID HOT

1H14CSB-940 COLOR SEN BUFFS TOUCHABLE TAUPE

CSSHINECOM-120 Color Sensational ShineCompulsion

CSMATTES-570 COLOR SEN THE MATTES TOASTED TRUFFLE

CSPWDRMAT-704 COLOR SENSATIONALPOWDER MATTE

CSMATTES-680 COLOR SEN THE MATTES Mesmerizing Magenta

CSLOADLACQ-76 COLORSENSATIONALVIVID HOT

CSLQMTT-45 COLORSENSATIONAL

CSLQMTT-20 COLORSENSATIONAL

1H14CSB-950 COLOR SEN BUFFS UNTAINTED SPICE

CSSHINECOM-130 Color Sensational ShineCompulsion

CSMATTES-575 COLOR SEN THE MATTES BROWN BLUSH

CSPWDRMAT-706 COLOR SENSATIONALPOWDER MATTE

CSMATTES-682 COLOR SEN THE MATTES Blushing Pout

CSLOADLACQ-78 COLORSENSATIONALVIVID HOT

CSLQMTT-48 COLORSENSATIONAL

CSLQMTT-25 COLORSENSATIONAL

CSLOADLACQ-80 COLORSENSATIONALVIVID HOT

CSLQMTT-50 COLORSENSATIONAL

CSLQMTT-30 COLORSENSATIONAL

CSLOADLACQ-82 COLORSENSATIONALVIVID HOT

CSLQMTT-55 COLORSENSATIONAL

CSLQMTT-35 COLORSENSATIONAL

-

-

- CS SPACESAVER

- CS SPACESAVER

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FILE;

FULL WALLDoor Count as of Print Date: 2

Column: 3

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

-

041554984521 - Urban Hook Bar with 6 Peg Hooks

041554984521 - Urban Hook Bar with 6 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

175K-2 COVER STICK (CORRECTOR) Light Beige

435SFL-1 SHINE FREE OIL CONTROL LOOSE POWDER Light

300DBSB DUAL SHARPENER EXPERT TOOLS DUAL SHARPENER

175K-3 COVER STICK (CORRECTOR) Medium Beige

435SFL-2 SHINE FREE OIL CONTROL LOOSE POWDER Medium

175K-6 COVER STICK (CORRECTOR) White

200MEC EYELASH CURLER EXPERT TOOLS EYELASH CURLER

175K-8 COVER STICK (CORRECTOR) Yellow Corrects Dark Circles

210MECR EYELASH CURLER REFILLS

175K-1 COVER STICK (CORRECTOR) Ivory

175K-9 COVER STICK (CORRECTOR) Green Corrects Redness

160BCET BRUSH N' COMB EXPERT TOOLS BRUSH 'NCOMB

175K-1 COVER STICK (CORRECTOR) Ivory

499IT TWEEZER (UPGRADED) UPGRADED TWEEZER

175K-10 COVER STICK (CORRECTOR) Fair

SSBSPWDFDT-50 SS BETTER SKIN POWDER FNDTN Natural Beige

SSBSPWDFDT-10 SS BETTER SKIN POWDER FNDTN Porcelain

PM0000015031 - HB BETTER SKIN CONCEALER 6F**

PM0000018131 - SS BETTER SKIN PDR FNDTN TRAY 2.2

PM0000018130 - SS BETTER SKIN PDR FNDTN TRAY 1.2

PM0000026218 - SS MULTI-USE **

PM0000024440 - SS FULL COVERAGE FOUNDATION 2.2

SUPERSFDT-312 SUPERSTAY FULL COVERAGEFOUNDATION Golden

PM0000024439 - SS FULL COVERAGE FOUNDATION 1.2

SUPERSFDT-102 SUPERSTAY FULL COVERAGEFOUNDATION Fair Porcelain

PM0000026202 - SS MULTI-USE 7X12 **

SUPERSFDT-320 SUPERSTAY FULL COVERAGEFOUNDATION Honey

SUPERSFDT-110 SUPERSTAY FULL COVERAGEFOUNDATION Porcelain

SSPROTLFD-110 Superstay Multi-UseFoundation Porcelain

SUPERSFDT-330 SUPERSTAY FULL COVERAGEFOUNDATION Toffee

SUPERSFDT-112 SUPERSTAY FULL COVERAGEFOUNDATION Natural Ivory

SSBSPWDFDT-70 SS BETTER SKIN POWDER FNDTN Pure Beige

SSBSPWDFDT-20 SS BETTER SKIN POWDER FNDTN Classic Ivory

SSPROTLFD-112 Superstay Multi-UseFoundation Natural Ivory

SUPERSFDT-334 SUPERSTAY FULL COVERAGEFOUNDATION Warm Sun

SUPERSFDT-120 SUPERSTAY FULL COVERAGEFOUNDATION Classic Ivory

SSPROTLFD-120 Superstay Multi-UseFoundation Classic Ivory

SSPROTLFD-130 Superstay Multi-UseFoundation Buff Beige

SUPERSFDT-355 SUPERSTAY FULL COVERAGEFOUNDATION Coconut

SUPERSFDT-128 SUPERSTAY FULL COVERAGEFOUNDATION Warm Nude

SSBSPWDFDT-80 SS BETTER SKIN POWDER FNDTN Rich Tan

SSBSPWDFDT-25 SS BETTER SKIN POWDER FNDTN Nude Beige

SSPROTLFD-220 Superstay Multi-UseFoundation Natural Beige

SUPERSFDT-356 SUPERSTAY FULL COVERAGEFOUNDATION Warm Coconut

SUPERSFDT-130 SUPERSTAY FULL COVERAGEFOUNDATION Buff Beige

SSPROTLFD-312 Superstay Multi-UseFoundation Golden

SUPERSFDT-360 SUPERSTAY FULL COVERAGEFOUNDATION Mocha

SUPERSFDT-220 SUPERSTAY FULL COVERAGEFOUNDATION Natural Beige

SSBSPWDFDT-95 SS BETTER SKIN POWDER FNDTN Coconut

SSBSPWDFDT-30 SS BETTER SKIN POWDER FNDTN Warm Nude

SSPROTLFD-330 Superstay Multi-UseFoundation Toffee

SUPERSFDT-362 SUPERSTAY FULL COVERAGEFOUNDATION Truffle

SUPERSFDT-310 SUPERSTAY FULL COVERAGEFOUNDATION Sun Beige

SSPROTLFD-360 Superstay Multi-UseFoundation Mocha

215SSBSCL-10 SS BETTER SKIN CNCLR Ivory

215SSBSCL-20 SS BETTER SKIN CNCLR Light

215SSBSCL-30 SS BETTER SKIN CNCLR Light/Medium

215SSBSCL-40 SS BETTER SKIN CNCLR Medium

215SSBSCL-50 SS BETTER SKIN CNCLR Medium/Deep

215SSBSCL-60 SS BETTER SKIN CNCLR Deep

INGREDIENTS LISTING

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Page: 6 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Column: 4

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

- DMM SPACESAVER

- DMM SPACESAVER

1209IAREF-120 IAR ERASER FOUNDATION Creamy Ivory

612BBC-110 DREAM FRESH BB CRM Light Medium

PM0000007940 - HB IAR ERASER HB 6F**

PM0000004197 - IAR ERASER FOUND 1.1 **

PM0000019917 - DRM BB CREAMS 1.1

041554327267 - DRM MATTE MOUSSE 2.2 **

041554327250 - DRM MATTE MOUSSE 1.2 **

PM0000011617 - DRM WONDER PDR 1.1 **

1213DWP-70 DREAM WONDER POWDER

1213DWP-20 DREAM WONDER POWDER

PM0000002481 - DRM SATIN 2.2 **

109DRLF-60 DREAM SATIN LIQUID FOUNDATION Sandy Beige

PM0000002480 - DRM SATIN 1.2 **

109DRLF-10 DREAM SATIN LIQUID FOUNDATION Porcelain Ivory

PM0000022938 - DRM LUMI/BRGHT CNCLR CRAY 1.1

DRESMCNCL-10 DREAM LUMICONCEALER -UNCARDED

PM0000019871 - DRM CUSH FNDTN 1.1

DRCUSHFOUN-40 DREAM CUSHION FOUNDATION

DRCUSHFOUN-10 DREAM CUSHION FOUNDATION

704MOUS-90 DREAM MATTE MOUSSE FOUNDATION

704MOUS-70 DREAM MATTE MOUSSE FOUNDATION

DRESMCNCL-20 DREAM LUMICONCEALER -UNCARDED

1209IAREF-130 IAR ERASER FOUNDATION Buff Beige

DRESMCNCL-40 DREAM LUMICONCEALER -UNCARDED

612BBC-120 DREAM FRESH BB CRM Medium

109DRLF-70 DREAM SATIN LIQUID FOUNDATION Pure Beige

109DRLF-20 DREAM SATIN LIQUID FOUNDATION Classic Ivory

DRESMCNCL-50 DREAM LUMICONCEALER -UNCARDED

1209IAREF-150 IAR ERASER FOUNDATION Classic Ivory

DRCUSHFOUN-45 DREAM CUSHION FOUNDATION

DRCUSHFOUN-15 DREAM CUSHION FOUNDATION

704MOUS-10 DREAM MATTE MOUSSE FOUNDATION

704MOUS-50 DREAM MATTE MOUSSE FOUNDATION

704MOUS-120 DREAM MATTE MOUSSE FOUNDATION

704MOUS-75 DREAM MATTE MOUSSE FOUNDATION

1213DWP-83 DREAM WONDER POWDER

1213DWP-25 DREAM WONDER POWDER

DRESMCNCL-60 DREAM LUMICONCEALER -UNCARDED

612BBC-130 DREAM FRESH BB CRM Medium/Deep

109DRLF-75 DREAM SATIN LIQUID FOUNDATION Natural Beige

109DRLF-30 DREAM SATIN LIQUID FOUNDATION Natural Ivory

1209IAREF-190 IAR ERASER FOUNDATION Nude

DRESMCNCL-70 DREAM LUMICONCEALER -UNCARDED

DRMCONCR-10 DREAMCONCEALERCRAYON

613DBBP-110 DREAM PURE BB Light/Medium

1209IAREF-200 IAR ERASER FOUNDATION Creamy Natural

DRCUSHFOUN-55 DREAM CUSHION FOUNDATION

DRCUSHFOUN-20 DREAM CUSHION FOUNDATION

109DRLF-90 DREAM SATIN LIQUID FOUNDATION Honey Beige

109DRLF-35 DREAM SATIN LIQUID FOUNDATION Nude Beige

704MOUS-55 DREAM MATTE MOUSSE FOUNDATION

704MOUS-20 DREAM MATTE MOUSSE FOUNDATION

704MOUS-130 DREAM MATTE MOUSSE FOUNDATION

704MOUS-80 DREAM MATTE MOUSSE FOUNDATION

1213DWP-90 DREAM WONDER POWDER

1213DWP-40 DREAM WONDER POWDER

DRMCONCR-20 DREAMCONCEALERCRAYON

1209IAREF-220 IAR ERASER FOUNDATION Sandy Beige

DRMCONCR-30 DREAMCONCEALERCRAYON

613DBBP-120 DREAM PURE BB Medium

109DRLF-120 DREAM SATIN LIQUID FOUNDATION Caramel

109DRLF-40 DREAM SATIN LIQUID FOUNDATION Nude

DRMCONCR-40 DREAMCONCEALERCRAYON

1209IAREF-250 IAR ERASER FOUNDATION Pure Beige

DRCUSHFOUN-60 DREAM CUSHION FOUNDATION

DRCUSHFOUN-30 DREAM CUSHION FOUNDATION

704MOUS-60 DREAM MATTE MOUSSE FOUNDATION

704MOUS-40 DREAM MATTE MOUSSE FOUNDATION

1213DWP-95 DREAM WONDER POWDER

1213DWP-50 DREAM WONDER POWDER

613DBBP-130 DREAM PURE BB Medium/Deep

DRMCONCR-50 DREAMCONCEALERCRAYON

109DRLF-130 DREAM SATIN LIQUID FOUNDATION Cocoa

109DRLF-50 DREAM SATIN LIQUID FOUNDATION Creamy Natural

1209IAREF-300 IAR ERASER FOUNDATION Medium Beige

DRMCONCR-60 DREAMCONCEALERCRAYON

0611IAREYE-10 IAR Eraser Concealer Fair

0611IAREYE-20 IAR Eraser Concealer Light

0611IAREYE-30 IAR Eraser Concealer Medium

0611IAREYE-40 IAR Eraser Concealer Honey

0611IAREYE-50 IAR Eraser Concealer Neutralizer

0611IAREYE-60 IAR Eraser Concealer Brightener

Page 7: BACK PANELS 40+30=70 MERCHANDISE SPACE=71 HEADER … · masc 602 falsi 175b-01 grea t lash big 2h17c bspr-230 colo ssal 510ve f-00 falsi es masc lshs nlws h-00 lash sens 0113r kwsh-02

Page: 7 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Column: 5

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

PM0000021065 - MNY 2' LOGO

PM0000026222 - FS MSTR CHROME/HOLO/STROBE **

FSMSTCHROM-150 FACE STUDIO MASTER CHROME METALLIC HIGHLIGHTER Molten Peach

FSMSTCHROM-050 FACE STUDIO MASTER CHROME METALLIC HIGHLIGHTER Molten Rose Gold

PM0000026224 - FS BLENDER/BLUR/CAMO/FIX **

MSTTOOLBLE-150 FACE STUDIO BLENDER

PM0000026223 - FS MSTR PRIME/FIX SPRAY **

FSMSTPRM-050 MASTER PRIME BLUR + HYDRATE MASTER PRIME BLUR + HYDRATE

PM0000010799 - FM STICK 1.1 **

613FMSF-110 FitMe Oil-FreeStick

PM0000018282 - FM SET+SMTH PDR TRAY 1.1

1210FMPP-120 FitMe SET+SMTH PDR

1210FMPP-110 FitMe SET+SMTH PDR

PM0000006070 - FM DEW+SMTH FNDTN TRAY 1.2

1210FMFD-110 FitMe DEW+SMTH FNDTN Porcelain

PM0000022933 - FM MT+PRLS FNDTN 3.4

FMPRRFN-238 FitMe MATTE+PORELESS FNDTN Rich Tan

PM0000022935 - FM MT+PRLS FNDTN 1.4

FMPRRFN-102 FitMe MATTE+PORELESS FNDTN FAIR PORCELAIN

1210FMFD-115 FitMe DEW+SMTH FNDTN Ivry

FMPRRFN-242 FitMe MATTE+PORELESS FNDTN LIGHT HONEY

FMPRRFN-105 FitMe MATTE+PORELESS FNDTN FAIR IVORY

613FMSF-115 FitMe Oil-FreeStick

FSMSTBLUR-100 FACE STUDIO MASTER PRIME Blur + Smooth

BLURSTICK-100 Master PrimeBlur Stick

1210FMFD-120 FitMe DEW+SMTH FNDTN Clsc Ivry

FMPRRFN-310 FitMe MATTE+PORELESS FNDTN Sun Beige

FMPRRFN-110 FitMe MATTE+PORELESS FNDTN Porcelain

1210FMPP-130 FitMe SET+SMTH PDR

1210FMPP-125 FitMe SET+SMTH PDR

613FMSF-120 FitMe Oil-FreeStick

BLURSTICK-120 Master PrimeBlur Stick

FSMSTCHROM-200 FACE STUDIO MASTER CHROME METALLIC HIGHLIGHTER Molten Topaz

FSMSTCHROM-100 FACE STUDIO MASTER CHROME METALLIC HIGHLIGHTER Molten Gold

FSMSTBLUR-300 FACE STUDIO MASTER PRIME Blur + Redness Control

1210FMFD-125 FitMe DEW+SMTH FNDTN Nude Bge

FMPRRFN-320 FitMe MATTE+PORELESS FNDTN NATURAL TAN

FMPRRFN-112 FitMe MATTE+PORELESS FNDTN Ntrl Ivory

BLURSTICK-130 Master Prime

613FMSF-130 FitMe Oil-FreeStick

1210FMFD-130 FitMe DEW+SMTH FNDTN Buff Bge

FMPRRFN-322 FitMe MATTE+PORELESS FNDTN Warm Honey

FMPRRFN-115 FitMe MATTE+PORELESS FNDTN Ivory

FSMSTRCAMO-100 FACE STUDIO MASTER CAMO PALETTE Light

FSMSTPRM-400 MASTER PRIME BLUR + HYDRATE BLUR + PORE MINIMIZE

1210FMPP-225 FitMe SET+SMTH PDR

1210FMPP-220 FitMe SET+SMTH PDR

613FMSF-220 FitMe Oil-FreeStick

FSMSTHOLO-100 MASTER HOLOGRAPHIC Purple

FSMSTHOLO-50 MASTER HOLOGRAPHIC Master Holographic

1210FMFD-210 FitMe DEW+SMTH FNDTN Sandy Bge

FMPRRFN-330 FitMe MATTE+PORELESS FNDTN Toffee

FMPRRFN-120 FitMe MATTE+PORELESS FNDTN Clsc Ivory

613FMSF-235 FitMe Oil-FreeStick

FSMSTPRM-500 MASTER PRIME BLUR + HYDRATE BLUR + PROTECT

1210FMFD-220 FitMe DEW+SMTH FNDTN Nat Bge

FMPRRFN-332 FitMe MATTE+PORELESS FNDTN GOLDEN CARAMEL

FMPRRFN-122 FitMe MATTE+PORELESS FNDTN CREAMY BEIGE

1210FMPP-355 FitMe SET+SMTH PDR

1210FMPP-240 FitMe SET+SMTH PDR

FSMSTPWD-10 MASTER FIX TRANSLUCENT POWDER

613FMSF-330 FitMe Oil-FreeStick

FSMSTSPRFS-10 MASTER FIX SETTING SPRAY MASTER FIX SETTING SPRAY SKU 1(Full Size)

1210FMFD-225 FitMe DEW+SMTH FNDTN Med Buff

FMPRRFN-335 FitMe MATTE+PORELESS FNDTN CLASSIC TAN

FMPRRFN-124 FitMe MATTE+PORELESS FNDTN SOFT SAND

FSMSTSTROB-200 FACE STUDIO MASTER

FSMSTSTROB-100 FACE STUDIO MASTER

613FMSF-355 FitMe Oil-FreeStick

Page 8: BACK PANELS 40+30=70 MERCHANDISE SPACE=71 HEADER … · masc 602 falsi 175b-01 grea t lash big 2h17c bspr-230 colo ssal 510ve f-00 falsi es masc lshs nlws h-00 lash sens 0113r kwsh-02

Page: 8 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Column: 6

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

PM0000021065 - MNY 2' LOGO FLAT FRONT UNLIT HDR **

FITMEBLUSH-35 FIT ME BLUSH OPTIMIZATION

FITMEBLUSH-10 FIT ME BLUSH OPTIMIZATION

PM0000026228 - FS MSTR BRNZ/BLUSH/STROBE **

FSMSTBRONZ-10 FACE STUDIO MASTER BRONZE Master Bronze Color + Highlight Kit

PM0000022925 - FS MSTR CAMO PENS/CNCLR

FSMSTCRCT-10 FACE STUDIOMASTERCAMO

PM0000022936 - FM BLUSH 1.1

PM0000022937 - FM LOOSE POWDER 1.1

FITMELSPWD-25 FIT ME LOOSE POWDER

FITMELSPWD-05 FIT ME LOOSE POWDER

PM0000019244 - FM MT+PRLS PDR/CONCLR 1.1

FMANTISHN-120 FitMe MATTE+PORELESS PDR

FMANTISHN-100 FitMe MATTE+PORELESS PDR

PM0000006071 - FM DEW+SMTH FNDTN TRAY 2.2

1210FMFD-230 FitMe DEW+SMTH FNDTN Nat Buff

PM0000022932 - FM MT+PRLS FNDTN 4.4

FMPRRFN-338 FitMe MATTE+PORELESS FNDTN SPICY BROWN

PM0000022934 - FM MT+PRLS FNDTN 2.4

FMPRRFN-125 FitMe MATTE+PORELESS FNDTN Nude Beige

FSMSTCRCT-20 FACE STUDIOMASTERCAMO

1210FMFD-235 FitMe DEW+SMTH FNDTN Pure Bge

FMPRRFN-340 FitMe MATTE+PORELESS FNDTN CAPUCCINO

FMPRRFN-128 FitMe MATTE+PORELESS FNDTN Warm Nude

FSMSTCRCT-30 FACE STUDIOMASTERCAMO

FITMEBLUSH-40 FIT ME BLUSH OPTIMIZATION

FITMEBLUSH-15 FIT ME BLUSH OPTIMIZATION

FSMSTCRCT-40 FACE STUDIOMASTERCAMO

1210FMFD-240 FitMe DEW+SMTH FNDTN Gldn Bge

FMPRRFN-355 FitMe MATTE+PORELESS FNDTN Coconut

FMPRRFN-130 FitMe MATTE+PORELESS FNDTN Buff Beige

FMANTISHN-320 FitMe MATTE+PORELESS PDR

FMANTISHN-220 FitMe MATTE+PORELESS PDR

FITMELSPWD-30 FIT ME LOOSE POWDER

FITMELSPWD-10 FIT ME LOOSE POWDER

FSMSTCRCT-50 FACE STUDIOMASTERCAMO

FSMSTBLUSH-10 FACE STUDIO MASTER BLUSH PALETTE BLUSH PALETTE

1210FMFD-310 FitMe DEW+SMTH FNDTN Sun Bge

FMPRRFN-358 FitMe MATTE+PORELESS FNDTN LATTE

FMPRRFN-220 FitMe MATTE+PORELESS FNDTN Ntrl Beige

FSMSTCRCT-60 FACE STUDIOMASTERCAMO

FITMEBLUSH-45 FIT ME BLUSH OPTIMIZATION

FITMEBLUSH-20 FIT ME BLUSH OPTIMIZATION

FSMSTCNCL-10 FACE STUDIO MASTERCONCEAL Fair

1210FMFD-315 FitMe DEW+SMTH FNDTN Soft Honey

FMPRRFN-360 FitMe MATTE+PORELESS FNDTN MOCHA

FMPRRFN-222 FitMe MATTE+PORELESS FNDTN TRUE BEIGE

1210FMCNC-10 FitMeCONCEALER Light

FITMELSPWD-35 FIT ME LOOSE POWDER

FITMELSPWD-15 FIT ME LOOSE POWDER

FSMSTCNCL-20 FACE STUDIO MASTERCONCEAL Light

1210FMCNC-15 FitMeCONCEALER Fair

FITMEBLUSH-50 FIT ME BLUSH OPTIMIZATION

FITMEBLUSH-25 FIT ME BLUSH OPTIMIZATION

1210FMFD-330 FitMe DEW+SMTH FNDTN Toffee

FMPRRFN-362 FitMe MATTE+PORELESS FNDTN TRUFFLE

FMPRRFN-228 FitMe MATTE+PORELESS FNDTN Soft Tan

FSMSTRBLIQ-100 FACE STUDIO MASTER STROBING LIQUID Light/Irridescint

FSMSTCNCL-30 FACE STUDIO MASTERCONCEAL Light/Medium

1210FMCNC-20 FitMeCONCEALER Sand

1210FMFD-355 FitMe DEW+SMTH FNDTN Coconut

FMPRRFN-368 FitMe MATTE+PORELESS FNDTN DEEP GOLDEN

FMPRRFN-230 FitMe MATTE+PORELESS FNDTN Ntrl Buff

1210FMCNC-25 FitMeCONCEALER Med

FITMELSPWD-40 FIT ME LOOSE POWDER

FITMELSPWD-20 FIT ME LOOSE POWDER

FSMSTCNCL-40 FACE STUDIO MASTERCONCEAL Medium

FITMEBLUSH-55 FIT ME BLUSH OPTIMIZATION

FITMEBLUSH-30 FIT ME BLUSH OPTIMIZATION

FSMSTRBLIQ-200 FACE STUDIO MASTER STROBING LIQUID Medium/Nude Glow

1210FMCNC-50 FitMeCONCEALER Cafe

1210FMFD-360 FitMe DEW+SMTH FNDTN Mocha

FMPRRFN-375 FitMe MATTE+PORELESS FNDTN JAVA

FMPRRFN-235 FitMe MATTE+PORELESS FNDTN Pure Beige

FSMSTCNCL-50 FACE STUDIO MASTERCONCEAL Medium/Deep

1210FMCNC-35 FitMeCONCEALER Deep

BACK PANELS 40+30=70"MERCHANDISE SPACE=71"

HEADER OFFSET

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Page: 9 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Column: 7

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

175B-00 GREAT LASH BIG Blackest Black

175M-00 GREAT LASH MASCARA Blackest Black

0113RKWSH-00 VE ROCKET MASCARA Blackest Black

500VEC-00 VOLUM' EXPRESS COLOSSAL Glam Black

2H17CBSPR-230 COLOSSAL BIG SHOT EXTENSION PRIMER COLOSSAL BIG SHOT EXTENSION PRIMER

510VEF-283 FALSIES MASCARA NAVY GLAM WSH

FLSFLRTWSH-601 FALSIES TEMPTATION BLKST BLK

LSSERUM-250 LASH SENSATIONAL SERUM LASH SENSATIONAL SERUM

0113RKWSH-01 VE ROCKET MASCARA Very Black

500VEC-01 VOLUM' EXPRESS COLOSSAL Classic Black

175M-00 GREAT LASH MASCARA Blackest Black

FLSFLRTWSH-602 FALSIES TEMPTATION VERY BLK

175B-01 GREAT LASH BIG Very Black

2H17CBSPR-230 COLOSSAL BIG SHOT EXTENSION PRIMER COLOSSAL BIG SHOT EXTENSION PRIMER

510VEF-00 FALSIES MASCARA Blackest Black

LSHSNLWSH-00 LASH SENSATIONAL Blackest Black

0113RKWSH-02 VE ROCKET MASCARA Brownish Black

500VEC-01 VOLUM' EXPRESS COLOSSAL Classic Black

175M-1 GREAT LASH MASCARA Very Black

FLSFLRTWSH-602 FALSIES TEMPTATION VERY BLK

175B-01 GREAT LASH BIG Very Black

2H17CBSEXT-228 COLOSSAL BIG SHOT EXTENSION WSH SHADE 228

510VEF-01 FALSIES MASCARA Very Black

LSHSNLWSH-01 LASH SENSATIONAL Very Black

0113RKWTPF-01 VE ROCKET MASCARA WP Very Black

500VEC-2 VOLUM' EXPRESS COLOSSAL Glam Brown (Brn/Blk)

175M-1 GREAT LASH MASCARA Very Black

FLSFLRTWSH-603 FALSIES TEMPTATION BROWNISH BLK

175B-02 GREAT LASH BIG Brownish Black

2H17CBSEXT-229 COLOSSAL BIG SHOT EXTENSION WSH SHADE 229

510VEF-01 FALSIES MASCARA Very Black

LSHSNLWSH-02 LASH SENSATIONAL Brownish Black

PM0000019931 - FS MSTR CNTR KIT/STK

FSMSTCONTR-10 FACE STUDIO MASTER CONTOUR LIGHT TO MEDIUM

PM0000024645 - TOTAL TEMPTATION MASC 7X12 **

FSMSTCONTR-20 FACE STUDIO MASTER CONTOUR MEDIUM TO DEEP

FSMSTCONST-10 FACE STUDIO MASTERCONTOUR STICK

FSMSTCONST-15 FACE STUDIO MASTERCONTOUR STICK

FSMSTCONST-20 FACE STUDIO MASTERCONTOUR STICK

BACK PANELS 40+30=70"MERCHANDISE SPACE=71"

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Page: 10 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Column: 8

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

1213BSP-010 Baby Skin Instant Pore Eraser

350GLP-00 Great Lash Lots of Lashes Blackest Black

175M-2 GREAT LASH MASCARA Brownish Black

0612MPWSH-00 MEGA PLUSH MASCARA Blackest Black

500VEC-2 VOLUM' EXPRESS COLOSSAL Glam Brown (Brn/Blk)

COLDYNAWSH-223 COLOSSAL BIG SHOT BLACKEST BLACK WSH

510VEF-02 FALSIES MASCARA Brownish Black

FLSFLRTWTP-604 FALSIES TEMPTATION WTP VERY BLACK WTP

LSHSNLWPF-01 LASH SENSATIONAL WP Very Black

510VEFW-01 FALSIES MASCARA WP Very Black

175M-3 GREAT LASH MASCARA Dark Brown

0612MPWSH-01 MEGA PLUSH MASCARA Very Black

350GLP-01 Great Lash Lots of Lashes Very Black

COLDYNAWSH-224 COLOSSAL BIG SHOT VERY BLACK WSH

LSHSNLWPF-02 LASH SENSATIONAL WP Brownish Black

FLSFLRTWTP-605 FALSIES TEMPTATION WTP BROWNISH WTP

500VECW-00 VOLUM' EXPRESS COLOSSAL WP Glam Black

79MR MOISTURIZING MASCARA REMOVER MOISTURIZING MASCARA REMOVER

510VEFW-02 FALSIES MASCARA WP Brownish Black

175M-104 GREAT LASH MASCARA Royal Blue

0612MPWSH-02 MEGA PLUSH MASCARA Brownish Black

500VECW-1 VOLUM' EXPRESS COLOSSAL WP Classic Black

350GLP-02 Great Lash Lots of Lashes Brownish Black

COLDYNAWSH-225 COLOSSAL BIG SHOT BROWNISH BLACK WSH

LSENSTWSH-00 LASH SENSATIONAL LUSCIOUS Blackest Black WSH

125EMR 100% OIL-FREE EYE MAKEUP REMOVER 100% OIL-FREE EYE MAKEUP REMOVER

LSBLLRNWSH-710 LASH SENSATIONAL CURVITUDE Blkst Black WSH

510FBD-10 FALSIES BLACK DRAMA WASHABLE Black Drama

1012CEWSH-01 CAT EYES MASCARA Glam Black

175M-10 GREAT LASH MASCARA Clear

0612MPWTP-01 MEGA PLUSH MASCARA WP Very Black

365MC-00 CURVED BRUSH GREAT LASH WASHABLE Blackest Black

COLDYNAWTP-226 COLOSSAL BIG SHOT WTP VERY BLACK WTP

LSENSTWSH-01 LASH SENSATIONAL LUSCIOUS Very Black WSH

950LSM-00 ILLEGAL LENGTHS MASC Blackest Black

LSBLLRNWSH-720 LASH SENSATIONAL CURVITUDE Very Black WSH

PM0000026203 - FALSIES BASE (ORIGINAL) 7X12 **

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Page: 11 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Column: 9

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

PM0000016596 - 5HK BRAND HB DEFINE A LINE **

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

PM0000023861 - 4HK BRAND CURVITUDE LINER

041554984507 - Urban Hook Bar with 4 Peg Hooks

950LSTI-1 LASH STILETTO Very Black

365MC-1 CURVED BRUSH GREAT LASH WASHABLE Very Black

680LD-1 LASH DISCOVERY WASHABLE Very Black

0612MPWTP-02 MEGA PLUSH MASCARA WP Brownish Black

1012CEWP-01 CAT EYES MASCARA WP Glam Black

COLDYNAWTP-227 COLOSSAL BIG SHOT WTP BROWNISH BLACK WTP

510VEFF-00 FALSIES FLARED Blackest Black

LSBLLRNWSH-730 LASH SENSATIONAL CURVITUDE Brwn Black WSH

LSENSTWSH-01 LASH SENSATIONAL LUSCIOUS Very Black WSH

950LSTIW-01 LASH STILETTO WP Very Black

680LDW-1 LASH DISCOVERY WP Very Black

620VECL-01 PUMPED UP! COLOSSAL WSH Classic Black

420MW-1 GREAT LASH WATERPROOF Very Black

PSHUPDRAMAWSH-00 PUSH UP DRAMA WSH Blackest Black

PUSHEXTWSH-00 FALSIES PUSH UP DRAMA ANGEL Blackest Black

LSENSTWSH-02 LASH SENSATIONAL LUSCIOUS Brownish Black WSH

SPIDERWSH-01 COLOSSAL SPIDER LASH CLASSIC BLACK

LSBLLRNWTP-740 LASH SENSATIONAL CURVITUDE WTP Very Black WTP

555TD-1 DEFINE A LINE Ebony Black

620VECL-00 PUMPED UP! COLOSSAL WSH Glam Black

420MW-3 GREAT LASH WATERPROOF Brownish Black

PSHUPDRAMAWSH-01 PUSH UP DRAMA WSH Very Black

PUSHEXTWSH-01 FALSIES PUSH UP DRAMA ANGEL Very Black

LSENSTWPF-01 LASH SENSATIONAL LUSCIOUS WATERPROOF Very Black WTP

SPIDERWSH-01 COLOSSAL SPIDER LASH CLASSIC BLACK

625M-1 FULL 'N SOFT WASHABLE Very Black

LSBLLRNWTP-750 LASH SENSATIONAL CURVITUDE WTP Brwn Black WTP

555TD-3 DEFINE A LINE Brownish Black

620VECLWTP-01 PUMPED UP! COLOSSAL WTP Classic Black

750TD-1 DEFINE-A-LASH LENGTH MASCARA Very Black

PSHUPDRAMAWTP-01 PUSH UP DRAMA WTP Very Black

PUSHEXTWTP-01 FALSIES PUSH UP DRAMA ANGEL WTP Very Black WTP

LSENSTWPF-02 LASH SENSATIONAL LUSCIOUS WATERPROOF Brownish Black WTP

SPIDERWSH-00 COLOSSAL SPIDER LASH GLAM BLACK

625MW-1 FULL 'N SOFT WATERPROOF Very Black

725LS-1 LINE STILETTO LIQUID LINER Blackest Black

2H17CRVTD-410 CURVITUDE LINER BLACK

PM0000013121 - LSH SEN BASE 7X12 **

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Page: 12 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Column: 10

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

PM0000016632 - 6HK BRAND HB UNSTOPPABLE **

PM0000016573 - 4HK BRAND HB BROW DRAMA **

PM0000016603 - 4HK BRAND HB GEL LINER POT **

PM0000016607 - 5HK BRAND HB GEL PENCIL **

PM0000026744 - 6HK BRAND HB LD MATTE LINER **

PM0000025178 - 5HK BRAND HB LD LIGHT LINER **

PM0000023625 - 6HK BRAND HB MSTR PREC INK LINER **

PM0000016628 - 6HK BRAND HB MASTER SKINNY **

PM0000016624 - 6HK BRAND HB MSTR PREC ALL DAY **

135L-2 LINEWORKS ULTRA LINERWATERPROOF Dark Brown

BRWPRCFIB-255 EYE STUDIO BROW PRECISE FIBER VOLUMIZER MSC SOFT BROWN

999LDG-54 EYE STUDIO GEL LINER Gunmetal

999LDG-50 EYE STUDIO GEL LINER Blackest Black

CARBMATTE-860 LASTING DRAMA MATTES JET BLACK

1H18LDEYEL-810 Lasting Drama Eyelights Liner WHITE LUSTER

2H17MPI-510 MASTER PRECISE INK LINER BLACK COMET

ESLMCL-210 MASTER PRECISE SKINNY Defining Black

999MPL-200 EYE STUDIO MASTER PREC ALL DAY Black

CARBMATTE-900 LASTING DRAMA MATTES RUSTY TERRACOTTA

999MPL-200 EYE STUDIO MASTER PREC ALL DAY Black

135L-1 LINEWORKS ULTRA LINERWATERPROOF Black

2H17MPI-510 MASTER PRECISE INK LINER BLACK COMET

ESLMCL-210 MASTER PRECISE SKINNY Defining Black

1H18LDEYEL-820 Lasting Drama Eyelights Liner STARLIGHT GOLD

999LDG-52 EYE STUDIO GEL LINER Brown

BRWPRCFIB-260 EYE STUDIO BROW PRECISE FIBER VOLUMIZER MSC DEEP BROWN

999LDG-56 EYE STUDIO GEL LINER Eggplant

CARBMATTE-910 LASTING DRAMA MATTES JADE OLIVE

999MPL-111 EYE STUDIO MASTER PREC ALL DAY FOREST BROWN

695GW-60 UNSTOPPABLE EYELINER - CARDED Espresso

2H17MPI-520 MASTER PRECISE INK LINER GALACTIC METAL

ESLMCL-220 MASTER PRECISE SKINNY Sharp Brown

1H18LDEYEL-830 Lasting Drama Eyelights Liner SHINY BRONZE

LDRMAGCRYN-606 LASTING DRAMA GEL PENCIL CASHMERE WHITE

LDRMAGCRYN-601 LASTING DRAMA GEL PENCIL SLEEK ONYX

999MPL-112 EYE STUDIO MASTER PREC ALL DAY COBALT BLUE

695GW-10 UNSTOPPABLE EYELINER - CARDED Onyx

2H17MPI-530 MASTER PRECISE INK LINER COSMIC PURPLE

ESLMCL-220 MASTER PRECISE SKINNY Sharp Brown

BRWMSCRA-260 EYE STUDIO BROW DRAMA DEEP BROWN

BRWMSCRA-250 EYE STUDIO BROW DRAMA BLONDE

1H18LDEYEL-840 Lasting Drama Eyelights Liner MOONLIGHT PURPLE

999MDL-500 MASTER DUO LINER Black Lacquer

LDRMAGCRYN-607 LASTING DRAMA GEL PENCIL Polished Amethyst

LDRMAGCRYN-602 LASTING DRAMA GEL PENCIL SMOOTH CHARCOAL

695GW-20 UNSTOPPABLE EYELINER - CARDED Cinnabar

2H17MPI-550 MASTER PRECISE INK LINER TEAL GALAXY

ESLMCL-230 MASTER PRECISE SKINNY Refined Charcoal

BRWMSCRA-265 EYE STUDIO BROW DRAMA Auburn

BRWMSCRA-255 EYE STUDIO BROW DRAMA SOFT BROWN

999MDL-500 MASTER DUO LINER Black Lacquer

695GW-30 UNSTOPPABLE EYELINER - CARDED Pewter

2H17MPI-570 MASTER PRECISE INK LINER SOLAR GOLD

999MKL-510 EYE STUDIO MASTER KAJAL LINER Onyx Rush

LDRMAGCRYN-611 LASTING DRAMA GEL PENCIL Soft Nude

LDRMAGCRYN-604 LASTING DRAMA GEL PENCIL GLAZED TOFFEE

1H18LDEYEL-850 Lasting Drama Eyelights Liner TWINKLE BLACK

PM0000026204 - MASTER PRECISE ALL DAY LINER 7X12 **

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FILE;

FULL WALLDoor Count as of Print Date: 2

Column: 11

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

-

-

-

PM0000016601 - 6HK BRAND HB EXPRT EYES TWIN **

PM0000016584 - 5HK BRAND HB BROW PRECISE **

PM0000023622 - 6HK BRAND HB BROW DRAMA CHALK **

PM0000016581 - 6HK BRAND HB BROW POMADE **

PM0000016588 - 5HK BRAND HB DEFINE & FILL **

PM0000025179 - 6HK BRAND HB TOTAL TEMP BROW **

PM0000026743 - 6HK BRAND HB TS BROW TINT PEN **

695GW-40 UNSTOPPABLE EYELINER - CARDED Sapphire

MSTRSHPNEW-250 BROW PRECISE Blonde

ESBPCH-265 EYE STUDIO BROW POMADE Auburn

ESTTBR-255 EYE STUDIO BROW PRECISE MICRO SOFT BROWN

ESTTBR-250 EYE STUDIO BROW PRECISE MICRO BLONDE

1H18TMPTBR-300 TEMPTATION BROW BLONDE

1H18TBMBLD-350 TATTOOSTUDIO BROW TINT PEN Blonde

59TC-01 EXPERT EYES TWIN BROW & EYEPENCILS Velvet Black

BRWDMACHK-100 BROW DRAMA CHALK POWDER BLONDE

ESTTBR-260 EYE STUDIO BROW PRECISE MICRO DEEP BROWN

1H18TBMBLD-355 TATTOOSTUDIO BROW TINT PEN Soft Brown

1H18TMPTBR-305 TEMPTATION BROW SOFT BROWN

BRWSATIN-250 BROW DEFINE + FILL DUO Blonde

MSTRSHPNEW-255 BROW PRECISE Soft Brown

59TC-02 EXPERT EYES TWIN BROW & EYEPENCILS Dark Brown

BRWDMACHK-110 BROW DRAMA CHALK POWDER SOFT BROWN

ESTTBR-265 EYE STUDIO BROW PRECISE MICRO AUBURN

1H18TBMBLD-360 TATTOOSTUDIO BROW TINT PEN Medium Brown

1H18TMPTBR-310 TEMPTATION BROW MEDIUM BROWN

BRWSATIN-255 BROW DEFINE + FILL DUO Soft Brown

MSTRSHPNEW-260 BROW PRECISE Deep Brown

59TC-03 EXPERT EYES TWIN BROW & EYEPENCILS Medium Brown

BRWDMACHK-120 BROW DRAMA CHALK POWDER MEDIUM BROWN

ESBPCH-250 EYE STUDIO BROW POMADE Blonde

1H18TBMBLD-365 TATTOOSTUDIO BROW TINT PEN Deep Brown

1H18TMPTBR-315 TEMPTATION BROW DEEP BROWN

BRWSATIN-260 BROW DEFINE + FILL DUO Deep Brown

MSTRSHPNEW-265 BROW PRECISE Auburn

59TC-04 EXPERT EYES TWIN BROW & EYEPENCILS Light Brown

BRWDMACHK-130 BROW DRAMA CHALK POWDER DEEP BROWN

ESBPCH-255 EYE STUDIO BROW POMADE Soft Brown

TSGELCARTN-250 TATTOO STUDIO BROWGEL BLONDE

TSGELCARTN-257 TATTOO STUDIO BROWGEL MEDIUM BROWN

59TC-7 EXPERT EYES TWIN BROW & EYEPENCILS Blonde

BRWDMACHK-140 BROW DRAMA CHALK POWDER AUBURN

ESBPCH-260 EYE STUDIO BROW POMADE Deep Brown

BRWSATIN-265 BROW DEFINE + FILL DUO Auburn

MSTRSHPNEW-265 BROW PRECISE Auburn

TSGELCARTN-260 TATTOO STUDIO BROWGEL DEEP BROWN

TSGELCARTN-255 TATTOO STUDIO BROWGEL SOFT BROWN

PM0000026241 - LEMONADE/SODA POP PALETTES **

PM0000013047 - EYE PALETTES 1.1

PM0000024449 - TOTAL TEMPTATION PALETTE + CITY KITS

ESHDWPALET-02 THE PALETTES The Nudes

1H18_TmpKt-140 Total Temptation Eye + Highlight Palette Total Temptation Eye + Highlight Palette

LEMONPLTTE-100 LEMONADE CRAZE PALETTE Lemonade Craze

BLNUPAL-06 THE PALETTES The Blushed Nudes

1H18CTYKT-150 The City Kits Kit #1 Urban Glow

SODAPOP-110 SODA POP PALETTE Soda Pop

24KTPALET-120 24KT NUDES PALETTE 24KT NUDES PALETTE

1H18CTYKT-160 The City Kits Kit #2 Pink Edge

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Page: 14 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Column: 12

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

- ES COL TAT CHROME

- ES TATTOO SPACESAVER

PM0000018127 - ES COL TAT CHROME 1.1

CTLQDCRM-500 COLOR TATTOOLIQUID CHROME Gilded Rose

CTLQDCRM-510 COLOR TATTOOLIQUID CHROME Beige Luster

CTLQDCRM-520 COLOR TATTOOLIQUID CHROME Khaki Kool

CTLQDCRM-530 COLOR TATTOOLIQUID CHROME Fool's Gold

CTLQDCRM-540 COLOR TATTOOLIQUID CHROME Bronze Sheen

CTLQDCRM-550 COLOR TATTOOLIQUID CHROME Electric Emerald

CTLQDCRM-560 COLOR TATTOOLIQUID CHROME Bold Saphire

CTLQDCRM-570 COLOR TATTOOLIQUID CHROME Sharp Purple

CTLQDCRM-580 COLOR TATTOOLIQUID CHROME Silver Spark

CTLQDCRM-590 COLOR TATTOOLIQUID CHROME Gunmetal

PM0000026236 - EW QUADS 3.3 **

PM0000007820 - EW SHAD Q TRAY 2.9/8/7/6 **

1H14EWQUAD-10Q EXPERT WEAR QUADS Mocha Motion

PM0000007823 - EW SHAD Q TRAY 1.3 **

PM0000026227 - EW MONOS 4.4 **

NEWEWMONO-200S

PM0000026226 - EW MONOS 3.4 **

NEWEWMONO-70S

PM0000026225 - EW MONOS 2.4 **

NEWEWMONO-20S

PM0000019874 - EW MONOS 1.4 **

NEWEWMONO-100S

PM0000019918 - ES COL TAT 1.1

PM0000016251 - ES COL TAT CON CRAYON 1.1

PM0000022944 - CITY MINI PALETTE 2.2/3.3

CTYMINPLT-460 CITY MINI PALETTES City Slay x Shayla

PM0000022943 - CITY MINI PALETTE 1.2/2.3

CTYMINPLT-480 CITY MINI PALETTES MATTE ABOUT TOWN

PM0000026584 - CITY MINI PALETTE 1.3 (LINE EXTENSION)

CTYMINPLT-500 CITY MINI PALETTES Brooklyn Nudes

749CTS-05

749CTS-70

ESCTSST-700 COLOR TATTOOCONCENTRATEDCRAYON

ESCTSST-705 COLOR TATTOOCONCENTRATEDCRAYON

NEWEWMONO-170S

NEWEWMONO-220S

NEWEWMONO-60S

NEWEWMONO-10S

CTYMINPLT-430 CITY MINI PALETTES Downtown Sunrise

CTYMINPLT-400 CITY MINI PALETTES Rooftop Bronzes

CTYMINPLT-510 CITY MINI PALETTES Blushed Avenue

1H14EWQUAD-40Q EXPERT WEAR QUADS Designer Chocolates

1H14EWQUAD-48Q EXPERT WEAR QUADS Emerald Smokes

1H14EWQUAD-2Q EXPERT WEAR QUADS Natural Smokes

749CTS-35

749CTS-55

ESCTSST-745 COLOR TATTOOCONCENTRATEDCRAYON

ESCTSST-725 COLOR TATTOOCONCENTRATEDCRAYON

749CTS-80

749CTS-45

ESCTSST-730 COLOR TATTOOCONCENTRATEDCRAYON

NEWEWMONO-50S

NEWEWMONO-80S

NEWEWMONO-210S

NEWEWMONO-30S

CTYMINPLT-440 CITY MINI PALETTES Concrete Runway

CTYMINPLT-410 CITY MINI PALETTES Chill Brunch Neutrals

CTYMINPLT-520 CITY MINI PALETTES Skyscape Dusk

1H14EWQUAD-8Q EXPERT WEAR QUADS Lavender Smokes

1H14EWQUAD-44Q EXPERT WEAR QUADS Autumn Coppers

1H14EWQUAD-22Q EXPERT WEAR QUADS Chai Latte

ESCTSST-720 COLOR TATTOOCONCENTRATEDCRAYON

749CTS-90

749CTS-25

ESCTSST-715 COLOR TATTOOCONCENTRATEDCRAYON

ESCTSST-740 COLOR TATTOOCONCENTRATEDCRAYON

NEWEWMONO-230S

NEWEWMONO-110S

NEWEWMONO-140S

NEWEWMONO-40S

CTYMINPLT-450 CITY MINI PALETTES Graffiti Pop

CTYMINPLT-420 CITY MINI PALETTES Urban Jungle

CTYMINPLT-530 CITY MINI PALETTES Hi-Rise Sunset

1H14EWQUAD-20Q EXPERT WEAR QUADS Velvet Crush

1H14EWQUAD-50Q EXPERT WEAR QUADS Sunlit Bronze

1H14EWQUAD-4Q EXPERT WEAR QUADS Charcoal Smokes

749CTS-100

749CTS-95

ESCTSST-750 COLOR TATTOOCONCENTRATEDCRAYON

ESCTSST-735 COLOR TATTOOCONCENTRATEDCRAYON

- FACE STUDIO

- FACE STUDIO

SS

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FILE;

FULL WALLDoor Count as of Print Date: 2

Fall 2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM #1

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

102

103

104

105

106

107

256

252

262

257

253

258

263

259

264

254

260

265

255

266

261 494

490

486

482

478

474

470

466

487

483

491

471

495

479

475

467

488

484

492

472

496

480

476

468

489

485

493

473

497

481

477

469

535

531

527

523

519

515

511

507

503

512

528

524

532

516

504

508

520

536

513

529

525

521

533

517

505

537

509

514

522

530

526

534

518

506

538

510

571

567

563

559

555

551

547

543

539

572

564

560

568

552

548

540

556

544

573

561

569

553

549

541

557

565

545

574

562

570

554

550

542

558

566

575

546

618

614

610

605

599

594

588

582

576

600

577

619

589

583

595

606

615

611

601

578

620

590

584

596

607

602

579

621

591

585

616

612

597

580

608

603

622

592

586

617

613

581

623

593

587

609

604

598

666

661

655

649

644

638

632

667

656

650

633

639

645

662

668

657

651

634

640

646

663

669

658

652

635

641

647

664

670

659

653

636

642

671

660

654

648

665

643

637

694

695

696

697

698

699

700

701

702

703

92

82

41

31

21

51

42

52

32

93

22

83

43

33

53

94

1

23

84

44

34

54

24

11

95

2

85

45

35

55

12

25

96

3

86

13

97

87

4

14

98

88

5

15

99

89

6

26

16

36

46

56

100

90

7

27

37

17

47

57

101

91

28

8

38

18

48

58

29

9

39

59

19

49

60

50

40

30

10

20

206

198

188

180

170

160

150

140

108

207

199

189

181

171

161

151

141

109

208

200

190

182

172

162

152

142

130

120

110

209

201

191

183

173

163

153

143

131

121

111

210

202

192

184

174

164

154

144

132

122

112

211

203

193

185

175

165

155

145

133

123

113

212

204

194

186

176

166

156

146

134

124

114

213

205

195

187

177

167

157

147

135

125

115

196

178

168

158

148

116

136

126

197

179

169

159

149

117

137

127

118

138

128

119

139

129

242

238

222

214

223

215

230

224

216

243

239

231

225

217

232

233

226

218

244

240

234

227

219

235

228

220

245

241

236

229

221

237

325

319

300

299

293

287

268

267

314

313

326

320

294

288

327

270

269

307

308

316

315

302

301

321

295

289

328

281

322

329

272

271

296

290

310

309

318

317

304

303

282

330

283

323

297

291

284

331

274

273

312

311

306

305

324

285

298

292

332

286

392

391

385

379

371

364

363

355

347

339

356

348

340

372

380

386

357

349

341

366

365

373

387

394

393

381

358

350

342

388

374

359

351

343

389

382

368

367

375

396

395

360

352

344

376

383

361

353

345

370

369

390

377

384

362

354

346

398

397

378

442

441

462

434

433

424

423

415

407

399

416

408

400

444

443

417

409

401

426

425

436

435

463

418

410

402

446

445

457

419

411

403

438

437

458

448

447

420

412

404

464

459

421

413

405

440

439

460

450

449

465

422

414

406

461

498

499 50

0

501

502

627

624

630

628

625

631

629

626

733

726

722

718

714

680

676

672

705

704

684

685

727

723

719

715

681

677

673

734

737

730

707

706

686

687

709

708

688

728

724

720

716

682

678

674

735

738

731

689

711

710

690

691

729

725

721

717

683

679

675

739

732

736

713

712

692

693

246

247

248

249

250

251

333

334

335

336

337 338

BACK PANELS 40+30=70"MERCHANDISE

SPACE=71"HEADER OFFSET

SS

INGRED

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Page: 16 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

SS MATTE INK UNNUDES Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code1 1 041554543698 SUPERSTAY MATTE INK DRIVER 552 1 041554543681 SUPERSTAY MATTE INK POET 603 1 041554543650 SUPERSTAY MATTE INK SEDUCTRESS 654 1 041554543711 SUPERSTAY MATTE INK AMAZONIAN 705 1 041554543674 SUPERSTAY MATTE INK FIGHTER 756 1 041554543643 SUPERSTAY MATTE INK RULER 807 1 041554543667 SUPERSTAY MATTE INK PROTECTOR 858 1 041554543636 SUPERSTAY MATTE INK HUNTRESS 909 1 041554543704 SUPERSTAY MATTE INK VISIONARY 95

10 1 041554543728 SUPERSTAY MATTE INK PHILOSOPHER 100

SS MATTE INK 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code11 1 041554496895 SUPERSTAY MATTE INK LOYALIST 512 1 041554496901 SUPERSTAY MATTE INK DREAMER 1013 1 041554496918 SUPERSTAY MATTE INK LOVER 1514 1 041554496925 SUPERSTAY MATTE INK PIONEER 2015 1 041554496932 SUPERSTAY MATTE INK HEROINE 2516 1 041554496949 SUPERSTAY MATTE INK ROMANTIC 3017 1 041554496956 SUPERSTAY MATTE INK CREATOR 3518 1 041554496963 SUPERSTAY MATTE INK BELIEVER 4019 1 041554496970 SUPERSTAY MATTE INK ESCAPIST 4520 1 041554496987 SUPERSTAY MATTE INK VOYAGER 50

SS 24H LIP (FL18 EXTENSION) ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code21 1 041554544589 SUPERSTAY 24 EXTENSION ABSOLUTE TAUPE 23022 1 041554544602 SUPERSTAY 24 EXTENSION LOADED LATTE 23523 1 041554544619 SUPERSTAY 24 EXTENSION ALL NIGHT APRICOT 24024 1 041554551075 SUPERSTAY 24 EXTENSION FIRMLY MAUVE 24525 1 041554551082 SUPERSTAY 24 EXTENSION STAY SCARLET 25026 1 041554551990 SUPERSTAY 24 EXTENSION RELENTLESS RUBY 25527 1 041554552010 SUPERSTAY 24 EXTENSION BOUNDLESS BERRY 26028 1 041554552027 SUPERSTAY 24 EXTENSION MERLOT ARMOUR 26529 1 041554552034 SUPERSTAY 24 EXTENSION EXTREME AUBERGINE 27030 1 041554552041 SUPERSTAY 24 EXTENSION ENDLESS EXPRESSO 275

SS 24HR LIP 1.3 (W/SUPER IMPACT AND ERASER) Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code31 1 041554336177 SS 2 STEP 24 HR LIPCOLOR Committed Coral 04132 1 041554237856 SS 2 STEP 24 HR LIPCOLOR On and On Orchid 07033 1 041554335927 SS 2 STEP 24 HR LIPCOLOR Constant Toast 13634 1 041554494969 SUPERSTAY SUPER IMPACT ETERNAL CHERRY 20035 1 041554494976 SUPERSTAY SUPER IMPACT STEADY RED-Y 20536 1 041554494952 SUPERSTAY SUPER IMPACT NON-STOP ORANGE 21037 1 041554494945 SUPERSTAY SUPER IMPACT PINK GOES ON 21538 1 041554494983 SUPERSTAY SUPER IMPACT 24/7 FUSCHIA 22039 1 041554494990 SUPERSTAY SUPER IMPACT ALL DAY PLUM 22540 1 041554494891 SUPERSTAY ERASER SUPERSTAY ERASER 00

SS 24HR LIP 2.3 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code41 1 041554237726 SS 2 STEP 24 HR LIPCOLOR Everlasting Wine 00542 1 041554237733 SS 2 STEP 24 HR LIPCOLOR Reliable Raspberry 01043 1 041554237740 SS 2 STEP 24 HR LIPCOLOR All Day Cherry 01544 1 041554237757 SS 2 STEP 24 HR LIPCOLOR Continuous Coral 02045 1 041554237764 SS 2 STEP 24 HR LIPCOLOR Keep Up The Flame 025

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Page: 17 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

46 1 041554237788 SS 2 STEP 24 HR LIPCOLOR Keep It Red 03547 1 041554237801 SS 2 STEP 24 HR LIPCOLOR Wear On Wildberry 04548 1 041554237818 SS 2 STEP 24 HR LIPCOLOR Unlimited Raisin 05049 1 041554237825 SS 2 STEP 24 HR LIPCOLOR Perpetual Plum 05550 1 041554237870 SS 2 STEP 24 HR LIPCOLOR Infinite Petal 080

SS 24HR LIP 3.3 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code51 1 041554237887 SS 2 STEP 24 HR LIPCOLOR Lasting Lilac 08552 1 041554237894 SS 2 STEP 24 HR LIPCOLOR Timeless Rose 09053 1 041554237917 SS 2 STEP 24 HR LIPCOLOR Very Cranberry 10054 1 041554237924 SS 2 STEP 24 HR LIPCOLOR Blush On 10555 1 041554237931 SS 2 STEP 24 HR LIPCOLOR So Pearly Pink 11056 1 041554237948 SS 2 STEP 24 HR LIPCOLOR Forever Chestnut 11557 1 041554237955 SS 2 STEP 24 HR LIPCOLOR Always Heather 12058 1 041554335897 SS 2 STEP 24 HR LIPCOLOR More & More Mocha 14159 1 041554238006 SS 2 STEP 24 HR LIPCOLOR Constant Cocoa 14560 1 041554238280 SS 2 STEP 24 HR LIPCOLOR Timeless Toffee 150

COL SEN LIP LINERS 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code61 1 041554486032 COLOR SENSATIONAL MECHANICAL LINER CLEAR 10062 1 041554486049 COLOR SENSATIONAL MECHANICAL LINER NUDE WHISPER 10563 1 041554486094 COLOR SENSATIONAL MECHANICAL LINER DUSTY ROSE 13064 1 041554486131 COLOR SENSATIONAL MECHANICAL LINER BRICK RED 15065 1 041554486056 COLOR SENSATIONAL MECHANICAL LINER PURELY NUDE 11066 1 041554549287 Color Sensational Shaping Lip Liner Almond Rose 13267 1 041554486148 COLOR SENSATIONAL MECHANICAL LINER WILD VIOLETS 15568 1 041554549300 Color Sensational Shaping Lip Liner Beige Babe 10269 1 041554486063 COLOR SENSATIONAL MECHANICAL LINER TOTALLY TOFFEE 11570 1 041554549348 Color Sensational Shaping Lip Liner Pink Wink 13471 1 041554549324 Color Sensational Shaping Lip Liner Divine Wine 15372 1 041554549355 Color Sensational Shaping Lip Liner Raw Chocolate 11873 1 041554486100 COLOR SENSATIONAL MECHANICAL LINER PALEST PINK 13574 1 041554492859 COLOR SENSATIONAL MECHANICAL LINER RICH WINE 16075 1 041554549331 Color Sensational Shaping Lip Liner Gone Griege 10476 1 041554486070 COLOR SENSATIONAL MECHANICAL LINER RICH CHOCOLATE 12077 1 041554486117 COLOR SENSATIONAL MECHANICAL LINER PINK CORAL 14078 1 041554492866 COLOR SENSATIONAL MECHANICAL LINER PLUM PASSION 16579 1 041554486087 COLOR SENSATIONAL MECHANICAL LINER MAGNETIC MAUVE 12580 1 041554486124 COLOR SENSATIONAL MECHANICAL LINER VERY CHERRY 14581 1 041554549317 Color Sensational Shaping Lip Liner Concrete Jungle 170

COL SEN MATTE METALLICS 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code82 1 041554527681 COLOR SENSATIONAL MATTE METALLICS WHITE GOLD 95083 1 041554527698 COLOR SENSATIONAL MATTE METALLICS PURE GOLD 95484 1 041554527704 COLOR SENSATIONAL MATTE METALLICS COPPER SPARK 95885 1 041554527711 COLOR SENSATIONAL MATTE METALLICS HOT LAVA 96286 1 041554527728 COLOR SENSATIONAL MATTE METALLICS COPPER ROSE 96687 1 041554530322 COLOR SENSATIONAL MATTE METALLICS MOLTEN BRONZE 97088 1 041554530346 COLOR SENSATIONAL MATTE METALLICS SILK STONE 97489 1 041554531770 COLOR SENSATIONAL MATTE METALLICS SMOKED SILVER 97890 1 041554531787 COLOR SENSATIONAL MATTE METALLICS GUNMETAL 98291 1 041554531800 COLOR SENSATIONAL MATTE METALLICS SERPENTINE 986

COL SEN BOLDS 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code92 1 041554488722 COLOR SENSATIONAL LOADED BOLDS Gone Griege 760

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Page: 18 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

93 1 041554488746 COLOR SENSATIONAL LOADED BOLDS Mauve It 77094 1 041554464399 COLOR SENSATIONAL LOADED BOLDS Raging Raisin 77595 1 041554488715 COLOR SENSATIONAL LOADED BOLDS Chocoholic 78596 1 041554464245 COLOR SENSATIONAL LOADED BOLDS Smoking Red 79597 1 041554464252 COLOR SENSATIONAL LOADED BOLDS Berry Bossy 82098 1 041554464320 COLOR SENSATIONAL LOADED BOLDS Blackest Berry 82599 1 041554488708 COLOR SENSATIONAL LOADED BOLDS Violet Vixen 830100 1 041554488685 COLOR SENSATIONAL LOADED BOLDS Sapphire Siren 835101 1 041554488777 COLOR SENSATIONAL LOADED BOLDS Pitch Black 845

Urban Hook Bar with 6 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code102 1 041554264524 BABY LIPS QUENCHED 05103 1 041554264548 BABY LIPS CHERRY ME 15104 1 041554264562 BABY LIPS PINK PUNCH 25105 1 041554424591 BABY LIPS CRYSTAL Pink Quartz 140106 1 041554483123 BABY LIPS MY PINK 01107 1 041554404937 BABY LIPS DR RESCUE Coral Crave 55

COL SEN VIVID HOT LACQUER Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code108 1 041554497779 COLOR SENSATIONAL VIVID HOT LACQUER TEASE 60109 1 041554497786 COLOR SENSATIONAL VIVID HOT LACQUER CHARMER 62110 1 041554497793 COLOR SENSATIONAL VIVID HOT LACQUER UNREAL 64111 1 041554497809 COLOR SENSATIONAL VIVID HOT LACQUER TOO CUTE 66112 1 041554497816 COLOR SENSATIONAL VIVID HOT LACQUER SASSY 68113 1 041554497823 COLOR SENSATIONAL VIVID HOT LACQUER SO HOT 70114 1 041554497830 COLOR SENSATIONAL VIVID HOT LACQUER CLASSIC 72115 1 041554497847 COLOR SENSATIONAL VIVID HOT LACQUER RETRO 74116 1 041554497854 COLOR SENSATIONAL VIVID HOT LACQUER OBSESSED 76117 1 041554497861 COLOR SENSATIONAL VIVID HOT LACQUER ROYAL 78118 1 041554497878 COLOR SENSATIONAL VIVID HOT LACQUER MAJOR 80119 1 041554497885 COLOR SENSATIONAL VIVID HOT LACQUER SLAY IT 82

COL SEN LIQ VIV MATTES 1.2 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code120 1 041554493535 COLOR SENSATIONAL LIQUID MATTE GREY ENVY 02121 1 041554459692 COLOR SENSATIONAL LIQUID MATTE Nude Thrill 5122 1 041554459708 COLOR SENSATIONAL LIQUID MATTE Nude Flush 10123 1 041554493542 COLOR SENSATIONAL LIQUID MATTE TWISTED TULIP 12124 1 041554459715 COLOR SENSATIONAL LIQUID MATTE Pink Charge 15125 1 041554493559 COLOR SENSATIONAL LIQUID MATTE ORANGE OBSESSION 18126 1 041554459722 COLOR SENSATIONAL LIQUID MATTE Electric Pink 20127 1 041554459753 COLOR SENSATIONAL LIQUID MATTE Fuchsia Ecstasy 25128 1 041554459739 COLOR SENSATIONAL LIQUID MATTE Orange Shot 30129 1 041554459760 COLOR SENSATIONAL LIQUID MATTE Rebel Red 35

COL SEN LIQ VIV MATTES 2.2 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code130 1 041554493566 COLOR SENSATIONAL LIQUID MATTE RED PUNCH 36131 1 041554493573 COLOR SENSATIONAL LIQUID MATTE COFFEE BUZZ 37132 1 041554493580 COLOR SENSATIONAL LIQUID MATTE SMOKY ROSE 38133 1 041554493597 COLOR SENSATIONAL LIQUID MATTE CORRUPT CRANBERRY 39134 1 041554459746 COLOR SENSATIONAL LIQUID MATTE Berry Boost 40135 1 041554493603 COLOR SENSATIONAL LIQUID MATTE ORCHID SHOCK 42136 1 041554459784 COLOR SENSATIONAL LIQUID MATTE Vivid Violet 45137 1 041554493610 COLOR SENSATIONAL LIQUID MATTE WICKED BERRY 48138 1 041554459777 COLOR SENSATIONAL LIQUID MATTE Possessed Plum 50139 1 041554493627 COLOR SENSATIONAL LIQUID MATTE SINFUL STONE 55

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Page: 19 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

COL SEN MATTES 1.2 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code140 1 041554429879 COLOR SEN THE MATTES Nude Embrace 650141 1 041554429886 COLOR SEN THE MATTES Daringly Nude 655142 1 041554453621 COLOR SEN THE MATTES Clay Crush 656143 1 041554453645 COLOR SEN THE MATTES Nude Nuance 657144 1 041554429893 COLOR SEN THE MATTES Touch of Spice 660145 1 041554429909 COLOR SEN THE MATTES Lust for Blush 665146 1 041554429916 COLOR SEN THE MATTES Ravishing Rose 670147 1 041554429923 COLOR SEN THE MATTES Faint For Fucshia 675148 1 041554429930 COLOR SEN THE MATTES Mesmerizing Magenta 680149 1 041554453652 COLOR SEN THE MATTES Blushing Pout 682

COL SEN MATTES 2.2 (W/POWDER MATTES) Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code150 1 041554429954 COLOR SEN THE MATTES Siren in Scarlet 690151 1 041554453638 COLOR SEN THE MATTES Rich Ruby 691152 1 041554429961 COLOR SEN THE MATTES Divine Wine 695153 1 041554453683 COLOR SEN THE MATTES Vibrant Violet 681154 1 041554453690 COLOR SEN THE MATTES Burgundy Blush 696155 1 041554543124 COLOR SENSATIONAL POWDER MATTE CRUEL RUBY 698156 1 041554543186 COLOR SENSATIONAL POWDER MATTE NOCTURNAL ROSE 700157 1 041554543193 COLOR SENSATIONAL POWDER MATTE CONCRETE JUNGLE 705158 1 041554543209 COLOR SENSATIONAL POWDER MATTE CARNAL BROWN 704159 1 041554543216 COLOR SENSATIONAL POWDER MATTE SMOKY JADE 706

COL SEN INTI-MATTE NUDES 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code160 1 041554496505 COLOR SEN THE MATTES HOT SAND 530161 1 041554496512 COLOR SEN THE MATTES PURELY NUDE 535162 1 041554496529 COLOR SEN THE MATTES PEACH BUFF 540163 1 041554496536 COLOR SEN THE MATTES BEIGE BABE 545164 1 041554496543 COLOR SEN THE MATTES HONEY PINK 550165 1 041554496550 COLOR SEN THE MATTES NAKED CORAL 555166 1 041554496567 COLOR SEN THE MATTES RAW CHOCOLATE 560167 1 041554496574 COLOR SEN THE MATTES ALMOND ROSE 565168 1 041554496581 COLOR SEN THE MATTES TOASTED TRUFFLE 570169 1 041554496598 COLOR SEN THE MATTES BROWN BLUSH 575

COL SEN SHINE COMPULSION Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code170 1 041554549270 Color Sensational Shine Compulsion Baddest Beige 050171 1 041554549140 Color Sensational Shine Compulsion Taupe Seduction 055172 1 041554549133 Color Sensational Shine Compulsion Chocolate Lust 060173 1 041554549263 Color Sensational Shine Compulsion Spicy Mauve 065174 1 041554549225 Color Sensational Shine Compulsion Undressed Pink 075175 1 041554549249 Color Sensational Shine Compulsion Pink Fetish 085176 1 041554549232 Color Sensational Shine Compulsion Scarlet Flame 090177 1 041554549164 Color Sensational Shine Compulsion Magenta Affair 100178 1 041554549089 Color Sensational Shine Compulsion Berry Blackmail 120179 1 041554549256 Color Sensational Shine Compulsion Spicy Sangria 130

COL SEN LIP 1.4 PINK NO LINERS Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code180 1 041554198225 COLOR SEN LIPSTICK Pink Sand 5181 1 041554198232 COLOR SEN LIPSTICK Born With It 15182 1 041554471014 COLOR SEN LIPSTICK Sugar Chic 17183 1 041554248913 COLOR SEN LIPSTICK Pink & Proper 20

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Page: 20 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

184 1 041554198300 COLOR SEN LIPSTICK Pink Wink 105185 1 041554295061 COLOR SEN LIP VIVIDS PINK POP 860186 1 041554295054 COLOR SEN LIP VIVIDS FUCHSIA FLASH 865187 1 041554295030 COLOR SEN LIP VIVIDS SHOCKING CORAL 870

COL SEN LIP 2.4 BUFF/NAT NO LINERS Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code188 1 041554408485 COLOR SEN BUFFS BARE ALL 910189 1 041554408515 COLOR SEN BUFFS BLUSHING BEIGE 915190 1 041554198560 COLOR SEN LIPSTICK Nearly There 205191 1 041554408546 COLOR SEN BUFFS NUDE LUST 920192 1 041554408492 COLOR SEN BUFFS TRUFFLE TEASE 930193 1 041554198591 COLOR SEN LIPSTICK Warm Me Up 235194 1 041554198645 COLOR SEN LIPSTICK Crazy For Coffee 275195 1 041554264630 COLOR SEN LIPSTICK Rum Riche 280196 1 041554413236 COLOR SEN BUFFS TOUCHABLE TAUPE 940197 1 041554408577 COLOR SEN BUFFS UNTAINTED SPICE 950

COL SEN LIP 3.4/2.3 PLUMS NO LINERS Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code198 1 041554471021 COLOR SEN LIPSTICK Pretty in Plum 405199 1 041554283426 COLOR SEN LIPSTICK Blissful Berry 410200 1 041554283433 COLOR SEN LIPSTICK Deepest Cherry 420201 1 041554198409 COLOR SEN LIPSTICK Plum Paradise 425202 1 041554198416 COLOR SEN LIPSTICK Plum Perfect 435203 1 041554198423 COLOR SEN LIPSTICK On The Mauve 445204 1 041554470994 COLOR SEN LIPSTICK Romantic Rose 450205 1 041554294972 COLOR SEN LIP VIVIDS BRAZEN BERRY 905

COL SEN LIP 4.4/3.3 RED NO LINERS Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code206 1 041554198461 COLOR SEN LIPSTICK Coral Crush 515207 1 041554198515 COLOR SEN LIPSTICK Are You Red-dy 625208 1 041554248906 COLOR SEN LIPSTICK Red Revolution 630209 1 041554198522 COLOR SEN LIPSTICK Very Cherry 635210 1 041554198553 COLOR SEN LIPSTICK Red Revival 645211 1 041554295047 COLOR SEN LIP VIVIDS VIVID ROSE 875212 1 041554295023 COLOR SEN LIP VIVIDS ELECTRIC ORANGE 880213 1 041554294996 COLOR SEN LIP VIVIDS ON FIRE RED 895

SS FULL COVERAGE FOUNDATION 1.2 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code214 1 041554541397 SUPERSTAY FULL COVERAGE FOUNDATION Fair Porcelain 102215 1 041554541403 SUPERSTAY FULL COVERAGE FOUNDATION Porcelain 110216 1 041554541410 SUPERSTAY FULL COVERAGE FOUNDATION Natural Ivory 112217 1 041554541427 SUPERSTAY FULL COVERAGE FOUNDATION Classic Ivory 120218 1 041554541434 SUPERSTAY FULL COVERAGE FOUNDATION Warm Nude 128219 1 041554541441 SUPERSTAY FULL COVERAGE FOUNDATION Buff Beige 130220 1 041554541458 SUPERSTAY FULL COVERAGE FOUNDATION Natural Beige 220221 1 041554541465 SUPERSTAY FULL COVERAGE FOUNDATION Sun Beige 310

SS FULL COVERAGE FOUNDATION 2.2 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code222 1 041554541472 SUPERSTAY FULL COVERAGE FOUNDATION Golden 312223 1 041554541489 SUPERSTAY FULL COVERAGE FOUNDATION Honey 320224 1 041554541496 SUPERSTAY FULL COVERAGE FOUNDATION Toffee 330225 1 041554541502 SUPERSTAY FULL COVERAGE FOUNDATION Warm Sun 334226 1 041554541519 SUPERSTAY FULL COVERAGE FOUNDATION Coconut 355227 1 041554541526 SUPERSTAY FULL COVERAGE FOUNDATION Warm Coconut 356

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Page: 21 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

228 1 041554541533 SUPERSTAY FULL COVERAGE FOUNDATION Mocha 360229 1 041554541540 SUPERSTAY FULL COVERAGE FOUNDATION Truffle 362

SS MULTI-USE ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code230 1 041554548228 Superstay Multi-Use Foundation Porcelain 110231 1 041554548235 Superstay Multi-Use Foundation Natural Ivory 112232 1 041554548242 Superstay Multi-Use Foundation Classic Ivory 120233 1 041554548266 Superstay Multi-Use Foundation Buff Beige 130234 1 041554548273 Superstay Multi-Use Foundation Natural Beige 220235 1 041554548280 Superstay Multi-Use Foundation Golden 312236 1 041554548297 Superstay Multi-Use Foundation Toffee 330237 1 041554548303 Superstay Multi-Use Foundation Mocha 360

SS BETTER SKIN PDR FNDTN TRAY 1.2 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code238 1 041554483703 SS BETTER SKIN POWDER FNDTN Porcelain 10239 1 041554483710 SS BETTER SKIN POWDER FNDTN Classic Ivory 20240 1 041554483727 SS BETTER SKIN POWDER FNDTN Nude Beige 25241 1 041554483734 SS BETTER SKIN POWDER FNDTN Warm Nude 30

SS BETTER SKIN PDR FNDTN TRAY 2.2 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code242 1 041554483741 SS BETTER SKIN POWDER FNDTN Natural Beige 50243 1 041554483758 SS BETTER SKIN POWDER FNDTN Pure Beige 70244 1 041554483765 SS BETTER SKIN POWDER FNDTN Rich Tan 80245 1 041554483772 SS BETTER SKIN POWDER FNDTN Coconut 95

HB BETTER SKIN CONCEALER 6F** Height = 2.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code246 1 041554442779 SS BETTER SKIN CNCLR Ivory 10247 1 041554442786 SS BETTER SKIN CNCLR Light 20248 1 041554442793 SS BETTER SKIN CNCLR Light/Medium 30249 1 041554442809 SS BETTER SKIN CNCLR Medium 40250 1 041554442816 SS BETTER SKIN CNCLR Medium/Deep 50251 1 041554442915 SS BETTER SKIN CNCLR Deep 60

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code252 1 041554566499 SHINE FREE OIL CONTROL LOOSE POWDER Light 1253 1 041554566505 SHINE FREE OIL CONTROL LOOSE POWDER Medium 2254 1 041554543872 COVER STICK (CORRECTOR) Ivory 1255 1 041554543872 COVER STICK (CORRECTOR) Ivory 1

Urban Hook Bar with 6 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code256 1 041554543889 COVER STICK (CORRECTOR) Light Beige 2257 1 041554543896 COVER STICK (CORRECTOR) Medium Beige 3258 1 041554507386 COVER STICK (CORRECTOR) White 6259 1 041554615982 COVER STICK (CORRECTOR) Yellow Corrects Dark Circles 8260 1 041554616019 COVER STICK (CORRECTOR) Green Corrects Redness 9261 1 041554513110 COVER STICK (CORRECTOR) Fair 10

Urban Hook Bar with 6 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code262 1 041554535419 DUAL SHARPENER EXPERT TOOLS DUAL SHARPENER263 1 041554535426 EYELASH CURLER EXPERT TOOLS EYELASH CURLER264 1 041554535457 EYELASH CURLER REFILLS

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Page: 22 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

265 1 041554535273 BRUSH N' COMB EXPERT TOOLS BRUSH 'N COMB266 1 041554529043 TWEEZER (UPGRADED) UPGRADED TWEEZER

DRM CUSH FNDTN 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code267 1 041554482324 DREAM CUSHION FOUNDATION Porcelain 10268 1 041554482362 DREAM CUSHION FOUNDATION True Beige 40269 1 041554482331 DREAM CUSHION FOUNDATION Ivory 15270 1 041554482379 DREAM CUSHION FOUNDATION Medium Beige 45271 1 041554482348 DREAM CUSHION FOUNDATION Classic Ivory 20272 1 041554482386 DREAM CUSHION FOUNDATION Warm Caramel 55273 1 041554482355 DREAM CUSHION FOUNDATION Warm Nude 30274 1 041554482393 DREAM CUSHION FOUNDATION Warm Cocoa 60

DRM LUMI/BRGHT CNCLR CRAY 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code275 1 041554525106 DREAM LUMI CONCEALER - UNCARDED FAIR 10276 1 041554525113 DREAM LUMI CONCEALER - UNCARDED LIGHT 20277 1 041554525472 DREAM LUMI CONCEALER - UNCARDED MEDIUM 40278 1 041554525489 DREAM LUMI CONCEALER - UNCARDED MEDIUM - DEEP 50279 1 041554525496 DREAM LUMI CONCEALER - UNCARDED DEEP 60280 1 041554525502 DREAM LUMI CONCEALER - UNCARDED DARK 70281 1 041554494457 DREAM CONCEALER CRAYON Fair 10282 1 041554494464 DREAM CONCEALER CRAYON Light 20283 1 041554494471 DREAM CONCEALER CRAYON Light/Medium 30284 1 041554494488 DREAM CONCEALER CRAYON Medium 40285 1 041554494495 DREAM CONCEALER CRAYON Medium/Deep 50286 1 041554494501 DREAM CONCEALER CRAYON Deep 60

DRM SATIN 1.2 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code287 1 041554055986 DREAM SATIN LIQUID FOUNDATION Porcelain Ivory 10288 1 041554055993 DREAM SATIN LIQUID FOUNDATION Classic Ivory 20289 1 041554056006 DREAM SATIN LIQUID FOUNDATION Natural Ivory 30290 1 041554056037 DREAM SATIN LIQUID FOUNDATION Nude Beige 35291 1 041554056013 DREAM SATIN LIQUID FOUNDATION Nude 40292 1 041554056020 DREAM SATIN LIQUID FOUNDATION Creamy Natural 50

DRM SATIN 2.2 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code293 1 041554056044 DREAM SATIN LIQUID FOUNDATION Sandy Beige 60294 1 041554056051 DREAM SATIN LIQUID FOUNDATION Pure Beige 70295 1 041554056068 DREAM SATIN LIQUID FOUNDATION Natural Beige 75296 1 041554056082 DREAM SATIN LIQUID FOUNDATION Honey Beige 90297 1 041554056112 DREAM SATIN LIQUID FOUNDATION Caramel 120298 1 041554056129 DREAM SATIN LIQUID FOUNDATION Cocoa 130

DRM WONDER PDR 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code299 1 041554408249 DREAM WONDER POWDER Classic Ivory 20300 1 041554411355 DREAM WONDER POWDER Natural Beige 70301 1 041554415476 DREAM WONDER POWDER Buff Beige 25302 1 041554415490 DREAM WONDER POWDER Golden Beige 83303 1 041554408270 DREAM WONDER POWDER Nude 40304 1 041554415506 DREAM WONDER POWDER Caramel 90305 1 041554408287 DREAM WONDER POWDER Creamy Natural 50306 1 041554411393 DREAM WONDER POWDER Coconut 95

DRM MATTE MOUSSE 1.2 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

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Page: 23 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

Loc. ID Facings UPC Description Shade Plano Code307 1 041554507096 DREAM MATTE MOUSSE FOUNDATION Porcelain Ivory 10308 1 041554507133 DREAM MATTE MOUSSE FOUNDATION Creamy Natural 50309 1 041554507102 DREAM MATTE MOUSSE FOUNDATION Classic Ivory 20310 1 041554537734 DREAM MATTE MOUSSE FOUNDATION Light Beige 55311 1 041554507126 DREAM MATTE MOUSSE FOUNDATION Nude 40312 1 041554507140 DREAM MATTE MOUSSE FOUNDATION Sandy Beige 60

DRM MATTE MOUSSE 2.2 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code313 1 041554507157 DREAM MATTE MOUSSE FOUNDATION Pure Beige 70314 1 041554507171 DREAM MATTE MOUSSE FOUNDATION Honey Beige 90315 1 041554537741 DREAM MATTE MOUSSE FOUNDATION Natural Beige 75316 1 041554510164 DREAM MATTE MOUSSE FOUNDATION Caramel 120317 1 041554507164 DREAM MATTE MOUSSE FOUNDATION Medium Beige 80318 1 041554511871 DREAM MATTE MOUSSE FOUNDATION Cocoa 130

DRM BB CREAMS 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code319 1 041554282634 DREAM FRESH BB CRM Light Medium 110320 1 041554282641 DREAM FRESH BB CRM Medium 120321 1 041554282658 DREAM FRESH BB CRM Medium/Deep 130322 1 041554349542 DREAM PURE BB Light/Medium 110323 1 041554349573 DREAM PURE BB Medium 120324 1 041554349719 DREAM PURE BB Medium/Deep 130

IAR ERASER FOUND 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code325 1 041554220063 IAR ERASER FOUNDATION Creamy Ivory 120326 1 041554220070 IAR ERASER FOUNDATION Buff Beige 130327 1 041554220087 IAR ERASER FOUNDATION Classic Ivory 150328 1 041554220094 IAR ERASER FOUNDATION Nude 190329 1 041554220100 IAR ERASER FOUNDATION Creamy Natural 200330 1 041554220117 IAR ERASER FOUNDATION Sandy Beige 220331 1 041554220124 IAR ERASER FOUNDATION Pure Beige 250332 1 041554220155 IAR ERASER FOUNDATION Medium Beige 300

HB IAR ERASER HB 6F** Height = 2.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code333 1 041554259247 IAR Eraser Concealer Fair 10334 1 041554259254 IAR Eraser Concealer Light 20335 1 041554259261 IAR Eraser Concealer Medium 30336 1 041554259278 IAR Eraser Concealer Honey 40337 1 041554267198 IAR Eraser Concealer Neutralizer 50338 1 041554267204 IAR Eraser Concealer Brightener 60

FM MT+PRLS FNDTN 1.4 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code339 1 041554538311 FitMe MATTE+PORELESS FNDTN FAIR PORCELAIN 102340 1 041554538328 FitMe MATTE+PORELESS FNDTN FAIR IVORY 105341 1 041554433418 FitMe MATTE+PORELESS FNDTN Porcelain 110342 1 041554433425 FitMe MATTE+PORELESS FNDTN Ntrl Ivory 112343 1 041554433432 FitMe MATTE+PORELESS FNDTN Ivory 115344 1 041554433449 FitMe MATTE+PORELESS FNDTN Clsc Ivory 120345 1 041554466454 FitMe MATTE+PORELESS FNDTN CREAMY BEIGE 122346 1 041554538694 FitMe MATTE+PORELESS FNDTN SOFT SAND 124

FM MT+PRLS FNDTN 3.4 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

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Page: 24 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

Loc. ID Facings UPC Description Shade Plano Code347 1 041554438185 FitMe MATTE+PORELESS FNDTN Rich Tan 238348 1 041554538700 FitMe MATTE+PORELESS FNDTN LIGHT HONEY 242349 1 041554433500 FitMe MATTE+PORELESS FNDTN Sun Beige 310350 1 041554466478 FitMe MATTE+PORELESS FNDTN NATURAL TAN 320351 1 041554438192 FitMe MATTE+PORELESS FNDTN Warm Honey 322352 1 041554433517 FitMe MATTE+PORELESS FNDTN Toffee 330353 1 041554466485 FitMe MATTE+PORELESS FNDTN GOLDEN CARAMEL 332354 1 041554466492 FitMe MATTE+PORELESS FNDTN CLASSIC TAN 335

FM DEW+SMTH FNDTN TRAY 1.2 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code355 1 041554238648 FitMe DEW+SMTH FNDTN Porcelain 110356 1 041554238655 FitMe DEW+SMTH FNDTN Ivry 115357 1 041554238662 FitMe DEW+SMTH FNDTN Clsc Ivry 120358 1 041554238679 FitMe DEW+SMTH FNDTN Nude Bge 125359 1 041554238686 FitMe DEW+SMTH FNDTN Buff Bge 130360 1 041554238709 FitMe DEW+SMTH FNDTN Sandy Bge 210361 1 041554238716 FitMe DEW+SMTH FNDTN Nat Bge 220362 1 041554238723 FitMe DEW+SMTH FNDTN Med Buff 225

FM SET+SMTH PDR TRAY 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code363 1 041554238808 FitMe SET+SMTH PDR Porcelain 110364 1 041554238822 FitMe SET+SMTH PDR Clsc Ivry 120365 1 041554238839 FitMe SET+SMTH PDR Nude Bge 125366 1 041554238846 FitMe SET+SMTH PDR Buff Bge 130367 1 041554238877 FitMe SET+SMTH PDR Nat Bge 220368 1 041554247626 FitMe SET+SMTH PDR Med Buff 225369 1 041554339918 FitMe SET+SMTH PDR Gldn Bge 240370 1 041554249415 FitMe SET+SMTH PDR Coconut 355

FM STICK 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code371 1 041554332827 FitMe Oil-Free Stick Foundation Porcelain 110372 1 041554332841 FitMe Oil-Free Stick Foundation Ivory 115373 1 041554332858 FitMe Oil-Free Stick Foundation Classic Ivory 120374 1 041554332865 FitMe Oil-Free Stick Foundation Buff Beige 130375 1 041554332872 FitMe Oil-Free Stick Foundation Natural Beige 220376 1 041554334487 FitMe Oil-Free Stick Foundation Pure Beige 235377 1 041554337266 FitMe Oil-Free Stick Foundation Toffee 330378 1 041554337402 FitMe Oil-Free Stick Foundation Coconut 355

FS MSTR PRIME/FIX SPRAY ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code379 1 041554547429 MASTER PRIME BLUR + HYDRATE MASTER PRIME BLUR + HYDRATE 050380 1 041554431957 FACE STUDIO MASTER PRIME Blur + Smooth 100381 1 041554431971 FACE STUDIO MASTER PRIME Blur + Redness Control 300382 1 041554551792 MASTER PRIME BLUR + HYDRATE BLUR + PORE MINIMIZE 400383 1 041554551808 MASTER PRIME BLUR + HYDRATE BLUR + PROTECT 500384 1 041554455571 MASTER FIX SETTING SPRAY MASTER FIX SETTING SPRAY SKU 1 (Full ... 10

FS BLENDER/BLUR/CAMO/FIX ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code385 1 041554509809 FACE STUDIO BLENDER Face Studio Blender 150386 1 041554548341 Master Prime Blur Stick Universal Transparent 100387 1 041554548365 Master Prime Blur Stick Light/Medium 120388 1 041554548372 Master Prime Blur Stick Medium/Tan 130

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Page: 25 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

389 1 041554494518 FACE STUDIO MASTER CAMO PALETTE Light 100390 1 041554455588 MASTER FIX TRANSLUCENT POWDER MASTER FIX TRANSLUCENT POWDER 10

FS MSTR CHROME/HOLO/STROBE ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code391 1 041554542578 FACE STUDIO MASTER CHROME METALLIC HIGHLIGHTER Molten Rose Gold 050392 1 041554553918 FACE STUDIO MASTER CHROME METALLIC HIGHLIGHTER Molten Peach 150393 1 041554538281 FACE STUDIO MASTER CHROME METALLIC HIGHLIGHTER Molten Gold 100394 1 041554553925 FACE STUDIO MASTER CHROME METALLIC HIGHLIGHTER Molten Topaz 200395 1 041554547757 MASTER HOLOGRAPHIC Master Holographic 50396 1 041554548006 MASTER HOLOGRAPHIC Purple 100397 1 041554486155 FACE STUDIO MASTER STROBE LIGHT - IRIDESCENT 100398 1 041554486162 FACE STUDIO MASTER STROBE MEDIUM - NUDE GLOW 200

FM MT+PRLS FNDTN 2.4 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code399 1 041554433456 FitMe MATTE+PORELESS FNDTN Nude Beige 125400 1 041554438161 FitMe MATTE+PORELESS FNDTN Warm Nude 128401 1 041554433463 FitMe MATTE+PORELESS FNDTN Buff Beige 130402 1 041554433470 FitMe MATTE+PORELESS FNDTN Ntrl Beige 220403 1 041554466461 FitMe MATTE+PORELESS FNDTN TRUE BEIGE 222404 1 041554438178 FitMe MATTE+PORELESS FNDTN Soft Tan 228405 1 041554433487 FitMe MATTE+PORELESS FNDTN Ntrl Buff 230406 1 041554433494 FitMe MATTE+PORELESS FNDTN Pure Beige 235

FM MT+PRLS FNDTN 4.4 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code407 1 041554466508 FitMe MATTE+PORELESS FNDTN SPICY BROWN 338408 1 041554466515 FitMe MATTE+PORELESS FNDTN CAPUCCINO 340409 1 041554433524 FitMe MATTE+PORELESS FNDTN Coconut 355410 1 041554538717 FitMe MATTE+PORELESS FNDTN LATTE 358411 1 041554466522 FitMe MATTE+PORELESS FNDTN MOCHA 360412 1 041554538724 FitMe MATTE+PORELESS FNDTN TRUFFLE 362413 1 041554538731 FitMe MATTE+PORELESS FNDTN DEEP GOLDEN 368414 1 041554538748 FitMe MATTE+PORELESS FNDTN JAVA 375

FM DEW+SMTH FNDTN TRAY 2.2 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code415 1 041554238730 FitMe DEW+SMTH FNDTN Nat Buff 230416 1 041554238747 FitMe DEW+SMTH FNDTN Pure Bge 235417 1 041554339697 FitMe DEW+SMTH FNDTN Gldn Bge 240418 1 041554238761 FitMe DEW+SMTH FNDTN Sun Bge 310419 1 041554238778 FitMe DEW+SMTH FNDTN Soft Honey 315420 1 041554400816 FitMe DEW+SMTH FNDTN Toffee 330421 1 041554247152 FitMe DEW+SMTH FNDTN Coconut 355422 1 041554339895 FitMe DEW+SMTH FNDTN Mocha 360

FM MT+PRLS PDR/CONCLR 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code423 1 041554433746 FitMe MATTE+PORELESS PDR Translucent 100424 1 041554433784 FitMe MATTE+PORELESS PDR Classic Ivory 120425 1 041554433814 FitMe MATTE+PORELESS PDR Natural Beige 220426 1 041554488357 FitMe MATTE+PORELESS PDR Natural Tan 320427 1 041554247718 FitMe CONCEALER Light 10428 1 041554247701 FitMe CONCEALER Fair 15429 1 041554247732 FitMe CONCEALER Sand 20430 1 041554247725 FitMe CONCEALER Med 25431 1 041554247756 FitMe CONCEALER Cafe 50432 1 041554247749 FitMe CONCEALER Deep 35

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Page: 26 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

FM LOOSE POWDER 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code433 1 041554501995 FIT ME LOOSE POWDER FAIR 05434 1 041554502046 FIT ME LOOSE POWDER MEDIUM 25435 1 041554502015 FIT ME LOOSE POWDER FAIR LIGHT 10436 1 041554503036 FIT ME LOOSE POWDER MEDIUM DEEP 30437 1 041554502022 FIT ME LOOSE POWDER LIGHT 15438 1 041554503043 FIT ME LOOSE POWDER DEEP 35439 1 041554502039 FIT ME LOOSE POWDER LIGHT MEDIUM 20440 1 041554503050 FIT ME LOOSE POWDER DARK 40

FM BLUSH 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code441 1 041554503067 FIT ME BLUSH OPTIMIZATION BUFF 10442 1 041554503135 FIT ME BLUSH OPTIMIZATION CORAL 35443 1 041554503074 FIT ME BLUSH OPTIMIZATION NUDE 15444 1 041554503142 FIT ME BLUSH OPTIMIZATION PEACH 40445 1 041554503098 FIT ME BLUSH OPTIMIZATION MAUVE 20446 1 041554503159 FIT ME BLUSH OPTIMIZATION PLUM 45447 1 041554503104 FIT ME BLUSH OPTIMIZATION PINK 25448 1 041554503524 FIT ME BLUSH OPTIMIZATION WINE 50449 1 041554503111 FIT ME BLUSH OPTIMIZATION ROSE 30450 1 041554503722 FIT ME BLUSH OPTIMIZATION BERRY 55

FS MSTR CAMO PENS/CNCLR Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code451 1 041554501940 FACE STUDIO MASTER CAMO COLOR CORRECTING PEN (UNCARDED) Green 10452 1 041554501988 FACE STUDIO MASTER CAMO COLOR CORRECTING PEN (UNCARDED) Blue 20453 1 041554538793 FACE STUDIO MASTER CAMO COLOR CORRECTING PEN (UNCARDED) Pink 30454 1 041554501957 FACE STUDIO MASTER CAMO COLOR CORRECTING PEN (UNCARDED) Yellow 40455 1 041554501964 FACE STUDIO MASTER CAMO COLOR CORRECTING PEN (UNCARDED) Apricot 50456 1 041554501971 FACE STUDIO MASTER CAMO COLOR CORRECTING PEN (UNCARDED) Red 60457 1 041554431902 FACE STUDIO MASTER CONCEAL Fair 10458 1 041554431919 FACE STUDIO MASTER CONCEAL Light 20459 1 041554431926 FACE STUDIO MASTER CONCEAL Light/Medium 30460 1 041554431933 FACE STUDIO MASTER CONCEAL Medium 40461 1 041554431940 FACE STUDIO MASTER CONCEAL Medium/Deep 50

FS MSTR BRNZ/BLUSH/STROBE ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code462 1 041554518252 FACE STUDIO MASTER BRONZE Master Bronze Color + Highlight Kit 10463 1 041554496475 FACE STUDIO MASTER BLUSH PALETTE BLUSH PALETTE 10464 1 041554493658 FACE STUDIO MASTER STROBING LIQUID Light/Irridescint 100465 1 041554493665 FACE STUDIO MASTER STROBING LIQUID Medium/Nude Glow 200

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code466 1 041554554076 LASH SENSATIONAL SERUM LASH SENSATIONAL SERUM 250467 1 041554420616 LASH SENSATIONAL Blackest Black 00468 1 041554420623 LASH SENSATIONAL Very Black 01469 1 041554420630 LASH SENSATIONAL Brownish Black 02

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code470 1 041554522556 FALSIES TEMPTATION BLKST BLK 601471 1 041554522563 FALSIES TEMPTATION VERY BLK 602472 1 041554522563 FALSIES TEMPTATION VERY BLK 602

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Page: 27 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

473 1 041554522570 FALSIES TEMPTATION BROWNISH BLK 603

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code474 1 041554554069 FALSIES MASCARA NAVY GLAM WSH 283475 1 041554217957 FALSIES MASCARA Blackest Black 00476 1 041554217964 FALSIES MASCARA Very Black 01477 1 041554217964 FALSIES MASCARA Very Black 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code478 1 041554540338 COLOSSAL BIG SHOT EXTENSION PRIMER COLOSSAL BIG SHOT EXTENSION PRIMER 230479 1 041554540338 COLOSSAL BIG SHOT EXTENSION PRIMER COLOSSAL BIG SHOT EXTENSION PRIMER 230480 1 041554540314 COLOSSAL BIG SHOT EXTENSION WSH SHADE 228 228481 1 041554540321 COLOSSAL BIG SHOT EXTENSION WSH SHADE 229 229

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code482 1 041554050899 VOLUM' EXPRESS COLOSSAL Glam Black 00483 1 041554050905 VOLUM' EXPRESS COLOSSAL Classic Black 01484 1 041554050905 VOLUM' EXPRESS COLOSSAL Classic Black 01485 1 041554056761 VOLUM' EXPRESS COLOSSAL Glam Brown (Brn/Blk) 2

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code486 1 041554288384 VE ROCKET MASCARA Blackest Black 00487 1 041554288377 VE ROCKET MASCARA Very Black 01488 1 041554288391 VE ROCKET MASCARA Brownish Black 02489 1 041554288452 VE ROCKET MASCARA WP Very Black 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code490 1 041554670745 GREAT LASH MASCARA Blackest Black 00491 1 041554670745 GREAT LASH MASCARA Blackest Black 00492 1 041554532722 GREAT LASH MASCARA Very Black 1493 1 041554532722 GREAT LASH MASCARA Very Black 1

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code494 1 041554209310 GREAT LASH BIG Blackest Black 00495 1 041554209327 GREAT LASH BIG Very Black 01496 1 041554209327 GREAT LASH BIG Very Black 01497 1 041554209334 GREAT LASH BIG Brownish Black 02

FS MSTR CNTR KIT/STK Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code498 1 041554455595 FACE STUDIO MASTER CONTOUR LIGHT TO MEDIUM 10499 1 041554455601 FACE STUDIO MASTER CONTOUR MEDIUM TO DEEP 20500 1 041554481891 FACE STUDIO MASTER CONTOUR STICK LIGHT 10501 1 041554481907 FACE STUDIO MASTER CONTOUR STICK MEDIUM 15502 1 041554481914 FACE STUDIO MASTER CONTOUR STICK DEEP 20

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code503 1 041554420647 LASH SENSATIONAL WP Very Black 01504 1 041554420654 LASH SENSATIONAL WP Brownish Black 02505 1 041554460247 LASH SENSATIONAL LUSCIOUS Blackest Black WSH 00

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Page: 28 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

506 1 041554460254 LASH SENSATIONAL LUSCIOUS Very Black WSH 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code507 1 041554522679 FALSIES TEMPTATION WTP VERY BLACK WTP 604508 1 041554524048 FALSIES TEMPTATION WTP BROWNISH WTP 605509 1 041554496185 LASH SENSATIONAL CURVITUDE Blkst Black WSH 710510 1 041554496192 LASH SENSATIONAL CURVITUDE Very Black WSH 720

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code511 1 041554217971 FALSIES MASCARA Brownish Black 02512 1 041554217988 FALSIES MASCARA WP Very Black 01513 1 041554217995 FALSIES MASCARA WP Brownish Black 02514 1 041554240337 FALSIES BLACK DRAMA WASHABLE Black Drama 10

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code515 1 041554493719 COLOSSAL BIG SHOT BLACKEST BLACK WSH 223516 1 041554493726 COLOSSAL BIG SHOT VERY BLACK WSH 224517 1 041554493733 COLOSSAL BIG SHOT BROWNISH BLACK WSH 225518 1 041554493856 COLOSSAL BIG SHOT WTP VERY BLACK WTP 226

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code519 1 041554056761 VOLUM' EXPRESS COLOSSAL Glam Brown (Brn/Blk) 2520 1 041554197037 VOLUM' EXPRESS COLOSSAL WP Glam Black 00521 1 041554197044 VOLUM' EXPRESS COLOSSAL WP Classic Black 1522 1 041554288254 CAT EYES MASCARA Glam Black 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code523 1 041554281446 MEGA PLUSH MASCARA Blackest Black 00524 1 041554281460 MEGA PLUSH MASCARA Very Black 01525 1 041554281477 MEGA PLUSH MASCARA Brownish Black 02526 1 041554281484 MEGA PLUSH MASCARA WP Very Black 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code527 1 041554532807 GREAT LASH MASCARA Brownish Black 2528 1 041554532982 GREAT LASH MASCARA Dark Brown 3529 1 041554533064 GREAT LASH MASCARA Royal Blue 104530 1 041554519457 GREAT LASH MASCARA Clear 10

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code531 1 041554239423 Great Lash Lots of Lashes Blackest Black 00532 1 041554239416 Great Lash Lots of Lashes Very Black 01533 1 041554269062 Great Lash Lots of Lashes Brownish Black 02534 1 041554672237 CURVED BRUSH GREAT LASH WASHABLE Blackest Black 00

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code535 1 041554415131 Baby Skin Instant Pore Eraser 010536 1 041554562422 MOISTURIZING MASCARA REMOVER MOISTURIZING MASCARA REMOVER537 1 041554537970 100% OIL-FREE EYE MAKEUP REMOVER 100% OIL-FREE EYE MAKEUP REMOVER538 1 041554269567 ILLEGAL LENGTHS MASC Blackest Black 00

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Page: 29 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code539 1 041554460254 LASH SENSATIONAL LUSCIOUS Very Black WSH 01540 1 041554460261 LASH SENSATIONAL LUSCIOUS Brownish Black WSH 02541 1 041554460278 LASH SENSATIONAL LUSCIOUS WATERPROOF Very Black WTP 01542 1 041554460285 LASH SENSATIONAL LUSCIOUS WATERPROOF Brownish Black WTP 02

4HK BRAND CURVITUDE LINER Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code543 1 041554496208 LASH SENSATIONAL CURVITUDE Brwn Black WSH 730544 1 041554496260 LASH SENSATIONAL CURVITUDE WTP Very Black WTP 740545 1 041554496277 LASH SENSATIONAL CURVITUDE WTP Brwn Black WTP 750546 1 041554494198 CURVITUDE LINER BLACK 410

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code547 1 041554268706 FALSIES FLARED Blackest Black 00548 1 041554459890 FALSIES PUSH UP DRAMA ANGEL Blackest Black 00549 1 041554459906 FALSIES PUSH UP DRAMA ANGEL Very Black 01550 1 041554462838 FALSIES PUSH UP DRAMA ANGEL WTP Very Black WTP 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code551 1 041554493863 COLOSSAL BIG SHOT WTP BROWNISH BLACK WTP 227552 1 041554443462 PUSH UP DRAMA WSH Blackest Black 00553 1 041554443479 PUSH UP DRAMA WSH Very Black 01554 1 041554443493 PUSH UP DRAMA WTP Very Black 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code555 1 041554288261 CAT EYES MASCARA WP Glam Black 01556 1 041554460292 COLOSSAL SPIDER LASH CLASSIC BLACK 01557 1 041554460292 COLOSSAL SPIDER LASH CLASSIC BLACK 01558 1 041554460308 COLOSSAL SPIDER LASH GLAM BLACK 00

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code559 1 041554281491 MEGA PLUSH MASCARA WP Brownish Black 02560 1 041554409284 PUMPED UP! COLOSSAL WSH Classic Black 01561 1 041554409291 PUMPED UP! COLOSSAL WSH Glam Black 00562 1 041554409321 PUMPED UP! COLOSSAL WTP Classic Black 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code563 1 041554647372 LASH DISCOVERY WASHABLE Very Black 1564 1 041554650495 LASH DISCOVERY WP Very Black 1565 1 041554699159 FULL 'N SOFT WASHABLE Very Black 1566 1 041554605228 FULL 'N SOFT WATERPROOF Very Black 1

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code567 1 041554565294 CURVED BRUSH GREAT LASH WASHABLE Very Black 1568 1 041554626964 GREAT LASH WATERPROOF Very Black 1569 1 041554626988 GREAT LASH WATERPROOF Brownish Black 3570 1 041554007503 DEFINE-A-LASH LENGTH MASCARA Very Black 1

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Page: 30 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

5HK BRAND HB DEFINE A LINE ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code571 1 041554054156 LASH STILETTO Very Black 1572 1 041554208832 LASH STILETTO WP Very Black 01573 1 041554009071 DEFINE A LINE Ebony Black 1574 1 041554009095 DEFINE A LINE Brownish Black 3575 1 041554209440 LINE STILETTO LIQUID LINER Blackest Black 1

6HK BRAND HB MSTR PREC ALL DAY ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code576 1 041554275940 EYE STUDIO MASTER PREC ALL DAY Black 200577 1 041554275940 EYE STUDIO MASTER PREC ALL DAY Black 200578 1 041554549454 EYE STUDIO MASTER PREC ALL DAY FOREST BROWN 111579 1 041554551723 EYE STUDIO MASTER PREC ALL DAY COBALT BLUE 112580 1 041554294231 MASTER DUO LINER Black Lacquer 500581 1 041554294231 MASTER DUO LINER Black Lacquer 500

6HK BRAND HB MASTER SKINNY ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code582 1 041554460834 MASTER PRECISE SKINNY Defining Black 210583 1 041554460834 MASTER PRECISE SKINNY Defining Black 210584 1 041554460841 MASTER PRECISE SKINNY Sharp Brown 220585 1 041554460841 MASTER PRECISE SKINNY Sharp Brown 220586 1 041554460858 MASTER PRECISE SKINNY Refined Charcoal 230587 1 041554415438 EYE STUDIO MASTER KAJAL LINER Onyx Rush 510

6HK BRAND HB MSTR PREC INK LINER ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code588 1 041554541915 MASTER PRECISE INK LINER BLACK COMET 510589 1 041554541915 MASTER PRECISE INK LINER BLACK COMET 510590 1 041554541922 MASTER PRECISE INK LINER GALACTIC METAL 520591 1 041554541939 MASTER PRECISE INK LINER COSMIC PURPLE 530592 1 041554541953 MASTER PRECISE INK LINER TEAL GALAXY 550593 1 041554541977 MASTER PRECISE INK LINER SOLAR GOLD 570

5HK BRAND HB LD LIGHT LINER ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code594 1 041554546323 Lasting Drama Eyelights Liner WHITE LUSTER 810595 1 041554546330 Lasting Drama Eyelights Liner STARLIGHT GOLD 820596 1 041554546347 Lasting Drama Eyelights Liner SHINY BRONZE 830597 1 041554546354 Lasting Drama Eyelights Liner MOONLIGHT PURPLE 840598 1 041554546361 Lasting Drama Eyelights Liner TWINKLE BLACK 850

6HK BRAND HB LD MATTE LINER ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code599 1 041554552560 LASTING DRAMA MATTES JET BLACK 860600 1 041554552577 LASTING DRAMA MATTES RUSTY TERRACOTTA 900601 1 041554552584 LASTING DRAMA MATTES JADE OLIVE 910602 1 041554434804 LASTING DRAMA GEL PENCIL SLEEK ONYX 601603 1 041554434811 LASTING DRAMA GEL PENCIL SMOOTH CHARCOAL 602604 1 041554434835 LASTING DRAMA GEL PENCIL GLAZED TOFFEE 604

5HK BRAND HB GEL PENCIL ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code605 1 041554220186 EYE STUDIO GEL LINER Blackest Black 50606 1 041554220193 EYE STUDIO GEL LINER Brown 52607 1 041554454116 LASTING DRAMA GEL PENCIL CASHMERE WHITE 606608 1 041554460155 LASTING DRAMA GEL PENCIL Polished Amethyst 607

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Page: 31 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

609 1 041554464191 LASTING DRAMA GEL PENCIL Soft Nude 611

4HK BRAND HB GEL LINER POT ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code610 1 041554220209 EYE STUDIO GEL LINER Gunmetal 54611 1 041554220216 EYE STUDIO GEL LINER Eggplant 56612 1 041554429671 EYE STUDIO BROW DRAMA BLONDE 250613 1 041554429688 EYE STUDIO BROW DRAMA SOFT BROWN 255

4HK BRAND HB BROW DRAMA ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code614 1 041554486582 EYE STUDIO BROW PRECISE FIBER VOLUMIZER MSC SOFT BROWN 255615 1 041554486605 EYE STUDIO BROW PRECISE FIBER VOLUMIZER MSC DEEP BROWN 260616 1 041554429695 EYE STUDIO BROW DRAMA DEEP BROWN 260617 1 041554429701 EYE STUDIO BROW DRAMA Auburn 265

6HK BRAND HB UNSTOPPABLE ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code618 1 041554533163 LINEWORKS ULTRA LINER WATERPROOF Dark Brown 2619 1 041554533156 LINEWORKS ULTRA LINER WATERPROOF Black 1620 1 041554513561 UNSTOPPABLE EYELINER - CARDED Espresso 60621 1 041554513493 UNSTOPPABLE EYELINER - CARDED Onyx 10622 1 041554513523 UNSTOPPABLE EYELINER - CARDED Cinnabar 20623 1 041554513530 UNSTOPPABLE EYELINER - CARDED Pewter 30

TOTAL TEMPTATION PALETTE + CITY KITS Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code624 1 041554545043 Total Temptation Eye + Highlight Palette Total Temptation Eye + Highlight Palette 140625 1 041554545852 The City Kits Kit #1 Urban Glow 150626 1 041554545869 The City Kits Kit #2 Pink Edge 160

EYE PALETTES 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code627 1 041554419184 THE PALETTES The Nudes 02628 1 041554434866 THE PALETTES The Blushed Nudes 06629 1 041554490848 24KT NUDES PALETTE 24KT NUDES PALETTE 120

LEMONADE/SODA POP PALETTES ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code630 1 041554552522 LEMONADE CRAZE PALETTE Lemonade Craze 100631 1 041554552904 SODA POP PALETTE Soda Pop 110

6HK BRAND HB TS BROW TINT PEN ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code632 1 041554545012 TATTOOSTUDIO BROW TINT PEN Blonde 350633 1 041554545029 TATTOOSTUDIO BROW TINT PEN Soft Brown 355634 1 041554545036 TATTOOSTUDIO BROW TINT PEN Medium Brown 360635 1 041554547092 TATTOOSTUDIO BROW TINT PEN Deep Brown 365636 1 041554544923 TATTOO STUDIO BROW GEL BLONDE 250637 1 041554544930 TATTOO STUDIO BROW GEL SOFT BROWN 255

6HK BRAND HB TOTAL TEMP BROW ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code638 1 041554545067 TEMPTATION BROW BLONDE 300639 1 041554545074 TEMPTATION BROW SOFT BROWN 305640 1 041554545081 TEMPTATION BROW MEDIUM BROWN 310641 1 041554545098 TEMPTATION BROW DEEP BROWN 315

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Page: 32 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

642 1 041554545005 TATTOO STUDIO BROW GEL MEDIUM BROWN 257643 1 041554545876 TATTOO STUDIO BROW GEL DEEP BROWN 260

5HK BRAND HB DEFINE & FILL ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code644 1 041554460018 EYE STUDIO BROW PRECISE MICRO BLONDE 250645 1 041554442182 BROW DEFINE + FILL DUO Blonde 250646 1 041554442199 BROW DEFINE + FILL DUO Soft Brown 255647 1 041554442205 BROW DEFINE + FILL DUO Deep Brown 260648 1 041554442212 BROW DEFINE + FILL DUO Auburn 265

6HK BRAND HB BROW POMADE ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code649 1 041554460032 EYE STUDIO BROW PRECISE MICRO SOFT BROWN 255650 1 041554460049 EYE STUDIO BROW PRECISE MICRO DEEP BROWN 260651 1 041554460025 EYE STUDIO BROW PRECISE MICRO AUBURN 265652 1 041554460391 EYE STUDIO BROW POMADE Blonde 250653 1 041554460353 EYE STUDIO BROW POMADE Soft Brown 255654 1 041554460346 EYE STUDIO BROW POMADE Deep Brown 260

6HK BRAND HB BROW DRAMA CHALK ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code655 1 041554460407 EYE STUDIO BROW POMADE Auburn 265656 1 041554499827 BROW DRAMA CHALK POWDER BLONDE 100657 1 041554499834 BROW DRAMA CHALK POWDER SOFT BROWN 110658 1 041554499841 BROW DRAMA CHALK POWDER MEDIUM BROWN 120659 1 041554499858 BROW DRAMA CHALK POWDER DEEP BROWN 130660 1 041554499865 BROW DRAMA CHALK POWDER AUBURN 140

5HK BRAND HB BROW PRECISE ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code661 1 041554429657 BROW PRECISE Blonde 250662 1 041554429640 BROW PRECISE Soft Brown 255663 1 041554429633 BROW PRECISE Deep Brown 260664 1 041554429664 BROW PRECISE Auburn 265665 1 041554429664 BROW PRECISE Auburn 265

6HK BRAND HB EXPRT EYES TWIN ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code666 1 041554513547 UNSTOPPABLE EYELINER - CARDED Sapphire 40667 1 041554530179 EXPERT EYES TWIN BROW & EYE PENCILS Velvet Black 01668 1 041554530254 EXPERT EYES TWIN BROW & EYE PENCILS Dark Brown 02669 1 041554530667 EXPERT EYES TWIN BROW & EYE PENCILS Medium Brown 03670 1 041554530339 EXPERT EYES TWIN BROW & EYE PENCILS Light Brown 04671 1 041554507379 EXPERT EYES TWIN BROW & EYE PENCILS Blonde 7

CITY MINI PALETTE 1.3 (LINE EXTENSION) Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code672 1 041554552485 CITY MINI PALETTES Brooklyn Nudes 500673 1 041554552492 CITY MINI PALETTES Blushed Avenue 510674 1 041554552508 CITY MINI PALETTES Skyscape Dusk 520675 1 041554552515 CITY MINI PALETTES Hi-Rise Sunset 530

CITY MINI PALETTE 1.2/2.3 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code676 1 041554540772 CITY MINI PALETTES MATTE ABOUT TOWN 480677 1 041554499742 CITY MINI PALETTES Rooftop Bronzes 400678 1 041554499735 CITY MINI PALETTES Chill Brunch Neutrals 410

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Page: 33 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

679 1 041554499773 CITY MINI PALETTES Urban Jungle 420

CITY MINI PALETTE 2.2/3.3 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code680 1 041554540758 CITY MINI PALETTES City Slay x Shayla 460681 1 041554499766 CITY MINI PALETTES Downtown Sunrise 430682 1 041554499759 CITY MINI PALETTES Concrete Runway 440683 1 041554499780 CITY MINI PALETTES Graffiti Pop 450

ES COL TAT CON CRAYON 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code684 1 041554460056 COLOR TATTOO CONCENTRATED CRAYON Barely Beige 700685 1 041554460087 COLOR TATTOO CONCENTRATED CRAYON Pink Parfait 705686 1 041554470970 COLOR TATTOO CONCENTRATED CRAYON Gold Rush 745687 1 041554460070 COLOR TATTOO CONCENTRATED CRAYON Bronze Truffle 725688 1 041554460063 COLOR TATTOO CONCENTRATED CRAYON Creamy Chocolate 730689 1 041554460100 COLOR TATTOO CONCENTRATED CRAYON Lilac Lust 720690 1 041554460148 COLOR TATTOO CONCENTRATED CRAYON Lavish Lavender 715691 1 041554464016 COLOR TATTOO CONCENTRATED CRAYON Grey Crystal 740692 1 041554460131 COLOR TATTOO CONCENTRATED CRAYON Charcoal Chrome 750693 1 041554470963 COLOR TATTOO CONCENTRATED CRAYON Audacious Asphalt 735

ES COL TAT CHROME 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code694 1 041554472578 COLOR TATTOO LIQUID CHROME Gilded Rose 500695 1 041554472585 COLOR TATTOO LIQUID CHROME Beige Luster 510696 1 041554472592 COLOR TATTOO LIQUID CHROME Khaki Kool 520697 1 041554472608 COLOR TATTOO LIQUID CHROME Fool's Gold 530698 1 041554472615 COLOR TATTOO LIQUID CHROME Bronze Sheen 540699 1 041554472622 COLOR TATTOO LIQUID CHROME Electric Emerald 550700 1 041554472639 COLOR TATTOO LIQUID CHROME Bold Saphire 560701 1 041554472646 COLOR TATTOO LIQUID CHROME Sharp Purple 570702 1 041554472653 COLOR TATTOO LIQUID CHROME Silver Spark 580703 1 041554472660 COLOR TATTOO LIQUID CHROME Gunmetal 590

ES COL TAT 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code704 1 041554298536 EYE STUDIO COLOR TATOO METALS-Barely Branded 70705 1 041554270075 EYE STUDIO COLOR TATOO Too Cool 05706 1 041554298505 EYE STUDIO COLOR TATOO METALS-nked in Pink 55707 1 041554270136 EYE STUDIO COLOR TATOO Tough As Taupe 35708 1 041554270150 EYE STUDIO COLOR TATOO Bold Gold 45709 1 041554419108 EYE STUDIO COLOR TATOO LEATHERS Creamy Beige 80710 1 041554270112 EYE STUDIO COLOR TATOO Bad to the Bronze 25711 1 041554419122 EYE STUDIO COLOR TATOO LEATHERS Vintage Plum 90712 1 041554419139 EYE STUDIO COLOR TATOO LEATHERS Chocolate Suede 95713 1 041554419146 EYE STUDIO COLOR TATOO LEATHERS Dramatic Black 100

EW MONOS 1.4 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code714 1 041554492644 New Expertwear Monos Vanilla 100S715 1 041554490749 New Expertwear Monos Soft Pearl 10S716 1 041554490763 New Expertwear Monos Seashell 30S717 1 041554490770 New Expertwear Monos Nude Glow 40S

EW MONOS 2.4 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code718 1 041554490756 New Expertwear Monos Linen 20S

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Page: 34 of 34

FILE;

FULL WALLDoor Count as of Print Date: 2

Date : 23-Feb-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.2/23/2018

ROUNDYS 12' X 72" MAYBELLINE URBAN WALL PLANOGRAM # 1FALL 2018 RND1272U_IF18.psa

719 1 041554490794 New Expertwear Monos The Glo Down 60S720 1 041554552218 New Expertwear Monos Bold Beige 210S721 1 041554492682 New Expertwear Monos Made for Mocha 140S

EW MONOS 3.4 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code722 1 041554490800 New Expertwear Monos Cool Cocoa 70S723 1 041554552225 New Expertwear Monos Royal Nude 220S724 1 041554490824 New Expertwear Monos Forest Green 80S725 1 041554492651 New Expertwear Monos Night Sky 110S

EW MONOS 4.4 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code726 1 041554552201 New Expertwear Monos Dusty Rose 200S727 1 041554492712 New Expertwear Monos Humdrum Plum 170S728 1 041554490787 New Expertwear Monos Tastefully Taupe 50S729 1 041554552232 New Expertwear Monos Sterling Greige 230S

EW SHAD Q TRAY 1.3 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code730 1 041554409093 EXPERT WEAR QUADS Natural Smokes 2Q731 1 041554409161 EXPERT WEAR QUADS Chai Latte 22Q732 1 041554409123 EXPERT WEAR QUADS Sunlit Bronze 50Q

EW SHAD Q TRAY 2.9/8/7/6 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code733 1 041554409116 EXPERT WEAR QUADS Mocha Motion 10Q734 1 041554409130 EXPERT WEAR QUADS Designer Chocolates 40Q735 1 041554409192 EXPERT WEAR QUADS Lavender Smokes 8Q736 1 041554409147 EXPERT WEAR QUADS Charcoal Smokes 4Q

EW QUADS 3.3 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code737 1 041554409239 EXPERT WEAR QUADS Emerald Smokes 48Q738 1 041554409260 EXPERT WEAR QUADS Autumn Coppers 44Q739 1 041554409178 EXPERT WEAR QUADS Velvet Crush 20Q