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I did a presentation for Bilal Abdullah, who is the creator behind BADL. The apparel company was working on raising brand awareness through guerilla marketing events, such as 3-Point Shoot-Out contests, and also by delving deeper into social media.I worked with teammates to present a campaign to promote the brand on social networking platforms as well as developing the actual basketball events that can be held anywhere across the country.
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What is BADL? BADL is a lifestyle brand, focused on the individual
who works that much harder and commits that much more to anything he/she puts their mind to.
BADL maintains its roots and foundation in basketball, but has grown to encompass a variety of sports.
The website will be a complete social media platform, from an online store to a social forum to a viral video library. All encompassing to the market of Bilal's choosing. The epicenter of basketball in its purest form: the
athlete who doesn't quit no matter what
More Than Just a Name“Ball All Day Long”
*BADL supports the individuals who “BELIEVE” they can “ACHIEVE” their highest goals. To become the best one can be at anything in life requires…
HARDWORK, DEDICATION, COMMITMENT, PRACTICE.
*With these core values one builds “DETERMINATION” to “DEFY” all odds and expectations, as they achieve ultimate SUCCESS!
*This model of character, and path of action defines a “LIFESTYLE.”
More Than Just a Name“Ball All Day Long”
*People of all occupations and walks of life can associate with the meaning behind BADL.
*Whether one is a “DIEHARD” sports fanatic, or a hardworking individual, anyone can make BADL
a “LIFESTYLE.”
*BADL is rooted in in its founder Bilal Abdulla.
*He is “BALLING (in work) ALL DAY LONG,” whether it's 5am or 5pm.
*They “Ball All Day Long,” and it truly can be a “Battle" or BADL!!
BADL: Back To Basics
• The brand must go back to its roots
• Develop the business into a household name
• Refocus The Brand and Reallocate The Resources
• The brand can conquer one sport at a time
• Specializing efforts to attract each of the
separate customer segments
Mockup of FB Page
Mockup of MySpace
Mockup of Twitter Page
Survey Results
USD 3 POINT TOURNAMENT
o Format
o Logistics
o Cost Analysis
Advertising With Google!
o Create a Google Account
o Local Business Center
o Tabs
o Description
Strategic Blogging Capitalization Of
Blogs
Drive Traffic
Target Markets
Apparel Discussion Blogs
Branding
Comments & Responses
See Brochure for Examples
Media Outreach!
News Print Radio
Television Internet
Long Term Outlook
Where Will BADL Be In… 1 Year? 5 Years? 10 Years?
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