Balanced ScorecardFor Final Project

Ashley V. Twyman

The Balanced Scorecard approach would be a huge asset to this project; however it would

be highly detailed as a balanced scorecard could need to be set up for each proposed film.

I am not sure if it would be worth the time and effort needed in the Balanced Scorecard

application for each film when only four to six out of the seven proposed film project will

actually be implemented. The film prioritization case that I have chosen is very

complicated and has many variables. As the project manager, I would push for the

Balanced Scorecard for each film, which would help my end deliverable of assessment on

each film, when and if the films should be released, and if the ROI for each film would

benefit the company and the customer. This project has set forth many objectives and

many proposals, and the Balanced Scorecard would be a large assistance to the project

manager and the company.

The Balanced Scorecard for this project could take into consideration all the

company “must” and “want” objectives, the ROI for each film, the relation of each film

to the company mission statement, among other items up for discussion within the frame

of this project. The company profile stated that last year’s total revenues for the

company increased by 12 percent, but profit margin was down 3 percent to 16 percent

because response to three out of the five films the company chose to release last year was

poor. It is important that this year’s films don’t cause the same reaction with the public

because it could lead to a total company loss if the path continues in this manner. This

would be addressed in the financial aspect of the Balanced Scorecard approach, as well as

in the business perspectives.

The Balanced Scorecard would take into consideration not only which proposed

films the company wants, but also which films the customer wants. This would help

ensure ROI percentages before finalizing the film lineup for the year. These aspects of

the film deciphering could be presented in the financial and customer perspective sections

on a Balanced Scorecard. Also under customer perspectives, the Balanced Scorecard

could also address which film present more opportunity for additional generated

merchandise and what different kinds of merchandising options the company has, and

what new merchandise the customer will want; one of the company “want” objectives.

The learning and growth perspective of the Balanced Scorecard would also

address many of the company “must” and “want” objectives. It could take into

consideration the likelihood of each film being nominated for an academy award in Best

Picture of the Year. I would also address the issues that may arise with each film that

could have an adverse effect on current or future operations within the larger company. It

may also address weather or not the film raises environmental issues and concerns, which

is important to the company on more personal level. This aspect would also look at

which film may or may not be suitable for producing a themed ride at the company

attraction parks that are in existence, or the ones which are in planning modes.

Overall, this project could use the assistance of the Balanced Scorecard in so

many ways because of the complicated and detailed nature of the project. I would greatly

assist a project manager and the company as a whole for a Balanced Scorecard to be done

for each proposed film, taking into consideration all the company “must” and “need”

objectives, the ROI for each film, company mission statement, and the overall benefit of

each film to the company as a whole.