Economy Boosting Plan Communication Campaign

New ways to speak to business and change the economy for the better

Baltic PR Awards RIGA

2011

Balys Narbutas

Situation in 2009

18% decrease in GDP

Business stagnation

Unemployment rate increased from 5,8% (2008) to 13,7% (2009)

The Economy Boosting Plan was created to stimulate the economy

Objectives

To inform business

To communicate in accessible, easy-to-understand and motivating way

To find original and relevant ways of communication

Strategy

To show good examples for other business people to follow.

Execution

Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.

Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.

Execution

Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.

Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.

Execution

Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.

Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.

Execution

Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.

Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.

Execution

Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.

Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.

Execution

Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.

Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.

Execution

Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.

Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.

Execution

Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.

Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.

Execution

Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.

Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.

Execution

Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.

Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.

Execution

Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.

Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.

Execution

Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.

Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.

Execution

Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;> 50 TV reports and radio interviews with business representatives.

Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.

Execution

Supplement of a leading business daily Verslo Žinios (Business News)> 350 advertorials mentioned in print media;>50 TV reports and radio interviews with business representatives.

Yearly business event Gazelė (Gazelle):> 9 regional conferences + closing event;> 1000 business representatives took part.

Results

6 campaigns in August 2009 – December 2010;78% of the broader audience and83% of target business audience reached.

Survey:63% stated that EBP measures really work.

Data of institutions:Number of small business inquiries and general number of applications increased.

Thank You!